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Chief Creative Officer
Chief Creative Officer

Chief Creative Officer at Talent Pro · Mumbai, Delhi, Gurugram, Noida, Ghaziabad, Faridabad · 12 - 15 years · ₹80L - ₹110L / yr · Bootstrapped · Posted 25 Feb 2026

Talent Pro 's logo

Chief Creative Officer

Mayank choudhary's profile picture
Posted by Mayank choudhary
12 - 15 yrs
₹80L - ₹110L / yr
Mumbai, Delhi, Gurugram, Noida, Ghaziabad, Faridabad
Skills
Creative Writing

Candidate must be from Creative Agency or Marketing Agency background ONLY (Non Negotiable).

Candidate must have 12 years of experience in advertising / marketing with proven senior creative leadership exposure.

Candidate must have experience leading large creative teams within reputed agencies.

Candidate must have a strong portfolio of high-impact, multi-platform campaigns (digital + traditional).

Candidate should have deep understanding of traditional and digital marketing ecosystems.

Candidate should have strong client-facing and senior stakeholder management capabilities.

Candidate must have the ability to define creative vision, drive innovation, and lead agency transformation.

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About Talent Pro

Founded :
2024
Type :
Services
Size
Stage :
Bootstrapped

About

N/A

Company social profiles

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We are looking for a highly creative and strategic Associate Creative Director to lead our design team and drive compelling creative solutions across digital and integrated campaigns. The ideal candidate is a strong design thinker with excellent leadership skills, capable of mentoring a team while delivering exceptional creative work that aligns with business objectives.

Key Responsibilities

  • Lead the creative vision and execution across multiple brands and campaigns.
  • Conceptualize and develop innovative design solutions for digital, social, branding, and integrated marketing initiatives.
  • Manage, mentor, and inspire a team of 8–10 designers, fostering creativity, collaboration, and professional growth.
  • Review and provide constructive feedback on creative output to ensure high-quality execution.
  • Collaborate closely with Copywriters, Creative Directors, Strategy, Client Servicing, Motion, and Production teams to deliver impactful campaigns.
  • Translate client briefs into compelling visual concepts and creative presentations.
  • Ensure brand consistency and maintain high creative standards across all deliverables.
  • Present creative ideas confidently to internal stakeholders and clients.
  • Stay updated with emerging design trends, tools, technologies, and industry best practices.
  • Manage multiple projects simultaneously while ensuring timely delivery and quality.

Required Skills & Qualifications

  • 8–10 years of experience in a creative design role, preferably within a creative, digital, or advertising agency.
  • Proven experience leading and managing a team of 8–10 designers.
  • Strong portfolio showcasing branding, digital campaigns, social media creatives, and integrated marketing work.
  • Excellent understanding of typography, layout, color theory, branding, and visual storytelling.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. Knowledge of AI-powered creative tools is an added advantage.
  • Strong conceptual thinking and problem-solving abilities.
  • Excellent communication, presentation, and stakeholder management skills.
  • Ability to work in a fast-paced environment while managing multiple priorities.

What We're Looking For

  • A creative leader who inspires teams and elevates the quality of work.
  • Someone who balances strategic thinking with hands-on design expertise.
  • A collaborative professional who thrives in a dynamic agency environment.
  • A mentor who nurtures talent and drives a culture of creativity and innovation.
  • A detail-oriented individual with a passion for delivering outstanding creative experiences.

Why Join Us?

  • Work with leading brands across diverse industries.
  • Lead and shape high-impact creative campaigns.
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Vishal Pawar
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Remote only
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Role Description:


We are hiring a Creative Strategist to own the full creative process - from avatar development to brief writing, performance analysis, and iteration planning. This is a full-time remote role, reporting directly to the CMO.

This role is not about making ads look good. It is about understanding why ads work, testing hypotheses systematically, and building a creative system that compounds performance over time. You will not do any editing - that part sits with our design team. Everything else in the creative process is yours to own.


Key Responsibilities:

  • Research customer avatars, pain points, and competitor ad angles
  • Write structured creative briefs with clear hypotheses and defined test variables
  • Direct designers on hook direction, tone, visual approach, and ad structure
  • Write scripts and ad copy as required
  • Analyse creative performance data via reporting tools.
  • Extract specific, actionable insights from test results
  • Plan and prioritise weekly test batches using the single-variable testing principle
  • Build iteration plans from winning creatives


Qualifications:

  • 3-5 years of experience in creative strategy or a related field
  • Strong understanding of direct response advertising - hooks, avatars, angles, CTAs
  • Analytical mindset - able to read data and form a clear next hypothesis
  • Excellent written English - your briefs must be clear and unambiguous
  • Organised and process-driven - you maintain systems, not just produce one-off work
  • We are open to training the right person - attitude and thinking matter more than job title history


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Human Resource
Posted by Human Resource
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3 - 5 yrs
₹4L - ₹7L / yr
Copy Writing
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Content Strategy

About the Role

We're looking for a Senior Copywriter who can turn ideas into impactful campaigns across digital and social platforms. If you're someone who can crack compelling concepts, write sharp copy, lead creative thinking, and collaborate seamlessly with designers, strategists, and clients, we'd love to hear from you.


Responsibilities

● Conceptualize and develop creative ideas alongside the creative and strategy teams.

● Decode client briefs and translate them into strong copy ideas and integrated campaigns.

● Write compelling, persuasive, and original copy across social media.

● Lead content ideation for monthly content calendars in collaboration with Account Managers and Strategists.

● Mentor junior copywriters by providing creative direction, feedback, and guidance.

● Present campaign ideas and creative concepts confidently to internal teams and clients.

● Collaborate with designers, art directors, strategists, and account teams to deliver high-quality campaigns.

● Stay updated on emerging trends, pop culture, and platform innovations to create relevant and engaging content.

● Lead small to mid-sized pitches and actively contribute to large business pitches

● Build and maintain strong relationships with clients and cross-functional teams.


Requirements

● Minimum 3+ years of experience as a Copywriter in an agency.

Excellent writing, editing, and storytelling skills.

● Strong conceptual thinking with the ability to develop campaign ideas across multiple platforms.

● Experience handling multiple brands and managing projects independently.

● Ability to take ownership, manage timelines, and work in a fast-paced environment.

● Strong presentation and communication skills.

● A degree in English, Journalism, Communications, Advertising, or a related field is preferred.


Bonus Points

● Familiarity with AI-assisted writing tools and evolving content trends

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Deepti Kashyap
Posted by Deepti Kashyap
Jaipur
3 - 6 yrs
₹15L - ₹32L / yr
Design Lead

Job Description – Design Lead (Brand

Design)

Location: Jaipur, Rajasthan

Experience: 4–6 Years

Employment Type: Full-Time

Department: Design / Brand

About the Role

We are looking for a highly creative and strategic Design Lead / Brand Design Lead who

can take complete ownership of the visual identity and brand design across the company.

The role will involve working across brand identity, marketing design, publication

graphics, packaging, creative communication, and brand strategy, ensuring that every

visual touchpoint is consistent, impactful, and aligned with the company's vision.

Key Responsibilities

 Own and strengthen the company's overall brand identity and visual language.

 Lead design for all major brand and marketing initiatives.

 Develop and maintain brand guidelines, visual systems, typography, color

systems, and design principles.

 Design and oversee marketing creatives, campaigns, social media assets,

advertisements, and digital communication.

 Lead the design of publication graphics, educational content, and learning

products.

 Work on logo design, brand assets, packaging, product branding, and other

physical/digital brand touchpoints.

 Translate marketing and business objectives into strong creative concepts and visual

solutions.

 Develop creative concepts and ensure high-quality execution across multiple formats.

 Collaborate closely with the Marketing, Content, Product, and Business teams.

 Ensure consistency of the brand across campaigns, products, publications, packaging,

and customer communication.

 Contribute to brand strategy through design, helping define how the company

should look, communicate, and be perceived.

 Review and provide direction on designs created by other designers and build a strong

design culture within the team.

 Manage multiple design projects simultaneously while maintaining quality and timelines.

