Data Engineer

Role & Responsibilities

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

Ideal Candidate

• Strong B2C Performance Marketing Profile
• Mandatory (Experience 1): Must have 3+ YOE in managing performance marketing in atleast 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
• Mandatory (Experience 2): Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
• Mandatory (Experience 3): Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
• Mandatory (Company): Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
• Mandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.
• Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself—not from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).
• Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
• Note: Total years of experience must not exceed 6 years.

Perks, Benefits and Work Culture

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits & adoption assistance
• Butler & Concierge services
• Team Off-sites & Celebrations

Beyond Work:

• Insurance benefits for you and family
• Interest-free loans
• Gift vouchers for special moments
• Fully-equipped Gym
• Education Sponsorship Programs

Role Proficiency:

Performs tests in strict compliance independently guides other testers and assists test leads

Additional Comments:

Position Title: - Automation + Manual Tester Primary

Skills: Playwright, xUnit, Allure Report, Page Object Model, .Net, C#, Database Queries

Secondary Skills: GIT, JIRA, Manual Testing Experience: 4 to 5 years ESSENTIAL FUNCTIONS AND

BASIC DUTIES

1. Leadership in Automation Strategy: o Assess the feasibility and scope of automation efforts to ensure they align with project timelines and requirements. o Identify opportunities for process improvements and automation within the software development life cycle (SDLC).

2. Automation Test Framework Development: o Design, develop, and implement reusable test automation frameworks for various testing phases (unit, integration, functional, performance, etc.). o Ensure the automation frameworks integrate well with CI/CD pipelines and other development tools. o Maintain and optimize test automation scripts and frameworks for continuous improvements.

3. Team Management: o Lead and mentor a team of automation engineers, ensuring they follow best practices, writing efficient test scripts, and developing scalable automation solutions. o Conduct regular performance evaluations and provide constructive feedback. o Facilitate knowledge-sharing sessions within the team.

4. Collaboration with Cross-functional Teams: o Work closely with development, QA, and operations teams to ensure proper implementation of automated testing and automation practices. o Collaborate with business analysts, product owners, and project managers to understand business requirements and translate them into automated test cases.

5. Continuous Integration & Delivery (CI/CD): o Ensure that automated tests are integrated into the CI/CD pipelines to facilitate continuous testing. o Identify and resolve issues related to the automation processes within the CI/CD pipeline.

6. Test Planning and Estimation: o Contribute to the test planning phase by identifying key automation opportunities. o Estimate effort and time required for automating test cases and other automation tasks.

7. Test Reporting and Metrics: o Monitor automation test results and generate detailed reports on test coverage, defects, and progress. o Analyze test results to identify trends, bottlenecks, or issues in the automation process and make necessary improvements.

8. Automation Tools Management: o Evaluate, select, and manage automation tools and technologies that best meet the needs of the project. o Ensure that the automation tools used align with the overall project requirements and help to achieve optimal efficiency.

9. Test Environment and Data Management: o Work on setting up and maintaining the test environments needed for automation. o Ensure automation scripts work across multiple environments, including staging, testing, and production environments.

10. Risk Management & Issue Resolution:

• Proactively identify risks associated with the automation efforts and provide solutions or mitigation strategies.

• Troubleshoot issues in the automation scripts, framework, and infrastructure to ensure minimal downtime and quick issue resolution.

11. Develop and Maintain Automated Tests: Write and maintain automated scripts for different testing levels, including regression, functional, and integration tests.

12. Bug Identification and Tracking: Report, track, and manage defects identified through automation testing to ensure quick resolution.

13. Improve Test Coverage: Identify gaps in test coverage and develop additional test scripts to improve test comprehensiveness. 14. Automation Documentation: Create and maintain detailed documentation for test automation processes, scripts, and frameworks.

15. Quality Assurance: Ensure that all automated testing activities meet the quality standards, contributing to delivering a high-quality software product.

