Director / Sr. Director - Strategy

The Accounts Executive is responsible for managing day-to-day accounting activities, maintaining accurate financial records, and supporting financial reporting. The role ensures compliance with accounting standards, statutory requirements, and internal policies.

Key Responsibilities

• Maintain books of accounts including vouchers, invoices, bills, and receipts
• Handle accounts payable and accounts receivable
• Prepare journal entries, ledgers, and monthly reconciliations
• Assist in preparation of monthly, quarterly, and annual financial reports
• Process GST returns, TDS calculations, and statutory compliance
• Coordinate with auditors during internal and external audits
• Manage bank reconciliation statements and cash flow tracking
• Ensure timely payment to vendors and follow-up on receivables
• Support budgeting and expense control activities
• Maintain proper documentation and filing of financial records

NOTE : only female candidates

Candidates in and around kovilpalayam are preferred.

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

Analytical tool:  Redpoint 

• Research and drawing insights  
• Excellent written, oral and presentation skill  
• Critical thinking and problem-solving skill
• Applications: SQL, Redpoint  

Description:  

• Create unique fleet rich database using multi step matching rules  
• Critical thinking in identifying record survivor ship rules for identifying master record  
• Data roll-up at different levels, by providing linkage across databases  
• Learn issues clients are currently facing with their dataset  
• Foresee the problems in solving the issue during project planning based on historical work  
• Convert requirements into process flow. Customize & automate the process for upkeep  
• Helps clients identify their best Industry based on multiple KPIs’  
• Helps understand complete market, penetration level and available market  
• Identify core segments which can be penetrated with less effort.  
• Prioritize existing data to increase the penetration level
• Helps understand complete market, penetration level and available market  
• Identify core segments which can be penetrated with less effort.
• Prioritize existing data to increase the penetration level

• Calling potential customers to explain company products and encourage purchases.
• Answering customers' questions and escalating complex issues to the relevant departments as needed.
• Developing in-depth knowledge of company products.
• Maintaining an accurate record of all sales, scheduled customer appointments, and customer complaints.
• Collaborating with the marketing department to ensure that the company is reaching its target audience.
• Informing product developers of possible product improvements and changes to ensure that company products meet current market needs.
• Preparing cost-benefit analyses for prospective and existing customers to determine the most suitable purchase options.
• Analyzing competitors' products to determine product features, benefits, shortfalls, and market success.

• Conducting market research to better comprehend prevailing consumer behaviors.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
• Creating well-written copy that is free from mistakes.
• Collaborating with graphic designers to improve the appearance layout of outputs.
• Maintaining a database of customers who have opted to receive our correspondence.
• Distributing emails through the use of automation software.
• Monitoring and reporting on the utility of each campaign.

Greetings from AttratusIT

We are looking for Commission based sales Recruiter from India.

Company Description

ATTRATUSIT provides IT staffing to fortune clients. We specialize in providing jobs and careers to the candidate and this also exists to solve the issues faced by the candidates in getting jobs. We offer flexible staffing solutions while continuously evaluating candidate and service quality and operational efficiency.

Currently, we are offering two programs for a candidate placement.

1. Direct Placement
2. Training & Placement

In the Direct Placement Program, we place candidates on the open position of the direct client. We do the technical evaluation of the candidate before selecting them for the direct placement just to make sure our clients get technically sound candidates.

In the training and placement program, we give training to the candidates in different technologies such as – JAVA, AWS, PYTHON, AI& MACHINE LEARNING, and DATA SCIENCE. Then we place them on the client's open job requirements.

We want salespeople who can sell these programs to candidates and convince them of the registration.

Job Description

1. You are required to engage the candidate for registration.
2. You will differentiate the resumes between both programs.
3. You will give a proper understanding of both the programs to the candidates.
4. You will manage the flow of candidates like scheduling, interacting, following up with the candidates.
5. You are required to work on a commission basis.

Roles & Responsibilities

• The person should have experience in the recruitment industry
• Good communication skills.
• Good coordination skills.
• Proficiency in the understanding of the recruitment cycle.
• The person should take care of quality as well as quantity as and when required.
• The candidate must be target-oriented.
• Ability to identify qualified candidate profiles using various sourcing techniques.
• Good negotiation skills are required to discuss the pay and close offers.
• Communicating with past applicants regarding new job opportunities.
• He/ She should have a Laptop/ PC, Mobile Phone, and Internet