Accountant

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

• Better Ed is backed by a top-tier VC firm.

About the role

• Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
• Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
• Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
• Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
• Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
• As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
• Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

• 5+ years working in the marketing or growth function, preferably in a startup.
• Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
• Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
• Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
• You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
• You possess deep customer empathy and love getting your hands dirty with data
• We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
• You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

• You have interests outside work, in art, music, cooking, dance or any other similar skill.

• An initial 30 min call to understand each other at a high level.
• Work on a case study or assignment together to ensure a good match.

• Minimum 4 yrs. of experience in Requirement Elicitation, Data Management and Data cleansing experience.
• Experience in analyzing data to draw business-relevant conclusions and in data visualization techniques and tools
• Ability to communicate clearly and effectively with both technology/development
• Must be proficient in MS office (Word, Excel, Visio, and PowerPoint)
• Ability to create and present executive level dashboards and status reports to Senior Leadership and cross-functional stakeholders

• Understand customers’ business needs and devise appropriate solutions using Sainapse.
• Document the requirements along with DFD and Swimlane diagrams.
• In depth analysis of the Past Data and perform Data Labeling.
• Finding out the Outliers in the data and extreme cases.
• Prepare the data for training of the Machine Learning model.

Developing and maintaining web applications that are optimised for various devices and browsers

Implementing responsive design and cross-browser compatibility for different screen sizes

Developing user-friendly and interactive web features such as buttons, forms, and menus

Using JavaScript libraries and frameworks such as React or Angular to build complex web applications and interactive features. In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.Knowledge of REACT tools including React.js, Webpack, Enzyme, Redux, and Flux

PLUS WebAPI

Testing web applications to ensure they are bug-free and work seamlessly for the end-users.Experience with browser-based debugging and performance testing software is preferred

Excellent troubleshooting skills

About Actionboard

https://www.myactionboard.com">Actionboard is comprehensive suite of tools designed to provide actionable insights to entrepreneurs and business people proactively and on demand. Apart from this, Actionboard also provides extensive automation tools to accountants that lets them save time and improve the quality of their work.

What you will do:

• Implement features from end-to-end across the stack
• Work with product managers to understand business requirements and choose appropriate solutions
• Participate and actively contribute to the technical and product discussions

Our tech stack:

1. Ruby on Rails
2. Sidekiq
3. Vue.js
4. PostgreSQL
5. Google Cloud Platform

We handle problems that involve huge amounts of data and apply a lot of machine learning techniques in addition to regular web development work.

Why work on Actionboard:

• Challenging work: Actionboard handles a large volume of data which turns boring day-to-days tasks into interesting challenges. There is also a huge scope for applying machine learning and data science techniques if that sort of thing interests you.
• Work culture: We are serious but we like to have fun. We work hard but not to the point of burnout nor do we ever do all-nighters. Our team is filled with smart, hard-working, diligent types with a can-do attitude when presented with challenges. We are an intentionally small and agile team.
• Growth potentail: We have a half-yearly review process where we make it clear what objectives are needed to be achieved in order to advance to the next level. Promotions and pay increases are based on skills acquired and work performed.

Technical skills are we looking for:

• HTML/CSS/JavaScript experience
• At least a year of experience working with Rails
• Working knowledge in SQL
• Experience in a Test Driven Development approach

How your growth trajectory will look like at Actionboard:

We are a small company with no bureaucracy where rewards follow results very quickly. Below is the ladder a new developer in our team climbs.

Programmer in Training ( 0 - 6 months experience)

• Learn fundamentals of developing a web application with rails
• No ownership expected. No work related initiatives expected.
• Work will be extensively reviewed. And detailed feedback will be given.
• Works on simple routine problems

Junior Programmer (6m to 12m)

• Strengthen fundamentals of ruby, javascript, sql, html, css
• No ownership expected. No work related initiatives expected.
• Work will be heavily reviewed. And detailed feedback will be given.
• Works on simple routine problems but turns around much faster than person in training

Programmer (12m to 18m):

• Work is reviewed with the occasional need for significant direction or implementation changes.
• Follows established patterns and approaches within existing code bases with ease.
• Co-owns a feature along with a Sr. Programmer
• Works mostly on clearly defined and scoped individual features or problems.

Senior Programmer (18 months to 3 years)

• Work doesn't need to be reviewed, but general direction may be.
• Fully capable of taking substantial features from concept to shipping as the sole programmer (alongside a designer).
• Can provide feedback on the work of junior programmers and programmers.
• Deep expertise within at least one programming environment.
• Basic proficiency in at least one additional programming environment.

Lead Programmer (3 years to 5 years)

• Work happens completely autonomously with no regular need for review.
• Fully capable of owning and running entire subsystems of work (e.g. entire inbound/outbound Tally Sync worklow).
• Helps set and maintain professional standards for the entire organization.
• Deep, substantial expertise in multiple domains. e.g. Design
• Capable of running and directing small teams for substantial projects.

Principal Programmer (5 years to 8 years)

• Fully capable of designing, owning, and running entirely new, novel systems (design user activity tracking systems)
• Capable of running and directing larger teams for large, long-running projects.
• Invents new concepts, pushes the whole organization forward regularly. (e.g. Report Builder)

• Own and execute consumer acquisition strategies using online marketing tools.
• Drive user engagement and conversions, retention programs, and enhanced community initiatives.
• Create and implement the company's communications strategy to multiple constituencies.
• Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
• Manage PR, social media, blogs, and other online campaigns.
• Refine and execute monetization strategy and roadmap.
• As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).

• 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
• Extremely creative, the out-of-the-box thinker!
• Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
• A history of success with multiple user acquisition methods.
• Experience with campaign management.
• Experience with site flow conversion optimization and A/B testing.
• Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
• A great team player and motivator!
• Strong, clear communication, presentation, and writing skills.
• BA/BS degree; MBA preferred.