Digital Media Marketing
The Digital Marketing, Online Marketing, and Digital Promotion specialist will be responsible for developing and executing marketing campaigns across a variety of online platforms, including Digital media, email, and the company website. This individual will work closely with the marketing team to identify target audiences and develop strategies to reach and engage potential customers.
Roles and Responsibilities
- Developing and implementing Digital Media Marketing campaigns to increase brand awareness and drive website traffic.
- Managing the company's media accounts and creating engaging content for a variety of platforms, including LinkedIn.
- Utilizing email marketing and automation tools to create and send targeted campaigns to potential customers.
- Developing and executing digital promotion campaigns, including paid advertising on Digital media platforms and search engines.
- Analyzing and reporting on the effectiveness of marketing campaigns using tools such as Google Analytics.
- Collaborating with the marketing team to develop and implement brand management strategies.
- Assisting with the development and execution of online advertisement campaigns, including banner ads and display ads.
- Utilizing SEO techniques to improve the company's search engine ranking and drive traffic to the website.
Perks and Benefits
- 6 Day Working (Monday-Saturday)
- Flexi Working Hours.
- Work from Home available (Need Basis)
- Salary is always on time.
- The best work Culture.
- The Best Working Environment.
- Alter Saturday leave
Subodh Popalwar
Software Engineer, Memorres
About Gaipp Pvt Ltd
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Job Description:
This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.
You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.
Your responsibilities will include:
Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.
Growth
You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO
Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.
Is this someone that looks like you?
- A hands-on marketing leader who absolutely loves their craft
• Experience: 7-15 years experience in driving demand in the B2B SaaS space
• Have used content as a key medium for demand generation
• Have a good handle on product, digital and performance marketing
• Both right and left brained - can think of creative ideas and alongside crunch numbers
• An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
• We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility
Job Description for Project Manager:
- Exposure to US/International Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.
- Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and on emails.
- Manage projects, establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.
- Coordinate with various departments within the organization, including support, service, technology, and manage resources, in order to ensure seamless functioning of the client accounts.
- Responsible for client receivables; planning and execution of monthly retention.
- Candidates with Project Management, Digital Marketing & Technical Skills Preferred.
- Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
- Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.
- Achieves strategic customer objectives and account plans defined by company management.
- Good relationship-building skills (internal, external, and cross-cultural).
- Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.
- Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keep the internal team updated.
- Maintain a consistent schedule of online meetings with the client to manage performance objectives, customer-expectations and assess customer needs on an ongoing basis.
What we are looking for-
- Excellent communication skills
- Must have enthusiasm and a sincere attitude.
What you will do:
- Planning and controlling annual, quarterly and monthly spending for the category
- Designing monthly category activation and ensuring execution through regional counterparts
- Delivering of category AOP objectives (topline, BTL %, distribution objectives)
- Owning all trade programs assigned and new projects during the year
- Interacting extensively with internal and external partners to execute category and brand mandates
- Coordinating with the service vendors and numerous external agencies such as prits, external agencies such as printers, design agencies, BT agency, from time to time to ensure perfect execution of trade marketing initiatives for the year
What you need to have:
- 7-10 years experience in FMCG brand as a Trade Marketing Executive/ Manager
- Excellent verbal and written communication skills
- Good coordination skills
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.
Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.
- Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
- Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
- Hybris Marketing or Adobe Marketo Certification strongly preferred
- Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing)
- Experience in design and setup of Marketing Technology Architecture
- Proficient in scripting and experience with HTML XML CSS JavaScript etc.
- Experience with triggering campaigns via API calls
- Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
- Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
- Perform feasibility analysis for the marketing solution that meet the business goals
- Experience with client discovery workshops and technical solutions presentations
- Excellent communication skills required as this is a client business & IT interfacing role
ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets
Google Analytics• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Sound knowledge of social media platforms and content generation.
• Strong creative and analytical skills.
Knowledge of Google Analytics and Google Webmaster Tools
Basic roles & responsibilities
Increase company and brand awareness.
Launching advertisements.
Generating leads through social media platforms like Instagram, LinkedIn and facebook.
We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels.
About us
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Roles and responsibilities
- Build the overall digital strategy for the company
- Plan and execute digital marketing campaigns that generate potential leads to the product
- Responsible for the monthly budgets for the digital marketing
- Use analytics tools to monitor and do complete data analysis from website traffic till conversion
- Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly
- Collaborate with team members on campaign development and implementation
- Measure campaign performance across channels and assess against goals
Requirements
- 3+ years of experience in a digital marketing role and B2C lead generation.
- Experience in running successful marketing campaigns across multiple channels and geographies.
- Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
- Deep understanding of analytics tools to track and capture key data of the campaigns.
- Excellent verbal and written communication skills.
- Ability to take new initiatives and push the boundaries constantly.
Google AnalyticsDigital Marketing expert required to launch and build funnel for an Ai driven fem tech app.
Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO
Must have start up experience.
Wordpress, clickfunnels exp would be a plus.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres