Associate Product Manager - AI Builder at Certa · Remote only · 1 - 3 years · Raised funding · Remote only · Posted 24 Apr 2026

About Certa
Certa is a leading provider of AI-powered third-party risk management and workflow automation
solutions. Our AI team is at the forefront of leveraging cutting-edge technologies to enhance
vendor onboarding, compliance, and risk analysis.
We are looking for an Associate Product Manager (APM) to join our AI product team. This role
will be instrumental in shaping AI-driven features and integrations, working at the intersection of
AI, UX, and product strategy. The APM will report directly to a Senior Product Manager and
collaborate closely with engineering, design, and sales teams to bring innovative AI solutions to
life.
What You'll Do:
- Own & manage specific AI product features and sub-initiatives across multiple projects, gaining cross-product knowledge.
- Gather and prioritize product and customer requirements to ensure we are solving real business problems with AI.
- Collaborate with stakeholders to define product vision, prioritize, and break it down into execution phases.
- Work closely with engineering & design teams to deliver high-quality AI-driven features.
- Monitor & report on product performance, leveraging insights from OpenPanel and other analytics tools.
- Solve complex problems with structured thinking and propose actionable, detailed solutions.
- Leverage data to drive decisions and refine product strategy.
- Gather market insights and understand customer pain points via research and engaging
- with clients, prospects, sales, and marketing.
What We're Looking For
At Certa, AI PMs are hands-on builders. You will design, prototype, and ship AI-powered pipelines for products. We're looking for someone who can think like a PM and build like an engineer.
Must-Have Skills
- Hands-on experience building and shipping AI pipelines end-to-end.
- Strong working knowledge of AI concepts - LLMs, generative AI, prompt engineering, agentic workflows, and vector databases.
- Ability to move from idea to working prototype quickly, with a bias toward iteration over perfection.
- Ability to identify opportunities where AI can drive efficiency and innovation.
- Excellent collaboration and communication skills (written and verbal), with a proactive approach to working with engineering, design, and sales teams.
- 1–3 years of experience in product management, AI/tech products, or a related field.
Nice-to-Have Skills
- Hands-on experience with n8n, Langflow, or similar AI automation tools.
- Experience working in automation contexts - industrial, business process, or workflow automation.
- Prior experience in software development or programming.
- Active interest in the latest AI developments and research.
- Prior experience in B2B SaaS.

About Certa
About
Certa’s no-code platform makes it easy to digitize and manage the lifecycle of all your suppliers, partners, and customers. With automated onboarding, contract lifecycle management, and ESG management, Certa eliminates the procurement bottleneck and allows companies to onboard third-parties 3x faster.
Tech stack
Connect with the team
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Product Manager – AI/GenAI
Our AI platform that lets people ask questions of their enterprise data in natural language and get trustworthy answers. The hard part isn't the model — it's the fit between what the product can genuinely do and what customers actually need, over data that is never as clean as anyone hopes. We're hiring a Product Manager to own that fit: to do the detailed thinking on customer pain, competitive landscape, and where the technology is going, and to turn it into a sharp, defensible product proposition and roadmap. You'll work closely with the CTO (who currently carries this thinking) and become the person who owns the depth beneath it.
What you'll own
• Proposition & positioning. Take fuzzy capability and turn it into a clear, honest, defensible articulation of what Jiva is, who it's for, and why it wins. Kill the gap between what's sold and what's deliverable.
• Customer intelligence (within the current structure). Sales and Delivery own the customer relationship today; you build the customer picture through them —mining PoC post-mortems, win/loss, readiness audits, sales-call notes, and Delivery's ground truth. Extract real jobs-to-be-done, separate stated wants from underlying pain, and bring a synthesized customer voice into the room. Over time, earn a path to direct customer contact — but you'll start by getting more
out of the signal the field teams already carry than anyone does today.
• Competitive & technology intelligence. Track the space — RAG, text-to-SQL, tabular/relational foundation models, agentic systems, the commercial players — and synthesize it into product direction. Know what's real and what's marketing.
