Content Writer

About Us

Toronto Boutique Apartments (TBA) is a high-growth property management and corporate housing company managing 200+ furnished rental units. We operate at the intersection of hospitality, real estate, and tech, with a growing focus on automation and AI.

We're seeking a Performance Marketing Manager to own and optimize our live paid ad campaigns, improve SEO across landing pages, and explore the strategic use of generative AI in marketing execution.

Role Overview

This is not a strategy-only role—we’re looking for someone who can manage our existing campaigns and continuously improve performance through data, experimentation, and automation. You’ll work alongside our leadership team to scale tenant acquisition, owner outreach, and corporate partnerships.

Responsibilities

Paid Ads (Google, Meta)

• Manage and optimize active Google Ads and Meta campaigns across multiple segments
• Monitor spend, bidding strategy, and audience targeting
• Run multivariate tests (copy, creative, landing pages)
• Improve cost-per-lead and drive qualified conversions

SEO

• Improve on-page SEO and internal linking across TBA websites
• Identify technical SEO issues and coordinate fixes
• Work with content writers to build targeted, rankable pages
• Track performance using SEMrush, Google Analytics, and GSC

AI-Enhanced Marketing Execution

• Use generative AI tools (e.g., ChatGPT, Claude) to:
• Generate and iterate on ad copy, landing page variations, and SEO meta content
• Speed up content production and testing
• Support dynamic content personalization and retargeting workflows

Reporting and Analytics

• Build concise weekly reports on ad performance, SEO health, and test results
• Propose and implement data-backed improvements

Qualifications

• 3+ years of experience managing paid ad accounts and SEO projects
• Strong command of Google Ads, Meta Ads, SEMrush, and GSC
• Proven ability to optimize CPL, ROAS, and organic traffic
• Comfortable using generative AI tools in marketing workflows
• Bonus: Experience with real estate, property tech, or hospitality verticals

Why Join Us

• Clear KPIs and real impact from day one
• Freedom to experiment, iterate, and scale what works
• Small, fast-moving team with ownership and visibility
• Opportunities to explore AI-based marketing automation in a live business setting

Key Responsibilities:

Answer phones and respond to emails,

providing information or redirecting queries to appropriate departments or personnel.

International Voice Process

Timing: 6.00 pm to 3.00 pm

Only Male Candidate

Job Synapsis

Are you a passionate person who is willing to thrive in the field of Human Resources in a Product based company? Are you an avid learner who just wants to excel in the role as an HR? We believe you are the right choice of talent we are looking for.

To us, smooth operational activities is key theme for thriving business. It implies that HR Operations duties will involve managing employee activities such as employee relations, Training & development, employee engagement, grievance’s, Performance Appraisals etc.

 Responsibilities

• Monitor internal HR systems and databases
• Act as a consultant to managers and staff regarding policies and procedures
• Address employees’ queries on issues related to compensation and all other relevant topics
• Prepare employees for assignments by establishing and conducting orientation and training programs
• To conduct timely various employee engagement activities
• Ensure planning, monitoring, and appraisal of employee work results by training managers to coach and discipline employees; scheduling management conferences with employees; hearing and resolving employee grievances; counselling employees and supervisors
• Asses and maintain employee benefits programs and inform employees of the same
• Complete HR operational requirements by scheduling and assigning employees; following up on work results & nurture a positive working environment
• Oversee and manage a performance appraisal system that drives high performance & timely feedback
• Assess training needs to apply and monitor training programs
• Report to management and provide decision support through HR metrics
• Ensure legal compliance throughout human resource management.
• Manage employee benefits, including broker/ vendor relationships, enrolment, claims resolution, and general employee inquiries
• Manage the employee onboarding and offboarding processes to enhance new and departing employee experience
• Recommend new approaches, policies and procedures
• Act as the primary HR point of contact for all ISO & Internal audits and work with internal teams and manage HR compliance documentation, process and audits
• Other duties as assigned.

What we are looking for…

• Fresher to 1 years of related HR operation’s experience required, with prior experience with product based or startup will be plus.
• People oriented and results driven.
• Strong communication skills.
• Knowledge of any HRMS.
• Ability to architect strategy along with leadership skills
• Excellent active listening, negotiation, and presentation skills
• Competence to build and effectively manage interpersonal relationships at all levels of the company
• In-depth knowledge of labour law and HR best practice.
• Degree in Human Resources or related field

Master’s Degree/PG in computer science or B.E/ B. Tech in Computer/Electronics or equivalent with minimum 2 years industrial/academic experience in UI/UX development, computational biology, MD simulations, PHP, MySQL, Bash scripting, Server admin. Proficiency in programming languages, such as Java, HTML, or PHP, and CSS. Experience in exploring libraries and frameworks (for example Bootstrap and J Query) and using GitHub, a version control system. Extensive knowledge of advancements and trends in web design. Exceptional ability to contribute creativity and innovation to web projects. Superb leadership, collaboration and communication skills. Excellent organizational and time management skills.

