Application Support Engineer

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

About Us

Toronto Boutique Apartments (TBA) is a high-growth property management and corporate housing company managing 200+ furnished rental units. We operate at the intersection of hospitality, real estate, and tech, with a growing focus on automation and AI.

We're seeking a Performance Marketing Manager to own and optimize our live paid ad campaigns, improve SEO across landing pages, and explore the strategic use of generative AI in marketing execution.

Role Overview

This is not a strategy-only role—we’re looking for someone who can manage our existing campaigns and continuously improve performance through data, experimentation, and automation. You’ll work alongside our leadership team to scale tenant acquisition, owner outreach, and corporate partnerships.

Responsibilities

Paid Ads (Google, Meta)

• Manage and optimize active Google Ads and Meta campaigns across multiple segments
• Monitor spend, bidding strategy, and audience targeting
• Run multivariate tests (copy, creative, landing pages)
• Improve cost-per-lead and drive qualified conversions

SEO

• Improve on-page SEO and internal linking across TBA websites
• Identify technical SEO issues and coordinate fixes
• Work with content writers to build targeted, rankable pages
• Track performance using SEMrush, Google Analytics, and GSC

AI-Enhanced Marketing Execution

• Use generative AI tools (e.g., ChatGPT, Claude) to:
• Generate and iterate on ad copy, landing page variations, and SEO meta content
• Speed up content production and testing
• Support dynamic content personalization and retargeting workflows

Reporting and Analytics

• Build concise weekly reports on ad performance, SEO health, and test results
• Propose and implement data-backed improvements

Qualifications

• 3+ years of experience managing paid ad accounts and SEO projects
• Strong command of Google Ads, Meta Ads, SEMrush, and GSC
• Proven ability to optimize CPL, ROAS, and organic traffic
• Comfortable using generative AI tools in marketing workflows
• Bonus: Experience with real estate, property tech, or hospitality verticals

Why Join Us

• Clear KPIs and real impact from day one
• Freedom to experiment, iterate, and scale what works
• Small, fast-moving team with ownership and visibility
• Opportunities to explore AI-based marketing automation in a live business setting

• Working with the conference production team to develop an understanding of the event programme.
• Researching attendees and generating sales leads.
• Cold calling and selling to a list of prospective event attendees.
• Engaging with clients on the phone and developing lasting relationships.
• Daily management and maintenance of sales records, ensuring they are kept up to date with attendees and details.
• Working with the team to convert inbound sales enquiries into leads.
• Achieving monthly and overall revenue targets.
• Making a high number of calls to meet daily KPIs, to be set by management.
• Supporting delegates through the registration process.
• Experience in International voice process in sales will be an added advantage.

Responsibilities :

• Design and write lots of bug-free, efficient, scalable, and reusable code
• Developing front-end architecture and ensuring responsiveness of the application
• Work across the full stack, building highly scalable products that enable positive user experiences and measurable business growth. 
• Working on refactoring the current codebase and determining the root cause for the most complex software issues and developing practical, efficient, and permanent technical solutions
• Optimizing backend services to scale for a few hundred concurrent users
• Develop APIs and scripts using backend programming languages like Node.js and Nest.js 
• Dockerizing different services and automating our AWS infrastructure provisioning steps
• Design and implementation of continuous integration and deployment. 
• Determine process improvements, and best practices, and develop new processes
• Mentor and coach other software engineers
• Integrating with third-party APIs and existing frameworks.
• Ensuring responsiveness of applications and writing maintainable, scalable, and unit-testable code. Be passionate about the long-term stability, scalability, and reusability of shared components.
• Implement new requirements, handle change requests, and fix bugs for different releases. Deliver a high-quality and functioning code.
• Integrating solutions to enterprise software and legacy software
• Actively Participate in sprint ceremonies and work towards continually improving the process
• Prioritizes tasks and keeps manager up to date on status and roadblocks
• Help the junior engineers to unblock them and guide them on best design practices. Help in code reviewing on a regular basis
• Prepare thorough technical documentation which can be used by other engineers
• Stay up to date with new technologies and determine how to incorporate these into future platform capabilities

Requirements:

• Minimum 4-8+ years of overall experience developing B2B SAAS products 
• 3+ years of Experience working on React.js and its core principles
• Bachelor's degree in Computer Science or a related field
• Hands-on experience with Node.js and Express.js including state management like Redux
• Good understanding of NestJS, Next.JS, Tailwind CSS, Server-Side Rendering, Storybook/Bit, Bootstrap, and Material UI.
• Thorough understanding of modeling and scaling databases like MongoDB, DynamoDB or Firestore
• Deep understanding of object-oriented JavaScript and design principles and standards
• Hands-on experience in UI optimization best practice implementations
• Understanding of Serverless architecture like Lambda or Google Cloud functions
• Significant experience in developing high-performance, distributed, and scalable applications with container deployment (Docker and Microservices)
• Well-versed with collaboration, and Testing tools like Git, Swagger, and Cypress
• Proven experience with unit testing, integration testing, and end-to-end testing.
• Knowledge of open-source technologies and common front-end development tools such as Babel, Webpack, NPM, PNPM etc.
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Knowledge of Nginx and AWS services like S3, and EC2 will be helpful

Preferred Skills:

• Exposure to Terraform, GItlab CI/CD, and GitOps is a plus
• A keen eye for UX has experience building complex B2B applications
• Comfortable working in a dynamic startup environment where experimentation is one of the most common practices for product innovation and improvements
• Basic understanding of the Figma Tool and app development via React Native
• Good experience with deploying applications on AWS & DevOps

Nice to Have:

• Great learning attitude and eagerness to take ownership
• Passionate personality with great enthusiasm for life outside of work
• Critical thinker and a problem solver who has a sense of urgency and wants an interesting job that pushes you out of your comfort zone.
• An innovator who is inspired by the endless ways in which everything we do can always be improved
• High-energy personality, with a strong and demonstrable work ethic

What we Offer:

• Competitive salary 
• Health Insurance
• Remote working environment
• Workday Swap
• Learning Culture

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.