Scope of Work :
- Develop and manage digital marketing campaigns
- Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email
- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators (website bounce rate, conversion rates)
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
- Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement.
- Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates).
- Understanding business targets and co-coordinating with relevant teams to achieve it.
- Coordinating with the technology team to adapt to the new realm of performance-based marketing.
- Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement.
Desired Profiles :
- Experience in Adwords/Editor/Facebook Manager/Google Analytics.
- Extreme ownership & Analytical mindset.
- Ability to quickly execute campaigns.
* Only IIT passed out can apply
About paix technology pvt.ltd
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