Data Analyst (AI/ML Exposure)

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

What You’ll Do:

We are looking for a Staff Operations Engineer based in Pune, India who can master both DeepIntent’s data architectures and pharma research and analytics methodologies to make significant contributions to how health media is analyzed by our clients. This role requires an Engineer who not only understands DBA functions but also how they impact research objectives and can work with researchers and data scientists to achieve impactful results.  

This role will be in the Engineering Operations team and will require integration and partnership with the Engineering Organization. The ideal candidate is a self-starter who is inquisitive who is not afraid to take on and learn from challenges and will constantly seek to improve the facets of the business they manage. The ideal candidate will also need to demonstrate the ability to collaborate and partner with others.  

• Serve as the Engineering interface between Analytics and Engineering teams.
• Develop and standardize all interface points for analysts to retrieve and analyze data with a focus on research methodologies and data-based decision-making.
• Optimize queries and data access efficiencies, serve as an expert in how to most efficiently attain desired data points.
• Build “mastered” versions of the data for Analytics-specific querying use cases.
• Establish a formal data practice for the Analytics practice in conjunction with the rest of DeepIntent.
• Interpret analytics methodology requirements and apply them to data architecture to create standardized queries and operations for use by analytics teams.
• Implement DataOps practices.
• Master existing and new Data Pipelines and develop appropriate queries to meet analytics-specific objectives.
• Collaborate with various business stakeholders, software engineers, machine learning engineers, and analysts.
• Operate between Engineers and Analysts to unify both practices for analytics insight creation.

Who You Are:

• 8+ years of experience in Tech Support (Specialised in Monitoring and maintaining Data pipeline).
• Adept in market research methodologies and using data to deliver representative insights.
• Inquisitive, curious, understands how to query complicated data sets, move and combine data between databases.
• Deep SQL experience is a must.
• Exceptional communication skills with the ability to collaborate and translate between technical and non-technical needs.
• English Language Fluency and proven success working with teams in the U.S.
• Experience in designing, developing and operating configurable Data pipelines serving high-volume and velocity data.
• Experience working with public clouds like GCP/AWS.
• Good understanding of software engineering, DataOps, and data architecture, Agile and DevOps methodologies.
• Proficient with SQL, Python or JVM-based language, Bash.
• Experience with any of Apache open-source projects such as Spark, Druid, Beam, Airflow etc. and big data databases like BigQuery, Clickhouse, etc. 
• Ability to think big, take bets and innovate, dive deep, hire and develop the best talent, learn and be curious.
• Experience in debugging UI and Backend issues will be add on.

High-quality source code to program complete applications within deadlines

- Strong integration and architectural knowledge with Agile methodology

- Working closely with other developers, UX designers, business, Testing Team and systems analysts

- Demonstrated experience in leading medium- to large-scale projects to successful completion and implementation

- Involvement in Team management activities with their own work (like code review, team guidance/mentoring, status reporting)

- Build API’s that integrate with all majors ERP, CRM, and other systems

- Be the first point of escalation for technical issues and resolve issues working with stakeholders

- Ability to plan, organize, prioritize and deliver multiple projects simultaneously

Product management

• Work closely with the product team to translate abstract business & product requirements into crisp technical specifications along with a delivery roadmap

Product Development

• Define code architecture decisions to support a high-performance and scalable product with a minimal footprint
• Developing the frontend/backend and APIs, primarily using the MERN stack for Troopod.
• Delivering a robust backend platform for the product by incorporating important considerations regarding minimal downtime, high availability, data redundancy, tight security, etc. into the design
• Preparing test cases, creating automated build and test processes, setting up systems for CI/CD, and monitoring for the product
• Deploying on AWS using the right services for optimal performance
• Support the Troopod mobile application in its entirety, including working on bug fixes and improving application performance, reliability, and stability
• Continuously discover, evaluate, and implement new technologies to maximize development efficiency
• Managing development and deployment of the product following Modular programming, proper documentation, and code versioning

Customer Success

• Ensuring seamless use of Troopod Web-app and Mobile App by clients or internal teams and successful integration of client systems with Troopod backend and APIs wherever applicable
• Assisting clients with necessary remote support needed for the smooth understanding of and integration with Troopod product

Team Growth

• Contributing to the growth of the engineering team through proactive effort on knowledge growth, process improvements, and performance enhancements on existing solutions

Prior experience in the following things is MUST:

• Minimum 2 years of hands-on technical development experience as a MERN stack developer
• In-depth knowledge of NodeJS, Express or Restify
• Experience implementing applications using ReactJS and React Native
• Experience in creating frontend applications using HTML5, Angular, React, LESS/SASS
• Hands-on experience with JavaScript Development on both client and server-side
• Experience with modern frameworks and design patterns, minimum 3-year experience with MERN Full-stack paradigm
• Should have worked on AWS(EC2), DNS, and other server features
• Familiarity with code versioning tools (Such as Git, SVN, or Mercurial)

• Development experience for high-traffic, consumer-facing web or mobile application
• Experience in building a chat or social media app
• Creating secure RESTful-based web services in XML and JSON, Javascript, JQuery
• Experience in hiring and leading a team of developers
• Open-source contributions
• Experience with next.js, serverless, and tailwind CSS
• Eat, sleep, code, and repeat is a typical mantra of your life

• Work in a well-funded startup with a team of 2nd-time founders from top tier colleges like BITS and NIT
• Chance to get decent equity and become part of the founding and core team
• Build a highly scalable product that would one day impact the lives of billions across the globe
• Get guidance from the best product and tech folks out there at leadership positions in Dunzo, Razorpay, Haptik, etc

• Ionic: Ionic is a free and open-source framework certified by MIT that enables developers to use modern web technologies like HTML5, CSS3, and JavaScript. ...
• React Native: ...
• Flutter: ...
• Native Android: ...
• Xamarin: ...
• Native Script: ...
• jQuery Mobile: ...
• Framework7:

• Identify & document the Scope of Work (SOW), objectives and any assumptions.
  
• Prepare cost estimates for manpower + materials, and ensure we are charging accurately for our projects.
  
• Develop a detailed project plan, and monitor progress using appropriate systems, tools and techniques.
  
• Establish and maintain relationships with third parties/vendors.
  
• Seek opportunities for improvement and suggest new projects.
  

• Ensure availability of all the tools and resources before initiating a project.
  
• Prepare and maintain timelines for the effective tracking and completion of the project.
  
• Delegate to internal resources and vendors effectively, and track progress ensuring the project runs on schedule.
  
• Coordinate with all the internal and external stakeholders for information, approvals, resolving issues, status updates, answering queries etc. While maintaining transparent communication.

• Maintain timesheet logs for all the resources.
  
• Create and maintain comprehensive project documentation, plans and reports.
  
• Ensure standards and requirements are met through conducting quality assurance tests.
  
• Analyze and Highlight potential risks or malfunctions and act proactively to resolve issues ensuring the project stays on time and on budget.

• Excellent communication (verbal & written), interpersonal and consulting skills
  
• Ability to manage multiple teams and projects simultaneously
  
• Excellent organization and time management skills
  
• Ability to meet targets and deadlines.
  
• Quick thinking, problem solving skills
  
• Detail-oriented
  
• Budget management
  
• Confident, pleasant personality, ambitious, self-motivated.
  

​We offer competitive compensation and benefits.