Data Scientist 1

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.

1) Writing, editing and proofreading website content.

2) Understanding of Web publishing requirements.

3) Deliver plagiarism-free content

4) Excellent communication skills in English both written and spoken.

As the successful candidate, you will be required to:

• Design, develop and maintain data quality assurance framework
• Work in conjunction with BI and Data Engineers to ensure high quality Data Deliverable
• Design and develop testing frameworks to test ETL jobs, BI reports and Dashboards and other data pipelines
• Write SQL scripts to validate data in the data repositories against the data in the source systems
• Write SQL scripts to validate data surfacing in BI assets against the data sources
• Ensure data quality by checking against our ODS and the front-end application
• Track, monitor and document testing results

To be eligible for this role, you should possess the following:

• Demonstrated ability to write complex SQL/TSQL queries to retrieve/modify data
• Ability to work in an Agile environment
• Ability to learn new tools and technologies and adapt to an evolving tech-scape

Envoy Global is an equal opportunity employer and will recruit, hire, train and promote into all job levels the most qualified applicants without regard to race, colour, religion, sex, national origin, age, disability, ancestry, sexual orientation, gender identification, veteran status, pregnancy, or any other protected classification.

Brief on Amplior:-

• We are a Global B2B Tech-driven start-up lead generation company, with an awesome team, generating significant value
• We do things a bit differently... There is no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in self-sufficient, autonomous teams
• Mostly, you’re your own boss, you also get plenty of guidance and support from super talented, smart colleagues, always pushing the boundaries of innovation
• We believe that people from different backgrounds, identities, and experiences, make our product and the company better. 

• You have the flexibility to decide how much you work, with a  minimum 2 hours a day 5 days a week
• Earn well and still do great at making money
• All training and support are provided to make you learn and earn
• Our Client Partners have Great comm skills and confidence
• Experience is welcome but not a necessity, Interns welcome
• Apply if you want to make a great career in marketing, sales, especially B2B (Business to business)
• You need to be Eager to learn more, ready to do quality conversations with Senior Executives in the biggest of the companies PAN India and Globally
• Love to research and find out about potential business prospects for our clients 

As part of the Mobile SDK Engineering team at MoEngage, here are some things you can expect:

• Take ownership and be responsible for what you build.
• Work with A players (some of the best talents in the country), and expedite your learning curve and career growth.
• Make in India and build for the world at a scale of 900M+ active users, which no other internet company in the country has seen.
• Learn together from different teams on how they scale to millions of users and billions of messages.
• Work with the customer success team to enable MoEngage customers to adopt Insights-led engagement in different industry sectors like e-Commerce, FinTech, OTT, Social, entertainment, travel, telco, food-tech etc.
• Explore the latest in topics like Mobile development, SDK, iOS, tvOS, various mobile hybrid frameworks and share with the team. More importantly, have fun while you work on scaling MoEngage.

Skills Required

• 6+ years of experience with iOS, Swift, ObjC, Xcode and Cocoa.
• Working knowledge of architecture principles, code organization, and system design.
• Informed and up to date with iOS SDK and ecosystem.
• In-depth knowledge and understanding of the iOS framework:
• Memory Management
• Caching and Persistent data storage
• Multithreading concepts
• Rest APIs Implementation
• Dependency Managers
• Understands the internals of the mobile builds and distribution processes.
• Great communication skills and an ability to work within a team and with cross-functional teams.
• Experience with code reviews, releasing and maintaining mobile applications/SDKs.

Good to Have:

• Knowledge of other cross-platform frameworks i.e, Flutter, React-Native, Cordova, Unity.
• Experience in working and shipping SDKs/plugins.

• Writing clean and efficient code for Android applications.
• Atleast published 1-2 apps on play store.
• Identifying and resolving bottlenecks, rectifying bugs and enhancing application performance.
• Collaborating with cross-functional teams to define and design new features.
• Staying up to date with new mobile technology trends, applications, and protocols.

• You have prior exposure to Kotlin, Android SDK.
• Understanding of design patterns and mobile architecture using frameworks such as MVVM / MVC / MVP.
• Familiarity with RESTful APIs to effectively integrate Android applications.
• Understanding of code versioning tools such as Git.
• You are a problem solver with good analytical skills.
• Prior experience in accessibility applications or voice-based applications will be a plus not a necessity
• Passion to work in dynamic, start-up environment

Advising students & parents with concern to different career opportunities post 12th grade & graduation, helping them to overcome the difficulties & dilemma in opting for the preferred career options.