- Structuring campaigns and ad groups, and determining the best settings
- Conducting social media audits to ensure best practices are being used
- Coordinating with the sales team to create marketing campaigns
- Monitoring key online marketing metrics to track the success
- Optimizing content for the website and social media platforms
- Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance
- Ensuring that the brand message is consistent
- Executing new and creative collaborations among technologies and platforms
- Determining what content will reach customers
Skills and Qualifications
- Bachelor’s degree in any discipline is required
- Exceptional knowledge and experience in lead generation/performance marketing on Google and Facebook
- Analytical mindset with experience in Google Analytics and Google Tag Manager
- Minimum 1 year of proven work experience
- Ability to work independently and in a team environment
- SEO, SEM Knowledge
- Google AdWords and Facebook Ads
- Knowledge of PPC
- Campaign Delivery
- Managing Campaign Budgets
- Campaign optimization
About Secora Marketing Solutions
About
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Company: Optimum Solutions
About the company: Optimum solutions is a leader in a sheet metal industry, provides sheet metal solutions to sheet metal fabricators with a proven track record of reliable product delivery. Starting from tools through software, machines, we are one stop shop for all your technology needs.
Role Overview:
- Creating and managing database schemas that represent and support business processes, Hands-on experience in any SQL queries and Database server wrt managing deployment.
- Implementing automated testing platforms, unit tests, and CICD Pipeline
- Proficient understanding of code versioning tools, such as GitHub, Bitbucket, ADO
- Understanding of container platform, such as Docker
Job Description
- We are looking for a good Python Developer with Knowledge of Machine learning and deep learning framework.
- Your primary focus will be working the Product and Usecase delivery team to do various prompting for different Gen-AI use cases
- You will be responsible for prompting and building use case Pipelines
- Perform the Evaluation of all the Gen-AI features and Usecase pipeline
Position: AI ML Engineer
Location: Chennai (Preference) and Bangalore
Minimum Qualification: Bachelor's degree in computer science, Software Engineering, Data Science, or a related field.
Experience: 4-6 years
CTC: 16.5 - 17 LPA
Employment Type: Full Time
Key Responsibilities:
- Take care of entire prompt life cycle like prompt design, prompt template creation, prompt tuning/optimization for various Gen-AI base models
- Design and develop prompts suiting project needs
- Lead and manage team of prompt engineers
- Stakeholder management across business and domains as required for the projects
- Evaluating base models and benchmarking performance
- Implement prompt gaurdrails to prevent attacks like prompt injection, jail braking and prompt leaking
- Develop, deploy and maintain auto prompt solutions
- Design and implement minimum design standards for every use case involving prompt engineering
Skills and Qualifications
- Strong proficiency with Python, DJANGO framework and REGEX
- Good understanding of Machine learning framework Pytorch and Tensorflow
- Knowledge of Generative AI and RAG Pipeline
- Good in microservice design pattern and developing scalable application.
- Ability to build and consume REST API
- Fine tune and perform code optimization for better performance.
- Strong understanding on OOP and design thinking
- Understanding the nature of asynchronous programming and its quirks and workarounds
- Good understanding of server-side templating languages
- Understanding accessibility and security compliance, user authentication and authorization between multiple systems, servers, and environments
- Integration of APIs, multiple data sources and databases into one system
- Good knowledge in API Gateways and proxies, such as WSO2, KONG, nginx, Apache HTTP Server.
- Understanding fundamental design principles behind a scalable and distributed application
- Good working knowledge on Microservices architecture, behaviour, dependencies, scalability etc.
- Experience in deploying on Cloud platform like Azure or AWS
- Familiar and working experience with DevOps tools like Azure DEVOPS, Ansible, Jenkins, Terraform
It is a venture-backed (two global mega VC funds) social commerce enabler that is helping DTC brands succeed by harnessing the power of consumer networks. Our mission is to decentralize marketing away from low-trust channels such as FB, Google, and large influencers toward the high-trust social networks of everyday consumers.
Founding Engineer:
As a Founding Engineer, you'll be responsible for designing, building, and launching our product to customers. Specifically,
● Since our team is lean and we plan to keep it that way - you’ll be one of the first five engineers in leading the zero-to-one journey of a product our customers are hungry for
● Lead technical design and implementation of the frontend and backend of the product with coaching and mentorship from world-class technical architects
● Have knowledge of (or learn) how to work with Shopify’s CLI
● Iterate quickly to create delightful user experiences, working closely with
customers/ design partners
● Help us hire a world-class engineering team in the months ahead
● Our team is currently fully remote (with offices to be opened in Bangalore and Mumbai over next few months) and cross-border across San Francisco, Boston, and India - help us cultivate a remote-first, inclusive, diverse, and friendly culture
● Work directly with the founders with an ownership mindset
Skills and Experience:
● Prior experience working with backend tech stacks (e.g. Spring Boot, Ruby on Rails, Django, Laravel)
● Experience with service service-oriented architecture, writing REST APIs, unit testing, and architectural design
● Understanding of modern web stacks and architecture (HTTP, REST, GraphQL, WebSockets)
● Experience with SQL and NoSQL databases and other technologies (e.g. Mysql,Redis, Kafka)
● Prior experience working with frontend tech stacks (e.g. React, Angular, Vue.js)
● Prior experience working with frontend UI frameworks (e.g. Bootstrap, Tailwind CSS)
Thirumoolar software is seeking talented AI researchers to join our cutting-edge team and help drive innovation in artificial intelligence. As an AI researcher, you will be at the forefront of developing intelligent systems that can solve complex problems and uncover valuable insights from data.
Responsibilities:
Research and Development: Conduct research in AI areas relevant to the company's goals, such as machine learning, natural language processing, computer vision, or recommendation systems. Explore new algorithms and methodologies to solve complex problems.
Algorithm Design and Implementation: Design and implement AI algorithms and models, considering factors such as performance, scalability, and computational efficiency. Use programming languages like Python, Java, or C++ to develop prototype solutions.
Data Analysis: Analyze large datasets to extract meaningful insights and patterns. Preprocess data and engineer features to prepare it for training AI models. Apply statistical methods and machine learning techniques to derive actionable insights.
Experimentation and Evaluation: Design experiments to evaluate the performance of AI algorithms and models. Conduct thorough evaluations and analyze results to identify strengths, weaknesses, and areas for improvement. Iterate on algorithms based on empirical findings.
Collaboration and Communication: Collaborate with cross-functional teams, including software engineers, data scientists, and product managers, to integrate AI solutions into our products and services. Communicate research findings, technical concepts, and project updates effectively to stakeholders.
Preferred Location: Chennai
What you will do:
- Bringing data to life via Historical and Real Time Dashboard like:
2. Transaction behavior analytics
3. User level analytics
4. Propensity models and personalization models, eg whats the best product or offer to drive a sale
5. Emails/ SMS/ AN – analytics models getting data from platforms like Netcore+ Branch+ Internal Tables
6. Other reports that are relevant to know what is working, gaps, etc
- Monitoring key metrics such as commission, gross margin, conversion, customer acquisitions etc
- Using the data models and reports to draw actionable and meaningful insights. Based on the insights helping drive the strategy, optimization opportunities, product improvement and more
- Demonstrating examples where data interpretation led to improvement in core business outcomes like better conversion, better ROI from Ad spends, improvements in product etc.
- Digging into data to identify opportunities or problems and translating them into easy-to-understand way for all key business teams
- Working closely with various business stakeholders: Marketing, Customer Insights, Growth and Product teams
- Ensuring effective and timely delivery of reports and insights that analyze business functions and key operations and performance metrics
What you need to have:
- Minimum 2 years of data analytics and interpretation experience
- Proven experience to show how data analytics shaped strategy, marketing and product. Should have multiple examples of this based on current and past experience
- Strong Data Engineering skills using tools like SQL, Python, Tableau, Power BI, Advanced Excel, PowerQuery etc
- Strong marketing acumen to be able to translate data into marketing outcomes
- Good understanding of Google Analytics, Google AdWords, Facebook Ads, CleverTap and other analytics tools
- Familiarity with data sources like Branch/ Clevertap / Firebase, Big Query, Internal Tables (User/ Click/ Transaction/ Events etc)
Responsibilities:
* Creating and executing a strong performance marketing strategy & execution plan
* Developing and managing digital prospecting and remarketing campaigns
* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.
* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
* Identifying and testing new channels to continue to meet or exceed established critical metrics
* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.
Key Requirements:
* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
* Expertise in campaign and channel analysis and reporting, including Google Analytics experience
* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
* Curious and a strong problem solver.
- Bachelors/Master Degree in Computer Science or related field.
- 4+ years of experience in developing web-based, E-Commerce applications on Salesforce Commerce Cloud (SFCC).
- SFCC Developer certification is preferred.
- Knowledge on SGJC and SFRA is must.
- Experience in working with ISML, Pipelines, Pipelets, JS-Controllers, Digital Scripts,
B2C Commerce API.
- Experience in working with Forms, Service and Job / Integration frameworks.
- Strong understanding on SFCC out of the box features and good experience with storefront customizations.
- Experience in working with third party services like Payment, Tax, Analytics, Fraud, Ratings & Reviews etc. using LINK and custom cartridges.
- Good understanding on multi-site, multi-currency and multi-locale.
- Object oriented analysis and design using common design patterns.
- Experience in working on performance optimization and troubleshooting.
- In-depth knowledge on SFCC Business Manager.
- Knowledge on build and deployment.
- Knowledge on Source Control Management Systems like GitHub/BitBucket and branching model.
Job Specifications:
- Strong and innovative approach to problem solving and finding solutions
- Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution
- Ability to multi-task under pressure and work independently with No / minimal supervision.
- Ability to Negotiate and prioritize when under pressure
- Should be able to finish work with no supervision from lead
- Excellent communicator (written and verbal, formal and informal)
- Manage conflicts effectively
- Good Listening skills
- Be a passionate advocate for customers and help ensure thorough and intuitive customer journeys.
- Targeting customers with better customer segmentation, hypotheses, testing with experiments, campaign analytics, communication process ,automation, and competitive benchmarking.
- Working closely with Product, Analytics, Business and Design teams
- Owning one or more key traffic channels for a category (Personal Loans,
- Home Loans, Health Insurance and Mutual Funds) and build the optimum funnel for the business.
- Conceptualize, design and execute initiatives through extensive experiments.
- Work on new product, features and scheme launches, and making the successful by targeting customers through various channels
- Analyse traffic patterns and optimize for seasonality, relevance, and selection
- Regularly develop, test and analyse new tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
- Own projects with considerable scope and/or complexity with significant impact on customer experience
BASIC QUALIFICATIONS
- 1-3 years of experience in roles requiring high analytical skills
- Experience using data and metrics to measure impact and determine improvements
- Experience in making data-driven decisions, developing customer insights from data and creating strategies to improve conversion and sales.
- Understanding of product funnel and journeys.
- Excellent written and oral communication skills, with the ability to communicate effectively in reviews and meetings
● Be responsible for programming and software development using various programming languages and related tools and frameworks, reviewing code written by other programmers, requirement gathering, bug fixing, testing, documenting and implementation.
● Good understanding of GoLang and microservices
● To take up development and deployment of native code to manage the customer facing platforms
● Explain complex technical issues to project managers, developers, application leads and architects in an easy to understand manner, and recommend clearly thought out solutions.
● Knowledge of Integration Design patterns for building middleware systems from the ground up
● Knowledge of Web Services Interoperability, standards and ability to suggest, criticize and formulate solutions in a multi-vendor and architecture discussions.
