Marketing Manager - Lead Generation

Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.

‍

• Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
• Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
• Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
• Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
• Manage all ppc campaigns to drive lead generation with right metrics.
• Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
  
  

• Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
• Creative. You partner well with design and are excited about building novel things.
• Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
• Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.

• 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
• Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
• Key skills required:  Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and  marketing analytics.

Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.

A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.

If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.

Job description

Years Of Experience : 3 to 5 Years

Notice Period : Immediate to 15 Days Joiners

Job Summary:

We are seeking a Product Manager to lead the strategy, roadmap, and execution of our product initiatives. The ideal candidate will work closely with cross-functional teams, including engineering, design, marketing, and sales, to deliver innovative and customer-centric solutions.

Key Responsibilities:

• Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
• Define and execute the product roadmap for the E-commerce platform, ensuring alignment with business goals.
• Lead the development and enhancement of core platform features, including product discovery, checkout, payments, and post-purchase experience.
• Work closely with Technology, UX/UI, marketing, and analytics teams to improve user experience and optimize conversion rates.
• Analyze customer behavior, competitive insights, and industry trends to drive data-driven product decisions.
• Implement AI/ML-driven personalization, recommendation engines, and dynamic pricing strategies.
• Work on mobile-first optimizations and PWA enhancements for better performance and reach.
• Manage A/B testing, usability testing, and iterative improvements to drive continuous growth.
• Stay updated on E-commerce innovations, payment trends, and customer experience best practices.

Required skills and qualifications

• Strong experience in a dynamic product management role
• Proven success in overseeing all elements of the product development lifecycle
• High effectiveness in managing cross-functional teams
• Experience in delivering finely tuned product marketing strategies
• Exceptional writing and editing skills, combined with strong presentation skills
• Data analytics and metrics management skills
• Critical thinking and problem-solving skills
• Attention to detail
• Experience using computer-aided design (CAD) platforms

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in product design or engineering
• Previous experience in software and web development
• Proven experience in product management (preferably in [industry/domain, e.g., Fintech, E-commerce]).
• Demonstrable knowledge of SEM (search engine marketing) and online advertising
• Certified Product Manager (CPM) or New Product Development (NPD) Professional Certification a plus.
• Experience with Agile methodologies & Product analytic tools.

3 years Minimum Experience Required (Vacancies 5)

Location:- Chandigarh IT Park (WFO)

Shift Timings:- UK Shift

Responsibilities:

• Develop, test, and maintain robust and scalable Python applications.
• Work collaboratively with cross-functional teams to design and implement new features.
• Ensure the performance, quality, and responsiveness of applications.
• Implement server-side logic, database integration, and system architecture.
• Choose and work with one of the following frameworks: Flask, Django, or Fast API.
• Utilize databases such as SQL, Post SQL, or MongoDB to support application development.
• Demonstrate proficiency in Linux or Ubuntu server environments.
• Knowledge of containerization tools, particularly Docker, for deployment and scalability.
• Implement and optimize caching strategies using Redis or Celery (a plus).
• Participate in the planning and implementation of Continuous Integration/Continuous Deployment (CI/CD) processes.
• Stay updated on industry trends and emerging technologies.

Qualifications:

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• Proven experience as a Python Developer with 3-5 years of hands-on development.
• In-depth knowledge of at least one of the following frameworks: Flask, Django, or Fast API.
• Strong expertise in databases such as SQL, Post SQL, or MongoDB.
• Familiarity with Linux or Ubuntu server environments.
• Proficiency in containerization tools, particularly Docker.
• Experience with Redis cache or Celery is a strong plus.
• Understanding of CI/CD processes and tools.
• Strong problem-solving and analytical skills.
• Excellent communication and collaboration abilities.
• Ability to thrive in a fast-paced and dynamic work environment.

Responsibilities:

1.  Define the product strategy, roadmap, and own end-to-end product lifecycle.
2.  Be an good learner with respect to the competition
3. Understand the business problem/void and craft a fitting product.
4. Design, Develop and Deploy the product in close coordination with functional teams, with limited oversight.
5. Dissect the requirements into user stories, Prioritize the backlog based on business value, and define acceptance criteria.

