Content Creator(Digital marketing)

Required Skillset

·       The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.

·       Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.

·       Must have relevant experience in team leadership, workflow organization, and project management.

·       Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.

·       Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.

·       Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.

·       Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.

·       Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.

·       The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.

·      A proven track record in SEO showcasing improved SEO performance is crucial.

Job Description

·       Guide the SEO team in applying best SEO practices to all online content.

·       Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.

·       Formulate effective on-page and off-page SEO strategies.

·       Undertake keyword research for improving organic SEO rankings.

·       Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.

·       Establish systems and standards for optimizing all content for SEO.

·       Design strategies and action plans for building high-quality, authoritative backlinks to our website.

·       Monitor and assess search results and performance across major search channels.

·       Execute data analysis to inform SEO strategy and provide enhancements.

·       Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.

·       Present detailed reports and insights to the team and stakeholders.

·       Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.

·       Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.

**About Us**

IndieFolio is a curated marketplace of top-notch creative talent wherein we enable marketing, product, and creative teams to work with freelance talent and scale creative operations, and demand. Our mission is to challenge traditional employment by offering independent professionals a new way to work. We are supported by some leading angels in India, who come from diverse backgrounds like design, marketing, finance, and law. We have crossed INR 5 crores in transactions executed on IndieFolio. We are at a 500%+ annual growth rate scaling our team and operations in sync and looking to work with an independent, responsible, and accountable individual.

**Job Overview**

We are seeking a dynamic and creative Social Media Intern to join our team. The ideal candidate is passionate about social media, has a strong understanding of various platforms, and is eager to learn and contribute to our digital presence. As a Social Media Intern, you will work closely with our marketing team to develop and execute social media strategies, create engaging content, and analyze performance metrics.

**Responsibilities**

1. Content Creation:

• Develop creative and engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
• Collaborate with the marketing team to brainstorm and implement content ideas that align with our brand and marketing objectives.

2. Social Media Management:

• Assist in the day-to-day management of social media channels, including scheduling posts, monitoring comments, and engaging with the online community.
• Stay up-to-date with industry trends and best practices to enhance your social media presence.

3. Analytics and Reporting:

• Monitor and analyze social media performance metrics using tools like Google Analytics and social media analytics platforms.
• Prepare regular reports summarizing key insights and recommendations for improvement.

4. Community Engagement:

• Foster and maintain relationships with our online community by responding to comments, messages, and inquiries promptly and professionally.
•  Identify opportunities for community engagement and user-generated content.

 5. Campaign Support:

• Assist in the development and execution of social media campaigns to support marketing initiatives.
• Coordinate with other teams to ensure alignment of messaging across various channels.

**Requirements**

• Currently enrolled in a relevant undergraduate or graduate program, or recent graduate
• Strong understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Basic knowledge of graphic design tools (e.g., Canva) is a plus.
• Familiarity with social media analytics tools.
• Ability to work independently and collaboratively in a fast-paced environment.

Why IndieFolio:

● We are India’s largest homegrown network of creative professionals.

● We are a remote-first organization that believes in the jobs-to-be-done framework.

● Set your working hours, as long as you deliver on your promises

● Your Ideas/Voice will be heard respected, and put in the process!

● Join a fast-paced organization on its path to growing 100X in the next 3 years.

Position Summary:

We are seeking a highly motivated and data-driven Marketing Growth/Demand Generation Manager to join our marketing team. You will play a crucial role in optimizing the lead-to-customer conversion process by enhancing lead engagement and scoring methodologies. This role requires a blend of creativity and analytical skills to effectively manage email nurture strategies, improve website engagement through chat and CTA optimization, and oversee landing page effectiveness. Additionally, you will be responsible for the execution of targeted newsletter programs and will support marketing operations through tools such as Marketo and various analytics dashboards.

Qualifications:

• Proven experience in digital marketing with a focus on lead conversion and engagement.
• Expert in marketing automation tools (specifically Marketo) and CRM platforms (specifically Salesforce).
• Strong analytical skills and experience with A/B testing, data analysis, and optimization techniques.
• Experience with web analytics and dashboard creation (e.g., Looker or similar).
• Excellent written and verbal communication skills, with an ability to create compelling content for various audiences.
• Creative thinker with the ability to troubleshoot issues quickly and effectively.
• Strong organizational skills and attention to detail.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 

Experience:

• At least 5-10 years of experience in a digital marketing role with a proven track record of improving lead conversion rates.

