Business Developer

We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team. The ideal candidate will have a minimum of one year of experience in digital marketing and a proven track record of success. This role involves developing and executing digital marketing campaigns to achieve business objectives.

 Responsibilities: 

1) Campaign Management: Plan, create and execute digital marketing campaigns on Google Search, Google Display Network, Linkedin and Meta platforms.

2) Lead Generation: Develop and implement lead generation strategies to drive high-quality leads across various industries, with a special emphasis on real estate.

3) Performance Marketing: Monitor and optimize campaign performance to achieve maximum ROl.

4) Analytics and Reporting: Analyze campaign data using Google Analytics, generate insights, and provide comprehensive reports to stakeholders.

5) Content Ideation and Calendar: Assist in creating content calendars and ideation for clients' social media pages.

6) Social Media Growth: Contribute ideas for the growth and enhancement of clients' social media pages.

7) Industry Research: Stay updated with the latest trends and best practices in digital marketing and apply this knowledge to enhance campaign performance.

8) Client Management: Work with multiple clients across diverse industries, ensuring their digital marketing needs are met effectively.

9) ROAS campaigns & E-commerce campaigns - Should have knowledge of these type of campaigns too

10) In-depth knowledge of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and web analytics

11) Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility

Curate and manage a content calendar for social media platforms (Meta, X, LinkedIn, Instagram, etc.)

12) Leverage web analytics tools (GA4, GSC, etc.) to track and analyze campaign performance, and optimize strategies accordingly

 Requirements: 

1) Minimum of 1 year of experience in digital marketing.

2) Strong understanding of digital marketing concepts and strategies.

3) Excellent communication and interpersonal skills.

4) Proficiency in using social media platforms and digital marketing tools.

5) Ability to work independently and as part of a team.

6) Basic knowledge of SEO, SEM, and PPC.

 Tools and Technologies: 

1) Proficiency in digital marketing tools (SEMrush, GA4, GSC, Google Ads, Meta Ads Manager, etc.)

2) Familiarity with content management systems (CMS) and email marketing platforms

Experience with project management and collaboration tools

 Preferred Qualifications: 

1. Degree in Marketing, Communications, or Any degree.

2. Experience in content creation and management.

3. Knowledge of analytics tools (Google Analytics, etc.)

 We are committed to fostering a diverse and inclusive workplace and welcome applications from both male and female candidates. 

 If you are a passionate and driven individual with a proven track record in digital marketing, we encourage you to apply.

What are we looking for?

A passionate backend developer Node.js specifically.

Who Should apply?

Apply only If you

● Think you are atleast 8 on 10 in Node.js

● And have been coding in Node.js for 3+ years

● Are super enthusiastic about building something that adds immense value to the lives of atleast 10Mn people

● Have built things single handedly

● Have immense hunger to learn, grow and prove yourself

Shortlisting Criteria

You will have to do a coding test.

We respect your time and are in no way doubting your skills, but that’s how you would like to hire someone in your team, right?

Why work with us?

Infinite freedom & ownership.

Work directly with the founders.

Zerodha the most profitable startup in the country, only has a 30 member tech team. We’re presently a 4 member tech team, you will be number 5.

Like you, we too love solving for time and space complexities.

What is the company about?

We are creating a stock market of creators.

Where Social Media Influencers can get funded by their fans and in return issue them coins which represent a stake in their future income.Imagine if you had invested in Tanmay Bhatt or CarryMinati 5 years back

• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy to align with business goals
• Coordinating with key stakeholders to stay aligned with the brand's requirements in various aspects
• Heading Social Media efforts to achieve the brand's marketing goals while maintaining the brand's identity
• Setting specific objectives and reporting on ROI
• Generating, editing, publishing and sharing engaging content daily on our official handles
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• Staying up-to-date with current technologies and trends in social media, design tools and applications
• Strategizing ways to increase followers and interactions
• Planning various activities and contests to enhance brand visibility and community engagement
• Devising plans to enhance community engagement
• Optimising influencer activity

Desired Candidate Profile

• Experience in managing Social Media in the current profile
• Ability to create Social media calendar
• Ability to coordinate with the Creative team or vendor for visual content
• Ability to search on relevant & trending hash tags
• Ability to manage Facebook, Instagram, LinkedIn, Twitter, YouTube
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills    

• FULL-STACK PHP/MySQL development in CODEIGNITOR FRAMEWORK (LARAVEL, ZEND, CAKE, SYMPHONY frameworks acceptable) using AGILE METHODOLOGY
• Cross-functioning with our product development team wherein you’ll tackle complex tasks and transform them into intuitive, accessible and easy-to-use UIs and API interfaces
• Follow the coding guideline standards to ensure a bug free code as per industry norms
• Complete unit testing of the code before sending it for review
• Participate in the complete agile software delivery cycle, including development, testing, troubleshooting etc.
• Participate in process improvement program to improve the overall quality of the delivery process.
• This role offers good exposure in E-COMMERCE SEGMENT with HIGHLY SCALABLE design solutions
• Min of 3 years of relevant experience in PHP/MySQL using CODEIGNITOR framework development is a must (exposure to LARAVEL, ZEND, CAKE, SYMPHONY framework is acceptable)

• Proven knowledge of PHP/MySQL stack using CODEIGNITOR (preferable) framework for FULL-STACK development
• Responsive Front End Designs with adaptability to various screen sizes
• Scalable Back-End design architecture with DBMS and Caching
• Familiarity with REST web services and RESTful APIs. Knowledge of SOAP would be an added advantage
• UI design principles, patterns, and best practices, preferably MVC, MVVM, MVP
• Good knowledge of MySQL, JS/JQuery for database management
• Proficiency in code versioning tools/Source Code Repositories like GIT, SVN
• Experience with offline storage, threading (AJAX), and performance tuning
• Agile/Scrum methodology using JIRA or any agile tool
• Knowledge of the open-source PHP ecosystem, OOPs and the libraries
• A knack for benchmarking and optimization
• Familiarity with continuous integration

• Self-learner with passion for learning new technologies along with a creative problem-solving approach
• Strong communication skills (verbal & written)
• Should be adaptable to new ideas and have an out of box thinking approach
• Effective interpersonal communication skills in a highly collaborative team environment

• 2-5 years of relevant experience
• B.E/ B. Tech/ M. Tech in Computer Science/ Electronics Communication/ IT engineering
• M.Sc. (Computer Science or IT)/ MCA from a reputable institute
• Good communication in written and spoken English

As the backend engineer developer, you will drive the vision of AvatarLife and make it a significant player in metaverse gaming space. You will steer the development of our games and everything that comes with it.

Skills Required

• 2+ years experience in Node.js is required
• Experience in game development
• Familiarity with typescript is a plus

We are looking for individuals who can work independently and are fine with unstructured scenarios. We are flexible with the job location, working hours and compensation structure. We will match industry standard when it comes to all aspects of your professional development to make sure you can focus on making a great product.

• Strong knowledge of JavaScript.
• Knowledge of and its frameworks.
• Knowledge of NodeJS deployment over servers like AWS, the digital ocean.
• Good understanding of relational databases. Having experience with MongoDB will be an advantage.
• Proficiency in handling server-side development, deployment, and debugging.
• Having worked in socket programming is an added advantage.
• Good understanding of code versioning tools, such as Git.

Selected candidates day-to-day responsibilities include:

1. Working on computer vision/image processing applications like object classification, segmentation, etc.
2. Working on deep learning algorithms for machine vision based inspection usecases
3. Working on Machine Vision Cameras involving variety of Lens, Filters and other Optical Elements to collect data
4. Having full stack development experience will be plus