OptiphoeniX
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Google AnalyticsAs a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.
Responsibilities:
- Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
- Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
- To understand the WHY behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
- Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
- Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
- Coordinate with developers, analysts, and researchers to drive projects forward.
If you have digital marketing experience on Landing page optimization I will be happy to have a discussion.
WHAT WE OFFER OUR EMPLOYEES
• 5 Day working
• Fun-Fridays
• Company-sponsored team outing and parties
• Flexible work from home policy
• Company-sponsored lunch
• No Leaves Policy: we trust people in getting work done
• A Diverse and exciting client portfolio of internationally renowned brands
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands
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About the company
Passionate about education?
CK-12 is on the lookout for talented, creative, and dedicated people to join our mission to provide great education to students around the world. We are looking for candidates to join our office at Bangalore.
We have a strong education platform that has served over 200 Million users, have got over 1.45 Billion questions answered and have got more than 285 thousand customised Flexbooks. We have embarked on exciting journey to build AI-powered student tutor and Teacher Assistant to build next generation of learning platform.
About CK-12 Foundation
CK-12’s mission is to provide free access to open-source content and technology tools that empower students as well as teachers to enhance and experiment with different learning styles, resources, levels of competence, and circumstances.
To achieve this noble and ambitious vision, we at CK-12 are challenging traditional model of education to transform it dramatically. Technology has opened up lots of opportunities to revolutionize education for the benefit of students, teachers and parents.
We have chosen to be non-profit so that we can effectively realize our mission and so that we can do the right thing! It also provides us the ability to experiment big and bold ideas. CK-12 is backed by Vinod Khosla, a renowned technology venture capitalist.
At CK-12, you’ll experience the benefits of working in a dynamic, entrepreneurial, innovative and non bureaucratic environment where you will get a lot of cool things done than you ever imagined! We are a small group of passionate folks who are determined to disrupt the current form of education. We came together from companies such as Apple, eBay, Amazon, McGraw-Hill, and startups.
Technology is key to scale education and we deeply believe in it. Come develop great solutions on our cloud based (AWS) and AI-first platform delivering rich and interactive content.
Does our mission, people and technologies excite you? If the answer is YES! and you are a great technologist who will challenge status-quo (no order takers please!) by innovating, please come join us! Together, we will change the world!
Check out how CK-12 is making an impact in teaching and learning - https://www.ck12info.org/about/testimonials/
Flexi, our AI-powered Student Tutor - https://www.ck12.org/pages/student-tutor/
AI-powered Teacher Assistant - https://www.ck12.org/pages/teacher-assistant/
Benefits: Medical and Accident Insurance, Free food orders for lunch.
Location: https://goo.gl/maps/NkA2Hr8JhtE3raWr5
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