Account Based Marketing

Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Senior Performance Marketer

Location: Remote

Job Type: Full Time

Experience: 3–6 Years

About SERP Forge

SERP Forge is a full-funnel SaaS marketing agency built around one commercial outcome: turning search demand, AI visibility, paid acquisition, and brand authority into measurable growth. We have worked with 100+ SaaS brands and report $47M+ in revenue driven for clients. Our work spans SaaS SEO, link building, AI SEO, GTM strategy, Google/Meta Ads, social media, content, and demand generation.

We operate as an extension of our clients’ growth teams. That means we care less about channel activity and more about qualified leads, CAC, pipeline velocity, revenue, and what should be scaled or killed next.

About the Role

We are looking for a deeply hands-on Performance Marketer who can turn paid media into a qualified B2B pipeline and revenue.

Google Ads and Meta Ads are mandatory, non-negotiable parts of this role. You must be able to independently build, troubleshoot, optimize, and scale both channels. You will also own LinkedIn Ads and help SERP Forge evaluate emerging paid channels such as ChatGPT Ads / OpenAI advertising when commercially available and relevant to our ICP.

This is not a “manage the agency” or dashboard-reporting role. You will be expected to understand the entire paid growth system: demand capture, demand creation, audience strategy, creative psychology, landing pages, tracking, attribution, CRM feedback loops, funnel economics, and revenue quality.

SERP Forge operates in competitive, high-CPC B2B categories such as SaaS SEO, link building, AI SEO, and growth services across Tier 1 markets including the US, UK, Australia, and Canada. We need someone who can make high-quality decisions with imperfect data, run disciplined experiments, and scale only what produces profitable growth.

What You’ll Own

1. Paid Acquisition Strategy & Execution

• Google Ads: independently plan, build, launch, optimize, and scale B2B lead-generation campaigns across Search, Performance Max where appropriate, Display, YouTube, and remarketing.
• Meta Ads: independently plan, build, launch, optimize, and scale prospecting, retargeting, demand-creation, lead-generation, and creative-testing campaigns. Meta Ads experience is mandatory.
• LinkedIn Ads: own audience strategy, ABM, lead-gen forms, retargeting, message/creative testing, and demand-generation campaigns for B2B audiences.
• Emerging channels: evaluate and test new paid inventory, including ChatGPT Ads / OpenAI advertising, when available and relevant.
• Build channel plans by ICP, market, buying stage, service line, intent, budget, marginal return, and revenue potential.
• Scale winning campaigns without sacrificing lead quality, downstream conversion, or payback.

2. Funnel, CRO & Experimentation

• Own the paid journey from impression and click through landing page, form conversion, qualification, SQL/opportunity, and closed-won revenue.
• Diagnose whether performance problems come from traffic quality, audience, intent, offer, positioning, creative, landing page, form friction, sales follow-up, or tracking.
• Build a structured experimentation roadmap across keywords, audiences, bids, creative, hooks, offers, landing pages, forms, follow-up, and funnel stages.
• Use CRO principles to improve conversion rate and, more importantly, the percentage of traffic that becomes qualified pipeline.
• Turn winning experiments into repeatable campaign playbooks.

3. Measurement, Attribution & Revenue Accountability

• Set up, validate, and troubleshoot conversion tracking across Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, CRM, forms, and landing-page systems.
• Build offline conversion and CRM feedback loops so platforms learn from qualified leads, SQLs, opportunities, and revenue rather than only form fills.
• Use UTMs, click IDs, lifecycle stages, enhanced conversions, conversion APIs, and CRM data appropriately.
• Reconcile discrepancies between ad platforms, GA4, CRM, and revenue reporting.
• Track performance beyond CPL and platform ROAS: MQLs, SQLs, opportunities, pipeline created, CAC, payback, win rate, closed-won revenue, and pipeline per dollar spent.
• Own budget pacing, forecasting, scenario planning, and spend reallocation.
• Build weekly/monthly performance reviews that explain what changed, why it changed, what was learned, and what action should happen next.

