Computer Vision / Machine Learning

As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.

Roles and Responsibilities

• Design content marketing strategies and set short-term goals.
• Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
• Experience working with a sales team in both Sales Enablement and Account-Based Approach.
• Knowledge of Demand Generation tactics and Lead Conversion principles.
• Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
• Ability to create value propositions that communicate clearly to targeted audiences.
• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
• Accomplished at leveraging full value from marketing automation processes and tools.

Requirements

• Degree in Marketing or relevant field.
• 3+ years of hands-on marketing experience in a B2B role.
• Excellent understanding of B2B marketing.
• Demonstrated ability to manage the budgeting process and use of analytical skills.
• Proven track record in delivering marketing campaigns that drive sales growth.
• Ability to remotely create and manage marketing strategies.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Excellent communication skills.

Company Description

KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Role Description

This is a full-time, on-site role located in Coimbatore for a Content Writer / Copywriter. The Content Writer / Copywriter will be responsible for crafting and editing web content, developing content strategies, conducting research, writing and proofreading. The role involves collaboration with various departments to ensure a cohesive and high-quality content output aligned with the institute's objectives.

Job Overview:

The Head of Content Marketing is a strategic leader responsible for driving the content vision across

our group of educational institutions and business entities. This role oversees all aspects of content

planning, creation, distribution, and performance. The focus is on building strong brand narratives

and maintaining a unified voice across websites, social media platforms, and marketing collateral.

The ideal candidate will work with multidisciplinary teams, including a team of content writers, a

media team, and an SEO team, to deliver impactful, high-quality content that resonates with diverse

audiences.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree preferred.
• Minimum of 6 to 10+ years of marketing experience.
• Proven expertise in developing and scaling content strategies across digital platforms.
• Strong leadership experience managing multidisciplinary creative teams.
• Exceptional storytelling, editorial, and brand messaging skills.
• A good understanding of SEO, content performance analytics, and marketing principles.
• Familiarity with content management systems, project management tools, and digital publishing workflows.
• Highly organized, creative, and data-driven with strong communication and collaboration skills.
• Experience in the education or related sectors is a plus.

Responsibilities:

• Develop and lead a comprehensive content marketing strategy aligned with organizational goals and audience needs.
• Oversee content production across formats (written, visual, and video) ensuring consistency in tone, branding, and messaging.
• Direct and mentor a team of content writers, graphic designers, video creators, and SEO specialists, fostering collaboration and high performance.
• Own the content lifecycle across all platforms, including websites, social media channels, blogs, newsletters, brochures, and other marketing materials.
• Collaborate with leadership and cross-functional teams to ensure content supports brand equity, business objectives, and engagement goals.
• Establish clear content governance, calendars, and workflows for planning, creation, approval, and publication.
• Lead the optimization of content for SEO, user engagement, and platform-specific formats.
• Oversee the strategic management of all content assets, including regular audits and updates across digital properties.
• Use content analytics and performance data to guide decisions, improve effectiveness, and report outcomes.
• Stay ahead of industry trends, tools, and best practices to continually evolve the content marketing approach.
• Ensure all content initiatives are on-brand, on-budget, and delivered on time.

Mandatory Skills 

1. Very strong hands on experience of web technologies: - HTML JavaScript,  HTML5/CSS3,
2.      3 + years of UI Development Experience
3. Has implemented coding patterns and built UIframework
4. Cross browsers support/experience and knowledge of DOM manipulation on different browsers
5. Performance enhancements on web page load and execution
6. Experience with tools like   Firebug.
7. Basics knowledge on Ajax, jsp etc.
8. Experience in Adobe Photoshop & Adobe Dreamweaver to mock up UIelements.
9. Knowledge in any prototyping tools.
10. Use responsive web design to create applications that automatically conform to multiple screen sizes/devices.
11. Conduct usability testing to identify and fix UIissues
12. Familiar with popular UIlibraries like Sencha, AngularJS, ExtJS & JQuery
13. Collaborate with business analyst to discuss user interface requirements and brainstorm UIideas.

Job roles and Responsibilities: 

• Ability to develop UIframework on JavaScript and CSS which confines to requirement of Solutions.
• Ability to work on cross browser compatibility
• Develop reusable components.
• Work closely with other developers in the team

• Work on Examarly’s most complex web applications by designing, implementing, and unit testing the frontend application code.
• Work on UI frameworks and abstractions that help define a reliable, reusable and performant web platform.
• Build a next-gen UI using the latest technologies: React Native, Redux, Sass
• Help teams with defining an architecture that would scale and also encourage best practices.
• Goto person to get clarity of problem statements and also can break down into meaningful tasks.
• Influence and impact a best-in-class customer experience in your group and contribute to overall customer experience in your area.
• Work with stakeholders in defining, planning, estimating and ultimately delivering features that deliver meaningful results and business impact.

• Experience with modern UX technologies such as React Native,  and nodeJS.
• Good understanding of functional programming using JavaScript
• Experience with RESTful services
• Excellent software design and coding skills and understanding of OO concepts.
• Experience with building web experiences and knowing the web technologies
• Ability to debug and resolve issues spanning multiple subsystems.
• Great analytical and problem-solving skills
• Strong expertise with HTML, CSS, Bootstrap
• Experience in working with designers and design tools such as Figma

What is the role?

You will be responsible for architecting and developing features on the application end to end. You will be working closely with the Product Managers and the Technical architect to come up with high-quality, resilient, and highly performant applications.‍

Key Responsibilities

• Design and develop SaaS-based applications based on microservices architecture.
• Work on core backend and ensure it meets the performance benchmarks.
• Work on the front end with ReactJS.
• Designing and developing APIs for the front end to consume.
• Constantly improve the architecture of the application by clearing the technical backlog.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

What are we looking for?

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Education - BE/MCA or equivalent.
• Overall 4+ years of experience.
• Agnostic/Polyglot with multiple tech stacks.
• Worked on open source technologies – NodeJS, ReactJS, MySQL, NoSQL, MongoDB, DynamoDB.
• Good experience with Front-end technologies like JavaScript frameworks, ReactJS, AngularJS.
• Backend exposure – good knowledge of building API.
• Worked on serverless technologies.
• Efficient in building microservices in combining server & front-end.
• Knowledge of cloud architecture.
• Should have sound working experience with relational and columnar DB.
• Should be innovative and communicative in approach.
• Will be responsible for functional/technical track of a project.

Whom will you work with?

You will closely work with the engineering team and support the Product Team of Plum.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners or consumers for better business results.

Way forward

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

• Coordinate with the management to research, identify, analyse, and execute new business initiatives.
• Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet
• Plan, execute and evaluate ROI of all BD initiatives to attract, retain and expand a loyal client base. Help businesses accelerate their social media presence by utilizing online tools to maximize brand visibility to develop strong relationships and engagement.
• Manage the project teams to achieve business goals.
• Work with the internal departments and external partners to execute business plans and strategies.
• Evaluate customer requirements and develop business plan to meet these requirements.
• Create business development strategies to increase the company revenue and brand value.
• Research the market trends to identify the customer demand for the proposed products and services.
• Communicates the strategy and tactical plans to the sales and marketing teams
• Develops financial plans for the year, including forecast, gross margins, direct expenses, contribution to operating income
• Reports out to management team on progress, financials, and business issues each month

Preferred Qualifications:

• MBA from a tier one institution
• Proven business leader with at least 4+ years of high-tech Strategic Partner Management, / Sales Operations
• Strong communications skills and proven track record of creating and delivering presentations to C and board level audiences (Microsoft Office, CRM

Responsibilities

• Manage the SEO initiatives - strategising, planning and execution
• Define key metrics and SEO road map (including link building strategy)
• Review and analyse analytics and site traffic to gauge positive and negative changes
• Create and execute an SEO plan for the assigned categories to maximise traffic from the
  channel
• Plan SEO tests, collect and analyse data, identify trends and insights on search engine
  algorithms
• Collaborate with Content team to optimise copy and landing pages for search engine
  marketing
• Collaborate with the SEM team for keyword research and complementary campaigns
• Research, analyse and benchmark against competitor performance
• Create and maintain SEO performance dashboard to provide visibility for respective pages
• Communication to team and management on project development, timelines, and results.

What We are Looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Master of on-page & off-page SEO
• Understand the co-relation of content & link-building.
• Who speaks the language of google webmaster & analytics
• Bachelor's degree with experience of 2 - 4 years in Digital Marketing domain.