16. Stakeholder Communication: Regularly update project stakeholders about automation progress, risks, and areas for improvement.

REQUIRED KNOWLEDGE

1. Automation Tools Expertise: Proficiency in tools like Playwright, Allure reports and integration with CI/CD pipelines.

2. Programming Languages: Strong knowledge of languages such as .NET and test frameworks like xUnit.

3. Version Control: Experience using Git for script management and collaboration.

4. Test Automation Frameworks: Ability to design scalable, reusable frameworks for different types of tests (functional, integration, etc.).

5. Leadership and Mentoring: Lead and mentor automation teams, ensuring adherence to best practices and continuous improvement.

6. Problem-Solving: Strong troubleshooting and analytical skills to identify and resolve automation issues quickly.

7. Collaboration and Communication: Excellent communication skills for working with cross-functional teams and presenting test results.

8. Time Management: Ability to estimate, prioritize, and manage automation tasks to meet project deadlines.

9. Quality Focus: Strong commitment to improving software quality, test coverage, and automation efficiency.

Skills: xUnit, Allure report, Playwright, C#

We are looking for a Frontend Developer who would be working on the bleeding edge of technologies. We work primarily with React, Typescript and Redux.

Responsibilities:

• Understand why a particular design was chosen and code accordingly.
• Will have to deliver clean bug-free unit-tested code with minimal guidance.
• Strive for continuous improvement by refactoring and applying best practices.
• Learn and adapt to new technologies as necessary.

Requirements:

• Must be proficient in React, Redux, Redux Toolkit and Typescript.
• Used Typescript for React Components.
• Unit Testing, Component Testing, and Custom React hook tests with React Testing Library.
• Integration Tests with Cypress.
• Data Fetching libraries like Axios, React Query, RTK Query etc.
• Should have maintained React Components with Storybook.
• Experience contributing to open-source software will be preferred.
• Used various CSS stylings methods like CSS Modules, LESS, SCSS, Tailwind, Styled Components, Emotion etc.
• Should understand Git.
• Ability to work in a fast-paced and dynamic work environment.
• Exceptional interpersonal skills and demonstrated leadership abilities.

Mandatory Skills:

• AZ-104 (Azure Administrator) experience
• CI/CD migration expertise
• Proficiency in Windows deployment and support
• Infrastructure as Code (IaC) in Terraform
• Automation using PowerShell
• Understanding of SDLC for C# applications (build/ship/run strategy)
• Apache Kafka experience
• Azure web app

Good to Have Skills:

• AZ-400 (Azure DevOps Engineer Expert)
• AZ-700 Designing and Implementing Microsoft Azure Networking Solutions
• Apache Pulsar
• Windows containers
• Active Directory and DNS
• SAST and DAST tool understanding
• MSSQL database
• Postgres database
• Azure security

Technical:

• Rich experience with .NET Core (MVC)
• Strong C# and object-oriented programming skills
• Working knowledge of MSSQL 2016 or Above
• Html5, CSS3, LINQ, Entity Framework 6.X
• Provide best practices for Client-Side scripting using JQuery, ReactJS
• Previous experience with Web API, Restful APIs
• Core Architecture and Design Patterns (Builder, Generic Repository)
• Proficient understanding of code versioning tools (e.g. GIT, Azure DevOps)
• Experience with IoT projects would be added advantage

Non Technical:

• Effective Communication skills
• Good Listener & Interpersonal Skills
• Excellent Team Player
• Troubleshooting and Problem Solving Skills
• Assist with other areas of the Application Development Life Cycle as needed
• Required Test Driven Development Approach

Roles & Responsibilities:

• Able to attend Daily Scrum meetings
• Familiar with Agile Development Methodologies (Scrum/Kanban)
• Participate in peer-reviews for solutions related to coding.
• Help Team Leader to manage the flow of day-to-day operations
• Able to work with minimal supervision
• Maintain high standards of application quality within the team by establishing good practices and habits.