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D2C Ready-To-Eat Food Brand

D2C Ready-To-Eat Food Brand

Agency job
via Unnati by Astha Bharadwaj
Remote, Bengaluru (Bangalore)
3 - 6 yrs
₹6L - ₹8L / yr
Social Media Marketing (SMM)
Search Engine Marketing (SEM)
Marketing
Email Marketing
Lead Generation
+4 more
Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.
 
Have you ever wanted your food to taste like that of your mother or grandmother? Our client gives you this power to own the kitchen and without much hassles. They have created a slew of products with the right mix of spices and ingredients that are traditionally used for special curries and desserts. Their products offer the safety of packaged food with natural ingredients and zero preservatives, complete with flavours from across the country.
 
Based out of Bengaluru, their specialties include ready mix pastes and condiments that can be used for various dishes to create a nostalgic palate or experiment to invent your own delicacy! Their products are available through their website and many other ecommerce and food apps, with a steadily growing customer base.
 
As a Performance Marketing Manager, you will strengthen the company's social media presence across various platforms, increase engagement with consumers through other media like Google, Facebook/ Instagram/ Youtube Marketing, email campaigns, whatsapp automation etc.
 
You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.
 
What you will do:
  • Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
  • Managing and taking responsibility of the Store KPI’s
  • Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
  • Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
  • Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
  • Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
  • Being responsible for Lead Management and nurturing through various interventions and Channels.
  • Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
  • Conducting forecasting and estimations on the profitability of the campaigns.
  • Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
  • Passing the lead from the channel to the website.
  • Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
  • Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
  • Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
  • Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
  • Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
  • Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

 

Desired Candidate Profile

What you need to have:
  • Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
  • 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
  • Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
  • Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  • demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
  • Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
  • Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
  • Must also be a strong communicator both in verbal and written form.
  • Should be capable of translating complex information and data into clear and easily understandable reports.
  • Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
  • Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
  • Have exceptional interpersonal skills that will aid in the execution of duties.
  • Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
  • Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
  • Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
Read more
Unique Measurement Service
Chennai, Bengaluru (Bangalore), Pune, Hosur, Coimbatore
2 - 5 yrs
₹2.8L - ₹4L / yr
Marketing
B2B Marketing
Business Development
Communication Skills

Roles and Responsibilities

Note : Must have two-wheeler along with permanent driving license.

Required a young and dynamic, preferably male candidate having an experience of 1 - 2 years.

Put forth suggestions for new features and improvements in the current processes -Builds business by identifying and selling prospects

Must have good Interpersonal skill to interact with other deptt.

Scheduling number of meeting with the clients and helping them understand the Product.


Desired Candidate Profile

Must be comfortable for pan india traveling.

Required experienced: interested in Field Marketing

Candidates who have worked in sales or finance jobs are ideal and desired.

Exposure to local language will be preferred or languages well good.

Languages: English, Tamil, Telugu,Hindi,Kanada.

Education: Any Undergraduates / Graduates candidate with 0 to 5 year experience.

Salary: 17k to 35k. with Petrol Allowance+ Incentives+Food Allowance.


Job Benefits & Perks

  • Mobile/ TAB/ LAPTOP Reimbursement.
  • ESI & PF.
  • 5 LAKH Personal Health Insurance.
  • Petrol Allowance on KM basis (OWN bikes).
  • Incentives for perforamance.
  • Increament upto 3k to 5k.
  • Travelling and Food Allowance are applicable for on-site.
Read more
An EdTech company in extracurricular space

An EdTech company in extracurricular space

Agency job
via Qrata by Prajakta Kulkarni
Bengaluru (Bangalore)
5 - 10 yrs
₹12L - ₹25L / yr
Search Engine Optimization (SEO)
ASO
Search Engine Marketing (SEM)
SEMRush
Job Purpose:
This role is responsible for increasing organic traffic and engagement on the website and other digital properties of the company. As a SEO and ASO growth hacker, you will be responsible to strategize and come up with marketing solutions for not only driving traffic but also building a stronger presence across verticals and maximizing the traffic to a site by
improving the search rank within search engines. You will also be responsible for driving app search and install based growth for the company App.

