mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oral, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices
in APAC, EMEA and North America.
- We'd like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensures strategy stays a common thread throughout tactical planning and idea presentations holding the entire product together.
- Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
- Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the clients business objective
Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behaviour (from/to)
- Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
- Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
- Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
- Bringing the best from the outside in - Be the in-agency/ external expert on category and consumer trends (especially media-related but not limited to), and apply that knowledge to strategy
- Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
- Work on non-campaign projects such as brand portfolio, brand positioning, and GTM strategy as necessary
A bit about yourself:
- At least 12 years of relevant experience (strategy, media, consulting, research)
- Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
- Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and also Linear TV, other offline media
- Understanding of brand and DR objectives
- Succinct in understanding client business should be able to translate business objectives to Media and close the loop with measurable metrics.
- Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
- A Passion to help and developing people making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
- Vision for where communications strategy and the wider marketing industry is going
- More analytical than creative, yet strong in both
- An MBA is a plus but not a must.
About Global Media Agency
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Job Description:
Digital Marketing Manager Responsible:
responsible for the overall digital marketing strategy of the company. Digital Marketing Managers manage social media campaigns, content and event calendars, maintain the company's content, among all the other tasks. They will also measure the effectiveness of various marketing campaigns.
Should have at least 3 to5 years of experience in a similar marketing role. Certifications in Google AdWords and other social media certifications are preferred. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.
Must have expertise or sound knowledge in –
Influencer marketing
Campaign marketing
Social media handling
Website traffic
Relevant Social groups advertisement
Building media related strategies
Running ad campaigns
About the Role / Core Competencies
- Manage the content that the business posts to social media.
- Develop strategies that drive customers to the website.
- Improve the design, UX, traffic and content of the website.
- Create paid campaigns on social media platforms.
- Maintain consistent brand messaging throughout all platforms.
- Create email blasts campaigns to target key customers.
- Use advanced metrics to measure the success of a marketing campaign.
- Keep up to date on the latest social media trends.
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles.
- Ability to identify long term trends in Data.
Job Location: Noida (Sector- 63)
Budget: Negotiable
Position: Full Time (WFO)
The Strategy group is focused on moving the discipline forward into a new era of consumer and media behaviour impacted by the rapid digital transformation in India. Your role will focus on data-linked insights and business solutions. You’ll find all the usual Strategy responsibilities apply - inspiring and applying audience, market and product insights; creating
robust media lead strategies and tactics to further our client’s business and communication objectives. This will also entail working with our internal teams and partner agencies to develop and present the most interesting ideas.
On top of all of that, we push for more.
We puzzle over new data sets, new signals from social platforms, new ways to design creative assets, new testing structures, and new ad products for our clients. It’s all new, unknown and just waiting for us to figure it out.
Day to day? You’re operating as the main Strategic point of contact across a few product brands and many campaigns - under the leadership of the Head of Strategy, India, all while doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor.
Some of the things we’d like you to do:
- We’d like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensure strategy stays a “common thread” throughout tactical planning and idea presentations – holding the entire product together.
● Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
● Identify key audiences - sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
● Within the aligned audience(s), identify key human truth (insight) using data (quantitative/qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/ behaviour (from/to)
● Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
● Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
● Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
● Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media
● Build and grow senior client relationships - become the client’s consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors and CMOs
● Build and nurture constructive relationships with the creative agencies
● Brining the best from the outside in - Be the in-agency/ external expert of category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy
● Write / develop agency POVs based on latest trends and developments that matter to our industry/clients
● Work on non-campaign projects such as brand portfolio, brand positioning, GTM strategy as necessary.
A bit about yourself:
● At least 14 years of relevant experience (strategy, media, consulting, research)
● Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
● Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and Linear TV, other offline media – to drive integrated communication process
● Understanding of brand and performance objectives
● Succinct in understanding client business, should be able to translate business objectives to Media and close the loop with measurable metrics.
