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● Understanding the client's core product or service, the target audience & market, the problem that
the product or service intends to solve
● Managing end to end social media presence for brands, social listening & reputation management
● Thinking of monthly campaign ideas in participation with the copy & graphic design teams
● Heavy client coordination & interaction
● Preparing long term platform wise social media strategy for brands
● Generating ideas for moment marketing
● Monthly sentiment analysis & reporting for brands you handle
The Senior Manager - Demand Generation - will report to the CEO and will be responsible for generating an agreed number of qualified leads via outbound prospecting. To achieve this, the individual will build and lead a team of business development Associates who will reach out to customers via LinkedIn In-mails, Emails, Cold Calling, and WhatsApp messages.
Key Responsibility Areas (KRAs)
1. Commit a certain number of qualified leads to the management on a monthly, quarterly and annual basis.
2. Build and lead a team of Business Development Associates to drive the committed number.
What do we look for?
1. A minimum of 5 years of experience in B2B lead generation via outbound.
2. Should have worked in a company selling SaaS products of ticket size of approximately Rs. 40k to Rs. 100k per month (MRR) in India.
3. Bonus if you have two or more years of B2B sales experience.
4. Should have hired and led a team of at least 5 people.
5. Should have had at least 3 years of experience working in a B2B SaaS company.
6. Should have taken up Lead Generation goals/targets in the past.
7. Should have reported to a Founder/CXO in the past.
8. Should have worked at a fast-growing startup for at least 2 years.
- Minimum of 5 years of experience in B2B Lead Generation via outbound.
- Bonus if you carry 2 or more years of B2B Sales experience.
- Should have worked in a company selling SaaS products of ticket size of approximately Rs. 40k to Rs. 100k per month (MRR) in India.
- Should have hired and led a team of at least 5 people.
- Should have had at least 3 years of experience working in a B2B SaaS company.
- Should have taken up Lead Generation goals/targets in the past.
- Should have reported to a Founder/CXO in the past.
- Should have worked at a fast-growing startup for at least 2 years.
- Building an environment for the creative team to work in and overseeing their ideas and projects
- taking responsibility for the creative philosophy and the standard of output across the agency or department
- developing ideas for advertising or promotional campaigns
- pitching concepts to clients if you work at an agency, or presenting to directors if you work in-house
- overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented
- liaising with clients to keep them informed and to highlight any issues
- understanding the commercial aspects of the agency or marketing department
- hiring and managing the creative team.
- Having good experience to manage PPC campaign for Google, Linkedin and Facebook
- Develop strong and innovative digital marketing strategies, using SEO, PPC
- Drive traffic to company pages and generate interest in company products and services
- Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media especially in Linkedin, Google and Facebook
- Having good communication skills to attend overseas client meetings
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms.
- Plan & execute user acquisition campaigns through affiliate marketing channels-mailer, partnerships
- Plan and manage retargeting campaigns through SMS/WhatsApp
- Managing budgets and campaigns to drive strong return on investment and efficient CAC
- Negotiate deals and manage relationships with our partners to deliver the targets
- Work efficiently with our Creative and Content teams to build content strategies
- Align with Product team and sales team for funnel improvement and tech related issues.
- Manage campaign reports with good presentation skill
- Potential user research, identification and testing new ideas/channels.
- Performing periodic technical audits ofthe website, keyword research and to make short and long term SEO strategy
- Implementing a backlinking strategy to grow domain authority
- Performing keyword ranking and gap analyses, identifying seasonal trends.
- Driving recommendations and implementation of metadata and descriptions.
What you need to have:
- Must have hands experience to drive organic traffic and SQL/MQL leads.
- Knowledge of ranking factors, search engine optimization practices and search engine algorithms and releases is a must.
- Must have hands-on experience on On-page, Off page and Technical SEO activities.
- Must have pretty much acquainted with all the tenets of SEO to amplify the organic growth.
- Have proven track record to ignite the organic growth from 0 toX.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
- B.Tech Computer Science + MBA Digital Marketing/ Marketing with relevant SEO experience.
- Candidate must have Google Webmaster Certification
- Thorough understanding of technical SEO aspects like robots.txt, XML sitemaps, broken links, schema.org, crawl budget, Pogosticking, Search Intent, Canonicalization, Graph Protocols, Custom 301 redirects, broken links, etc.
- Experience working with back-end SEO elements such as htaccess, robots.txt, metadata, and site speed optimization to optimize website performance
- Solid grasp of HTML/CSS, and a working understanding of JavaScript and how it affects SEO
- Working Knowledge of webmaster tools and other tools like webmaster tools and google analytics, google search console, google tag manager, keyword planner, SEMrush, MOZ, Yoast SEO, Web trends, screaming frog etc.
- AHREF, Moz, Google trends, SEO Quake and other pertinent tools which are predominantly inclined to SEO
- Prefer Immediate joiners only.
Roles and responsibilities:
- Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills:
- Bachelor’s degree required.
- 1-2 years of experience in SEO marketing.
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO.
Duties and Responsibilities:
Contribute to and influence the direction of social media strategy
- Design and execute marketing campaigns
- Analyze and report on the search performance
- Provide an SEO perspective on content creation and social media
- Improve the SEO of all company sites
- Analysis of competitor campaigns
- Regular KPI reporting
- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.
Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.
Website- http://cloudologic.com