 Stay updated with evolving design trends, consumer behavior, and emerging creative

formats.

What We Are Looking For

 Strong experience in Brand Design, Visual Identity, Marketing Design, or

Creative Design.

 Proven experience working on the brand side/in-house, preferably with consumer-

facing or D2C brands.

 Strong understanding of brand strategy and its connection with visual design.

 Excellent conceptual thinking with the ability to turn ideas into compelling visual

communication.

 Strong portfolio demonstrating branding, campaigns, marketing creatives,

packaging, publications, and/or visual identity work.

 Ability to think beyond individual creatives and build complete design systems and

brand experiences.

 Strong leadership and communication skills.

 Ability to independently take ownership of projects and drive them from concept to

execution.

Educational Qualification

 Bachelor's or Master's degree in Design, Visual Communication, Graphic Design,

or a related field.

 Graduates from reputed design institutes such as NID, NIFT, IIT, or equivalent

institutions would be preferred.

 Candidates with relevant design qualifications such as B.Des / M.Des are preferred.

Preferred Experience

Candidates with 4–6 years of relevant experience, particularly in brand-side/in-house

design teams, consumer brands, D2C companies, education companies, or agencies handling

large brands, would be preferred.

Why Join Us?

This is a high-ownership role where the Design Lead will have the opportunity to shape the

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via by Bisman Gill
Bengaluru (Bangalore)
3yrs+
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Branding
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Motion graphics
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Location: Bangalore (Work from Office)

About the Role

We are looking for a Senior Visual Designer with 3–5 years of experience to lead the visual identity and creative execution of our brand across digital channels. This role is ideal for someone who has previously worked with a D2C (Direct-to-Consumer) brand, owning everything from brand identity and marketing campaigns to social media creatives and digital assets.

You will collaborate closely with Marketing, Product, Content, and Growth teams to build a consistent and engaging brand presence across customer touchpoints.

Key Responsibilities

  • Own the end-to-end visual branding for the company across digital and offline channels.
  • Design high-quality creatives for social media, digital marketing campaigns, performance ads, websites, landing pages, email campaigns, and other marketing initiatives.
  • Ensure brand consistency across all customer-facing communication and touchpoints.
  • Translate marketing objectives into compelling visual concepts and campaign assets.
  • Collaborate with Content, Growth, and Product teams to create engaging visual storytelling.
  • Design marketing collateral including presentations, brochures, banners, packaging, event creatives, and promotional materials.
  • Create illustrations, icons, and custom graphic assets where required.
  • Develop and maintain brand guidelines, templates, and reusable creative assets.
  • Stay updated on design trends, social media formats, and emerging creative best practices.

Must-Have Qualifications

  • 3–5 years of experience as a Visual Designer or Graphic Designer.
  • Prior experience working with a D2C or consumer brand, owning end-to-end branding and creative execution.
  • Strong portfolio showcasing branding, social media campaigns, marketing creatives, and digital design work.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
  • Strong understanding of typography, color theory, composition, layout, and visual storytelling.
  • Experience designing creatives for Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
  • Ability to work across multiple campaigns while maintaining brand consistency.
  • Excellent attention to detail and strong communication skills.

Good to Have

  • Experience creating creatives for performance marketing campaigns (Meta, Google, YouTube, etc.).
  • Motion graphics or animation skills using After Effects, Premiere Pro, or similar tools.
  • Experience with packaging design, merchandising, or print collateral.
  • Basic knowledge of video editing and short-form content creation.
  • Experience working in a fast-paced startup or high-growth consumer brand.

What We're Looking For

  • A creative thinker with a strong eye for aesthetics and branding.
  • Someone who can take ownership of the brand's visual language and evolve it over time.
  • Ability to balance creativity with business and marketing objectives.
  • Strong collaboration skills and the ability to work with cross-functional teams.
  • Passion for creating impactful visuals that enhance brand recognition and customer engagement.

Preferred Background

Candidates should have previously worked with D2C, consumer internet, e-commerce, beauty & personal care, fashion, lifestyle, food & beverage, health & wellness, or other consumer brands, with hands-on experience managing end-to-end branding and creating high-quality social media and marketing creatives.

