Category Manager

Comprehensive Ayurveda Platform

Category Manager

Unnati

Company

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Category Manager

at Comprehensive Ayurveda Platform

Agency job

via Unnati

6 - 15 yrs

₹15L - ₹20L / yr

Delhi, Gurugram, Noida

Skills

MS-Excel

Vendor Acquisition

Cataloguing

Category Management

Macros

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

As a Category Manager, you will be a subject matter expert and enable systemization & automation across business processes.

What you will do:

Working with marketing team for creatives, digital marketing for getting traffic on the key product types
Working with Performance marketing team for better coordination on push, sms, email, facebook/ google
Merchandising - Liaising with merchandising team to ensure we know what sells and that is served at right position (Sorting) - which customer sees what in each category - all data backed experiments
Product Flow - Ensuring product flow is smooth, each time weeding out excess options, adding new relevant categories on L1, grid etc
Monitoring and taking relevant actions for driving visits and conversions
Working with assisted Sales team to drive better conversions, SOPs etc.
Managing inventory for online for each category, sub category - planning ahead of sale etc
Liaising with brand spoc for planning for peak marketing for margin/ inventory, Clearance sale stock with revised margins, return clauses etc

What you need to have:

Experience of 6+ years of managing a category in an e-commerce set-up or large FMCG companies
Business development mindset and strong operational coordination skills
Good negotiation skills
Proficient in MS Office
Attention to detail and comfortable working in a ground-up business environment.
Team handling
Strong experience in conversion improvement in an online environment, preferred
Product management experience (not necessary a hard core product experience but with an understanding of customer journeys, basic UI/UX) would be an added advantage.
Proven track record of scale-up and contributing to the revenue numbers.
Understanding and ability to contribute to the various performance metrics (User/ Vendor/ Inventory/ Invoicing) across both online and offline channels.

As a Category Manager, you will be a subject matter expert and enable systemization & automation across business processes.

What you will do:

Working with marketing team for creatives, digital marketing for getting traffic on the key product types
Working with Performance marketing team for better coordination on push, sms, email, facebook/ google
Merchandising - Liaising with merchandising team to ensure we know what sells and that is served at right position (Sorting) - which customer sees what in each category - all data backed experiments
Product Flow - Ensuring product flow is smooth, each time weeding out excess options, adding new relevant categories on L1, grid etc
Monitoring and taking relevant actions for driving visits and conversions
Working with assisted Sales team to drive better conversions, SOPs etc.
Managing inventory for online for each category, sub category - planning ahead of sale etc
Liaising with brand spoc for planning for peak marketing for margin/ inventory, Clearance sale stock with revised margins, return clauses etc

What you need to have:

Experience of 6+ years of managing a category in an e-commerce set-up or large FMCG companies
Business development mindset and strong operational coordination skills
Good negotiation skills
Proficient in MS Office
Attention to detail and comfortable working in a ground-up business environment.
Team handling
Strong experience in conversion improvement in an online environment, preferred
Product management experience (not necessary a hard core product experience but with an understanding of customer journeys, basic UI/UX) would be an added advantage.
Proven track record of scale-up and contributing to the revenue numbers.
Understanding and ability to contribute to the various performance metrics (User/ Vendor/ Inventory/ Invoicing) across both online and offline channels.

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🙋‍ The role & what we are looking for: Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.

Not us. Here are some of our core values to give you a sense of who we are as a team:

First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
We’re all super chill.
Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
Deadlines are a thing for us. We are very punctual.
We know what we are working on and aren’t clueless.
We’re more friends than colleagues.
Monthly 1:1s with the founders where you can directly share & receive feedback.

Not convinced yet? Okay, here’s the fun stuff:

Flexible leave policy. Yeah, it’s truly flexible. We trust you.
We’re fully remote in India. Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
Annual workstations at exotic destinations. Subject to change and hitting milestones.
Allowances to choose your coworking space (if you want), courses & anything that you think is beneficial to succeed in this role.

📄 The role & what we are looking for:

💻 Responsibilities:

“Get the sale” using various customer sales methods (cold calling, presentations etc)
Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails
Understand customer needs and requirements
Route qualified opportunities to the appropriate sales executives for further development and closure
Close sales and achieve quarterly quotas
Research accounts, identify key players and generate interest
Maintain and expand your database of prospects within your assigned territory
Team with channel partners to build pipeline and close deals
Perform effective online demos to prospects

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1 years+ of sales experience/strong drive to make a career in inside sales
Proven inside sales experience
Track record of over-achieving quota
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Desired Candidate Profile

What you need to have:

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Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
Providing full execution of all core SEM activities and tactics.
Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
Analyzing cross-channel traffic and attribution.
Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
Ensuring accurate billing of all paid digital media.

Desired Candidate Profile

What you need to have:

Bachelor's Degree
Google Analytics and Adwords Certification(s)
Experience with digital advertising for apps
Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
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Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
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Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
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