Digital Marketing Intern

An SEO manager is a search marketing professional responsible for designing and implementing an SEO strategy within an organization. An SEO manager may be employed at a marketing agency or as part of an in-house marketing team. SEO managers are involved in SEO work at the strategic, tactical, and operational levels.

1. Work with the team and apply the best industry practices to increase page rank and organic traffic, including - social bookmarking, On-page & Off-page optimization, classifieds, Blogs, HTML/navigation optimization & Link Building.
2. Research and analyze through multiple tools like - Google Analytics, SEO Powersuite, Adwords, Keyword planner etc.. to draw insight and new strategies for improving ranking and conversions.
3. Responsible to bring all the sites/blogs to first page of SERP on all Organic search platforms.
4. Auditing and analyzing - identifying issues, finding root-cause, and experimenting with solutions at scale in order to improve SEO performance.
5. Conducting SEO experiments - using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness.
6. Trouble-shooting technical website issues that affect SEO and either fix them directly or via web development team ( technical team) .
7. Closely with the Content Marketing team & deliver high quality SEO friendly content that matches the business needs.

Engineering Services Marketing Manager – NA Region (www.techwave.net)

Shift Timing: 04:00 PM to 01:00 AM IST

Work Location: Hyderabad

Reports to: Sr. Manager Global Marketing

 

Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.

 

As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave’s regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.

 

In addition, as a Marketing Manager, you will build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.

 

Responsibilities include:

 

* Planning:

• Develop actionable outcome-oriented marketing plans for each quarter
• Marketing plan should include tactical marketing calendar with details on all planned activities
• Focus should be on creating Techwave brand awareness, lead generation and sales enablement

 

* Stakeholder Management:

• Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region
• Create a communication plan to keep the stakeholders informed about various marketing activities for the region

 

* Research:

1. Events:

Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful

1. Marketing Database:

Building the marketing contact database by research and by working with vendors.

 

* Digital Marketing:

• Work with internal team members to develop and execute SEO strategy for the region
• Plan and execute PPC/Display/Re-Marketing campaigns

* Content Marketing:

• Get all required marketing collaterals prepared for various services in the region
• Plan and create innovative content like infographics, videos, etc.
• Create and share one newsletter per month to keep region heads and stakeholders informed

* Event Management:

Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.

 

Analytics:

Measure all marketing activities against key performance indicators

Analyse historical campaign data to improve future campaigns

 

Requirements:

• At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company
• Should have worked for the NA regional marketing efforts
• Experience in digital marketing – Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.
• Ability to co-create content in association with content writers internally and externally
• Experience working on any Marketing Automation tool
• Experience working with cross functional teams
• Ability to organize and manage multiple tasks with a sense of calm
• Attitude to get things done as planned no matter the challenges faced

 

For a person to be successful in this role:

• Hands-on in all aspects of digital marketing
• Good project management skills
• Should be a people’s person
• Takes complete ownership

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Growth Marketing Manager, you will be responsible for the strategy and execution of acquisition campaigns, across all the digital platforms like Facebook, Google, Affiliates and Partnerships, etc.

What you will do:

Desired Candidate Profile

What you need to have:

The SEO intern role supports the SEO specialist in conceptualization, design and delivery of SEO for clients to ensure top ranking in search engines:1. Keyword research in coordination with objectives to optimize existing content and uncover new opportunities.2. SEO analysis and recommendations in coordination with elements and structure of websites and web pages.3. Provide recommendations and execute strategies for content development in coordination with SEO goals .4. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for diagnostic reporting.5. Implement link building campaigns in coordination with client SEO goals. Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.6. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.7. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. Monitor and evaluate search results and search performance8.Work closely with the other team members to meet client goals. Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results in a timely basis.

