Associate - Counselling

Job Description:

We are looking for a highly creative and talented Content Writer with expertise in crafting compelling advertisements and SEO-driven blog content. This role requires someone who is not only a wordsmith but also a creative thinker, capable of translating complex ideas into clear, persuasive, and engaging copy that captures the attention of the audience. The ideal candidate will be proficient in producing ads that resonate with customers and blogs that rank well on search engines.

Key Responsibilities:

• Ad Copywriting: Create persuasive and attention-grabbing content for various advertising platforms (Google Ads, Facebook Ads, Instagram, etc.) that drive conversions and engagement. (Must have prior experience in writing effective ad copies).
• SEO Blog Writing: Write high-quality, SEO-optimized blog posts that are informative, engaging, and rank well on search engines.
• Creative Concept Development: Work closely with the marketing team to brainstorm and develop creative content ideas and campaigns that align with brand messaging and goals.
• Content Strategy: Assist in the development of content strategies to ensure all written material is aligned with the overall marketing objectives.
• Content Editing & Proofreading: Review and edit content for clarity, consistency, and accuracy, ensuring it adheres to the brand voice and guidelines.
• Trend Monitoring: Stay up-to-date with industry trends, marketing strategies, and the latest SEO best practices to continually improve content quality and engagement.

connect me at - https://www.linkedin.com/in/babitagupta7?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B0hqjPd9SQoiOyl5Rh3PcRQ%3D%3D

Company : Barcadly Services (www.barcadlyservices.com)

Job Title: Ads manager (SEM)

About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.

We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.

After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.

Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."

Experience:1+Years.

Overview:

As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.

Key Responsibilities:

• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Conduct research to identify target audiences and develop audience personas for ad targeting.

• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.

• Monitor and optimize ad performance to ensure maximum return on investment.

• Conduct A/B testing and other experiments to improve ad performance.

• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.

• Provide regular reporting and analysis of ad performance to stakeholders.

• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.

Requirements:

• Bachelor's degree in marketing, business, or a related field.

• Relevant experience in ad management.

• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

• Experience with ad targeting options, such as audience segmentation and retargeting.

• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.

• Ability to work independently and manage multiple projects simultaneously.

• Strong analytical skills and attention to detail.

Designation : Senior Software Developer (Python)

Department : Software

Location : Airoli, Navi Mumbai

Office Time : 11am – 8pm / 12pm – 9pm

Skills and Experience:

• Should have relevant experience of 5-8 years
• Python programming experience 4+ years
• Django (python web framework) experience 2+ years
• Flask/FastAPI (API development) experience 1+ years
• Pgsql database experience 3+ years
• Machine learning (ML)/NLP experience 1+ years
• Good to have knowledge of OCR/Tesseract
• Good to have knowledge of LLM/BERT/GenAI
• Good to have knowledge of Celery for queuing
• Good to have knowledge of ML model/Python App deployment on Azure/AWS

About SafeGold

Gold is the most trusted asset across the entire world and one of the largest asset classes in India. The total traded value of gold in India exceeds $300 billion annually – nearly all of it in an unorganised, offline manner. We, at SafeGold, are building the digital infrastructure to organise the gold market using technology. SafeGold is India’s largest digital gold platform with 35 million customers and 100+ distribution partners across India, Thailand and UAE. The focus has always been on revenues and profitability growth which has been widely recognised.

#9 in 2023 ET Growth Champions (India)

#21 in 2023 FT High Growth Companies (Asia)

With revenues of more than Rs. 4,500 crs in the year ending March-23, we have been part of the Financial Times rankings of the fastest growing startups in the Asia-Pacific region since 2021 till date. 

SafeGold is backed by the World Gold Council and leading venture capital funds, Beenext and Pravega.

Job Description

We’re a small team with insanely large ambitions. We are looking for a Software Engineer who will help shape Safe Gold’s product and marketing strategies by processing, analyzing and interpreting data sets. You will work closely with the tech, product and business teams for designing and developing a scalable application architecture, based on business requirements. The ideal candidate will have proficiency in

PHP and Relational as well as NoSql Databases (MySQL,MongoDB). You will have strong problem-solving skills and independent self-direction to thrive in our work environment.

What will your job entail:

● Implement a robust set of services and APIs to power the web application.

● Build reusable code and libraries for future use.

● Optimize the application for maximum speed and scalability.

● Implement security and data protection as per industry standards.

● Monitor the front-end and back-end aspects of the web application

● Coordinate with the product team to understand the requirements and formulate a detailed technical documentation.

● Assist junior developers if required.

Key Requirements:

● 4-7 years of experience in software development, at least 1 year of experience in a product based startup is preferable

● Strong understanding of MVC Architecture

● Atleast 2-3 years of working experience in PHP is a must have and proficiency in Laravel Framework will be a plus

● Proficient knowledge of both Relational as well as NoSql Databases (MySQL,MongoDB) is a must have

● Working knowledge of Python and Django/Flask Framework is good to have

● Familiarity with advanced JavaScript libraries and frameworks such as AngularJS, ReactJS

● Strong understanding of fundamental design principles to build a scalable application.

● Experience with implementing automated testing platforms and unit tests.

● Proficient understanding of code versioning tools (Git).

● At least 2 years of experience working on AWS cloud platform, using tools like EC2,RDS,Lambda, SQS, Elasticache

As a Power BI and QlikView Developer, we expect the candidate to be a key contributor in the implementation of data analytics dashboards – from data preparation to dashboard development, unit testing and deployment. The primary work focus for the candidate is as under: 

• Understanding the database design. 

• Develop efficient SQL queries from simple to complex and test the data output as a part of data preparation activity 

• Development & Unit Testing – Dashboards & Data Visualizations using Power BI 

• Troubleshooting/debugging and rectifying issues 

• Review, feedback and mentoring the team 

• Adherence of standards and best practices as defined by the company at the individual level and as a team 

QUALIFICATIONS AND EXPERIENCE 

• Degree in BE/ BTech with at least 3 to 5 years of overall experience 

• Experience in working on multiple databases like MS SQL (Mandatory), PostgreSQL, Mongo DB, MySQL (would be a plus) etc. and data analytics projects (a minimum of 2 to 3).  

• Experience working on SQL Server: Writing queries of 1 to 2 years is mandatory.  

• Expertise in Power BI and knowledge of QlikView (1-2 years). 

• Understanding other tools like Tableau, Domo etc. would be a great plus 

• Experience in working on different types of visualizations, in addition to the generic ones – Scatter plots, Heat Maps, Geo maps, Gantt, Bubbles, Tree Maps etc. 

• Experience working on Trends, forecasting etc. would be a plus 

• Experience in working with projects teams and ensuring the successful delivery of the solution