- Strategic Planning: Develop and implement comprehensive digital marketing strategies to achieve business goals and drive growth.
- Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Team Leadership: Lead, mentor, and manage the digital marketing team, fostering a collaborative and results-driven environment.
- Analytics & Reporting: Monitor and analyze campaign performance using analytics tools. Prepare detailed reports and provide actionable insights to improve performance and ROI.
- Budget Management: Manage the digital marketing budget, allocate resources effectively, and ensure cost-efficient use of marketing funds.
- Market Research: Stay up-to-date with the latest industry trends, tools, and best practices. Conduct market research to understand customer needs and competitor activities.
- Content Strategy: Oversee the development of engaging and relevant content for various digital platforms, ensuring alignment with brand messaging and goals.
- Stakeholder Collaboration: Work closely with other departments, including sales, product development, and design, to ensure cohesive marketing strategies and effective execution.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree or certification in digital marketing is a plus.
- Proven experience (5+ years) in digital marketing, with at least 2 years in a leadership role.
- Demonstrated success in developing and executing digital marketing strategies and campaigns.
- Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Excellent analytical skills and ability to interpret data to drive decision-making.
- Strong leadership and team management abilities, with a track record of leading successful teams.
- Creative thinking, problem-solving skills, and the ability to thrive in a fast-paced environment.
What We Offer:
- Competitive salary and performance-based incentives.
- Comprehensive benefits package, including health insurance and retirement plans.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
Subodh Popalwar
Software Engineer, Memorres
About KGISL EDU
About
Established in the year 2000, KGiSL Educational Institutions is the brainchild of Dr. Ashok Bakthavathsalam, founder and managing director of KG Information Systems Private Limited (KGISL).
Branded as the pioneers in industry-embedded education in the region, KG Group of Institutions at Saravanampatti boasts of being the only campus that fosters the perfect integration of institute – industry infrastructure in an environment of perfecting learning.
- KGiSL Campus hosts:
- KGiSL Institute of Technology (KiTE)
- KG College of Arts and Science (KGCAS)
- KGiSL - Institute of Information Management (KGiSL IIM)
- KGiSL MicroCollege (KGM)
- KG College of Physiotherapy and KG College of Nursing
Along with Coimbatore's Flagship IT Companies:
- KGiSL and KG Financial Software Private Ltd.,
- Path-breaking Solar Research and Development Company
- KGDS Renewable Energy Private Limited
- TNQ Technologies
- SuperConcepts
- Digital Nirvana
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres