Community Manager at Health Focused FMCG Brand · Mumbai · 3 - 5 years · ₹10L - ₹12L / yr · Posted 16 May 2022
With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.
They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.
Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.
As a Community Manager, you will be responsible for providing engaging text, image and video content for all social media and professional accounts.
What you will do:
- Responding to customers in a timely manner
- Monitoring, tracking and reporting on feedback and online reviews
- Organizing and managing events to boost brand awareness
- Managing customer queries and grievances via call, email, and/or other mediums such as Zoko (WhatsApp integration platform)
- Gathering, analyzing and reporting customer satisfaction and feedback to management
- Proactively reaching out to consumers who have given positive feedback but not ordered offering discount codes/incentives to induce the purchase
- Building a community on WhatsApp/ telegram/ FB/ other consumers who are willing to be part of such a group
- Liaising with micro and macro influencers to generate clutter-breaking content for the brand - reels, stories, posts, etc
- Liaising with the PR team to build the brand and increasing awareness using brand evangelists
- Co-ordinating with the brand ambassador team once we get one on board
- Liaising and co-ordinating with agencies as part of the regular branding and marketing initiatives
- Building relationships with customers, industry professionals and journalists
- Staying up-to-date with digital technology trends
Desired Candidate Profile
What you need to have:- Ability to identify issues in the existing system and processes and come up with innovative solutions
- A heavy focus on details
- Strong people connection
- Ability to understand customer concerns with high empathy, and get to resolution with a win-win situation for both the customer and the company
- Ability to build long term relationships with potential customers
- Entrepreneurial ownership
Shubham Vishwakarma
Full Stack Developer - Averlon
Similar jobs (3)
About Nimuki
Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.
At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.
Why We Are Hiring
In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.
We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.
Key Responsibilities
1. Social Media Management
- Manage Nimuki's Instagram account end-to-end.
- Post content, Stories, Reels, captions, hashtags, and respond to DMs.
- Follow the content calendar created with Radhika.
- Reply to comments and messages on the same day.
- Track performance such as reach, shares, saves, and engagement.
- Suggest new content ideas and trends that fit the brand.
2. Influencer & Creator Partnerships
- Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
- Reach out, negotiate, and manage gifting and affiliate collaborations.
- Explain Nimuki's brand story and guidelines to creators.
- Track the performance of influencer campaigns.
- Build long-term relationships with top-performing creators.
3. WhatsApp Community Management
- Manage Nimuki's WhatsApp community for our founding families.
- Share new launches, exclusive previews, and engage with members.
- Ensure every interaction creates a positive brand experience.
- Coordinate with Sunjit on order updates and customer delight initiatives.
4. Offline Partnerships
Work with Sunjit to build relationships with:
- Premium preschools and daycares.
- Kids' play areas and family entertainment centres.
- Pediatric clinics and wellness centres.
- Art, music, sports, and swimming classes.
Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.
5. Reporting
- Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
- Provide monthly recommendations on what is working and what can be improved.
- Take ownership and proactively share updates without waiting to be asked.
What This Role Is Not
Before applying, please note:
- This is not a paid advertising role. Running Google or Meta ads is not the focus.
- This is not a content creation role. Radhika will lead the creative direction; you will manage execution and distribution.
- This is not a remote position. Being based in Kolkata is mandatory.
- This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.
What We Are Looking For
Must-Have Requirements
- Experience working with a D2C (Direct-to-Consumer) brand.
- Good understanding of Instagram and how to build an engaged community.
- Hands-on experience with influencer outreach and collaborations.
- Comfortable managing WhatsApp communities and customer conversations.
- Based in Kolkata or ready to relocate immediately.
Preferred Skills
- Existing connections with mommy bloggers or parent influencers in Kolkata.
- Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
- Understanding of the Indian D2C market and customer behaviour.
- Ability to read Instagram Insights and use data to make decisions.
- Experience with offline partnerships and brand collaborations.
We Would Love Someone Who
- Shares updates without being reminded.
- Brings solutions and ideas instead of only pointing out problems.
- Enjoys building and growing a brand from the ground up.
- Treats the brand with ownership and care.
- Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.
If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.
Digital Marketing Intern
AXS Solutions and Consulting Pvt Ltd.
We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.
As a marketing intern, you will collaborate with our Sales and Business Development team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.
This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast paced work environment.
Job Responsibilities
- The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing AXS’s overall communications and marketing plan --focusing specifically on digital communications --to build awareness about AXS within the community, and to increase lead generation and sales.
- Develop and implement a comprehensive marketing plan to include social media, (Facebook, Twitter, Instagram, Linkedin and YouTube)
- Create, manage and implement all email marketing campaigns
- Expand and maintain customer email database
- Write and distribute regularly weekly online newsletters
- Develop new partnerships and maintain strong industry relationships.
- Develop and implement a comprehensive social media marketing plan in association with the team.
- Manage and update Linkedin, Facebook pages and websites (including corporate websites).
- Enhance social media outlets and opportunities to maintain communication and build fan base.
- Track and analyze website and social media performance.
- Work with team to refine social media strategy and best practices
- Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr,YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
- Draft Weekly-newsletters to subscribers
- Prepare weekly updates and reports to track growth and success rates of campaigns
- Keep up to date and informed on new social media trends and adapt accordingly
- Ensure proper messaging is being executed online
- Identify leaders and influencers (internal/external) and engage them in brand activities
- Assist with website copywriting, proofing, and updating as needed
QUALIFICATIONS
- Ability to take initiative, employ good judgment, and manage projects from beginning to end
- Excellent writing, editing, and proofreading skills
- Exceptional ability to manage details
- Ability to multitask in a fast-paced environment
- Ability to meet deadlines and to anticipate next steps or needs
- Work effectively both independently and as part of a team
- Be available for at least 30 hours a week
- A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience
- Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools(e.g. Hootsuite, Google Analytics)
- Adobe Creative Suite experience a plus
- Strong working knowledge of email marketing applications
BENEFITS
- Experience in marketing and communications, relationship management, and other aspects of community relations, marketing, and the film industry
- Opportunity for permanent employment
DURATION
- 6 months
STIPEND : 7 - 8k per month.
We are a Florida-based nonprofit organization seeking a dedicated full-time remote Social Media Manager / Virtual Assistant to support us in managing our social media accounts and assisting with various administrative and digital tasks.
Key Responsibilities:
- Manage and grow our social media accounts (Facebook, Instagram, YouTube, etc.)
- Respond to comments and messages professionally using our in-house systems.
- Monitor analytics and provide performance reports
- Assist with content creation (graphics, captions, hashtags)
- Support outreach and community engagement
- Perform general virtual assistant tasks as needed
Schedule:
- 42 hours per week
- Flexible schedule (overlaping with EST preferred)
Compensation:
Monthly start: $450 to $530. Two-year agreement: $16,230
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon