Freelance Content Writer

Job Description - Copywriter
Nike for Medical Apparel. Not all heroes wear capes, some wear #KNYAMedHeroes
Our founders are alums of Stanford University, the University of Pennsylvania and
Lasalle College of the Arts
Job Description
We are building a creative think tank to take KNYA Med to the next level. Our
creative team serves a large audience, educating and entertaining them while talking
about medical trends in India. We are looking for innovative writers who are
passionate about scaling up a D2C brand with purpose.
Roles and Responsibilities
● Ad Copy: Writing impactful and effective ad copy for our digital ads
(Facebook, Google etc.)
● Digital Copy: Writing copy as required for our website, SEO Articles etc.
● Product Copy: Helping to write copy where required for our physical products,
product manuals and other assets
● Blog (Creative Writing): Our blog Musings covers themes around sex,
relationships, mind & body. You’ll be part of the team responsible for curating
topics and writing short/ long form articles on a weekly basis.
● Informative/ Educational Content: Writing educational content in the form of
product & content guides, covering things like how to use our products, and
other interesting topics around sexual wellness.
● Strategy & Analysis: keeping an eye out for content trends, social listening,
and competitor content.
The ideal candidate will:
● Have 3-4 years’ experience in creative/writing roles
● Have a strong command over language
● Understand the nuances of how purchase decisions
● Be comfortable with narrating campaign ideas and story briefs
● Be passionate about understanding the consumer
● Be in love with the creative process
● Want to celebrate medical superheroes!

• Creating concise, eye-catching, and innovative headlines and body copy
• Working on concepts for creatives
• Researching and organising facts and sources
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Building a following for brand on social media with creative work
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Be willing to answer any questions posted by their readers.
• Create content on e-books, podcasts etc.
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Edit content produced by other members of the team
• Collaborate with other departments to create innovative content idea

• Proven work experience as a Content Writer, copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines

• Bachelors/Masters in English, Journalism, Marketing or related field
• Past advertising agency experience is a bonus

About us

Astra Security is a Techstars backed cybersecurity company building software as a service (SaaS) solutions to secure businesses. We are amongst the few technology startups that offer a suite of features such as on the cloud Pentest, Firewall, and Malware scanners in a well-packaged suite for small & medium enterprises. With an aim to offer a homogenous experience to its customers, Astra Security incorporates cutting-edge solutions that are easy to comprehend and tailor-made to suit any business requirement. The company has earned several accolades including ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi at the Global Conference on Cyber Security (2017), one of the top 50 emerging cybersecurity companies at ‘Emerge 50’ by NASSCOM, the French Tech Ticket under which Astra Security got rewarded by the President of France under the La French Tech program. In 2020, Astra Security was also named as a CyberTech100 company. Astra is a trusted security partner to some of the well-known brands like Vodafone, Lynas, Kotak Securities, Unilever, NIIT, TEDx, Muthoot, Ford, Gillette, etc.

Roles & Responsibilities:

• Ability to optimize web pages using schema markups in search engine
• Deep understanding of technical SEO
• Carry out regular site audits and work with relevant stakeholders for optimizing the site
• Optimize all technical aspects of the website for maximized indexing and keyword relevance
• Manage and optimize landing pages, website calls-to-actions (CTAs), and lead-generating forms
• Detailed keyword research based on buyer and search intent
• Support the development team with website launches and migrations (redirect strategies, content migration)
• Review SEO performance across key metrics and other key indicators such as ranking and visibility
• Maintain detailed monthly reporting to monitor and communicate SEO performance
• Keep pace with SEO, search engine, and internet marketing industry trends and developments and report changes (and subsequent strategy updates) as needed
• Promote and foster analytical & technical skills for all team members
•  

You’d be a great fit if you have:

• 1+ years of technical SEO experience (in-house or agency)
• Excellent communication skills
• Experience with schema markups and rich snippets to improve ranks on search engines
• Experience with tools like SEMRush, Ahrefs, ScreamingFrog, Google’s PageSpeed Insights, Google Search Console & Google Tag Manager
• Extensive experience (and proficiency) with Webmaster tools and Google Analytics
• Familiarity with HTML, JavaScript & G Suite/Excel

As an Astra-naut you will have:

• Growth-oriented and open environment
• Opportunity to deep dive into cyber security industry
• A unique appraisal cycle
• Amazing workations
• 5-day work week

- Develop and implement link building strategy
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content

Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM

We are an early-stage start-up in the wellness space & are teeming with innovation & creativity. We are based out of Mumbai & are looking for a dynamic SEO Content Intern to join our team.

We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to drive following & sales. We need someone who can give all our long-form content assets a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.  

Responsibilities:

• Create lucid, arresting product page and blog content on Man Matters & Bodywise, which leave consumers itching to try our products out and seek more health information from our blogs
• Create blog posts with a focus on the health & wellness space in line with SEO guidelines that can break the clutter online
• Create engaging emailers for our customers which have them hooked, not fed up (aimed at giving them only the most relevant information related to their health & wellness)
• Find out-of-the-box topics based on competitor analysis, trending topics, and various SEO tools

Requirements:

• Portfolio of work- published articles will be preferred
• Familiarity with online brands
• Adept with basic formatting, eye for detail, thorough research and analysis
• Excellent writing and editing skills in English
• Is flexible writing both technical as well as creative content
• Comfortable working with keywords and curating content based on structure assigned
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines

Assess various client requirements and deliver error free content in fields of affiliate marketing, blogging, online ghost writing, techincal online writing and blogging spanning across various niches.

PurpleRain is a Data-driven SaaS product startup. We're a fast-growing company and looking for enthusiastic, friendly, and growth driven employees to join our startup team. Join our small and agile team and grow with one of the most disruptive SaaS product companies in India. We are looking for a person who can develop brand awareness & online reputation by increasing the size of social communities and accurate target audiences to strengthen engagement strategies to increase customer loyalty for PurpleRain. You will convert social followers into qualified leads and new business . This includes administrating the creation and publishing of relevant, original, high quality content for a progressive media content management. You will be expected to solve problems and develop and execute objectives under minimal direction. As part of our team, you will: Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness Oversee day-to-day management of campaigns and ensure brand consistency Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, FourSquare, Instagram, Google+, Facebook, and others Manage company blog and editorial calendar that aligns with social updates Monitor social media progress using web analytic tools Incorporate optimization strategies, analyze data, and research best ways to increase traffic Review success of campaigns and develop ways to improve. Desired skills and experience 3 years of experience in a product startup / digital agency Excellent verbal and written/communication skills Hands on experience with paid social media campaigns Bachelor’s degree in marketing, PR, or related field Proven experience in social media management Experience with Hootsuite, Sprout Social, or HubSpot Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) Knowledge of Search Engine Optimization (SEO) best practices Experience with technologies and best practices for web design, web production, and creative design across multiple platforms Experience identifying and creating campaigns for target audience Excellent analytical and time management skills. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Benefits Work with a data driven, welcoming team at a company that is changing how people communicate every single day. Globally distributed team Yearly retreat with the team to a exotic place Location Indiranagar, Bangalore

Guarented.com is an online rental platform which provides consumer appliances and furniture on rent. On the same platform we have asset owners who have invested in the assets that we rent out and earn a healthy return on their investment. We have recently raised funding from Kalaari Capital. Read more about us at kstat.in/guarented.