Education counsellor(girls only)

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Job Description:

Role: Senior Backend Developer

Mode of work: WFO

Supercharge Your Career as a Senior Backend Developer at Technoidentity!

Are you ready to solve people challenges that fuel business growth? At Technoidentity, we’re a Data+AI product engineering company building cutting-edge solutions in the FinTech domain for over 13 years—and we’re expanding globally. It’s the perfect time to join our team of tech innovators and leave your mark!

What’s in it for You?

We are looking for a highly motivated Senior Backend Developer with 4-6 years of experience to join our team. The ideal candidate will have strong backend development expertise, a deep understanding of distributed systems, and a high sense of ownership. This role requires working independently on POCs and projects while also mentoring junior team members and enabling scalable delivery.

What Will You Be Doing?

• Design, develop, and maintain scalable backend systems and services.
• Work independently on project implementations and backend solution development.
• Implement distributed architecture design patterns to build reliable and high-performance systems.
• Collaborate with cross-functional teams to deliver robust backend solutions.
• Guide and mentor junior developers, ensuring quality implementation and adherence to best practices.
• Participate in system design discussions, code reviews, and technical decision-making.
• Ensure high ownership in delivering solutions aligned with project timelines and goals.

What Makes You the Perfect Fit?

• 4-6 years of backend development experience with strong expertise in Java or Go,
• Hands-on exposure to distributed systems, and solid knowledge of PL/SQL, with the ability to work independently and take high ownership of deliverables.
• Strong problem-solving and critical thinking abilities.
• Experience working with distributed systems and architecture design patterns.
• Strong database development skills with PL/SQL.
• Excellent team coordination and collaboration skills.
• High sense of ownership, accountability, and commitment towards project delivery.
• Bachelor’s degree in Computer Science, Information Technology, Engineering, or a related technical field is required.

Good to Have Skills

• Exposure to Cloud platforms (AWS or GCP).
• Understanding of Frontend technologies or DevOps practices.
• Experience with workflow orchestration tools such as Temporal or similar platforms.

Work Requirements:

• Willingness to work in US or flexible shift timings based on project requirements
• Ability to work independently on POCs/projects and help scale additional pods of work
• Guide and direct junior team members to ensure proper implementation

Position Title: Crypto Content Writer

Location: Madurai (Onsite)

Experience: 2-4 Years

Overview:

KoinBX is one of India’s leading and fastest-growing FIU-registered crypto asset exchanges. We are on a mission to make crypto trading secure, simple, and accessible for everyone. As we scale our operations and continue to innovate in the Web3 and digital finance space, we are looking for a proactive crypto content writer to join our team in Madurai and help us build a world-class workforce.

Responsibilities:

• Content Creation: Develop a wide range of content types including blog posts, articles, whitepapers, case studies, website copy, social media posts, email newsletters, and promotional materials.

• Research: Conduct research on industry trends, market analysis, and emerging topics in the cryptocurrency space to produce accurate and insightful content.

• Writing and Editing: Craft clear, concise, and engaging content that resonates with our target audience while adhering to brand voice and style guidelines. Edit and proofread content for grammar, spelling, and coherence.

• SEO Optimization: Collaborate with the SEO team to incorporate relevant keywords and optimize content for search engines to drive organic traffic to our platform.

• Content Strategy: Contribute to the development of content calendars and strategies aligned with marketing objectives, product launches, and user acquisition campaigns.

• Thought Leadership: Position KoinBX as a thought leader in the cryptocurrency industry by creating thought-provoking content that addresses key industry challenges, trends, and developments.

• User Education: Create educational content to help users understand cryptocurrency trading, investment strategies, security best practices, and platform features.

• Community Engagement: Foster engagement and interaction with our community through social media platforms, forums, and online communities. Monitor user feedback and comments to identify opportunities for content creation and improvement.

• Collaboration: Work closely with cross-functional teams including marketing, design, product, and customer support to ensure content alignment with overall business objectives and user needs.

• Compliance: Ensure all content complies with relevant regulatory requirements and industry standards, including disclosures and disclaimers related to financial products and services.

Qualifications:

Experience: 2–4 years of professional writing experience, with at least 1 year specifically within the Web3, Crypto, or FinTech space.

Crypto Literacy: A solid understanding of blockchain mechanics, Indian and global crypto regulations, and emerging trends like AI-powered investment tools.