4. Creative, Psychology & Messaging

• Translate buyer pain points, objections, desired outcomes, search intent, competitive positioning, proof, and risk into ads that generate qualified demand.
• Build structured creative-testing systems for hooks, angles, formats, offers, CTAs, proof points, and stages of awareness.
• Write and iterate performance copy for Google, Meta, LinkedIn, and landing pages.
• Brief designers with clear hypotheses rather than generic “make more creatives” requests.
• Use performance data to determine what message should be made next and why.
• Use AI tools to accelerate research, variation generation, QA, analysis, and reporting without outsourcing judgment.

5. Market & Competitive Intelligence

• Monitor CPC trends, auction pressure, search demand, competitor messaging, creative patterns, audience shifts, and platform changes.
• Use tools such as Google Ads Keyword Planner, Google Trends, Ahrefs/SEMrush, Meta Ad Library, LinkedIn insights, CRM data, and competitor landing pages to inform strategy.
• Identify new paid acquisition opportunities from ICP behavior, SERP changes, competitor gaps, service launches, and emerging ad inventory.

Core Requirements (Must Have)

• 3–6 years of hands-on performance marketing experience with substantial ownership of B2B lead-generation campaigns.
• Deep hands-on Google Ads expertise. You must be able to build and optimize campaigns yourself.
• Deep hands-on Meta Ads expertise. Meta Ads is mandatory, not a nice-to-have.
• Hands-on LinkedIn Ads experience for B2B acquisition, ABM, lead generation, or retargeting.
• A strong track record of generating qualified B2B leads, SQLs, opportunities, pipeline, or revenue through paid acquisition; e-commerce-only experience is not sufficient.
• Experience targeting Tier 1 markets, especially the US, UK, Australia, and Canada.
• Strong understanding of search intent, audience architecture, bidding, budget allocation, remarketing, creative fatigue, campaign scaling, and marginal efficiency.
• Hands-on experience with GA4, Google Tag Manager, conversion tracking, UTM governance, and attribution.
• Experience connecting paid media to a CRM and using downstream lead-quality or revenue data to guide optimization.
• Strong landing-page and CRO fundamentals.
• Strong analytical capability: able to calculate funnel economics, isolate root causes, challenge misleading averages, and make budget decisions from business outcomes.
• Strong experimentation discipline: hypothesis, test design, guardrails, measurement, interpretation, and next action.
• Strong copywriting and messaging judgment for direct-response and B2B buying contexts.

Strongly Preferred

• Previous experience in B2B SaaS, digital services, SEO, martech, developer tools, cybersecurity, fintech, HR tech, or another complex B2B category.
• Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
• Experience with HubSpot, Pipedrive, Salesforce, or another CRM used for lead-to-revenue attribution.
• Experience with Looker Studio, spreadsheets, BI/reporting tools, or automated reporting workflows.
• Experience with lead scoring, lifecycle stages, offline conversions, enhanced conversions, server-side tracking, or conversion APIs.
• Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.
• Experience using AI and automation tools to improve campaign operations, analysis, creative iteration, reporting, or experimentation.

What Great Looks Like

• You do not stop at “the campaign generated leads.” You know which campaigns generated the right leads, which became SQLs and opportunities, which created pipeline, and which produced revenue.
• You are equally comfortable inside Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a spreadsheet, GA4/GTM, a landing page, and a CRM.
• You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
• You understand that a cheap lead can be expensive if it never becomes a pipeline.
• You are curious about new platforms but disciplined about proving incrementality before scaling spend.
• You communicate clearly, document learnings, and take full ownership of results.

KPIs & Success Metrics

• Qualified lead volume
• Cost per qualified lead
• Paid-sourced pipeline
• Customer acquisition cost (CAC)
• Revenue-to-spend / ROAS where attributable
• Landing-page conversion rate

What You’ll Have Done in Your First 90 Days

• Audit our paid accounts, tracking, landing pages, CRM attribution, audiences, creative systems, and reporting.
• Identify the highest-impact leaks and opportunities across Google, Meta, LinkedIn, and the paid funnel.
• Establish a clean measurement baseline from spend to qualified pipeline and revenue.
• Launch a prioritized experimentation roadmap across campaigns, creative, landing pages, offers, and tracking.
• Improve lead quality and conversion efficiency before aggressively scaling budgets.
• Build a documented channel strategy for Google Ads, Meta Ads, LinkedIn Ads, remarketing, and emerging paid channels.