• Requirements & roadmap. Translate the above into crisp requirements and a prioritized roadmap, in partnership with Engineering. Make the trade-offs explicit.
• Sales & Delivery enablement. Own the "what we can honestly promise" story so field teams stop overselling and start qualifying. You are the source of truth on capability boundaries.
Must-haves
• 5+ years in B2B / enterprise product management, ideally on data, analytics, AI/ML, or platform products.
• Demonstrated ability to frame a proposition — you can show us a product or feature where you turned raw capability into a positioning that won customers. Portfolio evidence, not a claim.
• Technical fluency in AI/data. You understand RAG, LLMs, text-to-SQL, and data quality well enough to judge feasibility vs. hype and to earn engineers' respect. You don't need to code; you need to reason.
• Customer discovery skill — and the resourcefulness to apply it
indirectly. You've run structured discovery and can distinguish what customers say from what they need. Just as important here: you can extract sharp customer insight secondhand — through sales and delivery teams, deal histories,
and product usage — because you won't have direct customer access on day one.
• Evidence-driven and structured. You validate before you evangelize. Strong written thinker — you can put a proposition on one page and defend it.
Nice-to-have
• Exposure to NL→SQL, semantic layers, knowledge graphs, or enterprise data governance.
• 0-to-1 or turnaround experience — comfort building the function, not just running it.
• Experience selling into or building for regulated / data-sensitive enterprises
Apply here:
The Mandate: Lead the Generative AI revolution at Habuild.
Habuild is the world’s largest online yoga community, reaching over 1.8 Crore users. We are fully bootstrapped, profitable, and growing at a triple-digit YoY rate. We are looking for an elite Product Manager (GenAI) to join our core team in Bangalore and take full ownership of our AI-driven wellness initiatives.
About the Role: You will build the intelligence layer that guides millions through their daily health journey. This is a Zero-to-One ownership role at the intersection of consumer psychology, conversational AI, and wellness. You won’t just be managing a roadmap; you will be architecting the conversational solutions that make our platform intuitive, empathetic, and impactful for a non-tech-savvy audience (45+).
Key Responsibilities:
- Own the GenAI Vision: Identify high-impact conversational use cases (e.g., personalized coaching, subscription handling, habit-reinforcement) and define the roadmap from ideation to public launch.
- Technical Architecture: Collaborate with engineering to select and integrate the GenAI stack, including LLMs (OpenAI, Anthropic, Gemini), RAG pipelines, and vector databases, ensuring a balance between performance, latency, and cost.
- Prompt Engineering & Data: Work hands-on with chat logs and documentation to perform iterative prompt engineering and build retrieval pipelines that ensure contextual accuracy.
- Design Trustworthy Flows: Craft on-brand conversational experiences, including fallback logic and escalation triggers, ensuring our AI feels human and supportive.
- Data-Driven Iteration: Define KPIs (resolution rate, accuracy, user satisfaction), interpret complex data, and run high-velocity experiments to optimize the user experience.
Skills & Experience:
- Experience: 4-10 years of total product management experience, with at least 1 year building Generative AI or NLP-based products (chatbots, virtual assistants).
- Technical Fluency: Familiarity with LLM APIs, vector databases, and RAG frameworks. You are comfortable discussing technical logic (Python, prompt engineering) with our engineering team.
- User-Centered Design: Strong empathy for the user; ability to craft intuitive experiences for people who aren't "tech-savvy."
- Quality Ownership: A high bias for shipping polished, reliable solutions. You have an eye for edge cases, hallucinations, and unintended behaviors.
- Communication: A clear, concise communicator who bridges the gap between engineering, customer care, and leadership.
The "Habuild" Experience: To truly align with our mission, we ask that you experience our platform firsthand. During the process, we encourage you to join our free yoga program via habit.yoga and share your feedback on how we can improve.
Why Join Habuild?
- Real Impact: Your AI products will directly improve the well-being of millions who rely on us every morning.
- True Ownership: You define the vision, the stack, and the roadmap. No VC red tape—just pure execution.