● Develop solutions by designing system specifications, standards and programming
● Troubleshoot issues and provide bug fixes
● Knowledge of Security, Logging, Auditing, Policy Management and Performance Monitoring and KPI for end-to-end process execution
● Provide status updates and reporting metrics to the program leadership and contribute towards on-time and on-budget delivery
About Increasingly
Increasingly is an award-winning, fast-growing retail technology company focused specifically on the automation of cross-selling for online retailers.
Our clients include large global corporations like Samsung, Motorola & Canon to several small to medium size retailers across the globe. Our AI-based algorithms help a customer buying a TV on Samsung to find the matching sound bar & purchase both together.
Increasingly is headquartered in London with offices in Lisbon & Bangalore. We work with clients in over 30 countries & 20 languages.
We are looking to rapidly expand our technology & product development operations in India. And we need smart, ambitious people like you who enjoy a fun yet challenging work environment.
We believe strongly that diversity & inclusion are the foundations for a lasting, incredible culture. We also believe that it’s important to get the balance right between work & life.
The job and its impact
- You possess an appetite for problem-solving and critical thinking
- Back-end development is an inherently collaborative task. It can be made very difficult if there isn’t clear and concise communication within a dev team. You are a great communicator and a great developer
- You are always looking for new ways to be a better developer. You put an effort into learning and exploring the world of back-end development in your own time
- The back-end development sphere is as changeable and unpredictable as any in tech. You are someone who achieves comfort in You are aware of the tools and new technologies that are being introduced.
- You possess good technical communication skills: Can effectively communicate project needs with both front and back-end teammates
- High emotional intelligence: Self-aware and attuned to their peers’needs
- Be the best back-end developer by sheer discipline, motivation, and effort
What essential skills you need
- 2-3.5 years’ experience in back end Java/J2EE application development with clear understanding of Microservices
- Experience in developing internet web applications using Java/J2EE technologies
- Experience in different modules of Spring framework like Dependency Injection (IoC), Spring MVC, Spring ORM along with JPA
- Experience in Java Version 0+. Good experience with JMS, Spring & Hibernate
- Experience in identifying database solutions for a given problem, preferably MySQL (good to have)
- Develop well-structured, maintainable code, delivered on time, with automated tests. We are an XP/Agile development team
- Hands on experience in using Application/Web servers like JBoss and Tomcat servers. Worked on databases like Oracle & MYSQL
- Experience with e-commerce, retail, analytics, advertising, or media would be an
What are the benefits
- You'll get to work in one of the hottest & fastest growing retail technologies in Europe right now
- You'll get paid a competitive salary & be working directly with a super experienced team of people
- You'll get a great place to come to work every day. Varied, complex, challenging & with a great culture that you can shape & change
Increasingly in the press & our awards
Forbes I https://junction.cj.com/article/increasingly-talks-tech-cju17">Commission Junction Blog I https://blog.rakutenmarketing.com/en-uk/news/technology-partner-increasingly-on-innovationand-the-value-of-dynamic-cross-selling/">Rakuten Blog I https://www.tradedoubler.com/en/blog/introducing-increasingly-market-leader-dynamic-crossselling/">Tradedoubler Blog
InVideo is looking for a content associate to take charge of their internal content creation process. The candidate will be responsible for the production of video templates for the InVideo tool that has 5000+ templates currently.
An ideal candidate should have:
- An in-depth understanding of global content trends.
- Strong authority and presence on all social media platforms.
- Understanding of video as a medium and how to communicate using the same
- Excellent command over the English language - verbal and written.
- 2 to 4 years of experience in content creation on digital and most social domains.
- Experience in working with a medium-size creative team.
The duties of the candidate would be, but not limited to:
- Conceptualising content for the templates along with creative product and growth leads.
- Curating scripts for templates and social media, in line with the current trends.
- Foreseeing emerging content trends and leveraging them in the platform strategy.
ensuring that the design team is able to visually convert content into templates.
- Growing & Managing our network of external content providers to ensure quality and in-time delivery of video templates.
- Working with creative leads to design and build compelling high-quality digital content that can be converted into extraordinary templates.
- Researching and Understanding the digital medium overall and various use cases that dominate the domain.