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Marketing Manager - Lead Generation
Marketing Manager - Lead Generation

Marketing Manager - Lead Generation at LogiNext · Mumbai · 4 - 7 years · ₹8L - ₹15L / yr · Raised funding · Posted 31 Oct 2022

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Marketing Manager - Lead Generation

Rakhi Daga's profile picture
Posted by Rakhi Daga
4 - 7 yrs
₹8L - ₹15L / yr
Mumbai
Skills
Marketing
Lead Generation
Sales
Customer Relationship Management (CRM)
SaaS

Apply only on this link - https://loginext.recruiterbox.com/jobs/fk0uw7g/" target="_blank">https://loginext.recruiterbox.com/jobs/fk0uw7g/

LogiNext is looking for an ambitious and committed specialist in Lead Generation who can do what it takes to succeed. You will identify business opportunities and generate interest among the key players. You will develop new prospects and build a great sales pipeline.

You have experience in generating leads and expanding the customer database in a product organization. You are a master in striking an engaging conversation with senior executives and attracting their attention towards the product value.

Responsibilities

  • Identify prospective clients and build a strong sales pipeline for the Sales Managers via cold - calling, out-bound leads, email communications, LinkedIn, referrals and other direct marketing methods
  • Find unique ways to attract the attention of C-level executives of retail, FMCG, transportation, courier, manufacturing and e-commerce companies across Asia and North America to influence them to use LogiNext Product suite
  • Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal
  • Communicate status on a daily, weekly and monthly basis via phone and emails in accordance with the strategic plan and goal as developed by the Sales Head
  • Log and record each-and-every outreach made, in CRM, producing regular activity reports as requested by Sales Head
  • Act as a bridge between Marketing and Sales. Be cognizant of each marketing initiative, and work toward corporate objectives


Requirements

  • Bachelor’s degree or equivalent in the field of computer science, information technology, mathematics or similar domains
  • 4 to 6 years of experience in lead nurturing, lead generation and appointment setting
  • Possessing good understanding of sales cycle, with a proven track record in a product organization
  • Good working knowledge of enterprise technology and SaaS market
  • Ability to take ownership, must work well individually or as a team member and to prosper in a fast-accelerating sales environment
  • Knowledge of using CRM would be an added advantage
  • Excellent selling skills, presentation skills, verbal and written communication skills and time management skills are essential
  • Comfortable working in US shift
  • All in all, someone who loves talking, engaging and selling round the clock
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About LogiNext

Founded :
2015
Type :
Product
Size :
100-500
Stage :
Raised funding

About

LogiNext is amongst the fastest growing tech company, providing solutions to simplify and automate the ecosphere of logistics and supply chain management. Our aim is to organize the daunting process of logistics and supply chain planning, with an array of SaaS driven by the most robust enterprise solutions globally.

 

Our clientele is spread across the globe and we empower them to optimize their supply chain operations by unique data capturing, advanced analytics and visualization. From inception, LogiNext has been an industry leader and recipient of awards like NetApp's Innovative Tech Company of the year, Entrepreneur's Logistics Firm of the Year, Aegis's innovation in Big Data, CIO Choice Award for best supply chain logistics cloud solutions, etc.

 

Backed by influential industry leaders like PayTM and Indian Angel Network and with partners like IBM, Microsoft, Google, AWS and Samsung, LogiNext has achieved exponential success in a very short span of time and is set to exceed 300% growth by the end of 2016. The true growth hackers, who paved way for this success are the people working exceptionally hard and adding value to our organisation. Our brand ambassadors - that's how we address our people, bring unique values, discipline and problem-solving skills to nurture the innovative and entrepreneurial work culture at LogiNext. Passion, versatility, expertise and a hunger for success is the Mantra chanted by every Logi-Nexter!

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Stay up-to-date with industry trends and competitors


Ideal Candidate

1.Strong Senior B2B Sales Hunter Profile driving new business for a B2B Tech services/B2B Lead Generation / Demand Generation agency, selling Demand Gen / Marketing Services / IT Services / SaaS to mid-market and enterprise clients

2.Mandatory (Experience 1) – Must have 10+ years of direct B2B sales experience, of which the most recent 5+ years must be in selling B2B technology services / IT services / B2B SaaS / demand generation or marketing services with a strong focus on new business acquisition.

