Data Engineer

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Job Description

Position - SRE developer / DevOps Engineer

Location - Mumbai

Experience- 3- 10 years

About HaystackAnalytics:

HaystackAnalytics is a company working in deep technology of genomics, computing and data science for creating the first of its kind clinical reporting engine in Healthcare. We are a new but well funded company with a tremendous amount of pedigree in the team (IIT Founders, IIT & IIM core team). Some of the technologies we have created are a global first in infectious disease and chronic diagnostics. As a product company creating a huge amount of IP, our Technology and R&D team are our crown jewels. With early success of our products in India, we are now expanding to take our products to international shores. 

Inviting Passionate Engineers to join a new age enterprise:  

At HaystackAnalytics, we rely on our dynamic team of engineers to solve the many challenges and puzzles that come with our rapidly evolving stack that deals with Healthcare and Genomics.

We’re looking for full stack engineers who are passionate problem solvers, ready to work with new technologies and architectures in a forward-thinking organization that’s always pushing boundaries. Here, you will take complete, end-to-end ownership of projects across the entire stack. 

Our ideal candidate has experience building enterprise products and has understanding and experience of working with new age front end technologies, web frameworks, APIs, databases, distributed computing,back end languages, caching, security, message based architectures et al.

You’ll be joining a small team working at the forefront of new technology, solving the challenges that impact both the front end and back end architecture, and ultimately, delivering amazing global user experiences.

Objectives of this Role:

• Work across the full stack, building highly scalable distributed solutions that enable positive user experiences and measurable business growth
• Ideate and develop new product features in collaboration with domain experts in healthcare and genomics 
• Develop state of the art enterprise standard front-end and backend services
• Develop cloud platform services based on container orchestration platform 
• Continuously embrace automation for repetitive tasks
• Ensure application performance, uptime, and scale, maintaining high standards of code quality by using clean coding principles and solid design patterns 
• Build robust tech modules that are Unit Testable, Automating recurring tasks and processes  
• Engage effectively with team members and collaborate to upskill and unblock each other

Frontend Skills 

• HTML 5  
• CSS framework ( LESS/ SASS ) 
• Es6 / Typescript 
• Electron app / TAURI
• Component library ( Webcomponents / radix / material ) 
• CSS ( tailwind) 
• State management --> Redux / Zustand / Recoil 
• Build tools - > (webpack/vite/Parcel/turborepo)
• Frameworks -- > Next JS / 
• Design patterns 
• Test Automation Frameworks (cypress playwright etc )
• Functional Programming concepts  
• Scripting ( bash , python )

Backend Skills 

1. Node / Deno / bun - Express / NEST JS 
2. Language : Typescript / Python / Rust / 
3. REST / GRAPHQL 
4. SOLID Design Principles
5. Storage (mongodb/ Object Storage / postgres ) 
6. Caching ( Redis / In memory Data grid )
7. Pub sub (KAFKA / SQS / SNS / Event bridge / RabbitMQ) 
8. Container Technology ( Docker / Kubernetes )  
9. Cloud ( azure , aws , openshift ) 
10. GITOPS 
11. Automation ( terraform , Serverless ) 

Other Skills 

• Innovation and thought leadership
• UI - UX design skills  
• Interest in learning new tools, languages, workflows, and philosophies to grow
• Communication 

pay: ₹700,000.00 - ₹1,200,000.00 per year

Job description:

Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Job Title: SEO Team Lead

Location: Coimbatore

Department: Digital Marketing

Job Summary:

We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.

Key Responsibilities

Strategy & Leadership

Experience: EDUTECH is mandatory 

Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.

Align SEO, SEM, and paid campaigns with overall business goals and sales targets.

SEO & SEM:

Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.

Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.

Conduct competitor and keyword analysis to capture high-intent traffic.

PPC & Paid Campaigns

Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.

Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).

Implement A/B testing for ad creatives, landing pages, and CTAs.

Social Media Marketing (SMM);

Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).

Use social media ads strategically for B2B/B2C lead generation.

Monitor engagement, conversion, and ROI from social campaigns.

Analytics & Reporting:

Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.

Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.

Present monthly performance dashboards with actionable insights.

Key Skills & Competencies:

7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH 

Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.

Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.

Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).

Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).

Excellent leadership, analytical, and communication skills.

Qualifications:

Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.

Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Work Location: In person

About the Role

We are looking for a highly skilled and experienced Senior React Native Developer to join our team and take the lead on developing our cross-platform mobile application. You’ll play a critical role in building, launching, and scaling a high-performance mobile app that runs seamlessly on both iOS and Android platforms from a single codebase.

If you’re passionate about mobile technologies, have a strong command of React Native, and are excited about creating a high-quality product from the ground up, we’d love to hear from you.

