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urpose
At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.
Founders/Team
We are a team that is maniacally customer obsessed & building products that consumers love. -Subramanya Sharma (Subba), was recently CPO & CMO @ Cleartrip helping build one of the most loved consumer companies in the region. He was also instrumental in taking Cleartrip global (8 countries) & create global high quality products in an increasingly flat world.
-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.
We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.
Brand:http://pixical.com"> pixical.com
Funding Status
- Better Ed is backed by a top-tier VC firm.
Performance Marketer
About the role
- Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
- Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
- Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
- Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
- Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
- As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
- Problem solve some of the best consumer marketing problems on a global scale
What are we looking for?
- 5+ years working in the marketing or growth function, preferably in a startup.
- Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
- Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
- Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
- You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
- You possess deep customer empathy and love getting your hands dirty with data
- We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
- You are somebody who shares the same http://bit.ly/3rjTllO">ethos.
Bonus.
- You have interests outside work, in art, music, cooking, dance or any other similar skill.
What is our interview process?
- An initial 30 min call to understand each other at a high level.
- Work on a case study or assignment together to ensure a good match.
- Minimum 4 yrs. of experience in Requirement Elicitation, Data Management and Data cleansing experience.
- Experience in analyzing data to draw business-relevant conclusions and in data visualization techniques and tools
- Ability to communicate clearly and effectively with both technology/development
- Must be proficient in MS office (Word, Excel, Visio, and PowerPoint)
- Ability to create and present executive level dashboards and status reports to Senior Leadership and cross-functional stakeholders
Responsibilities
- Understand customers’ business needs and devise appropriate solutions using Sainapse.
- Document the requirements along with DFD and Swimlane diagrams.
- In depth analysis of the Past Data and perform Data Labeling.
- Finding out the Outliers in the data and extreme cases.
- Prepare the data for training of the Machine Learning model.
Developing and maintaining web applications that are optimised for various devices and browsers
Implementing responsive design and cross-browser compatibility for different screen sizes
Developing user-friendly and interactive web features such as buttons, forms, and menus
Using JavaScript libraries and frameworks such as React or Angular to build complex web applications and interactive features. In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, and Flux
PLUS WebAPI
Testing web applications to ensure they are bug-free and work seamlessly for the end-users.Experience with browser-based debugging and performance testing software is preferred
Excellent troubleshooting skills
 Ruby on Rails (ROR)
Ruby on Rails (ROR)About Actionboard
https://www.myactionboard.com">Actionboard is comprehensive suite of tools designed to provide actionable insights to entrepreneurs and business people proactively and on demand. Apart from this, Actionboard also provides extensive automation tools to accountants that lets them save time and improve the quality of their work.
What you will do:
- Implement features from end-to-end across the stack
- Work with product managers to understand business requirements and choose appropriate solutions
- Participate and actively contribute to the technical and product discussions
Our tech stack:
- Ruby on Rails
- Sidekiq
- Vue.js
- PostgreSQL
- Google Cloud Platform
We handle problems that involve huge amounts of data and apply a lot of machine learning techniques in addition to regular web development work.
Why work on Actionboard:
- Challenging work: Actionboard handles a large volume of data which turns boring day-to-days tasks into interesting challenges. There is also a huge scope for applying machine learning and data science techniques if that sort of thing interests you.
- Work culture: We are serious but we like to have fun. We work hard but not to the point of burnout nor do we ever do all-nighters. Our team is filled with smart, hard-working, diligent types with a can-do attitude when presented with challenges. We are an intentionally small and agile team.
- Growth potentail: We have a half-yearly review process where we make it clear what objectives are needed to be achieved in order to advance to the next level. Promotions and pay increases are based on skills acquired and work performed.
Technical skills are we looking for:
- HTML/CSS/JavaScript experience
- At least a year of experience working with Rails
- Working knowledge in SQL
- Experience in a Test Driven Development approach
How your growth trajectory will look like at Actionboard:
We are a small company with no bureaucracy where rewards follow results very quickly. Below is the ladder a new developer in our team climbs.
Programmer in Training ( 0 - 6 months experience)
- Learn fundamentals of developing a web application with rails
- No ownership expected. No work related initiatives expected.
