Business Analyst

Lead strategy and execution of company’s Advertising, SEO, and related lead-generation and digital marketing/branding.

Job Responsibilities:

● Strategize and execute digital advertising for lead generation and
digital marketing efforts. Focus on search and display ads, PPC
campaigns on channels such as Facebook, Google, YouTube.
Coordinate offline advertising with creative ways to measure
the progress of physical ads.
● Improve conversion and optimize for improved lead-gen results.
Plan, execute and measure A/B experiments and conversion tests.
Identify trends and insights, and optimize spend and performance
● Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
● Improve brand’s digital presence and lead-gen with SEO/SEM and
relevant Influencer/Social Media campaigns. Oversee SEO efforts
on websites with a focus on technical elements, keyword analysis, and content guidance. Manage content changes to the Website, create
relevant Landing Pages for optimizing user experience. Promote
company app and manage app SEO and reviews
● Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
Work collaboratively with internal teams to identify areas of
improvement and implement effective changes to improve the
overall outcome.
● Provide thought leadership for impacting overall brand exposure
and lead generation, brainstorm, and execute on new and creative
growth strategies.

Qualifications:

● BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, Google
Adwords, PPC campaigns
● Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
● Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
● Solid knowledge of advertising tools and resources (e.g., Google
Analytics, InMobi, Firebase, Appsflyer, Hootsuite)
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online
marketing and measurement.

Other Requirements:

● A passionate and confident marketer who can take full project
ownership and guide to guide others
● Be a collaborative team player and an encouraging people
manager with positive listening skills
● Strong problem solver with a willingness  to learn

Technologies: Typescript, Angular 4+, HTML, CSS, Sass, GraphQL, REST x, Webpack.
Responsibilities:
 Experience in State management (Redux, ngrx/ngxs etc) is an advantage
 Experience in Testing frameworks is an advantage
 Experience building real time applications is an advantage
 Experience using memoization is an advantage
 Design and implement Angular applications for end users
 Build reusable code and libraries for future use
 Ensure the best efficiency and responsiveness of website
 Identify and fix bugs in the website
 Help to maintain the code quality
 Work along with the backend team for seamless integration with APIs

RESPONSIBILITIES
❖ Responsible for requirements gathering, solution definition,
development and deployment of mobile applications for the Vahak
mobile platform.
❖ Ensure the performance, quality, and responsiveness of the mobile
application.
❖ Design interfaces to improve user experience.
❖ Write unit and UI tests to identify malfunctions. Troubleshoot and
debug to optimize performance
❖ Research current technology trends to provide input on how they may
influence overall enterprise architecture.
❖ Stay abreast with new innovations and the latest technology trends and
explore ways of leveraging these for improving the product in
alignment with the business.


SKILLS LOOKING FOR

❖ Between 5-10 years proven work experience as a developer for Android in the mobile
development industry with a track record of developing apps released to the public.
❖ Algorithms and data structure.
❖ Solid understanding of the full mobile app development life cycle.
❖ Experience and understanding of government services, security & mobility domains.
❖ Excellent Experience with Java/J2EE, Eclipse, XML, Android APIs, Android SDK and
Android Studio.
❖ Experience in working with SQLite Database.
❖ Experience in developing back-end services preferably with Golang/Python.
❖ Solid understanding and experience with object-oriented programming and associated
design patterns.
❖ Proficiency working with object-oriented design, data structures, and complexity
analysis.
❖ Experience of working with the back-end developer in the process of building the
RESTful API.
❖ Experience with open-source APIs such as Google Maps, Google Places, etc.
❖ Experience with offline storage, threading, and performance tuning.
❖ Familiarity with cloud message API and push notifications.
❖ Familiarity with RESTful and SOAP APIs to connect Mobile applications to back-end
services.
❖ Experience with Agile Development (SCRUM methodology, JIRA).
❖ Proficient understanding of code versioning tools: Git, SVN
❖ Individuals with knowledge of Flutter will be highly preferred.