About KAFQA

At Kafqa, we are building the next generation performing arts platform. Our mission is to transform how India learns, performs & watches performing arts. Our launch services consist of technology-enabled dance classes in our proprietary studios, production facilities, and social media broadcasting & competitions.

Founder & Team

The founder is Shariq Plasticwala. He is a graduate of IIT Bombay & Stanford GSB. He was part of the founding team of Amazon India where he played a key role for over 8 years. Among his roles at Amazon, he was the CEO of Amazon’s first joint venture in India and a Board Member of Amazon’s payments business. The other members of the founding team consisted of senior executives from Shiamak Davar & Byju’s.

Background

•   At least 6+ years experience in back-end development in a fast-paced environment, working in Python & Django Framework
• Should Have experience leading a team.
•   Deep understanding of technologies used in web products, including Rest APIs
•   Sound understanding of SQL/NoSQL databases such as PostgreSQL and MongoDB.
•   Deep familiarity with UNIX, major cloud platforms (AWS, Azure), DevOps.
•   Understanding of databases, and related tools, paradigms.

Opportunity

Here are some of the things you might have to do on any given day:

•   Developing APIs and endpoints for deployments of our product.
•   Infrastructure Development such as building databases, creating and maintaining automated jobs.
•   Build out the back-end to deploy and scale our product.

• Bachelor’s or master’s degree in Computer Engineering, Computer Science, Computer Applications, Mathematics, Statistics, or related technical field. Relevant experience of at least 3 years in lieu of above if from a different stream of education.

• Well-versed in and 3+ hands-on demonstrable experience with: ▪ Stream & Batch Big Data Pipeline Processing using Apache Spark and/or Apache Flink.
  ▪ Distributed Cloud Native Computing including Server less Functions
  ▪ Relational, Object Store, Document, Graph, etc. Database Design & Implementation
  ▪ Micro services Architecture, API Modeling, Design, & Programming

• 3+ years of hands-on development experience in Apache Spark using Scala and/or Java.

• Ability to write executable code for Services using Spark RDD, Spark SQL, Structured Streaming, Spark MLLib, etc. with deep technical understanding of Spark Processing Framework.

• In-depth knowledge of standard programming languages such as Scala and/or Java.

• 3+ years of hands-on development experience in one or more libraries & frameworks such as Apache Kafka, Akka, Apache Storm, Apache Nifi, Zookeeper, Hadoop ecosystem (i.e., HDFS, YARN, MapReduce, Oozie & Hive), etc.; extra points if you can demonstrate your knowledge with working examples.

• 3+ years of hands-on development experience in one or more Relational and NoSQL datastores such as PostgreSQL, Cassandra, HBase, MongoDB, DynamoDB, Elastic Search, Neo4J, etc.

• Practical knowledge of distributed systems involving partitioning, bucketing, CAP theorem, replication, horizontal scaling, etc.

• Passion for distilling large volumes of data, analyze performance, scalability, and capacity performance issues in Big Data Platforms.

• Ability to clearly distinguish system and Spark Job performances and perform spark performance tuning and resource optimization.

• Perform benchmarking/stress tests and document the best practices for different applications.

• Proactively work with tenants on improving the overall performance and ensure the system is resilient, and scalable.

• Good understanding of Virtualization & Containerization; must demonstrate experience in technologies such as Kubernetes, Istio, Docker, OpenShift, Anthos, Oracle VirtualBox, Vagrant, etc.

• Well-versed with demonstrable working experience with API Management, API Gateway, Service Mesh, Identity & Access Management, Data Protection & Encryption.

  Hands-on experience with demonstrable working experience with DevOps tools and platforms viz., Jira, GIT, Jenkins, Code Quality & Security Plugins, Maven, Artifactory, Terraform, Ansible/Chef/Puppet, Spinnaker, etc.

• Well-versed in AWS and/or Azure or and/or Google Cloud; must demonstrate experience in at least FIVE (5) services offered under AWS and/or Azure or and/or Google Cloud in any categories: Compute or Storage, Database, Networking & Content Delivery, Management & Governance, Analytics, Security, Identity, & Compliance (or) equivalent demonstrable Cloud Platform experience.

• Good understanding of Storage, Networks and Storage Networking basics which will enable you to work in a Cloud environment.

• Good understanding of Network, Data, and Application Security basics which will enable you to work in a Cloud as well as Business Applications / API services environment.