Responsibilities:
● Perform keyword research in coordination with business objectives to optimize existing content and uncover new
opportunities
● Ensure content becomes an effective means to acquire, engage and retain users, and generate significant
word-of-mouth and share ability.
● Develop a differentiated content strategy with strong emphasis on user-generated content.
● Ensures marketing content is delivered through a combination of sources - in-house team, influencers, brands
and users.
● Optimize website including all subdomains and subdirectories for organic listings including image, social,
local/maps and video optimization.
● Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative
solutions.
● Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other
paid search initiatives
● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of
importance in accordance to internal business goals
● Strong knowledge of coding, search engine algorithms, and website architecture from a SEO perspective with the ability to provide top-notch recommendations
● Review current on-page optimization and refresh as necessary based on the performance of targeted keywords.
● In-depth experience with website analytics tools like Google analytics (Setting goals, pulling reports, Analyzing
performance metrics etc)
● Execute the ASO strategy in multiple geographies working with external agencies and internal teams - keywords,
description, screenshots etc
● Optimize conversion rate on the store listing page with a well-defined experimentation plan
● Monitor and tracking rankings and conversion rate using the latest tools
● Always be on the lookout for areas of improvements and insights


Qualifications:
Bachelor Degree, preferably in Marketing/English/Science with 4-5 years of related experience;
You must have a few years of experience in SEO & ASO for a product/digital agency, focused on e-commerce growth. A
bonus if you've worked in the ed-tech or Insurance space.
You will: be responsible for Marketing, Communication and Strategy & Execution of our Digital and Institutional Marketing
for the entire product portfolio. We are looking for someone young & daring enough to commit to the cause for the next
couple of years. We're working on some really exciting stuff and we look forward to welcoming you to our team.
● Expertise in SEO analysis tools such as SEMRush, Moz, SimilarWeb, keyword planner, Google Webmaster, etc.
● Strong knowledge of Google and Facebook ranking factors and search engine algorithms
● Great hold on both On-page and Off-page SEO implementations.
● Should have a knack for problem-solving.
● Must have experience in creating SEO tasks with their respective quantitative or qualitative impact.
Read more
Kwalee

at Kwalee

3 candid answers
1 video
Zoheb Ahmed
Posted by Zoheb Ahmed
Bengaluru (Bangalore)
3 - 8 yrs
Best in industry
Product Marketing
Project Management
Marketing
  • Job Title - Senior Product Marketing Manager - PC & Console
  • Reports Into - Head of PC & Console Marketing
  • Location - Bangalore/ Hybrid


A Little Bit about Kwalee….

Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 1 billion downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join Scathe, Die by the Blade, Robobeat, Space Chef and Wildmender.


What’s In It For You?

  • Hybrid working - 3 days in the office, 2 days remote/ WFH is the norm
  • Flexible working hours - we trust you to choose how and when you work best
  • Profit sharing scheme - we win, you win 
  • Private medical cover - delivered through BUPA
  • Life Assurance - for long term peace of mind
  • On site gym - take care of yourself
  • Relocation support - available
  • Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars
  • Pitch and make your own games on Creative Wednesdays! 


Are You Up To The Challenge?

As a Senior PCC Product Marketing Manager, you’ll manage a product marketing manager and be responsible for launching some of our portfolio of Indie tiles across multiple platforms with a significant focus on building brand awareness, advocacy, Wishlists, community and ultimately (and most importantly) game sales.

Reporting into the Head of PCC Marketing you’ll be hugely influential in creating, executing, tracking and optimising integrated campaigns across both paid media (paid social, influencers and events) and organic media (community, social, influencers, ambassadors, SEO and rich content).  

You will work in close collaboration with the Community & Social Media (CSM) team, Influencer & Media (I&M) Team, PCC Creative Team and Digital MArketing (UA & Growth) Team.  


What Does The Job Actually Involve?

