Business Development Executive

Digital Marketing Executive

We are looking an experienced Digital Marketing Executive and result-driven person, who join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.

Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Digital Marketing Executive Responsibilities

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company’s social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

Requirements

• Good Command Over Language: Excellent writing skills for creating manual content.
• Basic Knowledge of Data Analysis: Ability to analyze data for SEO and website reporting.
• Content Creation: Skilled in generating new and creative content ideas for posting.
• Graphic and Animation Video Creation: Proficiency in creating graphics and animation videos using AI tools.
• SEO/SMO: Understanding of SEO tools and strategies for optimizing content and improving online presence.
• Social Media Platforms: Knowledge of various social media platforms and content marketing strategies.
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Analytical Skills: Strong ability to interpret data and generate insightful reports.
• Adaptive Skills: Flexible and able to adapt to new challenges and changes in the environment.
• Communication Skills: Excellent verbal and written communication abilities.
• Lead Generation: Knowledge of lead generation techniques and strategies.
• Understanding of Product USP (Unique Selling Propositions): Ability to grasp and communicate product Unique Selling Propositions (USPs)

Job Location: Rajkot, Gujarat

Position: 02

Qualification: BCA, MCA, B.Sc. IT, M.Sc.IT, BBA, MBA, Diploma

Experience: Fresher – 1 year

Required Skills: Good command over language, Basic knowledge of data analysis, content creation, content marketing, SEO/SMO, social media platforms, etc

RESPONSIBILITIES:

Oversee the sales process to attract new clients.

Work with senior team members to identify and manage risks.

Maintain fruitful relationships with clients and address their needs effectively.

Prepare and deliver pitches to potential investors.

Foster a collaborative environment within the organization.

Transfer call to the supervisor after initial explanation.

SKILLS:

Excellent spoken English.

Both Graduate/Undergraduate may apply.

Ability to develop good relationships with current and potential clients.

Excellent communication skills.

Knowledge of productivity tools and software.

Ready to work in Nightshift.

Responsibilities

• Create and federate audience segments; both ad hoc using SQL and via internal CDP, to support business units and power their digital marketing channels
• Build, maintain, and troubleshoot Github jobs and Salesforce Marketing Cloud automation that power our scalable recurring communications, such as lifecycle touchpoints and surveys
• Work across numerous internal and external marketing platforms (Salesforce Marketing Cloud, Audience Platform, publisher, and social partners, etc)

Qualifications

• Intermediate SQL programming experience required
• Minimum 2 years’ experience working with relational databases
• Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
• Familiarity with CRM platforms (eg Salesforce Marketing Cloud) and publisher/social partners (eg Facebook, DV360)

Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

As a Product Analyst, you will be responsible for synthesizing data to provide actionable insights to the leadership and the product team to influence strategy and growth.

• Providing key data inputs needed for launching the product
• Monitoring the performance of new features and recommending iterations based on your findings
• Defining metrics we need to drive, setting up targets and tracking the progress of our products
• Researching on competition and players across the world to benchmark metrics and set goals
• Conducting customer interviews to understand the customer journey and mapping it to certain patterns we notice in our data
• Analysing root cause and debugging for metric deviations and bugs
• Building dashboards and tools, crafting analyses to make better decisions
• Working with other teams - engineering, data analysts, content closely for setting up, measuring and tracking product metrics
• Evaluating tools to measure product metrics and being a key member in setting up tools working with other teams
• Being the gatekeeper for ensuring data governance around the organization
• Other usual tasks like creating and maintenance of reports and dashboards for ongoing performance tracking

Desired Candidate Profile

• BTech Graduate from good institutes
• Experience in product analytics is a plus (0-3 years)
• Prior experience in a data analysis related profile for an e-commerce/internet company
• Strong analytical skills
• Ability to use SQL or reporting tools to derive actionable insights from user behavior
• Strong passion for analytics and problem solving
• A strong bias for action
• Understanding the common metrics used in the internet industry along with business growth metrics such as retention, churn, CAC, CLTV, etc    

Required Skills:

• 2+ years experience developing software using PaaS/APIs, Java, Docker, Bash, Json, Node js, sql / postgres, RestAPI, Swagger.
• Java 8 / Tomcat 8.5 / Jersey REST
• Spring MVC/Spring Boot/Microservices
• Hibernate
• Strong desire to learn
• Knowledge of cutting-edge technologies.
• Basic understanding of design patterns
• Comfortable working with Subversion, Git, or similar source control environments
• Must be willing to do Test Driven Development.
• Strong communication skills, must embrace working in a highly-collaborative environment

Preferred Skills:

• Good understanding of web-service technologies, Restful APIs
• Some exposure to a version control system such as Git or Subversion
• Proven understanding of software development techniques, concepts and processes
• Driven and self-motivated.
• Works creatively to solve challenging problems