3.Mandatory (Experience 2) – Must have owned the full new-business sales cycle end to end — prospecting, lead generation, discovery, stakeholder engagement, proposal/pitch, negotiation and closing — with a strong hunter/new-logo acquisition mindset and demonstrated ability to independently convert cold/warm prospects into paying clients

4.Mandatory (Experience 3) – Must have demonstrated B2B sales experience selling technology services / IT services / SaaS / marketing or demand-generation services to clients in global markets, particularly the US, UK and/or MENA, with ownership of prospecting through closure (Global-market sales must be a significant and recent part of the candidate's sales experience, not limited to occasional/inbound international accounts)

5.Mandatory (Skill 1) – Must have sold to marketing, sales and growth decision-makers (CMO, VP Marketing, Head of Growth, Head of Demand Gen) in multi-stakeholder deals

6.Mandatory (Skill 2) – Must be hands-on with outbound motions: cold email, LinkedIn, cold calling, ABM and SDR workflows, and lead qualification

7.Mandatory (Skill 3) – Must be fluent with CRM and prospecting tools (HubSpot or Salesforce, plus LinkedIn Sales Navigator, Apollo, ZoomInfo

8.Mandatory (Skill 4) – Must have a consistent record of meeting and exceeding monthly and quarterly revenue targets, stated in the resume

9.Mandatory (Skill 5) – Must be able to clearly demonstrate a structured B2B sales approach, including ICP identification, account research, prospecting strategy, outreach sequencing, discovery, lead qualification, stakeholder mapping, solution positioning, objection handling, negotiation and closing.

10.Mandatory (Leadership) – Must have team-handling experience, having built, led and mentored a sales team while carrying an individual quota

11.Mandatory (Communication) – Must have excellent written and verbal communication, comfortable managing longer sales cycles with multiple stakeholders

12.Mandatory (Stability) – Must show stable tenure of 2+ years per organisation with no significant gaps

13.Mandatory (Company) – Must come from a B2B technology services / IT services / B2B SaaS / B2B tech company, or a B2B lead generation / demand generation / content syndication / ABM / appointment-setting / marketing services agency

14.Mandatory (Note 1) – Resume must demonstrate quantifiable B2B sales achievements, such as quota attainment %, revenue/bookings generated, new logos acquired, deal sizes, pipeline generated or YoY growth

15.Mandatory (Note 2) – Must be open to night shift, 5:30 PM to 2:30 AM

16.Mandatory (Note 3): CTC is inclusive of variable upto 30%

17.Preferred (Industry) – Familiarity selling to SaaS, IT services or B2B tech companies

Interview Process


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Business Function: Sales & Marketing

Designation: Sales Development Representative

Work Location: Remote

 

Job Description:

As a Sales Development Representative, you will be responsible for:

  1. Conducting outbound prospecting to generate leads across multiple channels – Call, Email, LinkedIn.
  2. Qualifying leads based on predefined criteria.
  3. Gathering account and contact intelligence through secondary research on prospects and apprising relevant insights with the Sales Team.
  4. Setting appointments with prospects for senior members of the sales team.
  5. Understanding prospect pain points and find solutions with sales and pre-sales representatives.
  6. Using data chops to segment the accounts and contacts.
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Required skills and experience:

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  4. Research Abilities: Researching and understanding target industries. Gathering information on potential clients. Qualitative research info based on playbook, Annual Report etc.
  5. CRM Proficiency: Using Customer Relationship Management (CRM) tools. Logging and tracking interactions with prospects.

Personal Attributes

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Cutshort helps both companies and candidates focus on what actually matters, getting to the priority list faster.

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We do this by combining rich candidate data, smart software & sound human judgment. Using AI, we bring all of this together to create a hiring experience that is faster, better, and more cost-effective.


What we offer

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Companies such as Fractal, Sprinto, Shiprocket, HighLevel, ThoughtWorks, DeepIntent have built strong engineering teams using Cutshort.


The role

This is an Account Executive track role. You will start by building your own pipeline through outbound efforts (primarily calling), and progressively take ownership of the full sales cycle — from first conversation to closing.


