Business Development Manager

Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

Description: 

Profile Overview

• The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
• Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
• This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
• Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
• B2B SaaS experience is mandatory.

Roles & Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
• Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
• Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
• Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
• Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
• Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
• Work with the global marketing team of company to align regional campaigns with the global brand strategy.
• Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

Key Competencies:

• Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
• Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
• Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
• Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
• Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
• Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
• Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
• Ownership: A true leader — not a manager.

Requirements:

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
• Proven success in lead generation, campaign management, and marketing analytics.
• Strong understanding of B2B marketing dynamics and SaaS business models.
• Excellent presentation, negotiation, and interpersonal skills.
• Self-motivated, detail-oriented, and adaptable to changing priorities.
• Proficiency with CRM and marketing automation tools.
• Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
• Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.

ob Description:

• Cold Calling.
• Pitching to the channel partners for the site visit.
• Maintaining the database of the channel partners regularly.

Key Skills:

• Good verbal communication skills in English and Hindi.
• Computer Literate.

• Lead the delivery of high quality, innovative, flexible and scalable technical solutions that meet business requirements.
• Design, Develop, Test and maintain software applications.
• Perform hands-on coding and provide thoughtful code reviews.
• Demonstrate ability to work within an agile team as well as collaborate with many other teams on design and implementation strategies.
• Follow SCRUM Agile Development methodology
• Problem Solving and ability to present ideas - Self-motivated, Open-minded, User Focused, Adaptive.
• Generate guidelines for other web designers to match visual design intent.
• Experience in building web application using ReactJS as the frontend framework.
• Expertise in using JavaScript framework.
• Have worked on REST client and WebSockets
• Be able to write Unit tests using a framework like Jasmine, Enzyme etc.
• Have experience in using any of the Build scripts.
• Proficient understanding of GitHub or other version control systems
• Strong programming basics, with a clear understanding of Object-Oriented and Functional programming.
• Expert in developing backend application with RESTful API's Using Rest Framework
• Understanding creation of website layout/user interfaces by using standard HTML5, CSS3, jQuery.
• Experience in Bootstrap4 or CSS pre-processor like Less or Sass is desirable.
• Low-Latency UI, Page optimization, and bundle build + caching.

Role: Principal Software Engineer

We looking for a passionate Principle Engineer - Analytics to build data products that extract valuable business insights for efficiency and customer experience. This role will require managing, processing and analyzing large amounts of raw information and in scalable databases. This will also involve developing unique data structures and writing algorithms for the entirely new set of products. The candidate will be required to have critical thinking and problem-solving skills. The candidates must be experienced with software development with advanced algorithms and must be able to handle large volume of data. Exposure with statistics and machine learning algorithms is a big plus. The candidate should have some exposure to cloud environment, continuous integration and agile scrum processes.

Responsibilities:

• Lead projects both as a principal investigator and project manager, responsible for meeting project requirements on schedule

• Software Development that creates data driven intelligence in the products which deals with Big Data backends

• Exploratory analysis of the data to be able to come up with efficient data structures and algorithms for given requirements

• The system may or may not involve machine learning models and pipelines but will require advanced algorithm development

• Managing, data in large scale data stores (such as NoSQL DBs, time series DBs, Geospatial DBs etc.)

• Creating metrics and evaluation of algorithm for better accuracy and recall

• Ensuring efficient access and usage of data through the means of indexing, clustering etc.

• Collaborate with engineering and product development teams.

Requirements:

• Master’s or Bachelor’s degree in Engineering in one of these domains - Computer Science, Information Technology, Information Systems, or related field from top-tier school

• OR Master’s degree or higher in Statistics, Mathematics, with hands on background in software development.

• Experience of 8 to 10 year with product development, having done algorithmic work

• 5+ years of experience working with large data sets or do large scale quantitative analysis

• Understanding of SaaS based products and services.

• Strong algorithmic problem-solving skills

• Able to mentor and manage team and take responsibilities of team deadline.

Skill set required:

• In depth Knowledge Python programming languages

• Understanding of software architecture and software design

• Must have fully managed a project with a team

• Having worked with Agile project management practices

• Experience with data processing analytics and visualization tools in Python (such as pandas, matplotlib, Scipy, etc.)

• Strong understanding of SQL and querying to NoSQL database (eg. Mongo, Casandra, Redis

We are seeking a Senior Golang Engineer to join our team of talented developers. As a Full Stack Developer, you will work with a group of rockstar developers, including IIT'ans/BITS grads with 10+ years of experience, and collaborate with F500 companies as our clients. This is an excellent opportunity for accelerated career growth and a chance to work with the top 0.1% of developers in the industry.

Responsibilities:

• Collaborate with cross-functional teams to design, develop, and deploy high-quality software solutions.
• Write clean, efficient, and reusable code.
• Participate in code reviews to ensure code quality and maintain best practices.
• Continuously learn and stay updated with the latest technologies and trends in full-stack development.

Requirements:

• Minimum of 3 years of experience in a Golang.
• Aptitude for learning new technologies quickly.
• Good problem-solving and analytical skills.

Company Background:

We are a multinational software company experiencing rapid growth. With offices in Florida and New Delhi, we serve clients across the US, Australia, and APAC regions. Our team has expanded significantly in recent weeks, and we anticipate further growth, adding 125+ employees by the end of Q1 2024. You can learn more about us on our website: codevyasa.com.

What We Offer:

1. Glassdoor rating of 4.8, indicating high employee satisfaction.
2. Free healthcare benefits.
3. Strong focus on upskilling and professional development opportunities.
4. Diverse and inclusive work environment.
5. Competitive compensation and benefits package.
6. Emphasis on maintaining a healthy work-life balance.

Experience Required :

- Must have hands on development experience of 4 to 8 years.

Skills Required :

Candidate must have good experience in the following :

- Angular JS/Vue JS

- Java script/Jquery

- ASP.Net,

- SQL Server

- C#/LINQ

- WEB API Good To Have :

1. DevExpress / DevExtreme Third Party Control

2. HTML, CSS.

What You’ll Do 

• Synthesize data to provide actionable insights to the leadership and the product team to influence strategy and growth.
• Build dashboards and tools, craft analysis, and tell stories with data to help our teams make better decisions.
• Track user performance data and map it to key learning metrics for deeper insights
• Monitor the performance of new features and recommend iterations based on your findings
• Partner with other stakeholders to scope features that solve user problems
• Ownership of full analytics for the Business Unit/ Performance metric: Planning, structuring, identifying key reports to be made, and automation of the reports
• Monitor and measure launched initiatives [A/B testing] and feed learnings back into the development process
• Prepare reports for the management stating trends, patterns, and predictions using relevant data

Required skills

• Bachelor’s degree in https://www.careerexplorer.com/degrees/mathematics-degree/">mathematics/ https://www.careerexplorer.com/degrees/finance-degree/">finance/https://www.careerexplorer.com/degrees/statistics-degree/">statistics, https://www.careerexplorer.com/degrees/economics-degree/">economics /https://www.careerexplorer.com/degrees/computer-science-degree/">computer science/information technology. Knowledge about EdTech, Learning Science have added advantage
• Strong statistical skills to help collect, measure, organize and analyze data 

• 1-4 years of work experience in an EdTech product startup or analytics firm
• Experience in Data Visualisation, Excel, CleverTap & strong MongoDB database management skills
• Ability to learn new tech tools and softwares quickly
• Passion to work with data for a larger social impact
• Familiarity with coding (specifically Node environment) is a plus
• Ability to transform numbers into stories