Digital Marketing Intern

Company Overview: This startup is on a mission to provide every Indian access to Wealth management. Their platform allows individuals to invest in a variety of financial products such as Mutual Funds, AIFs, private shares, life insurance, health insurance and more. They provide Wealth Management services via a network of advisor partners who earn a livelihood from the platform while servicing clients with a tech- enabled 360- degree wealth management experience. The startup is funded by Falcon Edge & has raised a capital of USD 7 million. 

Role Overview
Summary of Role

We are looking for an extremely motivated individual to lead our entire Marketing, someone who can tie-in our Demand Generation, Social & Brand as well as Content play. A candidate who has experience in Performance + Social + Content Marketing would be an ideal leader for us.

Requirements:

• 7+ years of experience in driving Performance + Social + Content Marketing for a B2C startup
• Strong creative & soft skills combined with an affinity for data.
• Proven experience managing customer acquisition efforts in paid
channels with quantifiable results.
• Highly organised and autonomous, but also collaborative and able to
work cross-functionally.
• Ability to make decisions in a changing environment, anticipate future needs and drive results.
• High competency with FB/ Google Ads/Instagram/Affiliate Marketing. Responsibilities:
• Build KPI for weekly reporting to show impacts from the marketing department
• Oversee social media, content & performance marketing as an entirety
• Build marketing plans and budgets for the smooth operation of
marketing campaigns.
• Prepare social media marketing campaigns and strategize them such
that they align with the business objectives.
• Create and monitor an advertisement on various platform keeping the
business vision aligned.
• Monitor the team goals and their execution keenly.
• Ensure that the website, promotional material, marketing campaign
strategy are updated on a regular basis.
• Prepare monthly marketing budget.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand
market share.

Also Nice to Have Skills and Background:
• Diploma/Degree in Marketing background.

In this role, you will be a critical leader in the company’s growth story.

You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.

You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.

Position based out of Bangalore

Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy

Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.

What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully

Job Title – Marketing Manager

Location – Bangalore

Job Type – Permanent

Experience – 2-4 Years

Job Role

• Manage and monitor marketing performance on a daily basis, and maximizing business ROI and goals.
• Manage a portfolio of paid campaigns across different industries for different regions, globally
• Create ideas & deliverable presentations for better execution
• Conceptualize new marketing ideas and campaigns for in-house and clients
• Implement and configure the necessary tracking tools for campaign performance analysis.
• Research and implement marketing strategy to optimize campaigns to meet KPI's, based on market trends & data findings.
• Create Branding Ideas & Solutions based on client requirements
• Working closely with the other team members and departments to meet client goals.

Professional Requirement

• 2 to 4 years of hands-on experience in marketing
• Data Research & Analysis for new ideas
• Have handled marketing campaigns from scratch
• Strong creative and analytical skills
• Excellent organizational skills and multitasking abilities
• Ability to work independently and with a team to efficiently meet deadlines in a fast-paced working environment
• A keen eye for detail

Roles and Responsibilities
 Work closely with the Head of Content in designing and executing the Content Strategy.
 Developing high-quality content assets like blogs, articles, web content, metadata, product
descriptions, video scripts (brand product), PR copies, creative copies, social media content,
and AD copies that could help establish thought leadership and drive business-relevant
conversations with the target audience.
 Researching markets and industries to gain good insight and create content that drives people
to take action.
 Identifying niche to actively engage with to help in brand and community building.
 Developing content strategies to effectively reach the desired target audience, address their
pain points, generate content ideas, and create kick-ass content funnels to knock marketing
goals.
 Designing and implementing creative marketing strategies to disseminate content.
 Exploring content optimization opportunities to continuously improve the performance of
published assets.
 Driving traffic and engagement that translates to brand and business goals.
 Keep pace with SEO, social media and internet marketing industry trends and developments
to drive traffic, leads, revenue, subscribers, and awareness via content strategy.
Who are we looking for?
 A boundary pusher with creative excellence when it comes to writing.
 Have an eagle eye for content proofreading and editing.
 Highly Imaginative and creative with impeccable written and communication skills.
 Can bring new ideas and freshness to the content that catches the attention of the TG and
inspire them to take action.
 Eagerness to learn and explore various facets of content strategy with an enthusiasm to share
learning with others.
 Bachelor’s degree in Journalism, Marketing, Mass Communication, or related fields is
preferred.
You should have
 Proven 4+ years of work experience as an SEO Content Writer or Content Strategist.
 Demonstrated background in writing and editing a variety of content like blogs, articles,
social copies, case studies, lead nurturing emails, newsletters, brochures, sales collaterals etc
 Understanding of SEO content writing and content Management Systems, like WordPress.
 Prior experience in handling content marketing channels in the B2B/ SaaS setup in the
domestic and international markets (preferably for Small & Mid-size businesses).
 An introductory understanding of AHREF, Google Analytics, Keyword Research and trend
analysis.