- Compensation: We offer a top-tier cash salary and substantial ESOPs.
- Mission-Driven: Join a profitable, fast-scaling movement where your work is visible and meaningful from Day 1.
Location: In-office (Bangalore)
Roles & Responsibilities
Product Strategy & Discovery
- Identify customer, business, and market opportunities through stakeholder engagement, customer research, discovery workshops, and data analysis.
- Define product vision, roadmap, value proposition, success metrics, and prioritization aligned with business objectives.
- Translate business and customer needs into product requirements, user stories, PRDs, and acceptance criteria.
- Own and continuously prioritize the product backlog based on business value, feasibility, dependencies, risks, and strategic priorities.
AI & Digital Innovation
- Identify and evaluate opportunities to leverage Generative AI, automation, and emerging technologies across products and business processes.
- Define AI-focused use cases, business cases, success metrics, user journeys, and MVP/PoC strategies.
- Collaborate with AI/ML, data, architecture, and engineering teams to convert AI opportunities into scalable product solutions.
- Drive adoption of AI across the product lifecycle and SDLC, including discovery, requirements management, development, testing, analytics, documentation, and support.
- Contribute to enterprise-wide AI initiatives and help scale successful AI PoCs into production-ready solutions.
Presales, Consulting & Solutioning
- Lead or contribute to RFP responses, proposals, client discovery sessions, workshops, and solution presentations.
- Understand client challenges and translate them into digital transformation, modernization, and AI-driven product opportunities.
- Develop solution concepts, use cases, product capabilities, roadmaps, value propositions, and implementation strategies.
- Partner with engineering, UX, architecture, delivery, and commercial teams to define scope, estimates, assumptions, dependencies, risks, and solution feasibility.
- Support client engagements and identify opportunities for account growth through product enhancements, modernization initiatives, and AI adoption.
Product Delivery & Governance
- Partner with UX, engineering, QA, architecture, and delivery teams to ensure successful product execution and delivery.
- Facilitate sprint planning, backlog refinement, UAT/SIT activities, release planning, production validation, and defect prioritization.
- Monitor product KPIs, delivery metrics, adoption, business outcomes, risks, and dependencies.
- Drive stakeholder alignment and continuous improvement throughout the product lifecycle.
- Mentor and guide Product Managers and product team members to strengthen product thinking, decision-making, stakeholder management, and delivery excellence.
Customer & Business Outcomes
- Leverage customer feedback, product analytics, experimentation, and market insights to drive continuous product improvement.
- Lead adoption and successful rollout of new capabilities through effective stakeholder engagement, communication, and change management.
- Ensure products and solutions deliver measurable customer, business, and operational outcomes.
Core Competencies
- Product strategy, discovery, roadmap planning, prioritization, and backlog management.
- Generative AI, AI product thinking, AI use-case identification, and digital innovation.
- Presales, consulting, solutioning, RFP response management, and client engagement.
- Strong business acumen with the ability to connect technology initiatives to business outcomes.
- Excellent communication, presentation, facilitation, and stakeholder management skills.
- Strong understanding of Agile/Scrum methodologies and end-to-end product delivery.
- Ability to collaborate effectively with engineering, architecture, UX, QA, data, and AI/ML teams.
- Strong analytical, problem-solving, and decision-making capabilities.
- Ability to manage ambiguity, multiple workstreams, and senior client stakeholders.
Qualifications
- B.E./B.Tech in Computer Science, Information Technology, Engineering, or an equivalent discipline.
- MBA or certifications in Product Management, Business Analysis, or related fields preferred.
- 10+ years of experience in Product Management, Product Ownership, or Business Analysis.
- Experience working in Agile/Scrum environments with cross-functional technology teams.
- CSPO, PSPO, CBAP, or CCBA certifications are desirable.
Location - India (Remote)
Senior Product Manager – AI / B2B SaaS
Location: Bengaluru
Work Mode: Work from Office
Experience: 5+ years
Department: Product Management
About LeadSquared
LeadSquared is a leading Sales CRM for high-velocity revenue teams, helping businesses manage leads, sales processes, customer interactions, marketing, and revenue workflows at scale.