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Yashaswini Mitta
Posted by Yashaswini Mitta
Bengaluru (Bangalore)
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creative

This role is a great fit for someone who is creative, bold, and deeply excited about building brands people remember. You’ll work closely with the Founders and the GTM leadership team to shape Reo.Dev’s brand narrative - how we show up in the market, how we’re talked about, and how we stand out in a crowded DevTool ecosystem.

Reo.Dev is at a breakout moment. We launched in Oct 2023, and within just two years we’ve become one of the most talked-about platforms in the DevTool world. The best DevTool companies globally use Reo, and we’ve reached strong PMF. Now we’re entering our next chapter - moving from being known to owning the DevGTM narrative.

This is where you come in.

🎨 What will you be working on?

  • Conceptualising and executing bold brand campaigns that make Reo.Dev memorable in the DevTool and GTM ecosystem
  • Coming up with out-of-the-box, viral-worthy ideas - content, stunts, collaborations, launches, narratives
  • Building brand moments around launches, reports, events, conferences, and cultural moments
  • Collaborating with creators, designers, and agencies (especially in the US / global markets) to bring ideas to life
  • Experimenting with formats - video, social, community-led campaigns, experiential ideas
  • Owning brand execution end-to-end: idea → execution → distribution → learning
  • Helping Reo.Dev build a distinct, memorable, category-defining brand

What would help you excel at this job:

  1. Someone who naturally thinks in ideas and narratives
  2. Comfortable taking creative risks and trying unconventional approaches
  3. Strong execution bias - you don’t stop at “this would be cool”
  4. Experience working with or managing creators, freelancers, or agencies
  5. Exposure to US / global markets and sensibilities is a strong plus
  6. Enjoy operating in early-stage environments with high ownership
  7. Prior experience in a creative agency is a plus

👯 What qualities we look for in our team members?

While there is no stencil for the type of people we like, there are a few traits that might make Reo.Dev a better fit for you. Reo.Dev might be a good fit if you:

  • Work hard, hands-on and want to grow really fast.
  • Care about your work a great deal, find it highly unsettling if the quality of work is even slightly sub-par.
  • Execute fast.
  • Are hands on (we will not have elaborate reporting structures for the foreseeable future and hopefully ever).
  • Are someone people like to work with, low on ego, high on humility
  • Have the ability to fail, learn and keep trying till you win. Start-ups are tough and we will not get everything right the first time
  • Have a longish view of your career growth and not optimising for the next 1-2 years


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Human Resources
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Remote only
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Social media management
Graphic Designing
Adobe Creative Suite
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PPC
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We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.


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● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

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Human Resource
Posted by Human Resource
Bengaluru (Bangalore)
5 - 8 yrs
₹5L - ₹13L / yr
Social Media Marketing (SMM)
Social media strategy
Digital Marketing
Communication Skills
Team Management
+1 more


About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar,

Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.


Job Role: Group Head - Social Media

Experience Level: 5 - 6 Years (3 years in Agency set-up)

Location: Bangalore, Onsite

Job Overview: We are seeking an experienced and strategic-minded Group Head of Social Media to lead our client-based social media team. This role requires a dynamic individual who can ideate and execute

effective social media campaigns giving great results that meet with client’s objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep

understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.


Job Description


1. Ideation and Strategy of Campaigns:

● Develop innovative and tailored integrated marketing strategies that align with the client's objectives, target audiences, and industry trends.

● Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques.

● Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences.

2. Team Management:

● Lead, mentor, and inspire a team of social media account managers and executives.

● Set clear performance expectations, provide regular feedback, and conduct performance evaluations.

● Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth.

3. Client Management:

● Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction.

● Clearly understand clients' goals, needs, and expectations and ensure that marketing and media strategies align with their business objectives.

● Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner.

● Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership.


Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 5-6 years of proven experience in social media management within a client-based agency or related environment. (With a minimum of 3 years of agency experience)

3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

4. Profound understanding of social media platforms, algorithms, content formats, and best practices.

5. Proven track record of generating exceptional results via integrated marketing strategies (online + offline). {must have}

6. Strong analytical skills to interpret data and insights for continuous campaign optimization.

7. Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.