Location: Gurgaon, India.

Job Type: Full-time

Experience: 1-4 years

 

We’re looking for an Account Manager - Influencer Marketing with an ability to identify and build relations with prominent influencers and thought leaders to convert our company vision into a simple, intuitive, and awesome branding platform.

 

We are looking for an enthusiastic person who is

● Empathetic and eager to address the needs of brands

● Comfortable working with the ambiguity inherent in startups and small teams, and are;

● Able to display ownership and communicate with members from diverse teams with ease

 

Sounds like your kind of company? Great! Here’s what this role entails:

● Maintaining relations with the clients.

● Connecting and communicating with influencers.

● Maintaining relations with influencers.

● Executing the influencer marketing campaign.

● Working on the day-to-day operations.

● Reporting to the manager of daily operations.

● Negotiation with Influencers

● Analysis and measurement of the campaign and drafting post-campaign report

● Identify and build relationships with prominent influencers and thought leaders.

● Attend relevant events for networking and business purposes.

● Develop content ideas and write and curate content.

● Research relevant industry experts, competitors, target audience and users.

● Brainstorm new, creative approaches to influencer campaigns.

● Keep abreast of emerging trends, technologies and influencers.

● Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.

 

What you’ll need to succeed

● Bachelor's degree in Marketing

● Proven track record in outreach campaign strategies

● In depth knowledge of social media marketing industry

● Impeccable verbal and written communication skills

● Well organized with great time management skills

● Outstanding project management skills

● Excellent interpersonal and relationship building skills

● Networking aptitude

Roles and responsibilities:

• Create a brand and market positioning that maintains Tartan's leadership position in the industry.
• Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
• Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
• Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
• Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
• Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.

You will be a good fit if you have the below:

• Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
• Successful track record in building, getting buy-in, and executing marketing plans
• History of building high performing, marketing teams and attracting top marketing talent
• Relevant domain experience preferred in deeply technical products, preferably in API space
• A thorough grasp of the key metrics needed to drive the business
• Ability and desire to use data and metrics to make strategic growth decisions
• Interest in development, training, and mentorship; hands-on in working with teams

Why Tartan?

• Brand new MacBook
• Stock Options
• Health Insurance
• Unlimited Sick Leaves
• Passion Fund (Invest in yourself or your passion project)
• Wind Down

 

Desired Candidate Profile

What you need to have:

• BSc degree in Marketing or relevant field
• Proven work experience as a Community Manager or similar role
• Experience planning and leading community initiatives
• Ability to identify and track relevant community KPIs
• Excellent verbal communication skills
• Excellent writing skills
• Excellent interpersonal and presentation skills
• Hands on experience with social media management
• Ability to interpret website traffic
• Knowledge of online marketing
• Attention to detail, critical-thinker and problem-solver    

 

The job responsibilities include:

• Assist in establishing email marketing for our brand.
• Create automations and user journeys
• Manage day-to-day email production including campaign creation, QA and deployment.
• Assist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs
• Help manage reporting on email metrics and produce insights to ensure our program continuously improves
• Manage email production with internal and external resources
• Participate in the production of all email initiatives from conception to deployment
• Assist in copywriting and editing of email content
• Perform daily engagement activities on social media channels
• Create a community of pet owners & enthusiasts across social media channels
• Responsible for organic growth of social media outreach
• Bring in fruitful PR collaboration & engagement ideas to build a recall value of the brand digitally

As a Marketing and Human Resource Manager, you'll be expected to design and carry out strategies, such that more students can take our courses, and also work on expanding our tutorial department. Moreover, in a month we are going to role out our biggest tech product till date too, that has both B2C and B2B mode. Your work will be to take them to new heights.

ConversionX is a sister company of Maw Media specializing in Performance Marketing services and helps leading clients specifically in the eCommerce domain. ConversionX has founders who are serial entrepreneurs and have rich experience of 10+ years in the digital and eCommerce domain. ConversionX works with exclusive clients including Bookmyshow, Oneplus, Musafir India, Rummycircle, Oneplus India, TheManCompany and more. Our services suite includes end-end performance marketing solutions viz Search, Social, Programmatic display, Analytics & Consulting. ConversionX is focused on expanding their client base and looking for young passionate and highly driven entrepreneurial leaders across multiple roles. Requirements of the Job: • Exceptional business writing skills and can visualise as well as convey a message into relevant and interesting content • Subject matter expertise in B2B industry trends • Experience writing for a senior executive audience. • Strong knowledge of content marketing platforms like Taboola, Outbraind & Colombia and ability to develop content marketing plans for our clients. • Develop ideas from scratch and write original content – blog posts, case studies, articles, white papers, eBooks, infographics, presentations and more – that can be utilized across multiple marketing channels. • Coordinate with the CEO and other team members to deliver compelling content for all prospects across each phase of our target audiences’ buying life-cycles.