Requirements:

• Relevant experience in software delivery, with a focus on product delivery and roadmap planning including experience in Agile Development methodologies.
• Knowledge and focus on superb user experience [UX], aesthetics, and visual communication (Figma).
• Experience bringing a product from idea through to customer use and maintenance.
• Minimum of 0 - 1  years experience as a Product Manager working for a tech product, preferably on a mobile app
• Demonstrated success defining and launching excellent products
• Excellent teamwork skills
• Proven ability to influence cross-functional teams without formal authority

DUTIES & RESPONSIBILITIES 

• Own & lead full cycle development: design, implementation, testing & debugging for an automotive product.
• Create conceptual system designs, assess risks, conduct design trade studies, and develop a product that meets feature requirements for integrating sensor, processing and software systems. 
• Lead innovative system development projects with responsibility for achievement of cost, schedule, and technical requirements, with an eye toward technology maturation, transition, and follow on work. 
• Generate comprehensive engineering documentation.
• Responsible for end-to-end system firmware development to include power management, boot loaders, scheduling, RTOS and /or bare metal implementations.
• Troubleshoot and resolve complex software problems in embedded real-time systems.
• Source code development, review & maintenance (C/C++).
• Dive into & take ownership of critical design issues.
• Analyse & propose solutions for performance bottlenecks.
• Address all aspects of technology readiness, including manufacturability. 
• Help build robust methodology and processes to deliver the technology to products. 

REQUIRED SKILLS & EXPERIENCE 

• Experience in embedded architecture, external interfaces, product constraints, along with ability to develop architectures / features that meet these constraints while providing new value for the platform. 
• Experience in system architecture, operating system, device architecture, hardware design.
• Strong background in software methodology & full cycle development (Design, implementation, testing & debugging).
• Expertise in embedded microcontrollers’ architecture.
• Expertise in software designing and programming in C/C++ is a must.
• Algorithm modelling, benchmarking, implementation & digital signal processing.
• Understanding of hardware & software co-verification & emulation platforms
• Experience in understanding hardware, clock-level issues, bridges, delays, interrupts, clock gating, polling etc. 
• Experience with lab instrumentation like oscilloscope, logic/ protocol for debugging embedded systems at HW level. 
• Bachelors | Masters degree in Computer Science or Electronics &  Communication engineering with 2-5 years of relevant experience is a must.

Skills & Qualifications:

1. At least 4+ years of user interface design experience, designing visual language systems  for digital products and services 
2. Exceptional graphic design skills 
3. Strong and flexible skills in Visual design and Interaction design 
4. A passion for creating products that resonate on an emotional level 
5. Knowledge of user interface design processes and methodology, particularly as applied  to web-based applications 
6. Exceptional design talents with a stylistic breadth that demonstrates sensitivity to the  diverse subject matter—from product interaction to software tools and applications to  the web 
7. Self-motivation, excellent communication, an open mind, the ability to thrive in  multidisciplinary teams, and the skills to balance great design with short deadlines 
8. A love of collaboration and learning 
9. A fearless and positive attitude 
10. Successfully communicate conceptual ideas, detailed design, and design rationale, both  verbally and visually.  
11. Designing pixel-perfect interfaces with high attention to detail.   
12. Bachelor's degree in graphics design, interaction design, fine arts, communication  design or a related design discipline 
13. Can be a self-made designer with a proven track record 
14. Proficiency with design and prototyping tools such as Photoshop, Illustrator, Sketch, and InVision 
15. Experience in designing motion graphics will be helpful  
16. A good understanding of information architecture, interaction design, usability analysis,  and user-centered design. 

Perks:

1. Learning: As a fast paced startup, you get to learn fast. 
2. Team: Get to work with an awesome team of Engineers, Data Scientists and Product Managers. 
3. Mission: Get to see the impact of your work in helping millions of users get access to healthcare 
4. Workplace - easy access & comfortable office, near heart of Bangalore @Diamond District, Indira Nagar [https://www.youtube.com/watch?v=k5stK6y6atY" target="_blank">https://www.youtube.com/watch?v=k5stK6y6atY ] 
5. Ownership - Individually responsible for the complete work.

Required Skills: 

• Prior experience in performing the same role in a SaaS security product company.  
• Minimum 10 years of industry experience. 
• Building and managing tools that power AWS cloud services. 
• Experience with managing large scale multi-tenanted SaaS applications. 
• High Availability (HA) and Disaster Recovery (DR) planning and implementation. 
• Expert knowledge of Terraform.  
• AWS SysOps Administrator or DevOps Engineer Certification. 
• Outstanding collaboration and communication skills. Ability to effectively collaborate with distributed teams.  

Nice to Have: 

• Experience going through compliance audits like SOC2, ISO 2700x.