Content Marketing Manager

Content Marketing Manager at Phyllo Inc · Remote only · 2 - 4 years · ₹8L - ₹12L / yr · Raised funding · Remote only · Posted 16 Feb 2023

Content Marketing Manager

at Phyllo Inc

Posted by Saroj Kumar Sahoo

2 - 4 yrs

₹8L - ₹12L / yr

Remote only

Skills

Content Marketing

SaaS

Content Writing

Content Strategy

B2B Marketing

Customer Relationship Management (CRM)

You will be responsible for:

Assist in the content marketing program and leads generated from the program
Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
Manage promotion of the content marketing program initially through organic channels
Research industry trends, reports and keywords to talk about interesting topics in the industry.
Collaborate with the Sales and Product Teams to design content briefs
Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

Research and identify new industry trends that will feed into the content strategy.
Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
Work with freelancers and agencies to esure quality and timeliness of content
Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
Execute and scale the content strategy by either scaling the team internally or working through partners.
Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
Identify ways to promote the content for generation of leads
Work with teams to optimise the quality and relevancy of leads through content
Optimise content for SEO, monitor page rankings and quality of visitors
Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

2-4 years of experience for running successful content marketing programs for B2B SaaS companies
Any experience in the API / Developer Tool company is an added advantage
Any experience with creator economy, either as a creator or marketing to creators is an added advantage
Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
Experience in integrating content marketing campaigns with CRM

What we offer:

Work from home or your preferred location today, tomorrow, and forever.
A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
Choose to work in the hours you feel the most productive.
We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
Laptop of your choice

You will be responsible for:

Assist in the content marketing program and leads generated from the program
Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
Manage promotion of the content marketing program initially through organic channels
Research industry trends, reports and keywords to talk about interesting topics in the industry.
Collaborate with the Sales and Product Teams to design content briefs
Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

Research and identify new industry trends that will feed into the content strategy.
Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
Work with freelancers and agencies to esure quality and timeliness of content
Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
Execute and scale the content strategy by either scaling the team internally or working through partners.
Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
Identify ways to promote the content for generation of leads
Work with teams to optimise the quality and relevancy of leads through content
Optimise content for SEO, monitor page rankings and quality of visitors
Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

2-4 years of experience for running successful content marketing programs for B2B SaaS companies
Any experience in the API / Developer Tool company is an added advantage
Any experience with creator economy, either as a creator or marketing to creators is an added advantage
Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
Experience in integrating content marketing campaigns with CRM

What we offer:

Work from home or your preferred location today, tomorrow, and forever.
A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
Choose to work in the hours you feel the most productive.
We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
Laptop of your choice

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About Phyllo Inc

Founded :

2021

Type :

Product

Size :

20-100

Stage :

Raised funding

About

Phyllo is a data gateway for developers and businesses to access data of creators / digital solopreneurs directly from the source platforms (e.g. YouTube, Twitch, Upwork, Shopify) with their consent. Think of us like an "account aggregator" but for the creator economy through which creators / digital solopreneurs can link their accounts and share their data with any developer / business who needs it. Such data once shared can act as a proof of a creator's digital identity, proof of their work or income.
We are backed by reputed investors and have raised a $2.8M Seed from Nexus Venture Partners and angels from businesses such as Facebook, Teachable, Coinbase and more. More info at https://www.crunchbase.com/organization/phyllo

Connect with the team

Achintya Gupta

Connect

Aannya Bubna

Connect

Saroj Kumar Sahoo

Connect

Company social profiles

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Ability to work in fast-paced, dynamic environment

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About us
Aikon Labs Pvt Ltd is a start-up focused on Realizing Ideas. One such idea is iEngage.io, our Intelligent Engagement Platform. We leverage Augmented Intelligence, a combination of machine-driven insights & human understanding, to serve a timely response to every interaction from the people you care about.
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Sales Executive

Com. is a pioneer and leader in technology enabled cab servi

Agency job

via Apurer India Private Limited by Ayesha Shaikh

Mumbai

1 - 2 yrs

₹3L - ₹3L / yr

Sales

Business Development

Field Sales

Telesales

 Generating leads by field visits  Good in follow-up’s.  Understanding operators present business module & earnings.  Explaining & convincing to attach their vehicles on Meru platform.  Be active on ground by sharing competitor’s info & business schemes.

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