● Deep understanding on planning, audience research and measurement tools; with ability to land into media solutions
● Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart
● Vision for where communications strategy and the wider marketing industry is going
● More analytical than creative, yet strong in both
● A Passion to help and develop people – making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
● Experience in managing teams, including training, individual growth and development plans
● An MBA is a plus but not a must
Creador Designs is a graphic design company specializing in logo creation, business branding design, packaging, and website development. Founded in 2014, Creador Designs offers corporate identity design and branding services to small businesses and start-ups. Over the years, we have grown to become one of the most respected online brands for logo design, corporate identity, and web design.
We offer you the opportunity to work with leading and dynamic brands all around the world every day. We are looking for a talented individual for the position of Digital Marketing Executive. Apply to us and unleash your curiosity and challenge your ideas. As you strive to make a real difference, we'll strive to make you a better you!
Requirements and skills :
- Proven experience as Digital Marketing Executive or similar role.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media.
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts for Social Media Marketing and Website. (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website.
- Prepare promotional emails and organize their distribution through various channels.
- Collaborate with designers to improve user experience.
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Retaining existing clients.
We're looking for leaders with - owner's mindset, passion, and agility.
● A proven track record of successful paid marketing campaigns
● In-depth knowledge of the various paid marketing channels and technologies, including paid search,
retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content
distribution and placement networks
● Hands-on experience in handling marketing budgets and forecasting/reporting results
● Outstanding communication, presentation and leadership skills
● Flexible working in US Shift hours from time to time
- 5-8 years of experience in handling social media and Influencer marketing campaigns
- Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms
- Understanding of SEO and web traffic metrics
- Good knowledge of social media KPIs
- Proven track record in outreach campaign strategies
- In-depth knowledge of the social media marketing industry
- Impeccable verbal and written communication skills
Responsibilities
- Develop and execute social media strategies and creative campaigns
- Identify and build relationships with prominent influencers and thought leaders
- Develop content ideas and write and curate content
- Research relevant industry experts, competitors, target audience, and users
- Brainstorm new, creative approaches to influencer campaigns
- Keep abreast of emerging trends, technologies, and influencers.
- Find new and better ways of measuring social media activity.
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Monitor SEO and user engagement and suggest content optimization
Key Performance Indicators
- Creating unique value propositions for both brand and key products and implement them with an always-on calendar
- Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.
- Identifying content amplification opportunities (Real-time trends, collaborations, etc.)
- Improve engagement rate for the brand across relevant platforms.
Core competency
- Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
- Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
- Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
- Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback
- Develop and manage digital marketing campaigns
- Manage organizations website
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
- Track the website traffic flow and provide internal reports regularly
- Fix any error in online content and arrange webinars and webcasts
- Attend networking events and product launches.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Promote companys product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
Key Responsibilities:
- Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
- Excellent in writing email SMS and on-page campaign copies.
- Good understanding of HTML for (Email campaign building)
- Working understanding of Marketing automation, customer communication journey.
- Worked on Landing page creation (drag and drop builder forms)
- Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
- Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.
Required Skills:
- Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
- Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
- Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
- Understanding
- Understanding of Marketing Tools such as Email, SMS, Push etc.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritize daily work efficiently.
- Effective Analytical skills.
A little about Flynote (http://www.flynote.in">www.flynote.in):
Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.
Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.
We are looking for great talent to join as earliest members of our team and make the world travel.
Media:
- CNBC: http://bit.ly/2XB70FQ
- YourStory: http://bit.ly/2ID2CTr
- Techcrunch: https://tcrn.ch/2ICn46E
As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities :
- Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
- Managing a budget to be spent on social media ads
- Design and execute social media ads and align the goals of marketing, revenue and supply team
- Brainstorm new and creative growth strategies for paid acquisition
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Diligently infuse tracking parameters and UTMs in the campaigns.
- Identify trends and insights, and optimize spend and performance based on the insights
- Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
- Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.
Requirements:
- Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry.
- Worked on lead generation campaigns.
- Was involved in managing a marketing budget of 1Cr+ every month.
- Ability to present and communicate ideas and strategies.
- An ability to multitask, to work on a number of projects at once with multiple managers.
- Facebook Blueprint Certification is preferred but not a must.