Business Developer

Role - Senior Account Manager

About Company -

Our Client is a performance marketing agency, that builds bridges between smart machines and people, to work better, smarter and faster. We believe in performance, where we marry creativity with analytics to discover, define and deploy the most engaging stories.

Job Description:-

• Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
• Managing, reviewing progress and delivering the client’s advertisement projects.
• Conducting meetings with the clients as well as informing them about the current work status of their projects.
• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
• Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.
• Monitoring work performance of colleagues and setting sales targets.

Requirement -

• Experience: 5-7 years into Advertising agency background, Influencer marketing and Social Media. 
• Skills: Leadership, Business development, Maintaining existing clients Etc.,

• Creating a positive onboarding experience for new clients.
• Manage daily activities and tasks for clients by Line Manager
• Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.
• Responding to clients' requests as they arise in real time
• Maintaining an accurate record of all necessary documents pertaining to the brand.
• Coordinate with various internal teams to deliver Creative, Data Analytics, Tech and Operational Services
• Develop a relationship with clients and manage their expectations (Kudos if you can balance the two together!)
• Upsell! Always be on the lookout to identify opportunities and convert them to grow revenue
• Ensure that projects are completed on time and within budget.
• Coach and support team members to help them meet departmental goals
• Take responsibility for the quality of work, the accuracy of brief and the team’s output
• Maintain weekly, fortnightly and monthly reports 
• Meeting clients to discuss strategy and report on progress
• Keep ahead of industry’s developments and apply best practices to areas of improvement
• Maintain an orderly workflow according to priorities

BECOME A PEOPLE’S PERSON!

• Exhibit strong leadership skills and motivate-inspire your team members
• Stick to the client’s brief and the agreed process to deliver effectively
• Utilize your team’s productivity keeping the Scope Of Work and allocated budget
• Be all ears to Account Managers and mentor to get the best performance possible

IMPROVE THE PROCESS!

• Relentlessly work on improving the internal processes while solving problems along the way

COMMUNICATE AND COLLABORATE!

• Manage all business communications
• Become a link for the internal team and make sure the process is consistently followed until the project is completed as per the client’s brief

SKILLS WE DESIRE

• Develop and maintain existing client relationships.
• Excellent organizational and time management skills.
• Strong analytical and problem-solving skills.
• Effective communication skills.
• A+ presentation skills (making PPTs included)
• Natural attention to detail
• Financial management and commercial acumen
• Advanced software skills including Word, Excel, PowerPoint, Visio, MS Project (or equivalent Project management tool).

We are looking for a Client Key Account Manager who has an experience in coordinating with the clients and the Digital marketing team. The Account manager will be the liaise between clients and the internal teams (content writers/graphic designers/ implementors/ Billing) to ensure the timely and successful delivery of solutions pertaining to our client's needs. Knowledge of LinkedIn Advertising or PPC campaign is a must. Also, understanding of tech is a plus since we have major tech clients on board.

Experience - 4 years - 5 years as an Account manager experience

The Ideal Candidate

Client Management: Your main task as an Account Manager is to understand and manage clients’ expectations, coordinating with the client and the team and keep them aware about the actions you're taking and how we're progressing. Communication with the client will be basic as your main job is to get results for the clients. Responding to client queries (Account updates, Billing Inquiries, or General complaints) in an effective manner, via Phone calls, Emails, and Chats within the time limits and following up to ensure resolution whenever required.

LinkedIn Ads / PPC campaign: Experience with LinkedIn Ads / PPC campaign is required. You are expected to to make day to day changes in the LinkedIn ad manager and take care of the campaigns. Not only do you need to know the fundamentals of LinkedIn or PPC Ads, but also be experienced enough to come up with campaign strategies and manage long term while getting results.

Accounts handled: You should have handled minimum 50 lakhs worth of ad spent in past on either PPC campaign / LinkedIn Ads campaigns.

Problem Solving: We’re always here to support our team members but you need to be someone who can roll up your sleeve and do your best to deal with problems - and solve those which you can actually solve. Identifying customer needs, and problems and taking proactive steps to maintain positive experiences.

Marketing Strategy: Your main job is to learn about the client's business and understand what they sell, who they sell to, etc. in order to use this to guide the client towards strategies that help their ad campaigns become as profitable as possible (with the account executive’s & account lead’s help).

Important Personality Traits

• Persuasive, Assertive, Confident, Direct
• Strong English proficiency
• Should be available in IST time zone
• Willing to work in US time zone, as and when required
• Remote working.
• Fast Internet & Power backup (if you have frequent power cut issues).
• Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.

Desired Candidate Profile

• Graduation is a must
• 0 – 3 years of relevant work experience is required (Freshers can also apply). Marketing experience would be preferred
• Excellent communication skills
• Willingness for traveling (local, intercity, and interstate). Travelling will not be very extensive
• Willingness for immediate joining
• Presentable, professional and a go-getter attitude    

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  
  

Requirements

• Bachelor’s degree in Marketing or relevant field.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.