Candidates having experience developing apps and who have deployed on Appstore are preferred. knowledge and experience of flutter, sdk integration in native layer and xmpp would be added advantage

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Copywriter, you will be responsible for starting our journey of creating conversations that connect and engage our audience.

What you will do:

• Thinking, feeling and finding the right words to connect with young pet parents in the country
• Ideating on campaigns and seeing them through execution by writing scripts and other relevant copy pieces
• Collaborating with internal partners to interpret project briefs and developing relevant concepts into copy
• Writing copy for all customer channels, including but not limited to ads, web banners, website copy, newsletters, and emailers

 

Desired Candidate Profile

What you need to have:

• At least 3+ years work experience as a copywriter
• Skill in short form writing
• In-depth knowledge of Google and social media ad writing
• Knowledge on social media trends and content innovations
• Attention to detail
• Excellent written and verbal communication skills
• Comfort in working in a startup environment

 

• Information Security as Security Analyst (SOC)
• Good understanding of security solutions like Anti-virus, DLP, Proxy, Firewall filtering/monitoring, IPS, Email Security, EPO, WAF etc.
• Hands on experience withIBM QRadar, ArcSight SIEM tool for logs monitoring and analysis,Service now ticketing tool.
• Good knowledge on networking concepts including OSI layers,subnet, TCP/IP, ports, DNS, DHCP, firewall monitoring, content filtering, check point etc.

 

5-10 years’ of industry experience in programming web applications, mobile and/or large scale
enterprise products
 Strong experience with SOLID and programming design patterns
 Strong experience of C#, ASP.NET, MVC, .Net Core
 Experience with XML, ADO/ADO.NET, LINQ, AJAX, IIS
 Extended experience with SQL, relational and non-relational databases like MongoDb,
DynamoDb
 Experience in GIT/AWS DevOps.
 Experience with Web API/ Rest API is a must.
 Experience of cloud (AWS) is a must
 Experience with Agile methodology

Recruit and interview potential applicants on experience, skills, and education Update job requirements when needed Analyzes staffing logistics and organizes documentation

We are building the next-gen virtual reality app

Dear Candidate, As a Senior Java Engineer/ Module Lead at Serosoft, you are required to develop applications/modules for our cutting-edge Software Products by using Struts, Spring and Hibernate Platforms, and latest technologies. We are seeking Java Engineers having a minimum 2 years of Experience in Struts, Spring and Hibernate Platforms. Interested candidates can mail their updated Resume at [email protected] call at 0731-4010755 Key Activities: • Design and implementation of innovative enterprise JAVA and J2EE applications • Ensuring competencies with SDLC processes, Design Patterns, POC development, Environments setup etc. • Employing of best development practices that ensure high quality delivery and easy maintainability of code Key Skills: • Proficiency in Java Programming • Skilled in Object Oriented Programming • Extensive exposure to Spring, Hibernate and open source frameworks • Hands on experience with Core Java, IO, Collections, REST web services, Servlets, JSP, Spring, Design Patterns, Apache Tomcat, SQL • Excellent problem solving, debugging and troubleshooting skills. • Understanding of Best Practices and Design Patterns • Exposure to Build and Deployment processes • Hands on Team Management Why is this the Coolest job for You? • Opportunity to be a part of high growth culture in a dynamic Company • Opportunity to be a part of an innovative Products Company • High performance rewarded by exciting remuneration and perks • Opportunity to learn and grow every day About Serosoft: We are a leading educational software and solutions company, promoted by a dynamic team of erstwhile I-Bankers, US graduates and MBA’s. We are part of the prestigious 50-year old Hindustan Group of Companies (www.hindustangroup.com). Our out-of-the-box and customized solutions are helping scores of institutions and corporates - globally- overcome their educational and learning challenges and to drive innovation. PS: We have been declared the Company of the Year - 'ERP for Education' by a leading IT Magazine. Please check: http://www.siliconindia.com/magazine-articles-in/EP_Solutions_In_Education_Academia_ERP-LBDY50638784.html You can also refer us some good candidates, as we have multiple openings in the same.