Create and execute product marketing plans (PMPs) that deliver against each game’s pre launch awareness and post launch revenue expectations, from initial signing through to retail launch and post launch - including budgets, KPI sets and beat schedules

  • Ability to juggle multiple campaigns and projects across numerous media channels and multiple games at the same time and communicate clearly with multiple stakeholders both within and external to your team to ensure challenging deadlines and Wishlist/ sales KPIs are met
  • Collaborating with internal and external creative teams to create best-in-class marketing assets to budget
  • Determine KPIs for the PMPs and meaningful metrics that allow accurate analysis of each campaign and track commercial performance so you can optimise your plans in near real time
  • Working as the key stakeholder and influencer within the PCC team and primary contact point for those outside of the department
  • Setting ‘challenging but achievable’ targets for your team for both quality of output, timely delivery of campaigns and above target results and taking responsibility for meeting these target
  • International travel as required


Your Hard Skills

  • Passion for games and knowledge of industry trends and key players
  • Previous experience on PC & Console games including three years in a product/brand management role for an established video games company
  • Highly numerate and data fluent you’ll own your budgets and be accountable to them as well as having the ability to interpret research and analysis and use it daily to make good decisions quickly 
  • Strong creative and brief writing skills with an understanding of Google Docs
  • A creative flair with an eye for detail when briefing and feeding back on marketing artwork, assets and trailers. 
  • You have excellent time management skills and understand the importance of hitting deadlines
  • Ability to work with other functional teams in the PC and Console Department, as well as with other Marketing teams within and outside of Kwalee.


Your Soft Skills

Kwalee has grown fast in recent years but we’re very much a family of colleagues. We welcome people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances, and all we ask is that you collaborate, work hard, ask questions and have fun with your team and colleagues. 

We don’t like egos or arrogance and we love playing games and celebrating success together. If that sounds like you, then please apply.


Your Team Mates

As a part of the marketing team you will ultimately report to the VP of Marketing whilst having P&L accountability to the Head of PC & Console department.

The PC Console Marketing team is mostly based in Leamington Spa HQ and in Bangalore, India. An open, enthusiastic and engaging personality and communication style is essential. You’re incredibly organised, data astute and fluent in process management so tracking numerous campaigns in several languages across multiple media will be second nature for you.


A Little Bit About Kwalee

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts.

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 900 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We’ve also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe. 

Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle.

We have an amazing team of experts collaborating daily between our studios in Leamington Spa, Lisbon, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, Cyprus, the Philippines and many more places around the world. We’ve recently acquired our first external studio, TicTales, which is based in France. 

We have a truly global team making games for a global audience, and it’s paying off: - Kwalee has been voted the Best Large Studio and Best Leadership Team at the TIGA Awards (Independent Game Developers’ Association) and our games have been downloaded in every country on earth - including Antarctica!


Read more
Bengaluru (Bangalore)
2 - 3 yrs
₹3L - ₹4L / yr
Content Writing
Creative Writing
B2B Marketing
Proofreading
Search Engine Optimization (SEO)
+6 more

We are seeking a Content Writer/Research Analyst to join our marketing team. The ideal candidate should have a strong background in content creation and research, with experience in managing different marketing collaterals. The role involves creating compelling content across different formats and channels, conducting research to support marketing strategies, and managing collateral production and distribution.



Responsibilities:

  • Create high-quality, engaging content across different formats and channels, including blogs, articles, social media posts, email campaigns, video scripts, whitepapers, case studies, and product descriptions.
  • Conduct research to support marketing strategies, including competitor analysis, market trends, customer insights, and industry best practices.
  • Collaborate with cross-functional teams to develop and execute content plans that align with marketing goals and objectives.
  • Manage collateral production and distribution, including working with designers, printers, and vendors to ensure quality and timely delivery.
  • Develop and maintain a content calendar that aligns with marketing campaigns and ensures consistent messaging and branding.
  • Monitor content performance metrics and provide insights and recommendations for improvement.
  • Edit, review, and proofread content for accuracy, grammar, spelling, and punctuation.
  • Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
  • Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
  • Support other marketing initiatives as needed.