- Work will be extensively reviewed. And detailed feedback will be given.
- Works on simple routine problems
Junior Programmer (6m to 12m)
- Strengthen fundamentals of ruby, javascript, sql, html, css
- No ownership expected. No work related initiatives expected.
- Work will be heavily reviewed. And detailed feedback will be given.
- Works on simple routine problems but turns around much faster than person in training
Programmer (12m to 18m):
- Work is reviewed with the occasional need for significant direction or implementation changes.
- Follows established patterns and approaches within existing code bases with ease.
- Co-owns a feature along with a Sr. Programmer
- Works mostly on clearly defined and scoped individual features or problems.
Senior Programmer (18 months to 3 years)
- Work doesn't need to be reviewed, but general direction may be.
- Fully capable of taking substantial features from concept to shipping as the sole programmer (alongside a designer).
- Can provide feedback on the work of junior programmers and programmers.
- Deep expertise within at least one programming environment.
- Basic proficiency in at least one additional programming environment.
Lead Programmer (3 years to 5 years)
- Work happens completely autonomously with no regular need for review.
- Fully capable of owning and running entire subsystems of work (e.g. entire inbound/outbound Tally Sync worklow).
- Helps set and maintain professional standards for the entire organization.
- Deep, substantial expertise in multiple domains. e.g. Design
- Capable of running and directing small teams for substantial projects.
Principal Programmer (5 years to 8 years)
- Fully capable of designing, owning, and running entirely new, novel systems (design user activity tracking systems)
- Capable of running and directing larger teams for large, long-running projects.
- Invents new concepts, pushes the whole organization forward regularly. (e.g. Report Builder)
- Own and execute consumer acquisition strategies using online marketing tools.
- Drive user engagement and conversions, retention programs, and enhanced community initiatives.
- Create and implement the company's communications strategy to multiple constituencies.
- Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
- Manage PR, social media, blogs, and other online campaigns.
- Refine and execute monetization strategy and roadmap.
- As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).
- 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
- Extremely creative, the out-of-the-box thinker!
- Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
- A history of success with multiple user acquisition methods.
- Experience with campaign management.
- Experience with site flow conversion optimization and A/B testing.
- Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
- A great team player and motivator!
- Strong, clear communication, presentation, and writing skills.
- BA/BS degree; MBA preferred.
Think & Learn Pvt Ltd is a pioneer in the global Ed-tech segment and the parent company Of BYJU’s the Learning app., the largest K12 learning app in the world with over 10 million students learning with us.
A winner of the Deloitte Fastest 50 India Award for six years in a row and a winner of the Fastest 300 Asia Award for the last three years, this company has doubled its growth year on year. BYJU’s the Learning App provides lessons in math and science for students from grade 4 to 12 through formats such as videos, tests, quizzes, personalized learning paths and even games. There are programs also for competitive examinations like the JEE, NEET, CAT, GRE, GMAT and UPSC.
BYJU’s Learning App is a giant in the global Ed-tech space with an array of investors valuing the company at thousands of crores. It was also the first Asian company to get the backing of Facebook’s founder Mark Zuckerberg.
Our employees can look forward to multiple benefit schemes starting from incentives, impact bonuses, travel incentives, health benefits and much more & if you are passionate about making India and the world Think & Learn through various platforms, modes and pedagogies then look no further!
Job Title: Business Development Associate (BDA)
Job Description: This is an individual contributor role in an employee-oriented, high performance Environment that emphasizes on spreading the BYJU’s unique way of learning in your city.
Your role will start with contacting potential customers (parents and students) to set up Meetings, counsel the students on learning pedagogies and the BYJUS personalized Learning journey.
You will be working 5 days a week, Mondays and Tuesdays being week-off, taking up Revenue responsibility. This hybrid model of sales will give you an exposure to the best of Inside-sales and direct-sales.
Preferred Skills:
Keen interest in education.
Decent communication skills.
Being interested in mentoring student and knack for sales and positioning an idea.
Location: Across India
Academic Qualification: Graduation/Post Graduation (Year of passing: 2020 and before)
CTC for BDA: 10 lakhs (5L Fixed and 3L Variable 2L Performance Pay)













