Accounts Executive

Strong Tech Lead / Staff Engineer / Lead Engineer Profiles

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Mandatory (Experience 1) - Must have minimum 6+ years of overall Software Engineering/Development experience building production backend systems.

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Mandatory (Experience 2) - Must have Tech Lead ownership, with experience setting technical direction, architecture, frameworks, or engineering standards used by other engineers.

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Mandatory (Experience 3) - Must have strong hands-on Backend development experience with deep proficiency in at least one backend programming language. (Python, Java, Golang etc)

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Mandatory (Experience 4) - Must have strong System design/distributed systems experience, including architectural trade-offs, scalability, failure modes, reliability, and long-term maintainability.

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Mandatory (Experience 5) - Must have strong CS fundamentals in Data Structures & Algorithms, Operating Systems, and Networking, with the ability to apply them to complex backend/system problems

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Mandatory (Experience 6) - Must have owned complex, ambiguous, or business-critical engineering problems end-to-end, demonstrating clear technical judgment, trade-offs, problem-solving, and measurable technical/business impact; not limited to feature implementation.

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Mandatory (Experience 7) - Must have formal technical leadership experience, including mentoring Senior Engineers, conducting design/code reviews, driving engineering quality, and leading technical decisions across a team.

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Mandatory (Experience 8) - Must be a hands-on IC + Tech Lead, with approximately 70–80% hands-on coding/engineering involvement, not a pure people-management profile.

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Mandatory (Company) - Product Companies / Startups / B2B SaaS

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Mandatory (Education) - CS degree or equivalent (B.Tech/B.E./B.S.)

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Preferred (Skills) - Experience with Kafka/NATS/RabbitMQ, AWS, Docker/Kubernetes, CI/CD, observability, security/compliance, multi-tenant systems, and financial/billing platforms.

Please connect with me here and my linkedin.

Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Desired Candidate Profile

Job Title

Senior Frontend Developer (SDE-2)

Responsibilities:

• Collaborating with the UX team, product managers, back-end engineers and other technical teams to create new, delightful and scalable UI
• Taking responsibility for all front end development on a project
• Taking initiatives to build better and faster solutions to the problems of scale 
• Adhering to style standards on fonts, colors and images
• Mentoring junior devs and helping them out with bugs
• Taking initiatives to improve the codebase, DX, abd performance
• Building out UI from design mockups & conducting layout adjustments based on feedback from users
• Being on production support 

Requirements:

• Knowledge of and experience in advanced Javascript framework: ReactJS, AngularJS, and VueJS
• 3-5 years of overall experience
• Familiarity with common Javascript Libraries such as jQuery would be a plus
• NodeJS knowledge is a plus
• Knowledge about UI testing automation
• UI Performance: should have hands on experience of optimizing page load, rendering, and caching
• Sense for appeal & aesthetics from a usability perspective

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Skills

REACT.JS, FRONT END, LEADERSHIP SKILLS

Key Skills

• In depth knowledge of Node.js
• Knowledge of integration with front-end JavaScript libraries and frameworks like react js
• Should be experienced with Micro-services.
• Knowledge of both SQL and NoSQL databases such as MySQL, Oracle, MongoDB
• Working experience of Git preferably bitbucket.
• Good knowledge of CI/CD preferably using bitbucket pipelines and Jenkins.
• Working knowledge of agile methodologies and techniques

Company Brief: Semantics Evolution is one of the top-notch translation service providers offering its language translations and localization services to business enterprises. 

JOB RESPONSIBILITIES

We are looking for an ambitious and energetic Business Development Executive to help us expand our clientele. You will be at the front of the company and will have the dedication to create and apply an effective sales strategy. The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

Your role will include the following duties and responsibilities:

• Generate business and close new clients from all industry sectors (law firms, automotive, financial services, tech and pharmaceutical companies) through referrals, online campaigns, cold calling, networking (like, LinkedIn, Just Dial, IndiaMart, Sulekha, Yellow pages, PPC), and other means (tradeshows, etc.)

• Generate, pursue and close translation and interpreting opportunities in our key sectors and with target companies

• Develop and manage sales pipeline, revenue forecasting, and reporting • Manage prospect pipeline and record customer interactions

• Create, maintain and leverage client relationships

• Use knowledge of the market and competitors to identify and develop and promote the
company’s unique selling propositions and differentiators

• Develop and maintain long term relationships with clients

• Formulate sales plan to achieve monthly, quarterly, and annual sales targets

• Set and manage client expectations while consulting with each client for best practices

• To work closely with Sales, Operations, Technology, Business Implementation, Vendor Management, Marketing, and Bid Management to develop and implement tailored solutions for new clients.

CANDIDATE EXPERIENCE / SKILLS

• Fluency in English is essential

• University College degree

• Proven experience selling translation, interpreting, and localization services

• Negotiation and deal-closing skills

• Communication skills including the delivery of presentations and pitches

• Business analysis, planning, and organizational skills

• Experience in working with high-value sales targets

• Commercial awareness and results focus

• Engaging and consulting with senior-level management

• Experience in using CRM tools (e.g. Salesforce, Zoho, V-tiger) to track sales activity

• Effective time management skills and attention to detail

Job Types: Full-time, Remote, WFH

A talented Digital Marketing Intern is required to work in our Marketing department within a wide range of tasks.

• To follow the guidelines by Digital Marketing Expert and accordingly carry out other activities
• To work cordially with the team for better growth and overall success
• To assist in management of social media channels of the company like Facebook, Instagram, Twitter, LinkedIn etc.
• To create content for SEO and SMM.
• To make sure that the content posted is relevant and in accordance to what is actually required for better campaigning online.
• To do research on upcoming and new trends.
• To maintain blogs by working in coordination with the content management team.
• To analyse online user behaviour, funnel metrics and thereby suggest modifications if needed.
• To make a report accordingly and discuss with digital marketing expert or manager regarding implementation and improvisations.
• To be able to formulate strategies to make a lasting digital connection with the customers.
• To work on client projects by assuring better results

• We are looking for digital marketing interns having basic knowledge of social media, SEO, SEM etc.

• BE/B.tech Computer science or related degree.
• Salesforce Platform Developer II certification is highly desired
• 4+ years of experience programming on the Salesforce platform
• Deep understanding of the Salesforce.com product suite including Sales Cloud, Platform and the App Exchange
• Extensive development experience with Apex Classes, Triggers, Visual-force, Lightning, Batch Apex, SOQL, Salesforce API's and other programmatic solutions on the Salesforce platform
• Firm understanding of advanced design patterns and engineering best practices
• Familiarity with agile software delivery methodologies such as Scrum
• Background in development of enterprise systems as part of a complete software product life-cycle
• An effective communicator that works well in a collaborative team setting
• Natural problem solver who enjoys identifying ways to improve our customer's overall experience
• Prior experience in SaaS or subscription-based companies is a plus
• Familiar with integration applications such as Boomi, Informatica and Mulesoft preferred
• Working knowledge of Web and JavaScript frameworks are a plus Self-starter, self-motivated, able to work independently, prioritize effectively, and perform multiple tasks under minimal supervision.