Requirements:

  • Bachelor's degree in English, Communications, Marketing, or a related field.
  • 2-3 years of experience in content creation and research, preferably in a B2B marketing environment.(4lakh)
  • Proficient in managing different marketing collaterals, such as brochures, flyers, presentations, and other promotional materials.
  • Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
  • Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform marketing strategies.
  • Familiarity with SEO, digital marketing, and social media best practices.
  • Experience with content management systems, such as WordPress, Drupal, or HubSpot.
  • Proficient in Microsoft Office Suite, Google Suite, and project management tools, such as Trello or Jira.
  • Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
  • Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.


Read more
MediaReds

at MediaReds

1 recruiter
Wilson K
Posted by Wilson K
Remote, Bengaluru (Bangalore)
2 - 3 yrs
₹3L - ₹6L / yr
skill iconGoogle Analytics
Facebook Marketing
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
LinkedIn
+1 more
Capable enough to prove managerial skill for digital marketing and good communication skill sets, respective and hardworking
Read more
TartanHQ Solutions Private Limited
Bengaluru (Bangalore)
5 - 6 yrs
₹18L - ₹24L / yr
Search Engine Optimization (SEO)
SEO management
Content Marketing
Content Strategy
Web content management
+4 more

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯

If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.


Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨


Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥


We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.

What will you do?

  • Content Strategy and Management 
    • Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retention 
    • Manage digital content hubs and channels, including email, newsletters, and social media channels 
    • Collaborate across departments to deliver an effective content marketing strategy and editorial plan 
    • Develop editorial calendar, delegate tasks, and ensure deadlines are met
    • Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversion 
    • Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
  • Content Production / SEO Know-How 
    • Have a working understanding of SEO, content categorization, content development, distribution, and measurement 
    • Collaborate with design and writing teams to produce high-quality content
    • Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
  • Measurement and Optimisation 
    • Monitor and analyze web traffic and social media metrics 
    • Support and manage ad hoc key projects and/or marketing initiatives 
    • Measure, optimize, improve and repurpose content on a regular and ongoing basis 
    • Support in requests related to data crunching and analysis.


We would love to hear from you if :

  • You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
  • Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid-size businesses)
  • A background in brand and/or content strategy, whether at an agency or in-house.
  • Genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
  • Strong writing skills for both creative and business communication purposes.
  • An ability to present to “sell through” our ideas and approaches.
  • Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
  • You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
  • You know content-linked SEO inside-out.
  • You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
  • You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
  • Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc


Why should you work with us?

  • We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
  • Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
  • Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
  • So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.


Flexible Benefits

  • Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
  • Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
  • Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
  • Brand new MacBook 💻 You get a MacBook you can use for work.
  • Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
  • Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
  • Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**


Sound like something you’d like to be a part of? We’d love to hear from you!

Read more
Tax & Expense Mgmt Fintech | Remote / B'lore

Tax & Expense Mgmt Fintech | Remote / B'lore

Agency job
via Unnati by Veena Salian
Remote, Bengaluru (Bangalore)
2 - 4 yrs
₹15L - ₹25L / yr
Social Media Marketing (SMM)
Social media strategy
Facebook Marketing
Twitter
YouTube
+3 more
Work with a world-class team of finance and tech experts and grow with a leading MNC startup!!
 
Our client is a VC-backed fintech platform that focuses on automating the tax and financial systems for individuals across the globe. Their app uses a smart AI process and calculates various taxes and expenses as per the local law to show accurate deductions and charges in real-time and in an itemised manner. This helps the users to identify and manage their expenses and save more time and money. Secured by Mastercard and other well-known Payment Gateway products, the app makes sure not to store or share any user details like names and passwords, upholding utmost data security. With the founders and the team working out of the US and India, they are ensuring that their customers don’t have to worry about any expense ever again!
 
As a Social Media Manager, you will be a part of the Brand Team, elevating brand awareness and driving meaningful social promotion, traffic and engagement.
 
