Secora Marketing Solutions
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Google Analytics- Structuring campaigns and ad groups, and determining the best settings
- Conducting social media audits to ensure best practices are being used
- Coordinating with the sales team to create marketing campaigns
- Monitoring key online marketing metrics to track the success
- Optimizing content for the website and social media platforms
- Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance
- Ensuring that the brand message is consistent
- Executing new and creative collaborations among technologies and platforms
- Determining what content will reach customers
Skills and Qualifications
- Bachelor’s degree in any discipline is required
- Exceptional knowledge and experience in lead generation/performance marketing on Google and Facebook
- Analytical mindset with experience in Google Analytics and Google Tag Manager
- Minimum 1 year of proven work experience
- Ability to work independently and in a team environment
- SEO, SEM Knowledge
- Google AdWords and Facebook Ads
- Knowledge of PPC
- Campaign Delivery
- Managing Campaign Budgets
- Campaign optimization
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