Responsibilities

• Lead the end-to-end development of a cross-platform mobile application using React Native.
• Collaborate with product managers, designers, and backend engineers to deliver high-quality user experiences.
• Build reusable components and front-end libraries for future use.
• Optimize app performance for speed and scalability across devices and OS versions.
• Ensure the app complies with design standards and platform-specific guidelines (Apple App Store & Google Play).
• Set up CI/CD pipelines for automated builds, testing, and deployment (e.g., using Fastlane, EAS, or similar).
• Integrate RESTful APIs and third-party services.
• Handle app store submissions and updates.
• Mentor junior developers and enforce best practices in mobile development.

Requirements

Must-Have:

• 5+ years of experience in mobile application development.
• 3+ years of hands-on experience with React Native.
• Strong understanding of JavaScript (ES6+), TypeScript, and React architecture.
• Deep knowledge of iOS and Android mobile app development lifecycle.
• Experience with mobile UI/UX best practices and performance optimization.
• Familiarity with native build tools (Xcode, Android Studio).
• Experience integrating REST APIs and handling network latency issues.
• Proficient with Git, GitHub/GitLab, and agile development practices.
• Experience with push notifications, in-app purchases, deep linking, and analytics SDKs.

Preferred:

• Experience with Expo or EAS for managed workflows.
• Familiarity with mobile CI/CD pipelines (Fastlane, Bitrise, etc.).
• Experience with native modules (Objective-C/Swift and Java/Kotlin) as needed.
• Knowledge of automated testing frameworks (Jest, Detox).
• Published apps in both the App Store and Google Play.
• Prior experience in startups or high-growth environments.

What We Offer

• Opportunity to lead and build a product from the ground up.
• Work with a dynamic and talented team in a fast-paced environment.
• Flexible working hours and remote-first culture.
• Competitive salary and equity options (if applicable).
• Learning and development budget.

Requirements:

1.3+ years of strong programming experience with .Net Framework and .Net Core based software applications. (.NET,.NET Core, C#, ASP.Net, JavaScript framworks, Web API, MS SQL Server, Cosmos DB, Docker, Azure Cloud)

2. Strong knowledge of Microservices based Architecture, Design Patterns and Principles.(Optional) / Hands on experience on React Js /Redux (Optional)

3. Prior experience in handling application with larger volumes of data .

4. 3+ years of experience of designing high-performance enterprise software application.

5. Works with application development team to solve technical challenges with industry best practices.

6. Addresses and resolves complex technical issues with internal/external customers.

7. Design software systems with various Microsoft technologies and ensure compliance to all architecture requirements.

8. Review infrastructure for any issues and recommend solutions.

9. Very important to be good communicator and updates management team with the weekly/monthly status.

10. Analyzes enterprise system performance. Develops and implements system performance improvements.

11. Participates in development activities including code reviews, as well as coding and testing of new enhancements.

1. Create Exclusive Distributors (minimum 4 in 4 months) in your respective areas of operation

1. To work directly with the distributor and the sales executives in designing and implementing key marketing campaigns.

1. To actively engage yourself to collect inventory, stocks and work reports of the distributor in a

daily/weekly basis.

1. To look after smooth functioning and supply chain of the authorized distributor under your

periphery.

1. To oversee sales executive schedule and plan them accordingly.

1. To facilitate cross-functional communications among project stakeholders.

1. To actively engage yourself with core marketing policies required for business development.

1. To look after the grievances and claims arising from time to time maintaining proper

coordination with the company.

1. To actively follow other marketing strategies and instructions as and when instructed by the company.

• Develop creative solutions and write technical design based on the requirements.
• Work closely with peer teams to ensure that applications are written to allow for overall system performance.
• Assist in tuning and optimization.
• Develop and execute unit tests for product components.
• Perform peer code reviews and provide feedback.
• Promote high quality, scalability, and timely completion of projects.
• Apply agile approach to coordinate development and determine project scope and limitations.
• Bachelor degree in Engineering, CS or equivalent experience
• Development in Core Java, J2EE, Struts, spring, Client-Side scripting, Hibernate, Database
• Development of scalable core-java applications, Web Applications and Web Services
• OOP concepts 
• Data Structures, algorithms and their applications
• Strong problem-solving skills
• Experience in building microservices
• Strong experience with Spring Boot stack (spring cloud, spring-data)
• Extensive experience in developing and consuming REST APIs
• Experience in Kafka distributed messaging
• Hands-on experience in Redis, Apache Ignite, Hazelcast
• Strong experience in RDMS and NoSQL databases Mongo
• Experience in using Elastic Search
• Experience in profiling applications
• Strong analytical skills and general logical reasoning
• Excellent written and verbal communication skills.
• Good understanding of Software development life cycle (SDLC)
• Basic SQL queries