Digital Marketing Intern

Job Title: Manager – Performance Marketing

Job Purpose: You will own the end-to-end performance marketing strategy across digital channels – from campaign planning to optimization – in close partnership with our external media agency. You will act as the key liaison between internal stakeholders and the agency, ensuring that campaigns align with Indias brand vision and performance goals.

Job Location: Gurgaon

Qualification: Graduate

Required Qualifications & Skills:

·        Experience: 7+ years in Performance Marketing, preferably in Fashion, Lifestyle, Beauty, or D2C Consumer Brands.

·        Platforms Expertise: Deep hands-on knowledge of Meta Ads, Google Ads, DV360, Appsflyer, Adobe Analytics, and GA4.

·        Analytical Proficiency: Strong command over Excel/Google Sheets & Presentation Skills, campaign analysis, and ROI modeling.

·        Creative Acumen: Strong understanding of creative trends and what makes an ad scroll-stopping.

·        Collaboration Skills: Proven experience working with agencies and cross-functional teams.

·        Mindset: Strategic thinker with an execution-first attitude, comfortable working in a fast-paced retail environment.

Key Deliverables (Essential functions & Responsibilities of the Job):

1.      Performance Strategy & Ownership

Lead and oversee the full-funnel performance marketing plan across Meta, Google, DV360, Programmatic, YouTube, and Affiliate networks, ensuring alignment with business and brand objectives.

2.      Agency Coordination

Collaborate closely with the media agency to plan, execute, and optimize campaigns. Review media plans, performance reports, and optimization strategies regularly to ensure effective spend utilization and ROI.

3.      Performance Metrics & Optimization

Track and manage key metrics including CAC, ROAS, CTR, CVR, and LTV. Ensure budget efficiency and continuously improve campaign effectiveness through A/B testing, creative experiments, and audience refinement.

4.      Cross-functional Collaboration

Partner with merchandising, content, product, and creative teams to align campaigns with collection launches, key trading moments, and promotional priorities.

5.      Vendor Evaluation & Onboarding

Identify and onboard new marketing vendors or technology partners that can deliver better performance outcomes, efficiency, and cost advantages. Continuously evaluate vendor performance to ensure value delivery.

6.      Insights & Reporting

Analyze campaign performance and consumer behavior through GA4, Appsflyer, and Adobe Analytics. Build weekly and monthly dashboards highlighting key learnings, insights, and recommendations.

7.      Channel Experimentation

Identify and test new paid growth opportunities across emerging channels such as Pinterest, Snapchat, and Influencer-led Performance Partnerships.

8.      Creative Performance Management

Work with internal and agency creative teams to brief and evaluate performance-first creatives— ensuring they resonate with the fashion-forward audience.

Note: Looking for a smart, presentable, culturally aligned candidate, preferably from a brand side, with strong skills in Adobe, Appsflyer, Excel, and presentation making.

Mail updated resume with salary details-

Email: etalenthire[at]gmail[dot]com

Satish: 88O 27 49 743

Google search: Glan management Consultancy

Location: Saket, Delhi, India (Hybrid, On-site)

Company: Identicube LLP

Experience: 3-5 Years

About Identicube LLP: Identicube LLP is a leading creative agency based in Delhi, specializing in Animation (2D/3D), Experience Design, User Research, Strategy Planning, and Branding. We are dedicated to transforming ideas into captivating visual experiences, helping brands connect with their audiences in meaningful ways. Our team of designers, artists, and strategists work together to create innovative and impactful solutions.

Job Summary: Identicube LLP is seeking a motivated and creative 3D Generalist to join our team. The ideal candidate will have a strong passion for animation, a keen eye for detail, and a willingness to learn and grow in a collaborative environment. You will work closely with our experienced animators and designers, contributing to real projects while developing your skills.

Key Responsibilities:

• Assist in creating high-quality 3D animations for various projects, including branding, advertising, and immersive experiences.
• Collaborate with the creative team to develop animation concepts that align with project objectives.
• Require support throughout the 3D Pipeline including Modelling, Texturing, Lighting, Camera Animation, and Rendering.
• Have basic knowledge of 3D Motion Graphics.
• Participate in team meetings, brainstorming sessions, and project reviews.
• Apply feedback to improve animations, ensuring they meet the required standards.
• Stay updated on the latest animation techniques and tools, contributing fresh ideas to the team.

Qualifications:

• Completed a degree in Animation, Fine Arts, Graphic Design, or a related field.
• A strong portfolio showcasing your 3D animation work, even if it’s from academic projects.
• Proficiency in animation software such as Blender and 3Ds Max, Cinema 4D, Octane Renderer, Redshift Renderer
• Basic understanding of animation principles, including timing, weight, and movement.
• Eagerness to learn, adapt, and take on new challenges in a fast-paced environment.
• Good communication skills and the ability to work collaboratively.

Preferred Skills:

• Familiarity with Unreal Engine or other real-time animation platforms.
• Should have knowledge of environment design, Product Visualization and 3D Motion Graphics.
• Knowledge of Blender and 3Ds Max, Cinema 4D, Octane Renderer, Redshift Renderer
• Experience in 3D modeling, rigging, or texturing.
• Interest in branding, advertising, and experience design.

What We Offer:

• A hands-on learning experience in a creative and dynamic work environment.
• Mentorship from experienced professionals in the animation and design industries.
• Opportunity to work on real projects and build your portfolio.
• Competitive Salary.

Key Roles and Responsibilities

• Developing strategic social marketing plans, that maximise the potential of each social channel
• Managing social media content calendar for clients
• Supervising the creation of written and visual content across several social media platforms
• Increasing social media engagement across platforms
• Building and moderating social media communities by responding to comments and keeping members engaged
• Monitoring brand performance across channels
• Monitoring and analyzing trends and competitor performance

Requirements

• Understanding of/proven expertise in social media marketing and social media platforms
• Strategic thinking for developing effective marketing campaigns
• Strong writing skills
• Ability to study and interpret marketing analytics
• Great organizational skills; ability to monitor multiple social media platforms concurrently
• Good leadership skills to organize teams
• Excellent communication skills for reporting results
• Adept at community building and keeping calm under high-pressure online interactions