8. Proven leadership skills with experience in managing and developing high-performing teams.

9. Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations.

10. Experience in presenting campaign strategies and performance reports to clients.

11. Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment.

12. Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement.

13. In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.

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Indrani Dutta
Posted by Indrani Dutta
vasanth nagar
6 - 10 yrs
₹10L - ₹15L / yr
Advertising
Content Writing
Copy Writing
Agency management
digital campaign
+1 more

Interested? Let’s Connect on Linkedin!

 

Senior Copywriter

Company: Miror Therapeutics

Location: Bengaluru

Experience: 6–8+ Years

Employment Type: Full-Time / Onsite

Relocation: NO

 

About Miror

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in

 

We are looking for a Senior Copywriter who can help shape Miror's voice and build powerful, relatable communication for women across our digital platforms, campaigns and brand ecosystem.

 

Role Overview

We are looking for a creative, strategic and highly experienced copywriter with 6–8+ years of experience specifically in advertising agencies.

You should be someone who understands brands, consumers, campaigns and storytelling — and can turn an idea into communication that is clear, memorable, emotionally engaging and action-oriented.

Healthcare/Pharma/Wellness/FemTech advertising experience is a strong advantage, but experience across other industries will also be considered.

 

Key Responsibilities

·       Develop creative concepts, campaign ideas, taglines and brand messaging for Miror.

·       Write compelling copy for digital campaigns, social media, advertisements, websites, landing pages, videos, emailers, brochures and marketing communications.

·       Build and maintain a strong and consistent Miror brand voice.

·       Translate complex healthcare and women's health topics into simple, relatable and engaging communication.

·       Develop consumer-first storytelling that connects with women across different life stages.

·       Work closely with the Brand, Marketing, Design and Content teams to execute campaigns.

·       Develop communication for product launches, awareness campaigns, community initiatives and digital platforms.

·       Ensure all communication is grammatically accurate, culturally relevant and aligned with Miror's brand positioning.

·       Challenge conventional thinking and bring fresh, creative ideas to the brand.

 

Requirements

·       6–8+ years of experience as a Copywriter in an advertising agency – mandatory.

·       Strong advertising/campaign portfolio demonstrating conceptual thinking and creative writing.

·       Excellent command of English, grammar, tone and storytelling.

·       Strong understanding of consumer behaviour and brand communication.

·       Ability to write across multiple formats and platforms.

·       Experience working with creative teams, designers and brand/marketing teams.

·       Ability to simplify complex subjects without losing meaning or impact.

·       Healthcare, Pharma, Wellness, FemTech or women's health experience is preferred.

 

What We Value

Big ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.

If you believe words can change how people think, feel and act — we'd love to hear from you.

 

Portfolio is mandatory.

 

Indrani Dutta

https://www.linkedin.com/in/indrani-dutta-a9a65135/

 

 

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Yashwanth Kalimi
Posted by Yashwanth Kalimi
Hyderabad
5 - 12 yrs
₹15L - ₹40L / yr (ESOP available)
Revenue growth
Growth Hacking
Digital Marketing
Social Media Marketing (SMM)
Performance attribution
+3 more

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.


We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.


If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.


About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.


That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.


We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.


What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

  • Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
  • CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
  • CAC payback period short enough that growth doesn't starve cash flow
  • Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
  • A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

  • Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
  • Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
  • Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
  • Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
  • Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
  • Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why


Required Skills & Background

  • A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
  • 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
  • Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
  • Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
  • Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
  • Experience managing a team (content and/or performance). This role leads people, not just plans
  • Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
  • Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product


Good to Have

  • Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
  • Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
  • Prior experience at an early-stage startup where they built the growth function rather than inheriting one
  • Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally


What We Offer

  • Direct ownership of the marketing function, reporting to the founders and CMO
  • Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
  • Competitive pay, with ESOP and ownership options so your upside grows with the company's
  • A team that already executes well. Your job is to point it in the right direction, not build it from zero
  • Real accountability: revenue and ROI, not vanity metrics
  • Fast growth and more scope as the company scales
Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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