JOB SUMMARY Looking for an experienced entrepreneurial digital and social media marketing specialist. You will create and lead marketing efforts using new media and digital tools. * Create and develop website and digital content (e.g. website, blogs, press releases etc) * Generate and update website content (products, content, promotions) * Plan, define and implement website changes and functional improvements * Designing website banners and assisting with web visuals. * Design digital and social media campaigns * Work to build traffic & sales via the website using a variety of methods * Manage end-to-end digital projects * Establish presence to boost brand awareness * Develop and maintain social media profiles on Twitter, Facebook, LinkedIn, Instagram and other social media platforms * Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums. * Use web analytics software to monitor performance of websites and make recommendations for improvement * Understanding of Google products such as Webmaster Tools & Analytics * Suggest and implement direct marketing methods to increase profitability * Monitor ROI and KPIs * Stay up-to-date with digital media developments * Creating dynamic ads, checking ad performance, tracking leads and conversions * Writing SEO articles, blogs and other marketing materials * Perform keyword, market and competitive research analysis * Study company’s competitors * Identify trends and insights, and optimize spend and performance based on the insights * Brainstorm new and creative growth strategies * Deep understanding of marketing principles SKILLS * 3-5 years in online marketing experience * Excellent verbal communication and interpersonal skills * Must be a rainmaker and have an entrepreneurial spirit * Assertive, creative and resourceful and must enjoy working in a highly entrepreneurial environment * Ability to challenge existing ideas, problem solving and develop creative solutions * Solid knowledge of design and marketing software. * Familiarity with web design and content management systems * Excellent analytical and project management skills * An ability to multitask and perform under tight deadlines * Strong verbal and written communication skills * Degree in Marketing, Digital media or relevant field * Additional qualification in web design or animation is a plus * Articulate in English * Excellent verbal and written skills * Highly presentable * Outstanding organisational and time management skills * Ability to multitask and prioritize daily workload * Flexible and mature approach with ability to work unsupervised * Discretion and confidentiality * MUST HAVE PORTFOLIO OF WORK TO PRESENT – THIS IS NON-NEGOTIABLE!

The company specializes in business and digital transformation projects, helping ventures take their journey to the next level by assisting them with their business and financial planning, product strategy and roadmap, UI/UX and product development, and achieving their marketing and business goals.

It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.

We work with most ventures in three specific areas:

- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design

- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.

- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.

Responsibilities:

- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.

- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing

- Excellent written communication and keyword research capabilities

- Should be able to prepare and manage a digital marketing plan and budget

- Oversee social media accounts and have hands-on experience with online reputation management tools

- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics

Job Specifications:-

Day-to-day liaison with internal team on campaign developments

Develops comprehensive agendas for weekly planning/status meetings

Set up and provide support on 3-5 search projects of various sizes

Exposure in social media traffic acquisition

Exposure of managing vernaculars sites (+experience in Facebook/Social Media and Twitter)

Perform keyword research and basic to advanced analysis

Be able to clearly convey and explain search engine best practices

Responsible for complete SEO process (on & off page optimization)

Analyze and increase the website traffic through organic search listing

Analyzing and generating website traffic reports

Format and prepare search reports for every vertical. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text t

o track, analysis and summarize program results and progress.

"To apply and win a free certificate register at: Registration link : https://goo.gl/XiY9WF We at Runs.com are a pioneering technology team comprising of researchers from Columbia University and Stanford University in US as well as IIT & IIM. Blockchain is a global phenomenon that is disrupting everything, just the way internet changed since early 2000. We want to educate as many Indian students as possible to learn this cutting edge technology which will be driven by our honorable speakers Dr. Arthur Langer (Director, Center for Technology Management - Columbia University) & Dr. Artit Wangperawong (PhD, Stanford University and Chief Technology Officer, runs.com ) .We request you to pass this information to help students learn new technology which will help in their career. Qualifications: Graduate in any field with good communication skills Responsibilities: Assisting the marketing manager in all tasks. Analysing the blockchain industry and working on fundraising, marketing, social media and business development. Register at https://goo.gl/XiY9WF for the first round and the students clearing this round will be contacted personally for subsequent rounds. Please note that anyone can apply and win a free certificate!"