Why Join SERP Forge

• Own paid growth for a company operating in competitive global B2B markets.
• Work directly with marketing, sales, SEO, content, RevOps, and leadership rather than operating in a silo.
• Have the freedom to test channels, creative angles, offers, landing pages, attribution systems, and automation.
• Be measured on real business impact, not clicks, impressions, or activity for activity’s sake.
• Help build SERP Forge’s paid acquisition engine into a modern multi-channel growth system.

About Us

Enbraun Technologies is the team behind eResource Scheduler, a global B2B SaaS product for workforce and project resource management. Our platform helps organizations plan work smarter, allocate resources efficiently, and improve productivity through better scheduling and capacity planning.

We are focused on building simple, powerful products that solve real operational challenges for businesses worldwide.

Profile

We're looking for a hands-on Digital Marketing Manager with 5–8 years of B2B SaaS experience who can:

• Own end-to-end digital marketing (paid ads, SEO, content, email)
• Drive qualified leads and revenue, not just traffic
• Use AI tools and modern marketing tactics to stay ahead
• Lead and mentor a small marketing team (3–6 people)

Responsibilities

1) Performance Marketing

• Run and optimize Google Ads, LinkedIn Ads, and Meta campaigns
• Improve CAC, CPL, and ROI across all paid channels
• Build ABM campaigns for enterprise prospects

2) SEO & Content

• Lead AI-powered SEO using ChatGPT, Surfer SEO, or similar tools
• Create content strategies around high-intent keywords
• Optimize technical SEO and improve organic rankings

3) Lead Generation & Funnel Optimization

• Drive demand generation and qualified pipeline (MQLs → SQLs)
• Improve conversion rates across landing pages, forms, and nurture flows
• Run experiments to optimize the buyer journey

4) Analytics & Reporting

• Track performance using GA4, HubSpot/CRM, and dashboards
• Analyze funnel metrics and channel ROI
• Make data-driven decisions on budget and strategy

5) Team Leadership

• Manage and mentor 3–6 marketers
• Set clear goals and hold the team accountable
• Build a culture of experimentation and learning

Requirements

• 5–8 years in digital marketing (B2B SaaS preferred)
• Proven success with Google Ads and LinkedIn Ads
• Strong SEO skills (Ahrefs, SEMrush, Search Console)
• Experience with AI SEO tools (ChatGPT, Surfer SEO, Clearscope)
• Hands-on with GA4, CRM tools (HubSpot/Salesforce), and marketing automation
• Track record of improving lead quality and reducing CAC
• Experience managing or mentoring a team

Why join us?

• 5-day work week.
• Collaborative, fast-growing team
• Quarterly recognition programs & yearly outings
• Paid leaves and learning opportunities

We’re seeking a Marketing Campaign Manager to help coordinate our marketing team and turn strategic priorities into focused, measurable campaigns.

This is a hands-on coordination role for someone who understands B2B marketing, knows how the pieces of a campaign fit together, and is comfortable working with broad objectives and turning them into an actionable plan for a team of specialists while also seeing it through to completion.

The Role:

The current marketing department includes specialists working across content, digital marketing, design, analytics, social media, and other channels. The Marketing Campaign Manager will serve as the day-to-day point person who works directly with the specialists and keeps their efforts coordinated, prioritized, and focused on our primary objective: generating qualified leads and supporting sales growth.

Working with company leadership, you will help translate broader goals and targets into digital marketing initiatives and campaigns, assign and coordinate deliverables, monitor progress, identify roadblocks, and ensure that marketing activities contribute to business objectives. In other words, you will be the connector bridging organizational leads and broad strategies into actionable and measurable initiatives.