Volar Fashion is currently hiring Social Media Marketing Intern for our b2c women's fashion brand

Job Location: Kandivali West. Mumbai 

Job Type: Full-time, WORK FROM OFFICE only

Office Timing: 10 am - 6 pm (Mon-Fri), 10 am - 2 pm (Sat)

Duration: 6 months

Salary: 10 K

A candidate who is ready for 6 month full-time, in office internship should only apply.

Intern's day-to-day responsibilities include:

Develop content calendars on a weekly and monthly basis for fashion brand

Monitor analytics with the social media team to identify viable ideas

Create engaging social media posts, stories, and reels and post online

Engage with the audience on social platforms

Research on marketing trends, content ideas, strategies, Influencers.

Key Skills:

Any internship experience in social media marketing

Excellent verbal and written communication skills

Knowledge of Facebook, Twitter, Instagram, YouTube, and Pinterest

Basic knowledge of Canva, PPT, MS Word, Excel

About Railofy: 

Solving one of the biggest challenges in India! 

Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.

We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no  waitlisted railway passenger has to ever miss a trip again! 

Read more about us here: https://yourstory.com/2020/09/travel-protection-startup-railofy-funding-chiratae-ventures">Your Story

Website: http://www.railofy.com">www.railofy.com (we are mobile only) 

Railofy was started in 2020 by https://www.linkedin.com/in/rohan-dedhia-a08a744b/">Rohan, https://www.linkedin.com/in/vaibhav-saraf-b019b07/">Vaibhav and https://www.linkedin.com/in/hrishabh/">Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting. 

We are backed by some of the leading VC investors in India. 

Why Explore Career at Railofy:

• Experienced founding team
• Become an integral and trusted member of the team mentored by professional with 10+ years of experience
• Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
• Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
• Backed by marquee global investors
• A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
• Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
• Significant equity ownership
• All the above perks of joining a high potential company very early, along with a competitive market salary

Responsibilities

• Managing brand & marketing communications
• Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
• Brand communication on website & app
• Content marketing strategy
• Drive execution

Requirements

• Prior experience in building content road map / strategy for customer engagement

Company Profile:

Mindler is a technology-enabled eco-system for career planning and development for students. We leverage technology, research, machine learning and algorithms to minimize the human bias in the career decision-making process. Mindler’s disruptive career assessment and counselling products are loved by thousands of users globally, and it is growing at a very fast pace. We are looking for assertive, energetic, and creative people to join our awesome team, including people from ISB, Harvard, IIT, IIM and other top-tier institutes. With a unique and scalable model to address the unorganized career counselling sector, Mindler works on both the demand and supply side of the career guidance problem through its revolutionary products.

Job Profile:

This role requires someone who is passionate and driven about building great brand stories with an ability inspire and influence our audience through quality content. The impact and success will be based on the ability to ideate and develop high quality and compelling content, and the dexterity to work seamlessly across multiple projects. It will require someone who can write content basis a deep understanding of our audience and work closely with the art team to deliver impactful content.

As Content Marketing Specialist, you will:

• Ideate on new content ideas to market the brand
• Plan and execute content development
• Develop page-turning long-form copy (articles, press releases, presentations, case studies, emailers, blogs) with a SEO perspective
• Write witty one-liners and thoughtful taglines (web content, social media content, creative tag-lines).
• Manage tools to schedule and publish content on various platforms

You should have:

• At least 2 years of relevant professional experience preferably in the education sector
• Excellent written and verbal communication skills
• Ability to work on multiple projects at the same time
• A Grammar Nazi perspective
• A ‘Will Do’ attitude
• Active Social Media presence
• A positive attitude to take feedback
• Cultural empathy for a fast moving, growing organization

The job responsibilities include:

• Assist in establishing email marketing for our brand.
• Create automations and user journeys
• Manage day-to-day email production including campaign creation, QA and deployment.
• Assist in management of the growth and maintenance of the email database – including new sign-ups and opt-outs
• Help manage reporting on email metrics and produce insights to ensure our program continuously improves
• Manage email production with internal and external resources
• Participate in the production of all email initiatives from conception to deployment
• Assist in copywriting and editing of email content
• Perform daily engagement activities on social media channels
• Create a community of pet owners & enthusiasts across social media channels
• Responsible for organic growth of social media outreach
• Bring in fruitful PR collaboration & engagement ideas to build a recall value of the brand digitally