We serve businesses where large sales teams manage high volumes of leads and customer interactions, making speed, prioritisation, automation, and effective sales execution critical to revenue growth.
Role Overview
We are looking for a Senior Product Manager – AI to own the roadmap and end-to-end execution of AI products within LeadSquared.
Key Responsibilities
- Own the roadmap, prioritisation, and end-to-end execution for your AI product area.
- Understand customer problems and identify where AI can create meaningful, scalable value and translate them into clear product requirements and scalable solutions.
- Drive products from discovery and 0→1 development through launch, adoption, and iteration.
- Build and scale end-user-facing AI experiences that work reliably within enterprise workflows.
- Make informed product decisions considering quality, latency, and scale trade-offs in production AI systems.
- Work closely with Engineering, Design, AI/ML, Data, and GTM teams to ship high-quality products.
- Define and track product adoption, engagement, customer outcomes, and business impact.
- Drive GTM, adoption, and continuous product optimisation.
What We're Looking For
- 5+ years of Product Management experience.
- 2+ years of hands-on Product Management experience building AI products.
- Strong B2B SaaS product experience.
- Experience in 0→1 product development and launches.
- Strong product discovery, prioritisation, roadmap management, and execution skills.
- Familiarity with AI evaluations (evals), observability, guardrails, and human oversight.
- Data-driven approach with strong understanding of product metrics.
- Excellent communication, problem-solving, and stakeholder management skills.
- Candidates from Tier 1 / Tier 1.5 / Tier 2 colleges preferred.
Good to Have
- Experience building products using GenAI, LLMs, RAG, AI Agents / Agentic AI, or ML-based decision systems.
- Experience in CRM, SalesTech, MarTech, or Enterprise SaaS.
- Experience building AI products for sales, revenue, operations, or other enterprise users.
- Experience taking an AI capability from an early prototype to a reliable, scalable enterprise product.
- Candidates who have built AI side projects will have a preference. Share links to live products, prototypes, demos, GitHub repositories, agents, or apps you’ve built.
Location : Remote (India)
Roles & Responsibilities
Product Strategy & Discovery
- Identify customer, business, and market opportunities through stakeholder engagement, customer research, discovery workshops, and data analysis.
- Define product vision, roadmap, value proposition, success metrics, and prioritization aligned with business objectives.
- Translate business and customer needs into product requirements, user stories, PRDs, and acceptance criteria.
- Own and continuously prioritize the product backlog based on business value, feasibility, dependencies, risks, and strategic priorities.
AI & Digital Innovation
- Identify and evaluate opportunities to leverage Generative AI, automation, and emerging technologies across products and business processes.
- Define AI-focused use cases, business cases, success metrics, user journeys, and MVP/PoC strategies.
- Collaborate with AI/ML, data, architecture, and engineering teams to convert AI opportunities into scalable product solutions.
- Drive adoption of AI across the product lifecycle and SDLC, including discovery, requirements management, development, testing, analytics, documentation, and support.
- Contribute to enterprise-wide AI initiatives and help scale successful AI PoCs into production-ready solutions.
Presales, Consulting & Solutioning
- Lead or contribute to RFP responses, proposals, client discovery sessions, workshops, and solution presentations.
- Understand client challenges and translate them into digital transformation, modernization, and AI-driven product opportunities.
- Develop solution concepts, use cases, product capabilities, roadmaps, value propositions, and implementation strategies.
- Partner with engineering, UX, architecture, delivery, and commercial teams to define scope, estimates, assumptions, dependencies, risks, and solution feasibility.
- Support client engagements and identify opportunities for account growth through product enhancements, modernization initiatives, and AI adoption.
Product Delivery & Governance
- Partner with UX, engineering, QA, architecture, and delivery teams to ensure successful product execution and delivery.
- Facilitate sprint planning, backlog refinement, UAT/SIT activities, release planning, production validation, and defect prioritization.
