JOB PURPOSE:
We are seeking self-driven individuals to lead customer interactions for our Steel Fabricator as a Category. The ideal
candidate is a steel fabrication expert with an entrepreneurial spirit, ready to design and develop an industry-defining
business. We are looking for self-starters who can navigate ambiguity, adapt to different fabrication processes, and are
passionate about driving innovation within the steel fabrication space.
This role is centred around generating demand by effectively engaging with the right target audience and building
strong customer relationships.
“If you thrive on building businesses from the ground up and want to make a lasting impact, this role is perfect for you.”
PRINCIPLE ACCOUNTABILITIES:
▪ Develop a Strong Network and Order Pipeline for Steel Fabrication Services in Manufacturing OEM / EPC
customer/Asset Owner working on Greenfield and Brownfield Projects.
▪ Develop an annual Order Book of + 200 Cr for Pre-Fab Structural Steel, Contract Manufacturing Serves In Steel and
Value added Services.
▪ Monitor, Map and Target Upcoming Govt and Private Capex Projects in sectors using fabricated Structural Steel,
Component & Sub-Assembly Manufacturing in Railways, Metro, Process Plants, Oil & Gas, Renewables, Industrial
Plants.
▪ Prepare customer acquisition plans, Sales Pipeline in line Sales Revenue & Margin Targets.
▪ Conduct sales presentations tailor made to address Customer Expectation and communicate value propositions.
▪ Evaluate Engineering Drawings, Technical Specification, Contractual Condition, Project Schedules, Sope of Work,
Division of Responsibility, Quality Requirements, Inspection and Test Plans etc.
▪ Preparation of Estimates, Proposals, bids, Quotations & Techno-commercial Proposals as per Customer
Specifications, Drawing and Engineering Inputs.
▪ Lead Contractual Negotiation with customers (Payment Terms, Credit Period, LD, PVC, Delivery Incoterms, Project
Schedule).
▪ End to end Customer Relationship Management, Client support to ensure long term business relationship and
business growth.
▪ Work closely with Supplier Onboarding & operations team in providing inputs on on boarding requirements and
forecast demand trends.
▪ Responsible for Sales MIS.
▪ Convene regular review meetings with customers to identify issues, resolve them & communicate progress being
made on Work in Progress orders.
▪ Develop a Pre-Bid Risk assessment and mitigation plan.
▪ Responsible in Monitoring, Analysing and Assessing Market Forces and Competitors
▪ Reviewing customer activity, anticipating consumer needs, and improving customer satisfaction.
▪ Represent Company in Industry Events, Seminars and Trade Shows to build relationships across the Markets and
communicate company’s value proposition.
SKILLS AND KNOWLEDGE:
Qualifications:
▪ B.Tech /M.Tech – Civil / Mechanical / Structural Engineering
▪ MBA- Marketing / General Management
Work experience:
▪ 10-15 plus Experience in the B2B Sales Structural Steel Fabrication / Heavy fabrication/Manufacturing Industry.
Work Experience in B2B contract manufacturing companies / MAAS/ VAS is an added advantage.
▪ Experience in bidding for Manufacturing & Fabrication works to EPC, Asset Owners, and Government Tenders.
Required skills:
▪ Strong Network and reach with Mid and Large Size EPC companies and OEM/Asset Owner.
▪ Experience in Key Account Management of Large Accounts comprising of Fortune 500 Companies.
▪ Experience in Generating an annual business of +100 Cr.
▪ In depth knowledge in manging Engineering, Proposal, Estimation for Fabrication Jobs.
▪ Knowledge & Understanding of Engineering Drawing, Structural Steel Designs, Erection Drawing and Manufacturing
Processes like Cutting, Bending, Rolling, Welding, Shot Blasting, Painting.
▪ Ability to understand Business Finance and carry out Pre-Bid financial analysis including.
▪ Projected Cash Flow, Contribution Margins, ROCE, Working Capital etc
▪ Strong understating of Contract Terms & Conditions including payment terms, Credit period price variation clauses,
Liquidated Damages, Defect Liability etc.
▪ Experience in leading Contractual Negotiations for high value contracts.
▪ Understanding of Financial Instruments like BG, LC, MARPA, Bill Factoring.
▪ Strong Networking & Communication Skills
▪ Advanced Excel
▪ Time management, multitasking, and interpersonal skills.
▪ Ability to closely collaborate with other
Shubham Vishwakarma
Full Stack Developer - Averlon
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Role Description for Customer Retention Manager (DTC):
Role in a brief:
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Complete ownership of engagement, retention, and reactivation funnel and marketing activities and focus on improving product metrics (DAU, MAU, Retention, etc)
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Developing Strategies for Improving Direct Marketing Channels with Impactful Retention Strategies.
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Develop the CRM strategy for reactivation to drive and maintain a constant retention rate across all categories.
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Drive all marketing automation activities to develop and execute end-to-end user journeys from onboarding to reactivation.
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Work closely with product, UX/design engineering to enable Growth and Merchant marketing initiatives to drive bottom-line conversion.
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Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users
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Should have strong analytical skills and a data-driven problem-solving approach.
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Familiarity with major digital marketing channels and tools
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Prior Startup experience
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon