Associate Finance Manager for Software Development Platform

Job Title: Performance Marketing Manager (Software Development Industry)

Company: 75WAY Technologies Pvt. Ltd.

Location: Mohali Phase 8B

Experience: 4+ Years

Industry: IT Services / Software Development

Job Overview:

We are looking for an experienced Senior PPC Specialist with a strong background in running paid marketing campaigns for Software Development companies. The candidate should have hands-on experience in generating quality leads for Web Development, Mobile App Development, AI/ML, SaaS, and other IT services through Google Ads, LinkedIn Ads, Meta Ads, and other paid platforms.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other paid channels
• Generate B2B leads for software development services
• Manage campaigns for Web, Mobile App, AI/ML, SaaS, and IT solutions
• Perform keyword research, competitor analysis, and audience targeting
• Monitor campaign performance, CTR, CPC, CPA, ROAS, and conversions
• Create and optimize landing page strategies for lead generation
• Manage remarketing and retargeting campaigns
• Prepare performance reports and suggest growth strategies
• Coordinate with the sales and design teams for campaign execution
• Handle budget planning and campaign scaling

Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Bengaluru

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 0-1 years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Bengaluru)
• Experience - 0-1 year

Desired Technical Skillset:

MERN stack, ReactJS, NodeJS, PostgreSQL, Microservices

Total Work Experience: 3-5 Year  

Expectations from the candidate:

• Excellent knowledge of front-end frameworks like ReactJS

• Experience with popular React.js workflows

• Experience with development on NodeJS

• Experience with development on PostgreSQL

• Experience working with server-client architectures, consuming JSON data from API’s

• Curiosity and a highly collaborative work style, a wish to share what you already know and jumping at the opportunity to dive into new technology.

• Collaborate with cross-functional teams to define, design, and ship new features

• Lead or participate in design reviews, code reviews and architecture evolution discussions

• Unit-test code for robustness, including edge cases, usability, and general reliability

• Work on bug fixing and improving application performance

• Continuously discover, evaluate, and implement new technologies to maximize development efficiency

We are seeking a Data Engineer ( Snowflake, Bigquery, Redshift) to join our team. In this role, you will be responsible for the development and maintenance of fault-tolerant pipelines, including multiple database systems.

Responsibilities:

• Collaborate with engineering teams to create REST API-based pipelines for large-scale MarTech systems, optimizing for performance and reliability.
• Develop comprehensive data quality testing procedures to ensure the integrity and accuracy of data across all pipelines.
• Build scalable dbt models and configuration files, leveraging best practices for efficient data transformation and analysis.
• Partner with lead data engineers in designing scalable data models.
• Conduct thorough debugging and root cause analysis for complex data pipeline issues, implementing effective solutions and optimizations.
• Follow and adhere to group's standards such as SLAs, code styles, and deployment processes.
• Anticipate breaking changes to implement backwards compatibility strategies regarding API schema changesAssist the team in monitoring pipeline health via observability tools and metrics.
• Participate in refactoring efforts as platform application needs evolve over time.

Requirements:

• Bachelor's degree or higher in Computer Science, Engineering, Mathematics, or a related field.
• 3+ years of professional experience with a cloud database such as Snowflake, Bigquery, Redshift.
• +1 years of professional experience with dbt (cloud or core).
• Exposure to various data processing technologies such as OLAP and OLTP and their applications in real-world scenarios.
• Exposure to work cross-functionally with other teams such as Product, Customer Success, Platform Engineering.
• Familiarity with orchestration tools such as Dagster/Airflow.
• Familiarity with ETL/ELT tools such as dltHub/Meltano/Airbyte/Fivetran and DBT.
• High intermediate to advanced SQL skills (comfort with CTEs, window functions).
• Proficiency with Python and related libraries (e.g., pandas, sqlalchemy, psycopg2) for data manipulation, analysis, and automation.

Benefits:

• Work Location: Remote
• 5 days working​

You can apply directly through the link:https://zrec.in/e9578?source=CareerSite

Explore our Career Page for more such jobs : careers.infraveo.com

• Tele Marketing Executives:

Responsibilities:

• Reach out to potential clients via phone calls to introduce our services.
• Schedule appointments or follow-ups for the sales team.
• Maintain accurate records of calls and customer details.

Requirements:

• Strong communication skills with a pleasant telephone manner.
• Previous experience in telemarketing or customer service preferred.
• Goal-oriented and self-motivated.
• Ability to handle rejection positively and persistently.

• Develop and maintain server-side logic using Node.js, JavaScript, and Python.
• Collaborate with front-end developers, designers, and product managers to create scalable and responsive web applications.
• Design and implement APIs and web services to facilitate seamless integration with other systems.
• Optimize applications for maximum speed, scalability, and reliability.
• Identify and troubleshoot performance bottlenecks and implement effective solutions.
• Ensure the security and data protection of the backend systems.
• Write efficient and reusable code, following industry best practices and coding standards.
• Conduct code reviews and provide constructive feedback to improve code quality.
• Stay up-to-date with the latest industry trends and technologies to drive continuous improvement.
• Participate in the entire software development lifecycle, from requirements gathering to deployment and maintenance.