Company Description
Appectual IT Solutions is a software development company based in Mumbai, specializing in creating usable, functional, and intuitive websites and apps. They are known for delivering impactful solutions powered by the latest technologies across various industries. Appectual has a track record of working with reputable brands like L'oreal, Reebok, Wockhardt, Apar Lubricants, and Birla, and is committed to finding the perfect solutions for their clients' needs.
Role Description
This is a full-time Hybrid role for as a Business Development Executive at Appectual IT Solutions in Mumbai. The Business Development Executive will be responsible for new business development, lead generation, business communication, and account management on a day-to-day basis.
Must-Have Skills:
Proposal Creation
Good conversion rate history
Relevant Experience: 6 Months- 2 Yrs
Expected Joining: 30 Days
Qualifications
New Business Development and Lead Generation skills
Strong business acumen and communication skills
Account Management expertise
Prior experience in sales or business development
Knowledge of the IT industry and software solutions
Ability to work well in a team and independently
Bachelor's degree in Business Administration, Marketing, or related field

About Appectual IT Solutions
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At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.
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In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.
We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.
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- Manage Nimuki's Instagram account end-to-end.
- Post content, Stories, Reels, captions, hashtags, and respond to DMs.
- Follow the content calendar created with Radhika.
- Reply to comments and messages on the same day.
- Track performance such as reach, shares, saves, and engagement.
- Suggest new content ideas and trends that fit the brand.
2. Influencer & Creator Partnerships
- Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
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- Track the performance of influencer campaigns.
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- Coordinate with Sunjit on order updates and customer delight initiatives.
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Work with Sunjit to build relationships with:
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- Pediatric clinics and wellness centres.
- Art, music, sports, and swimming classes.
Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.
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- Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
- Provide monthly recommendations on what is working and what can be improved.
- Take ownership and proactively share updates without waiting to be asked.
What This Role Is Not
Before applying, please note:
- This is not a paid advertising role. Running Google or Meta ads is not the focus.
- This is not a content creation role. Radhika will lead the creative direction; you will manage execution and distribution.
- This is not a remote position. Being based in Kolkata is mandatory.
- This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.
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Must-Have Requirements
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- Hands-on experience with influencer outreach and collaborations.
- Comfortable managing WhatsApp communities and customer conversations.
- Based in Kolkata or ready to relocate immediately.
Preferred Skills
- Existing connections with mommy bloggers or parent influencers in Kolkata.
- Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
- Understanding of the Indian D2C market and customer behaviour.
- Ability to read Instagram Insights and use data to make decisions.
- Experience with offline partnerships and brand collaborations.
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- Enjoys building and growing a brand from the ground up.
- Treats the brand with ownership and care.
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Business Development Associate JD
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pursuing higher education abroad by connecting them to the best universities in the
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preparation, visa assistance, and even loans to facilitate your educational journey.
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Understanding student profiles to offer tailored solutions.
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Medical Insurance for you and your family.
No-boss culture – We value ideas over hierarchy.
Access to a psychological counselor – Mental health support provided.
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- Good communication skills with the ability to work in a highly-collaborative, agile team
- Strong analytical and problem-solving skills
- Flexibility to learn, and work with new technologies
Design themes using HTML, CSS/SASS, Bootstrap, and WordPress.
Maintain existing WordPress client sites.
QA sites during staging and after deployment.
Create clean, DRY, and reusable code.
Keep yourself and the team up to date with JIRA kanban flow work boards.
Work with Lead and junior developers as a team from start to finish.
Responsibilities and Duties
Fluency with WordPress, PHP, MySQL, HTML5, CSS/SASS, and Frameworks with Responsive design.
PHP frameworks knowledge and MVC understanding
Skilled working with vanilla JavaScript, jQuery, and other JavaScript libraries (Angular or React)
Knowledge of version control (GIT).
Attend meetings with in-house account managers and project leads to discuss technical requirements, timeframes, mockups/wireframes and scope of work.
Working both independently and with other developers.
Ability to work on multiple projects at the same time.
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2+ year of experience with WordPress and PHP.
Willingness to learn Advance WP CMS and Liquid templating for custom theme development.
Experience building custom themes, plugins, and widgets.
Experience working with third-party APIs - SOAP, REST and other (Facebook and Twitter).
Required Experience and Qualifications
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Strong knowledge of web performance optimization, caching. Experience working with WP Engine Server Environment. Benefits Additional Notes We are offering amazing career growth opportunities, great compensation, and benefits. This begins with: - weekly lunches, alternate weekends-off, annual medical checkups, social engagement, financial assistance and more.
Required Experience and Qualifications
3 to 4 Years of working experience in WordPress is required.
Benefits
Perks, Benefits & Culture:
We are offering amazing career growth opportunities, great compensation, and benefits. This begins with -
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- alternate weekends-off
- Half-day working Saturdays
- annual medical checkups
- Social engagement
- financial assistance
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We are looking for somebody who can write all day long, gets excited when someone uses a new word and will cringe on reading this- we needs a writer who gets high on words and creativity. That might sound like every writer ever, but trust us- this is an extremely rare combination. However, we will find you!
If you think you are that genius, we would love to have you on board with us. Us? Well, a designer who’s hard to catch, a project manager who knows how to get things done, a boss who doesn’t like being called the boss, a writer who barely gets the time to write, and a little pupper who keeps them all going.
Now the serious stuff: What we’d expect you to do?
Creating and curating content for social media posts and graphics
Initiating and driving outcome-oriented campaigns
Writing articles and blogs of varying lengths
Ability to work across different industries and niches- extra marks for technical writers
Capability to write diversity content- SEO. long-form, taglines, SM posts, newsletters etc
Editing and proofreading articles with attention to detail
P.S. Of course, to be able to do all this, one has to be creative!
Hang on, we have some ‘perks’ too
5 days working (phew, who would not want that!)
Salary as per Industry standards (mandatory to say)
A good looking office (we hope so)
Pixie (the little pupper, remember?)

Contact Person: Aditi
*Note: Need someone with 1+ years of experience in domestic technology hiring, and who can join within 1-3 days.











