Customer care representative

Job description:

We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.

Responsibilities

Create and manage lead generation strategy to meet business targets.

Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.

Optimize ad budgets to lower cost per lead (CPL) and improve ROI.

Guide and mentor a team of lead generation and PPC executives.

Work with sales teams to improve lead-to-customer conversion.

Track and report KPIs like leads, CPL, CTR, CAC, and ROI.

Skills Needed

8–12 years of experience in lead generation and PPC.

Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.

Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).

Ability to analyze data and make decisions to improve performance.

Team management and leadership skills.

Edtech experience is mandatory.

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Ability to commute/relocate

Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

Working in Edtech: 2 years (Preferred)

Work Location: In person

We are seeking an energetic and driven B2B Food Ingredients Sales Executive to manage and grow customer relationships across the food ingredients ecosystem. This role involves working closely with clients in Bakery, Protein, Snacks, Premix, Beverages, RTD, RTE, QSR, and online food businesses. The incumbent will focus on introducing innovative ingredients and application concepts to both existing and prospective customers, contributing to sustainable business growth in alignment with company sales strategies.

Key Responsibilities:

• Manage end-to-end sales activities by understanding customer needs, applications, and technical requirements.
• Execute sales strategies in alignment with marketing plans, including segmentation, pricing, positioning, and growth drivers.
• Track market trends, competitor activity, and customer insights to deliver differentiated, value-added solutions.
• Convert sales budgets into clear, customer-focused action plans and measurable outcomes.
• Own and achieve assigned sales targets while ensuring a consistently high-quality customer experience.
• Drive new business acquisition through concept-based selling and build a strong pipeline of ingredient-led projects.
• Collaborate with internal teams such as marketing, R&D, and supply chain to deliver customized solutions and strengthen customer partnerships.

Requirements:

• Solid understanding of B2B sales within the food ingredients, food processing, or allied industries.
• Strong communication, negotiation, and presentation capabilities.
• Ability to work independently, manage multiple accounts, and consistently meet or exceed targets.
• Good market awareness with a strategic mindset to compete effectively and identify growth opportunities.

Additional Information:

• Freshers are welcome to apply for Mumbai and New Delhi locations.
• Male candidates only (as per company requirement).

Benefits:

• Clear career growth and continuous learning opportunities
• Collaborative, team-oriented, and engaging work culture
• Performance-based incentives and bonuses as per company policy

What you’ll do here:

•Lead the technical implementation of our platform using Python for new and existing clients

•Collaborate with internal teams to deliver seamless onboarding experiences for our clients.

•Translate business use-cases into scalable, secure, and maintainable technical solutions

•Own the technical relationship with clients, acting as a trusted advisor throughout the implementation lifecycle

•Conduct code reviews, enforce best practices, and ensure high-quality deliverables

•Mentor developers and contribute to internal tooling and automation

•Troubleshoot and resolve complex integration issues across cloud environments

What you will need to thrive:

•8+ years of software development experience.

•Strong proficiency in Python (preferred), C# .NET, or C/C++.

•Proven track record of leading technical implementations for enterprise clients.

•Deep understanding of Pandas, Numpy, RESTful APIs, webhooks, and data transformation pipelines.

•Excellent communication and stakeholder management skills.

Location - Mumbai

Responsibilities

• Ability to transform briefs into compelling copy and content for the brand
• Medium agnostic approach towards writing
• Strong understanding of how creative writing can impact consumer behavior and help build a brand
• Planning and execution of copy requirements for social media channels, CRM, website and other digital platforms (short format copy, captions)
• Guide a team of junior writer/s to deliver creative copy and content according to the brief
• Work with teams (internal and external) to ensure project management and completion
• Ability to work closely with graphic designers and video editors for timely planning and execution of campaigns

Qualifications

• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in English Literature, Mass Communication or Copywriting preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copywriting for social media and CRM channels. Good to have: website, brochures and other POSM
• Previous experience in advertising agencies, design houses and content platforms preferred

Who we look for

• Strong technical expertise and building ability 
• Ability to envisage how your technical knowledge could be applied outside of academia - with a focus on impact/disruption
• Ability to explain and articulate complex ideas, simply
• Ability to digest difficult questions/information