Key Responsibilities:

• Bridge marketing strategies and business priorities into actionable campaigns, projects, timelines, and deliverables.
• Coordinate writers, designers, analysts, digital marketers, and other specialists to keep campaigns moving forward.
• Maintain the team's focus on high-priority lead-generation and pipeline objectives.
• Coordinate multi-channel campaigns across paid media, landing pages, email, content, social media, and other relevant channels towards the primary objectives of the business.
• Work with analytics specialists to monitor campaign performance, lead generation, conversions, and other key KPIs.
• Identify campaign bottlenecks, missed deadlines, or competing priorities and help resolve them.
• Provide regular updates to marketing and company leadership on campaign progress, performance, challenges, and opportunities.
• Help build a culture where marketing success is measured by business impact rather than simply by the volume of content or activities completed.

What We're Looking For

• 4+ years of experience in B2B marketing, campaign management, demand generation, marketing coordination, or a related coordinator role.
• Experience coordinating campaigns involving multiple marketing disciplines and team members.
• Strong understanding of lead generation, conversion funnels, digital campaigns, ad platforms, and B2B sales cycles.
• Ability to take a broad objective and independently translate it into a clear and actionable campaign plan.
• Strong project management, organization, communication, and follow-through.
• Comfortable working with marketing data and using performance metrics to guide priorities and decisions.
• Experience working with sales teams and understanding how marketing contributes to pipeline development.
• Experience in cybersecurity, technology, SaaS, IT services, or another complex B2B industry is an advantage.

We're looking for someone who naturally asks how our initiatives contribute to our goals and what can be done to improve things even further on the next campaign.

If you're equally comfortable discussing campaign strategy, coordinating a team, reviewing performance data, and making sure an important landing page actually gets launched, we'd like to hear from you.

Performance Marketing Executive (Multi-Client & High Spend)

Role: Performance Marketing Executive

Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent

Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred

About the Role

We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.

In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).

Key Responsibilities

Paid Media Strategy & Execution

• Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
• Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
• YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
• LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
• Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.

Conversion Rate Optimization (CRO) & Funnels

• Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
• Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
• Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.

Analytics, Attribution & SEO Synergy

• Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
• Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
• Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.

Client & Cross-Functional Management

• Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
• Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.

Required Qualifications & Skills

• Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
• Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
• Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
• Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
• Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
• CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
• Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
• Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.

Key Performance Indicators (KPIs)

• Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
• Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
• Landing page conversion rate lift across active testing cycles.
• Budget utilization accuracy and pacing stability.
• Creative turnover velocity and reduction in creative fatigue rates.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Job Description

Position Title: Assistant Digital Marketing Manager

Role Type: Full-time | Individual Contributor

Department: Marketing

Location

Ahmedabad, Gujarat|On-site

Job Overview

We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.

If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.

Key Responsibilities

1. Lead Generation & MQL Pipeline

• Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
• Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
• Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.

2. Campaigns & Performance Marketing

• Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
• Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.

3. SEO & Generative Engine Optimization (GEO)

• Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
• Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
• Perform key phrase research, content optimization, and link-building strategies.

4. Social Media Marketing & Outreach

• Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
• Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
• Track engagement, reach, and conversion metrics across all social profiles.

5. Data-Driven Analytics & Reporting

• Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
• Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
• Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.

Key Requirements & Qualifications

• Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
• Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
• Core Skills:
• Demonstrated capability in driving MQLs through paid and organic channels.
• Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
• Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
• End-to-end webinar management and digital outreach experience.
• Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
• Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.

Growth Marketing Manager — Enterprise

ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.

WHAT YOU WILL DO?

• Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
• Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
• Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
• SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
• Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
• Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
• Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
• Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
• Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.

WHAT WE ARE LOOKING FOR?

• 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
• Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
• Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
• Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
• Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
• Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
• Clear written English, and the judgement to start from context rather than a brief.
• Willing to be measured on pipeline influenced.

BONUS POINTS

• B2B enterprise or regulated-industry experience
• Account-based marketing
• Developer marketing or technical community work
• An informed opinion on how large language models surface brands
• Enough HTML and CSS to unblock yourself
• Exposure to both Indian and international markets.
• Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.