- Monitor product KPIs, delivery metrics, adoption, business outcomes, risks, and dependencies.
- Drive stakeholder alignment and continuous improvement throughout the product lifecycle.
- Mentor and guide Product Managers and product team members to strengthen product thinking, decision-making, stakeholder management, and delivery excellence.
Customer & Business Outcomes
- Leverage customer feedback, product analytics, experimentation, and market insights to drive continuous product improvement.
- Lead adoption and successful rollout of new capabilities through effective stakeholder engagement, communication, and change management.
- Ensure products and solutions deliver measurable customer, business, and operational outcomes.
Core Competencies
- Product strategy, discovery, roadmap planning, prioritization, and backlog management.
- Generative AI, AI product thinking, AI use-case identification, and digital innovation.
- Presales, consulting, solutioning, RFP response management, and client engagement.
- Strong business acumen with the ability to connect technology initiatives to business outcomes.
- Excellent communication, presentation, facilitation, and stakeholder management skills.
- Strong understanding of Agile/Scrum methodologies and end-to-end product delivery.
- Ability to collaborate effectively with engineering, architecture, UX, QA, data, and AI/ML teams.
- Strong analytical, problem-solving, and decision-making capabilities.
- Ability to manage ambiguity, multiple workstreams, and senior client stakeholders.
Qualifications
- B.E./B.Tech in Computer Science, Information Technology, Engineering, or an equivalent discipline.
- MBA or certifications in Product Management, Business Analysis, or related fields preferred.
- 10+ years of experience in Product Management, Product Ownership, or Business Analysis.
- Experience working in Agile/Scrum environments with cross-functional technology teams.
- CSPO, PSPO, CBAP, or CCBA certifications are desirable.
Job Title : Senior Product Manager (Forward Deployed)
Experience : 4 to 8 Years
Location : Bengaluru | Mumbai | Pune
Positions : 20
Work Mode : In-Office – 5 Days
Job Role :
We are looking for a Senior Product Manager – Forward Deployed to work closely with enterprise customers, understand complex business requirements, and translate them into AI-powered solutions using the UnifyApps platform.
The role requires a strong combination of Product Management, technical solutioning, enterprise integrations, GenAI, and customer-facing skills. You will own the customer journey from discovery and solution design through deployment, go-live, and outcome measurement.
Key Responsibilities :
- Work closely with enterprise customers to identify use cases and requirements.
- Build and deploy AI agents, automations and applications.
- Own technical & functional solution design and enterprise integrations.
- Conduct discovery workshops, demos and go-live activities.
- Define deployment success metrics and drive outcomes.
- Collaborate with Product & Engineering to turn customer needs into platform capabilities.
- Lead and mentor Forward Deployed Engineers.
Must Have :
✅ 4+ years of Product Management experience in product companies.
✅ Enterprise platform deployment & integration experience.
✅ Strong technical aptitude with GenAI & API integrations.
✅ Experience working with Engineering, Design & QA teams.
✅ Excellent presentation and communication skills.
✅ Strong problem-solving and execution mindset.
✅ Tier-1 B2C product or Series B+ B2B product company experience.
⭐ Preferred : Enterprise AI deployment experience, including agent evaluation, guardrails and observability.
Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile
2
Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface
3
Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene
4
Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice
5
Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders
6
Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools
7
Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)
8
Mandatory (City) - Pune Based Candidates Only
9
Mandatory ( Note ) - The 1st round will be in person, so we need candidates who are available to attend the interview physically.
Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile
2
Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface
3
Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene
4
Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice
5
Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders
6
Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools
7
Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)
8
Mandatory (City) - Pune Based Candidates Only
9
Mandatory ( Note ) - The 1st round will be in person, so we need candidates who are available to attend the interview physically.
Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile
2
Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface
3
Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene
4
Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice
5
Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders
6
Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools
7
Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)
8
Mandatory (Age) - Candidate's age should be below 32 years
Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile
2
Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface
3
Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene
4
Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice
5
Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders
6
Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools
7
Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)
8
Mandatory (City) - Pune Based Candidates Only