What you’ll do

1. Build pipeline (starting phase)

  • Reach out to companies in our ICP via calls, LinkedIn and email
  • Identify and connect with decision-makers
  • Clearly explain Cutshort’s offerings and generate interest
  • Build a strong pipeline of qualified opportunities

2. Own and close deals (as you ramp up)

  • Run discovery calls and product demos
  • Maintain high deal speed — keep moving deals towards closure faster and avoid unnecessary delays
  • Handle objections and drive decision-making
  • Stay consistent with follow-ups — qualified leads should not go cold
  • Pick up high-intent inbound opportunities (pricing page visits, trial completions, etc.) and drive them to closure

What we’re looking for

  • 1–3 years of experience in sales / early AE roles
  • Strong intent to become a closing Account Executive
  • Ability to think, not just follow scripts
  • High ownership. You’re accountable for outcomes, not just activity
  • Discipline in follow-ups and pipeline management
  • Comfort with outbound (especially calling)

And most importantly:

  • You enjoy sales
  • You are motivated by revenue, incentives, and winning deals
  • You don’t take rejection personally

Who should NOT apply

  • Unsure about a career in sales
  • Avoids targets, rejection, or outbound effort
  • Needs heavy structure and constant direction
  • Looking for comfort over growth

Growth path

  • Start with building your own pipeline
  • Earn the right to run demos and close deals
  • Move into a full-cycle Account Executive role based on performance

(No fixed timeline — progression is performance-driven)


How to get an interview invite


Resumes don’t get interview calls. One pitch does.


Welcome to The Hustle — an AI-powered role-play where you pitch and try to get a meeting from an AI decision maker. If you succeed, your pitch gets reviewed and you may get an interview. If not, practice and come back.


How to participate:

  • After applying to this role, attempt the AI role-play pitch. You'll get the link to the challenge once you make an application.
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Bengaluru (Bangalore)
1 - 3 yrs
₹4L - ₹6L / yr
Lead Generation
Sales
Client Servicing

Sales Development Representative (SDR)


Company: ThorSignia LLP

Location: Bangalore, HSR Layout — Work From Office

Job Type: Full-time, Permanent

Experience: 1–3 years preferred

Compensation: Fixed Salary + Sales & Performance Incentives


About the Role


We are looking for a high-energy, research-driven, and execution-focused Sales Development Representative (SDR) to build qualified sales pipeline through outbound prospecting and lead qualification.


This role is responsible for identifying target accounts, engaging founders, business owners, CXOs, and technology decision-makers through personalized outreach, qualifying opportunities, and scheduling qualified meetings for the Business Development and Founder's Office teams.


You will play a critical role in building the top of ThorSignia's sales funnel and creating a consistent pipeline of potential clients for our AI, software, automation, and technology solutions.


The ideal candidate is persistent, curious, highly organized, and comfortable engaging business and technology leaders through multiple communication channels. You should enjoy researching companies, identifying business challenges, uncovering technology opportunities, and creating meaningful conversations that can translate into qualified sales opportunities.


Key Responsibilities

Prospecting & Account Research

Identify target accounts that align with ThorSignia's ideal customer profile.

Research companies, industries, business models, and technology landscapes to identify potential AI and software opportunities.

Identify and map key decision-makers including Founders, CEOs, CTOs, CIOs, COOs, Heads of Technology, Product Leaders, and other business decision-makers.

Research companies to understand their business challenges, existing technology, growth plans, and potential areas for improvement.

Build and maintain high-quality prospect lists using CRM, LinkedIn, Apollo, Google, and other prospecting tools.

Outbound Prospecting

Execute structured outbound campaigns through:

Email

Cold Calling

LinkedIn

WhatsApp

Personalized multi-channel outreach

Personalize outreach based on the prospect's industry, business model, growth stage, technology landscape, and potential business challenges.

Execute disciplined follow-up cadences to maximize response and engagement rates.

Experiment with different messaging, positioning, and outreach approaches.

Continuously improve outreach based on campaign performance, responses, and customer feedback.

Lead Qualification

Conduct initial conversations with prospects to understand their business challenges, priorities, and technology requirements.

Qualify prospects based on business need, potential solution fit, decision-making authority, urgency, and buying intent.

Identify opportunities related to:

Artificial Intelligence & Generative AI

Custom AI Solutions

AI Automation & Business Workflows

AI Infrastructure & Self-Hosted AI

SaaS Development

Web & Application Development

Mobile Application Development

Business Process Automation

AI Document & Data Intelligence

Custom Software Development

Schedule qualified meetings for the Business Development / Founder's Office team with clear handover notes and prospect context.