Adaptable Voice: Ability to switch between technical documentation and engaging, first-person social media storytelling.

Growth Mindset: Strong alignment with organic marketing strategies and community building.

Portfolio: A proven track record of published content that demonstrates clarity, accuracy, and a non-robotic writing style.

If you're a creative thinker with a passion for writing and a deep interest in digital assets, we'd love to hear from you!

Apply now to join our dynamic team at KoinBX.

Requirements

Experience:

• 5-8 years of working experience in ML/Data science preferably from remote sensing background.
• Experience in leading a team of both data scientist and machine learning engineers to solve challenging problems preferably in the Infrastructure and Utilities domain using geospatial & remote sensing data.
• Statistical knowledge along with great proficiency in python
• Strong understanding and implementation experience of predictive modeling algorithms such as regressions, time series, neural networks, clustering, decision trees and heuristic models, with familiarity dealing with tradeoffs between model performance and business needs
• Experience combining user research and data science methodologies across multiple products within the business unit.
• Must have delivered multiple data science product(s) in production.

Minimum qualification:

• Advanced degree (MSc/PhD) in Computer Science, Economics, Engineering, Operations Research, Physics or Mathematics/Statistics preferred.

Competencies:

• Fantastic communication skills that enable you to work cross-functionally with business folks, product managers, technical experts, building solid relationships with a diverse set of stakeholders.
• The ability to convey complex solutions to a less technical person.
• Vast analytical problem-solving capabilities & experience.
• Bias for action.

Job Overview:

We are looking for Tech Lead to join our Engineering team and lead all stages of the software product development life cycle. This will include analyzing system and user requirements, designing software flowcharts, writing clean Java code, troubleshooting bugs, and running tests to improve system functionality. If you are a person who has proficiency in Java technologies, good analytical skills, the ability to design software systems and anticipate issues, and frame remedial actions with excellent teamwork skills; We would like to speak to you

Responsibilities:

1. Design, develop, scale, and maintain backend services in Java
2. Collaborate with the engineering and product team to discuss project definitions and goals.
3. Work on individual priorities, deadlines, and deliverables.
4. Improve reliability, scalability, observability, and security of the backend systems.
5. Write simple, efficient, and maintainable code
6. Function well in a fast-paced, rapidly changing environment
7. Ensuring best coding standards and practices to improve and maintain quality.

Requirements:

8. Bachelor/Master degree in CS or related field from a reputed college
9. Sound knowledge of Java technologies.
10. Solid grip on the programming basics like DS and algorithms, OOPS.
11. Experience with software design and application programming
12. Understanding & experience with software design patterns, restful APIs, and microservice architecture
13. Experience with software design and application programming
14. Strong debugging skills
15. Exposure to CI/CD and Test-Driven Development
16. Nice to have are Unix / Linux, database SQl / NoSQL, Java Spring, working knowledge on scripting (Perl, Shell Scripting).

Key responsibilities for this role include:

• Lead one of the product verticals in the development of technology strategy, planning, hiring and execution of the next iteration of the WeInvest platform.

• Institutionalize a strong software engineering culture and facilitate a rapid, iterative, layered development approach.

• Be hands on with the coding, evaluate design and architecture choices, do in-depth code reviews, and implement standards and practices for software development.

• Inspire the engineering team to build quality, scalable code by pairing with team members periodically.

• Participate in the definition and management of high-quality product roadmaps based on business, product & tech strategy.

• Proactively identify and resolve strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals.

The ideal candidate will have:

• Masters /BE/ B.Tech from a reputed institute

• About 6-10 years professional experience in software development.

• Excellent logical and analytical reasoning capabilities combined with strong knowledge of core

computer science concepts like algorithms, data structures, software design patterns, OOP etc.

• Should have experience in all the phases of SDLC

• Must have experience in leading a team. (At least 2-3 people)

• Be an expert in ruby on rails with experience OR from Fintech, Wealth Management OR Investment

• Management Domain with experience in any of the programming languages (Java/Python/Ruby).

• Breadth of experience in multiple technologies, tools, frameworks and processes is a big plus.

• Excellent understanding of core computer science concepts like algorithms, data structure,

Software design patterns, OOP etc. Be able to lead the team in design & architecture discussions,

introduce new tools, concepts & process to the team and guide other members of the team.

• Experience working in an agile team with software engineering practices like automated testing,

test- driven-development, continuous integration etc is a big plus.

• Excellent oral and written communication.