Director product

REVIEW CRITERIA:

MANDATORY:

• Strong Senior Brand Strategist Profile
• Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
• Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
• Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
• Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
• Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
• Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
• Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
• Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
• Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.

ROLES & RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS-

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS-

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

Must Have Technologies

1. 3–5 years of professional experience in software development
2. .Net Framework / Core
3. C#
4. RestAPI / Microservices
5. MS-SQL / Postgres
6. Angular

Good to Have Skills:

1. Knowledge of Agile / Scrum methodology and JIRA are added advantage
2. AWS / AZURE intermediate or professional certification
3. Experience with Git, branching strategies, CI/CD pipelines, and DevOps best practices.
4. Expertise in writing high-quality, secure, and maintainable code using design patterns and best practice
5. Strong skills in debugging, troubleshooting, and improving application performance
6. Understanding of software engineering best practices, including SOLID principles, design patterns, and unit testing using any framework like NUnit/XUnit/Playwright etc.
7. Knowledge of security best practices

Key Responsibilities:

1.       Develop and test scalable, secure, and maintainable code following coding standards.

2.       Communicate and actively participate in client calls and requirements gathering and understanding calls

3.       Technical documentation

• Technical Leadership & Delivery: Lead the design, development, and deployment of customized Salesforce solutions, ensuring adherence to best practices for architecture, scalability, and security.
• Project Oversight: Oversee all technical aspects of Salesforce projects, from requirements gathering to final deployment, including integration, testing, and performance optimization.
• Team Management: Provide technical leadership and guidance to a team of Salesforce developers, conducting code reviews, setting development standards, and ensuring timely and quality deliverables.
• Stakeholder Collaboration: Work closely with business stakeholders to understand their requirements, translate them into technical specifications, and ensure successful implementation.
• Custom Development: Architect and build custom Salesforce applications using Apex, Visualforce, Lightning Web Components (LWC), and other Salesforce tools.
• Integrations: Design and implement Salesforce integrations with third-party systems using REST, SOAP, and API integration tools such as Mulesoft.
• Platform Optimization: Manage, maintain, and optimize existing Salesforce environments, identifying opportunities for improvements in performance, security, and user experience.
• Continuous Improvement: Stay current with Salesforce releases and platform enhancements, recommending updates and innovations to keep systems at the cutting edge.
• DevOps & CI/CD: Drive the adoption of DevOps practices, including continuous integration and deployment (CI/CD), ensuring smooth and efficient code management processes.
• Mentorship: Mentor junior developers, providing guidance on best practices, troubleshooting, and problem-solving, fostering a culture of continuous learning and technical excellence.

Requirements:

• 
  
• 6+ years of experience in Salesforce development and technical leadership, with in-depth knowledge of Apex, Visualforce, Lightning Web Components (LWC), and Salesforce integrations.
• Strong experience in architecting scalable and secure Salesforce solutions, with proven success in delivering complex technical projects.
• Expertise in Salesforce Sales Cloud, Service Cloud, Experience Cloud and platform capabilities, with a deep understanding of platform limitations and opportunities.
• Extensive hands-on experience with API integration tools such as REST, SOAP, and Mulesoft.
• Proven ability to lead technical teams, manage resources, and deliver high-quality solutions on time and within budget.
• Strong analytical and problem-solving skills, with a track record of efficiently resolving complex technical challenges.
• Salesforce certifications such as Salesforce Certified Technical Architect or Salesforce Platform Developer II are highly preferred.
• Experience with implementing DevOps processes, including continuous integration and deployment (CI/CD).
• Excellent communication, collaboration, and leadership skills, with the ability to work effectively with global teams and stakeholders

·      Utilize various sourcing methods such as job boards, social media, networking, referrals, and other creative means to identify and attract potential candidates for non-IT roles.

·      Conduct initial screenings and interviews to assess candidates' skills, qualifications, and cultural fit for the organization.

·      Schedule and coordinate interviews between candidates and hiring managers, ensuring a smooth and efficient interview process.

·      Evaluate candidates' suitability for the position based on their experience, qualifications, and alignment with the company's values and culture.

·      Maintain positive relationships with candidates, keeping them informed throughout the hiring process and providing timely feedback.

·      Utilize applicant tracking systems (ATS) or other tools to manage candidate data and maintain accurate records of the recruitment process.

·      Extend job offers to successful candidates and facilitate the onboarding process for new hires.

·      Stay updated on industry trends, job market conditions, and recruitment best practices to enhance sourcing strategies and candidate selection.

·      Collaborate with hiring managers and HR teams to understand the requirements and specifications of non-IT positions and develop effective recruitment strategies.

·      Ensure all hiring practices comply with relevant employment laws and regulations.

Responsibilities:

• Design and deliver scalable web services, APIs and backend data modules.
• Understand requirements and develop reusable code using design patterns & component architecture and write unit test cases
• Collaborate with product management and engineering teams to elicit and understand the requirements and develop solutions
• Stay current with latest tools, technology ideas and methodologies; share knowledge by clearly articulating results and ideas to key decision makers.

Required Qualifications:

• 6+ years of experience writing multithreaded programs running in Java
• Experience on Java, Spring Boot,, Apache Nifi ,  workingDocker, EKS, Azkaban, Jenkins
• Experience with Git and build tools like Gradle/Maven/SBT.
• Strong understanding of object-oriented design, data structures, algorithms, profiling, and optimization.
• Have elegant, readable, maintainable and extensible code style.
• Experience on AWS is preferable
• Knowledge on top algorithms like sorting, heap/stack, queue, search, etc.
• Familiarity with test-driven development
• Thrive in a fast-paced environment, with ability to deliver code of quality quickly.
• Attention to details. Strong communication and collaboration skills.
• BS in Computer Science or equivalent

• Previous experience leading outsourced engineering teams required
• Previous experience working with US leadership team, US customers and US-based vendors and service providers
• Understanding of full-stack .NET is a must
• Experience with Angular front-end frameworks and tools
• Experience with database systems and data modeling (RDBMS, SQL, NoSQL)
• Experience with designing and building integrations using REST and SOAP web services.
• Experience with test-driven development.

• Experience with micro-service architecture, Docker, and Azure preferred 
• Experience with Machine Learning modeling, training and algorithm development preferred 
• Experience with data labeling to be used for machine learning purposes 
• SOC 1/2/3 and other attestation engagements 
• Cybersecurity Risk and Gap Assessments 
• Knowledge of vulnerability assessment and penetration testing technologies, as well as incident response, host and network forensic technologies 

• 12+ years of industry experience 
• 7+ years in Software Development 
• Experience with Vendor Management, Stakeholder management 
• Experience managing distributed team (Off-shore/on-shore model) 
• Excellent Delivery management skills 
• Excellent communication and problem-solving skills 

Angular 7 with Ionic frame work experience + strong oops concept + experience in PHP