Pipeline Contribution

Consistently achieve weekly and monthly outreach, meeting, and qualified-lead targets.

Build a high-quality pipeline across startups, SMEs, growing businesses, and larger organizations.

Monitor personal conversion metrics and continuously improve performance.

Support the Business Development team in achieving pipeline and revenue objectives.

Identify opportunities for repeat outreach, referrals, and account expansion.

CRM & Sales Operations

Maintain accurate CRM records for all prospect interactions.

Update lead status, qualification notes, follow-up actions, meeting outcomes, and next steps.

Ensure excellent CRM hygiene and adherence to sales processes.

Track personal KPIs, outreach activity, response rates, meeting conversion, and qualification metrics.

Maintain organized prospect databases and follow-up schedules.

Collaboration & Continuous Learning

Work closely with the Business Development and Founder's Office teams on outbound campaigns and account-based initiatives.

Collaborate with Pre-Sales and Technical teams to understand ThorSignia's services and solution capabilities.

Share customer insights, objections, market feedback, and competitive intelligence with the team.

Participate in coaching sessions, role plays, sales enablement, and technology training.

Continuously learn about AI, software development, automation, and emerging technology trends.

Required Qualifications & Skills

Bachelor's degree in Business, Engineering, Technology, Marketing, or a related discipline.

1–3 years of experience as an SDR, BDR, Business Development Executive, or similar sales role.

Experience working in IT Services, Software Development, SaaS, AI, Technology Services, or a related industry is preferred.

Proven experience in outbound prospecting and generating qualified business opportunities.

Excellent written and verbal communication skills in English.

Confidence in cold calling and speaking with founders, CXOs, and business decision-makers.

Strong research and account-mapping abilities.

Effective objection-handling and relationship-building skills.

Strong attention to detail, CRM discipline, and process orientation.

High energy, resilience, and execution focus.

Desired Qualifications & Skills

Experience using sales and prospecting platforms such as Apollo, Clay, HubSpot, LinkedIn Sales Navigator, or similar tools.

Familiarity with AI-assisted prospecting, research, personalization, and outreach tools.

Understanding of AI, Generative AI, SaaS, software development, automation, or cloud technologies.

Knowledge of B2B sales qualification methodologies.

Experience selling or prospecting for technology solutions is an advantage.

Familiarity with CRM and sales automation tools.

Ability to quickly understand technical concepts and communicate their business value.

What We're Looking For

Strong curiosity and research mindset.

High persistence and resilience.

Excellent communication and listening skills.

Strong organizational and time-management abilities.

High ownership and accountability.

Coachable with a continuous learning mindset.

Ability to handle rejection and maintain consistent outreach.

Ability to identify business problems and recognize potential technology opportunities.

Ability to thrive in a fast-paced, target-driven, founder-led environment.

What Success Looks Like

Consistent achievement of weekly and monthly outreach and qualified-meeting targets.

High-quality lead qualification with strong acceptance rates from the Business Development team.

Excellent CRM hygiene and process compliance.

Continuous improvement in response rates, meeting conversion, and qualification quality.

Strong collaboration with Business Development, Pre-Sales, Technical, and Founder's Office teams.

Meaningful contribution to predictable pipeline generation and revenue growth.

Why Join ThorSignia

Work at the intersection of AI, software, and business technology.

Gain exposure to AI solutions, custom software development, automation, SaaS, AI infrastructure, and emerging technologies.

Work directly with founders and experienced business development professionals.

Learn how technology solutions are sold to businesses across different industries.

Develop expertise in B2B technology sales and consultative selling.

Gain experience engaging with founders, CEOs, CXOs, and business decision-makers.

Opportunity to grow into Business Development, Account Management, or Sales Leadership roles based on performance.

Work in a fast-moving environment where individual contribution directly impacts company growth.

Be part of a growing technology company focused on building practical AI and software solutions for businesses.

Work Details


Job Type: Full-time, Permanent

Work Mode: Work From Office

Location: 1st Floor, 945, 5th Main Rd, 7th Sector, HSR Layout, Bengaluru, Karnataka 560102

Experience: 1–3 years preferred

Compensation: Fixed Salary + Sales & Performance Incentives

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