Data Warehouse Architect

Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions
• Support content creation for landing pages, ads, and marketing assets
• Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

• Assist in planning and executing webinars and podcast initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

• Support lead nurturing and follow-up workflows
• Ensure timely engagement with inbound and outbound leads
• Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

• Track key metrics such as emails sent, responses, meetings booked, and conversions
• Share regular updates on campaign performance and learnings
• Continuously improve based on data and feedback

Key Metrics of Success

• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality

Required Skills & Experience

• 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership and willingness to experiment

Preferred Qualifications

• Experience in AdTech / publisher ecosystem
• Exposure to webinars, podcasts, or event marketing
• Familiarity with tools like CRM, email automation, and prospecting tools
• Prior experience in outbound or SDR roles

Soft Skills

• Strong execution mindset (bias for action)
• Attention to detail and consistency
• Curiosity and willingness to learn
• Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

• Competitive salary aligned with early to mid-level SaaS roles
• Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

• Hybrid
• Willingness to work closely with global teams and adapt to campaign timelines

Location: Bangalore

Experience: 2–5 years

Type: Full-time | On-site

Open Roles: 2

Start: Immediate

Why this role exists

Most systems work at a low scale.

Very few survive real production load, complex workflows, and enterprise edge cases.

We are building a platform that must:

• Scale from 500K → 20M+ interactions/month
• Handle complex insurance workflows reliably
• Become easier to deploy as it grows, not harder

This role exists to build the backend foundation that makes this possible.

What you’ll do

You will not just write services.

You will design and own core platform systems.

1. Scale the platform without breaking architecture

• Scale from 50K → 2M+ interactions/month
• Ensure:
• High availability
• Low latency
• Fault tolerance
• Avoid large rewrites — build systems that evolve cleanly

2. Build the workflow automation (WA) engine

• Design a flexible system with:
• States
• Stages
• Cohorts
• Dynamic workflows
• Ensure workflows:
• Handle edge cases reliably
• Can be configured easily
• Move from:
• Hardcoded flows → configurable execution engine

3. Build the insurance-specific data layer

• Design data models for:
• Policy states
• Claim workflows
• Consent tracking
• Ensure the system works across:
• Multiple insurers
• Multiple use cases
• Build a platform-first data layer, not use-case-specific hacks

4. Make deployment and setup simple

• Ensure workflows and data models are:
• Easy to configure
• Easy to launch
• Reduce friction for:
• Product teams
• Deployment teams

5. Create a compounding data advantage

• Build a data layer that:
• Improves with every deployment
• Captures structured signals
• Ensure data becomes a long-term edge, not just storage

6. Own production reliability

• Participate in on-call rotation across 3 engineers
• Ensure:
• Incidents are handled quickly
• Root causes are fixed permanently
• Build systems where reliability is shared, not individual

What success looks like

• Platform scales to 2M+ interactions/month smoothly
• Workflow engine supports complex, dynamic use cases
• Data layer enables fast deployment across accounts
• Edge cases are handled without constant firefighting
• System becomes easier to use as it grows
• Production issues are rare and predictable

Who you are

• You have 2-5 years of backend engineering experience
• You have built:
• Scalable systems
• Distributed services
• You think in:
• Systems
• Data models
• Trade-offs
• You are comfortable owning:
• Architecture
• Production systems

What will make you stand out

• Experience building:
• Workflow engines
• State machines
• Data-heavy platforms
• Strong understanding of:
• System design
• Distributed systems
• Failure handling
• Experience working in:
• High-scale production environments

Why join

• You will build the core backend of an AI platform
• Your work directly impacts:
• Scale
• Reliability
• Product capability
• You will design systems that move from:
• Use-case specific → platform-level infrastructure

What this role is not

• Not just API development
• Not limited to feature-level work
• Not disconnected from production realities

What this role is

• A system architect
• A builder of scalable platforms
• A driver of long-term technical advantage

One question to self-evaluate

Can you design backend systems that scale, handle edge cases, and become easier to use as they grow?

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1. 4 plus years of experience in Java development.

2. Good communication skills are mandatory.

3. Spring boot , microservices , AWS , multithreading , GIT mandatory.

4. Angular or React is mandatory 

5. Joining within 2 weeks 

6. Location : Pune , Working from client location i.e at D.P.Road ( very near to Metro station ). Another location is Indore ( if available)

7. Permanent position with Prismatic .

8. Product development exposure and latest technology exposure . Prospects of international travel for the bright candidate.

We are hiring for Export logistics Manager for Karnal who shall be responsible to handle end to end logistics cycle

• Health Memberships 
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• Key Conferences and Event Passes
• Learning Stipend 
• Team Lunches and Parties 
• Travel Reimbursements 
• ESOPs