Digital Marketing Intern

**About Us**

IndieFolio is a curated marketplace of top-notch creative talent wherein we enable marketing, product, and creative teams to work with freelance talent and scale creative operations, and demand. Our mission is to challenge traditional employment by offering independent professionals a new way to work. We are supported by some leading angels in India, who come from diverse backgrounds like design, marketing, finance, and law. We have crossed INR 5 crores in transactions executed on IndieFolio. We are at a 500%+ annual growth rate scaling our team and operations in sync and looking to work with an independent, responsible, and accountable individual.

**Job Overview**

We are seeking a dynamic and creative Social Media Intern to join our team. The ideal candidate is passionate about social media, has a strong understanding of various platforms, and is eager to learn and contribute to our digital presence. As a Social Media Intern, you will work closely with our marketing team to develop and execute social media strategies, create engaging content, and analyze performance metrics.

**Responsibilities**

1. Content Creation:

• Develop creative and engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
• Collaborate with the marketing team to brainstorm and implement content ideas that align with our brand and marketing objectives.

2. Social Media Management:

• Assist in the day-to-day management of social media channels, including scheduling posts, monitoring comments, and engaging with the online community.
• Stay up-to-date with industry trends and best practices to enhance your social media presence.

3. Analytics and Reporting:

• Monitor and analyze social media performance metrics using tools like Google Analytics and social media analytics platforms.
• Prepare regular reports summarizing key insights and recommendations for improvement.

4. Community Engagement:

• Foster and maintain relationships with our online community by responding to comments, messages, and inquiries promptly and professionally.
•  Identify opportunities for community engagement and user-generated content.

 5. Campaign Support:

• Assist in the development and execution of social media campaigns to support marketing initiatives.
• Coordinate with other teams to ensure alignment of messaging across various channels.

**Requirements**

• Currently enrolled in a relevant undergraduate or graduate program, or recent graduate
• Strong understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Basic knowledge of graphic design tools (e.g., Canva) is a plus.
• Familiarity with social media analytics tools.
• Ability to work independently and collaboratively in a fast-paced environment.

Why IndieFolio:

● We are India’s largest homegrown network of creative professionals.

● We are a remote-first organization that believes in the jobs-to-be-done framework.

● Set your working hours, as long as you deliver on your promises

● Your Ideas/Voice will be heard respected, and put in the process!

● Join a fast-paced organization on its path to growing 100X in the next 3 years.

About Company

Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.

The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.

Designation: Content Manager, Digital Opportunities Project, GOYN, Pune

Reporting To: Director, GOYN : Pune

No. of positions: 1

Expectations / Deliverables:

● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.

● GOYN brand-building and enrolment of various stakeholders as partners

● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions

● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms

● Coordinate with organizations to conduct livelihood sessions for youth in the community settings

● Experience in reaching consensus and drafting MoU's

● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations

● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations

● Collaborate with design teams to plan and develop site content, style and layout

● Use content management systems to analyze platform traffic and user engagement metrics

● Manage content distribution to other channels and social media platforms to increase web traffic.

● Ensure legal compliance (copyright and data protection) and secrecy of OY data

● Stay up to date with developments and generate new ideas to draw the audience’s attention.

Preferred Skill sets, Years of Experience, Professional Background:

● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building

● Strong commitment towards building relationships with organizations in the ecosystem

● Hands-on experience with MS Office and WordPress

● Basic technical knowledge of HTML and video editing etc.

● Knowledge of SEO

● Competent in managing social media

● Excellent writing skills in English, Hindi and Marathi

● Attention to detail

● Good organizational and time-management skills

● Open to travel.

Job Title – Marketing Manager

Location – Bangalore

Job Type – Permanent

Experience – 2-4 Years

Job Role

• Manage and monitor marketing performance on a daily basis, and maximizing business ROI and goals.
• Manage a portfolio of paid campaigns across different industries for different regions, globally
• Create ideas & deliverable presentations for better execution
• Conceptualize new marketing ideas and campaigns for in-house and clients
• Implement and configure the necessary tracking tools for campaign performance analysis.
• Research and implement marketing strategy to optimize campaigns to meet KPI's, based on market trends & data findings.
• Create Branding Ideas & Solutions based on client requirements
• Working closely with the other team members and departments to meet client goals.

• 2 to 4 years of hands-on experience in marketing
• Data Research & Analysis for new ideas
• Have handled marketing campaigns from scratch
• Strong creative and analytical skills
• Excellent organizational skills and multitasking abilities
• Ability to work independently and with a team to efficiently meet deadlines in a fast-paced working environment
• A keen eye for detail

Are you someone who spends most of your time on social media? Do you believe in the power of words? Is creating viral content your strong suit? If yes, then this role is meant for you. Paavan is looking for an experienced social media & copywriting manager to lead our communication & social media marketing initiatives.

Roles & Responsibilities

Social Media
1. Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Instagram & short video apps
2. Optimize social media posts (language, tone, message) based on our target audience’s behaviors
3. Identify ways to increase engagement & followers on each platform
4. Create targeted campaigns & giveaways on social media to start discussions around the brand along with user participation

Copywriting
1. Create short but powerful copies for app, notifications, website, paid ads, videos & other offline/online collaterals

Skills Required 
1. Education (Bachelors/Masters) from Tier-1 colleges
2. Atleast 2-3 years of social media & copywriting experience in a B2C startup or established brand
3. Excellent communication skills, both verbal and written
4. Strong understanding of consumer psychology and how the digital marketing at large works
5. A keen interest in concepts of spirituality, dharma & Bharat is preferred
6. Ability to cope with multiple projects & deadlines while delivering results
7. Excellent interpersonal and communication skills
8. Enthusiastic, high work ethics and an entrepreneurial mindset
9. Have an eye for detail

Job duties and responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices, trends, memes, and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Copywrite and work with designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team

Job requirements and qualifications

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Ability to work in a fast-paced, high-pressure environment.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Good time-management skills