Business Development Executive

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.

About the role :-

Do you have a mind that is both analytical and creative? Are you fascinated by how people use products and technology? We are seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric, digital strategies & experiences to help improve the metrics that matter most to business.. You should have a strong understanding and hands-on experience with A/B testing, website analytics and the UX conversion strategies & tactics that help drive performance and insights.. You’ll be working alongside a team of delightful designers, developers and digital media professionals to help deliver optimization programs .

KEY RESPONSIBILITIES :-

● Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.

● Design, build and execute split testing, multivariate testing and other testing approaches for websites, emails and landing page

● Identify and test new technologies and practices to improve conversion rate and consumer engagement

● Use analytics platforms and other tools to monitor and analyze the outcomes from the tests

● Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms

● Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path

● Increase conversion rates and drive marketing-qualified leads for our sales team

● Create design, content and development guidelines based on findings from winning tests

● Maintain a constant awareness of all competitor and industry activity.

QUALIFICATIONS AND EXPERIENCE :-

● Proficiency in using Google Analytics (Google Analytics Individual Qualification is a plus)

● Understand best practices for UI and UX for websites, applications, mobile, and desktop

● Hands-on experience using A/B testing tools (Google Optimize, Optimizely, VWO, etc.)

● Understand the importance of statistical significance when analyzing experiment results

● Ability to multitask and coordinate with multiple stakeholders

● Strong interpersonal and communication skills

● Critical-thinker and problem-solver

● Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills

• Review requirements, specifications, and technical design documents to provide timely and meaningful feedback
• Create detailed, comprehensive, and well-structured test plans and test cases
• Estimate, prioritize, plan and coordinate testing activities
• Design, develop and execute automation scripts using open source tools
• Identify, record, document thoroughly, and track bugs
• Perform thorough regression testing when bugs are resolved
• Develop and apply testing processes for new and existing products to meet client needs
• Liaise with internal teams (e.g. developers and product managers) to identify system requirements
• Monitor debugging process results
• Investigate the causes of non-conforming software and train users to implement solutions
• Track quality assurance metrics, like defect densities and open defect counts
• Stay up-to-date with new testing tools and test strategies

• Knowledge of the quality assurance and testing concepts, methodologies, metrics, automated testing frameworks, and documentation standards.
• Should have knowledge/experience in creating Test Plans, Test scripts, Test cases.
• Collaborate well with others. Ability to translate technical concepts into easy-to-understand terms.
• Preferred knowledge/understanding of different mobile operating systems (Android, iOS)
• Preferred knowledge/experience testing both front-end (GUI)and back-end (database query) applications                                                        
• Experience using Git / Github

• Engineering Graduates or Postgraduates with 2-5 years of experience in mobile development, who have designed and developed advanced applications for the Android platform in B2C domain. Experience of development of app for retail domain is an added advantage.  
• Must have working skills:  
  • Kotlin, RXJava, Dependency injection (Koin/Dagger) 
  • Unit Test 
  • Worked on multi-threaded applications 
  • MVP and MVVM 
• In depth understanding of Android recommended design principles, interface guidelines and coding best practices.  
• Experience with performance and memory tuning of complex apps.  

Key Job Responsibilities:

• He/She is a responsive team player who can proactively contribute for building technical

strategies for applications and systems by promoting an understanding of the technology and business roadmap.

• He /she is someone who thrives in a fun, fast-paced, dynamic, startup-like environment.
• Work very closely with various business stakeholders to drive the execution of multiple

business plans and technologies.

• Work closely with Product, Design, and Marketing to conceive features, plan projects, and build roadmaps
• Prior experience with scalable Architecture managing team of minimum 5 engineers and

coaching, mentoring while maintaining a role with code development.

• Proven history of contributing to product strategy and shipping products with multi-functional teams.
• Highly involved in recruitment while building team also leading app development for both platforms.
• Promote and support company policies, procedures, mission, values, and standards of ethics and integrity.

Minimum Qualification:

• Total of 10+ years experience
• Hands-on working on Java ( {Language understanding - Java 8, Lambdas, Collections,

• Worked on REST frameworks/libraries like Spring MVC, Spring Boot, Dropwizard,  REST popular frameworks & libraries}, JVM, GC tuning, performance tuning) Express etc

• Experience in Microservices architecture is a must.
• Working on public clouds such as AWS, GCP, Azure etc is preferred
• Worked on Relational data stores viz. MySQL, Oracle, or Postgres.
• Worked on Non-relational data stores viz. Cassandra, HBase, Couchbase, MongoDB, etc
• Worked on caching infra viz. Redis, Memcached, Aerospike, Riak, etc
• Worked on Queueing infra viz. Kafka, RabbitMQ, ActiveMQ etc