Director / Sr. Director - Strategy

 

Role - Director / Sr. Director (Strategy)

Experience - 11+ years

Location - Gurgaon, Delhi

 

 

Our Client is a global data and measurement-driven media agency whose
mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oral, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices
in APAC, EMEA and North America.

 

- We'd like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensures strategy stays a common thread throughout tactical planning and idea presentations holding the entire product together.
- Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
- Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the clients business objective
Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behaviour (from/to)
- Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
- Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
- Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
- Bringing the best from the outside in - Be the in-agency/ external expert on category and consumer trends (especially media-related but not limited to), and apply that knowledge to strategy
- Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
- Work on non-campaign projects such as brand portfolio, brand positioning, and GTM strategy as necessary

- At least 12 years of relevant experience (strategy, media, consulting, research)
- Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
- Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and also Linear TV, other offline media
- Understanding of brand and DR objectives
- Succinct in understanding client business should be able to translate business objectives to Media and close the loop with measurable metrics.
- Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
- A Passion to help and developing people making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
- Vision for where communications strategy and the wider marketing industry is going
- More analytical than creative, yet strong in both
- An MBA is a plus but not a must.