Director / Sr. Director - Strategy
Global Media Agency
Director / Sr. Director - Strategy at Global Media Agency · Gurugram · 11 - 18 years · ₹30L - ₹35L / yr · Posted 9 Jul 2022
11 - 18 yrs
₹30L - ₹35L / yr
Gurugram
Skills
Social media strategy
Campaign Strategy
Research
Campaign
We are looking for a Director / Sr. Director - Strategy for one of the leading global media agencies in India.
- We'd like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensures strategy stays a common thread throughout tactical planning and idea presentations holding the entire product together.
- Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
- Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the clients business objective
Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behaviour (from/to)
- Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
- Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
- Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
- Bringing the best from the outside in - Be the in-agency/ external expert on category and consumer trends (especially media-related but not limited to), and apply that knowledge to strategy
- Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
- Work on non-campaign projects such as brand portfolio, brand positioning, and GTM strategy as necessary
A bit about yourself:
- At least 12 years of relevant experience (strategy, media, consulting, research)
- Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
- Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and also Linear TV, other offline media
- Understanding of brand and DR objectives
- Succinct in understanding client business should be able to translate business objectives to Media and close the loop with measurable metrics.
- Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
- A Passion to help and developing people making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
- Vision for where communications strategy and the wider marketing industry is going
- More analytical than creative, yet strong in both
- An MBA is a plus but not a must.
Role - Director / Sr. Director (Strategy)
Experience - 11+ years
Location - Gurgaon, Delhi
About the Company :-
Our Client is a global data and measurement-driven media agency whose
mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oral, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices
in APAC, EMEA and North America.
mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oral, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices
in APAC, EMEA and North America.
Some of the things we would like you to do:
- We'd like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.
- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else. We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Someone who Ensures strategy stays a common thread throughout tactical planning and idea presentations holding the entire product together.
- Evangelize the practice and its value proposition by working closely with Internal Leads of our client business teams and cross-functional teams like Content, Analytics etc.
- Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the clients business objective
Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behaviour (from/to)
- Build activation platforms/ideas stemming from data-backed cultural or behavioural insights
- Set budget allocation - topline between online/ offline & key channels identified for each in order to hit the objective
- Consult on learning agendas & implications for all campaigns/projects - take the learning and apply to the next project
- Bringing the best from the outside in - Be the in-agency/ external expert on category and consumer trends (especially media-related but not limited to), and apply that knowledge to strategy
- Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
- Work on non-campaign projects such as brand portfolio, brand positioning, and GTM strategy as necessary
A bit about yourself:
- At least 12 years of relevant experience (strategy, media, consulting, research)
- Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
- Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and also Linear TV, other offline media
- Understanding of brand and DR objectives
- Succinct in understanding client business should be able to translate business objectives to Media and close the loop with measurable metrics.
- Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
- A Passion to help and developing people making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed
- Vision for where communications strategy and the wider marketing industry is going
- More analytical than creative, yet strong in both
- An MBA is a plus but not a must.
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The Role
You'll own brand and social media strategy for a portfolio of client accounts, and be accountable for both the quality of the work and whether the client stays. This is a manager role: you set direction, execute where it matters, and make sure your team delivers on time without you having to chase it.
What You'll Do
Strategy
- Build brand positioning and social media strategy per client — content pillars, tone of voice, platform mix
- Translate client business goals into a content and brand roadmap
- Stay ahead of platform trends and adapt strategy as channels evolve
Client Retention
- Be the primary point of contact for your accounts — the person the client trusts and wants to keep working with
- Run regular strategy reviews and reporting that show clear value, not just activity
- Spot risk early (dips in engagement, client dissatisfaction, scope drift) and course-correct before it becomes churn
- Identify and pitch expansion opportunities within existing accounts
Execution
- Personally shape and approve content calendars, key creative concepts, and campaign narratives
- Write or edit copy where it matters — captions, brand messaging, campaign concepts
- Review content before it goes out — you are the last quality check, not just a pass-through
Team & Delivery
- Coordinate designers, video editors, and Fleet vendor agencies to keep every deliverable on schedule
- Own the recurring monthly cadence (content calendars, performance/engagement reports) and hit every date
- Resolve bottlenecks — if something's going to be late or off-brief, you catch it early and fix it, not just report it
What We're Looking For
- Relevant experience in brand/social media strategy, ideally agency-side, with direct client ownership
- Track record of managing multiple accounts and retaining clients over time
- Strong writing and presentation skills — you'll be client-facing regularly
- Comfortable managing a small team or group of vendors toward deadlines
- Bachelor's in marketing, communications, design, or related field
Nice to have: experience across both B2B and D2C brand accounts, familiarity with performance metrics (not just content)
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Shubham Vishwakarma
Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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