Ad Operations & Delivery Manager - Performance Marketing

Responsibilities

We’re growing quickly on grounds of great customer love & are looking to add a new Retention Marketing Manager to our growth team. Your responsibilities would include (but not be limited to):

● Find key levers for growth in the user journey funnels across all channels (CRM, Digital marketing, direct, etc.) and platforms (App, Web, Mweb, etc.)

● Develop a personalization roadmap and execution plan across teams to help drive better visits/user and visit to buy conversions

● Drive initiatives to maximize LTV

● Manage cross-functional growth projects at both macro and micro levels, working closely with product and functional teams to run experiments, A/B tests, and roll out features on an ongoing basis

● Analytical :- Develop data-backed insights to predict good/bad customer journeys, understand user engagement, new vs retention programs to find levers for growth

Skills You’d be a great fit for the role if you display these qualities:

● Ability to drive data-backed business decisions for revenue growth

● Detail Oriented- Good at problem-solving skills

● Experience of working in unstructured environment and entrepreneurial in nature

• Action-oriented and energetic, with a focused and pragmatic approach to problem

What you need to have:

What you need to have:

• 4 plus years of demonstrated track record of developing senior-level client relationships.
• Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
• Strong relationship management skills.
• Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
• Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
• Ability to use alternative analytical approaches to solve digital/interactive marketing problems.

Our product is already used by thousands of people today. We are looking for the person who can drive that hundred of thousands and ultimately millions. You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers.

You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.

Responsibilities:

• Generate new product ideas based on first principles, the state-of-the-art, and macro trends
• Discover and define business cases for new market opportunities
• Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
• Own performance of & drive our conversion funnel from registration and onboarding to early retention, payment and growth loops like referrals
• Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
• Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
• Improve sales systems & processes & drive sales teams, ensuring complete alignment
• Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
• Grow, optimise, and monetise consumer products, delivering growth-focused KPIs through unpaid acquisition strategies 

Qualifications:

You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your shelves to drive them.

Further, if you have real history driving growth loops, strong user adoption and great sales. If you don’t, you could yet be right if you can drive sales teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive. 

You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments & rolling up your sleeves to get things done.

• At least 2+ years of experience in high-performance product or growth marketing roles
• If not, then cross-functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
• Experience driving growth strategy, sales operations and owning a product that immediately drives the company's business objectives, growth and P/L
• Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
• Strong track record of hitting weekly and monthly targets.
• Good judgment and strong thought partner for the head of product and founders
• Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
• Experience conducting user research and developing strong user understanding via many methods
  
  

  Why Work With Us:

  Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you do. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (everyone under 28) work environment.

  Work from home (even without Covid), flexible work, free snacks, etc are just a regular part of our work life.

We are looking for an experienced and creative Digital Head to join our team. You will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

Responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools
• Attend educational conferences
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team
• Provide constructive feedback

Requirement

• Experience : 3-6 Years
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices
• Education: Any degree
• Excellent multitasking skills
• Proficient in English

We are looking for a digital marketing intern eager to learn the ins and outs of marketing online, from strategy to execution. Interns will work with the digital and field marketing team to learn how marketing works across spaces and assist in the day to day digital marketing activities of INKPROG applications.

Responsibilities include: 

1. Create SEO strategies, techniques and tactics to improve the website's organic reach on all major search engines.
2. Modify website architecture, content, linking and other factors to improve SEO positions for target keywords.
3. Learn and execute SEM strategies and Internet marketing methods like pay per click advertising and paid directories.
4. Monitor and mitigate website's performance with the help of analytics tools and digital measurement methods.
5. Learn and implement social media campaigns (Facebook, Twitter, Instagram, etc.) and digital campaigns using Google AdWords.
6. Work with graphics and content team for ads, creative and artwork for PPC campaigns.
7. Generate and share content daily that builds meaningful connections.
8. Setting up and optimizing company pages within each social media platform
9. Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.
10. Analyze Past Content to Improve Posts
11. Optimize Visual Content
12. Target Website Visitors with Social Ads
13. Create a Social Media Channel Plan