Business Development Manager

Join us at Springer Capital, a corporate inclusion training company dedicated to promoting diversity and equity within the workplace.   

As an Instructional Design Apprentice, you will provide support in creating a broad range of creative materials including documents, presentations, eLearnings, newsletters, flyers, videos, and other media to assist our training team. 

We are looking for an experienced Marketing Manager to lead our digital marketing efforts. This role will focus on increasing our visibility, generating quality leads, and driving sales through a blend of SEO, LinkedIn outreach, email marketing, and paid ads on Google, Facebook, and other channels. You will work closely with the sales team to ensure marketing efforts are effectively aligned with business goals and sales targets.

Key Responsibilities:

SEO Strategy & Execution:

• Develop and implement SEO strategies to improve organic search rankings and drive organic traffic.
• Perform keyword research, on-page and off-page SEO, and content optimization.
• Monitor SEO performance and make adjustments to maximize impact.

Lead Generation via LinkedIn & Email Marketing:

• Execute LinkedIn outreach and email campaigns to target and generate high-quality leads.
• Build and manage email marketing funnels to nurture and convert leads.
• Optimize LinkedIn strategies for better engagement and conversion.

Paid Advertising Campaigns:

• Plan, manage, and optimize paid advertising campaigns on Google, Facebook, and other relevant platforms.
• Monitor ad performance, budget allocation, and ROI to ensure optimal results.
• Conduct A/B testing and other performance analyses to refine ad strategy.

Content Marketing & Collaboration:

• Collaborate with content creators to produce high-quality, engaging content that supports SEO and lead generation goals.
• Develop a content calendar that aligns with overall marketing objectives.

Data-Driven Decision Making:

• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use data and analytics to drive informed decisions and optimize campaigns for improved results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing with a focus on SEO, lead generation, LinkedIn outreach, email marketing, and paid advertising.
• Proven experience in planning and executing SEO strategies.
• Strong track record of successful LinkedIn and email marketing campaigns.
• Hands-on experience with Google Ads, Facebook Ads, and other paid media platforms.
• Excellent analytical skills with experience using analytics tools (e.g., Google Analytics).
• Strong written and verbal communication skills.
• Ability to work independently, set priorities, and handle multiple tasks.

Preferred Skills:

• Certifications in SEO, Google Ads, or Facebook Ads.
• Experience with marketing automation tools.
• Familiarity with CRM systems and lead management processes.

• Collaborate with a team of developers and designers to create a web application run on multiple platforms
• Create reusable, effective, and scalable JavaScript code
• Design the data and presentation layer of the web application’s front-end
• Use additional JavaScript libraries such as Redux to manage the web application’s state, derive computed data from the state of the system, and make asynchronous API calls

• English language proficiency
• 2+ years of professional experience in Native React
• Highly proficient in rendering components with Native APIs
• Highly proficient in JavaScript, modern JavaScript, HTML, 
• Highly proficient in one or more libraries (e.g. Redux, React Router, etc) for state managing and routing in addition to React.

• Smooth onboarding of fellows post recruitment
• Understanding the pre-existing technical and other skills as well as improvement needs in each area throughout training and deployment
• Weekly monitoring of progress as well as key strength and improvement area of each fellow
• Planning remediation in consultation with training head and trainers, weekly/ daily check ins and query resolution to sustain high level of motivation
• Monitoring and taking steps towards maintaining high performance standards post deployment
• Implementing upskilling learning and development initiatives based on individual fellow requirement and ensuring consistent appraisal and manager satisfaction
• Continuously monitoring and improving the Fellows’ performance during training and on-site, as well as analyzing client feedback, upskilling needs, retention and billability

Desired Candidate Profile

• Minimum 10+ years’ experience in managing technical talent in either talent management or technical manager roles
• Training experience desirable
• Awareness of job role skill and capability requirement for data engineer or similar technical job role
• Experience in performance management and employment relations
• Strong coaching and mentoring capabilities
• High data-driven and process oriented mindset
• Strong interpersonal and communication skills
• Excellent relationship building skills
• Ability to influence and persuade and manage difficult conversations
• High levels of confidentiality

Your primary role will be to drive and grow our in-house software expertise. Working with a small software team in India and the UK, you will be responsible in understanding the requirements from various internal teams and taking ownership of software development, including backend database development and any front-end applications that will be developed in the future. Implementing AGILE methodologies, you will be responsible for delivering iterative results through regular sprints.

The software team manages a range of systems for the company, ranging from our client-facing applications to content delivery portals. You will be involved in all the projects and will contribute to developing, maintaining, and improving our systems. You will also be expected to keep on top of the latest developments in the software world and constantly check if we can make use of the latest technologies to deliver an even better user experience to both our internal and external clients. This role will suit someone who has extremely good technical skills but who is also ambitious to play a more strategic role in a growing company and build a strong team. The role may also require occasional travel to our UK headquarters and other offices around the world.

Essentials:

• Solid development skills and track-record of successful project delivery
• PHP and frameworks
• Database design and development
• SQL
• Open-source SQL databases, e.g. MySQL, MariaDB, PostgreSQL
• HTML
• CSS, Sass and frameworks
• JavaScript: ES5, ES6, Ajax, libraries, and frameworks like VueJs, ReactJs.
• Front-end tooling
• Accessibility and progressive enhancement
• Git and/or other version control systems
• Project management
• Excellent communication, leadership, and motivation skills
• Willing to take on new technical projects.
• Attention to detail.

Desirable skills and experience:

• Agile development experience or certification
• .Net Framework
• Data visualisation and tools
• js
• NoSQL technologies such as MongoDB
• Continuous integration and deployment
• Big data and analytics
• Web security and development practices
• Data scraping and parsing.
• Aptitude for statistical analysis