You will conduct the ideation, development, and deployment of social media content, including the scheduling, monitoring, and maintenance of our social media properties to achieve marketing and business goals, as well as manage the sales enablement process through all pertinent social channels based on audience segmentation.
 
What you will do:
  • Overseeing development of Social Posts with writing and communications teams
  • Developing Social Graphics with the design team (profile covers, post imagery, thumbnails)
  • Creating Paid Social Ads with writing and design teams
  • Managing Social Media websites/ microsites with the brand and digital teams
  • Handling Analytics with digital and SEO teams
  • Orchestrating the design, creation, and management of promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.
  • Analyzing key metrics and A/B test strategy as needed.
  • Becoming an advocate for the company in social media spaces, trafficking, and answering questions where appropriate.
  • Demonstrating ability to map out a comprehensive social marketing plan. Driving strategies that are proven by testing and metrics.
  • Monitoring trends in social media tools, applications, channels, design, and strategy.
  • Identifying reputational risks and opportunities in user-generated content surrounding the company. Reporting notable risks to appropriate management.
  • Maintaining an annual strategic social media calendar and coordinating and aligning with the PR and corporate communication teams
 

What you will do:

  • Marketing degree is welcome, but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in social media.
  • Proficient in digital content marketing.
  • Experience sourcing and managing digital content development and publishing.
  • Able to articulate and demonstrate why ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube), and how each platform can be deployed in different scenarios.
  • Can effectively communicate information and ideas through written, audio, and video formats.
  • Thrives in a fast-paced environment.
  • Possesses functional knowledge working within a CMS.
  • Influencer recruitment and management are a must.
  • Content curation and blogging skills as a plus.
Read more
Client in blockchain, web3, DAO space.  Hybrid role.

Client in blockchain, web3, DAO space. Hybrid role.

Bengaluru (Bangalore)
3 - 8 yrs
₹10L - ₹15L / yr
B2B Marketing
B2B
Marketing
Growth Hacking
Revenue growth
+1 more

We're looking for a Performance Marketer to drive our strategic product and technology vision on the growth and platform side of products. Evaluate the customer touch-points and growth levers in our onboarding product. Define, drive and modify traffic and growth metrics for the organization. Be responsible for building and executing new initiatives and roadmaps. Manage product lifecycle from ideation to launch and beyond. Salary up to 35 LPA

 

🙋What makes you a good fit?

  • Minimum 2 years of experience working on building products or problem-solving in a B2B domain.
  • Relevant product experience in growth products, onboarding journeys, retention and engagement journeys
  • The drive to build products with an insight-first approach but at the same time a track record of boldly pursuing intuitions and validating them via experimental outcomes.
  • Data orientation, analytical skills, and an ability to interpret everything in terms of measurement.
  • Comfort with ambiguity, belief in first principles, and the skill to transform broad ideas into action plans via high bias for action
  • Unnoticeable cross-functional stakeholder management.
  • Business acumen to appreciate and understand levers for business growth and profitability.
  • Preference to work independently.
Read more
Tonetag

at Tonetag

1 recruiter
Jagadeshwari TS
Posted by Jagadeshwari TS
Bengaluru (Bangalore)
2 - 4 yrs
₹3L - ₹8L / yr
Technical Writing
Social Media Marketing (SMM)
Infographics
Scripting
Content Writing
+3 more
CONTENT WRITER
Why ToneTag :
ToneTag is the largest sound-wave communication technology platform on the
planet that enables payments & proximity customer engagement services in
different sectors like retail, mobility, restaurant ordering, and so on. It harnesses
the power of sound to empower and enrich various businesses around the globe.
ToneTag has touched more than 55 Million consumers & 500,00 merchants in the
payments space alone. It is an organization where innovation, hard work & fun go
hand in hand to invent experiences that are unique in every sense. Our people are
entrepreneurial & believe in going beyond today's problems to find tomorrow's
solution.
If you are a seasoned professional looking for your next challenge, or just starting
your career and looking for a company that created career-building opportunities,
we offer ample scope as well as training to ensure that your skills & abilities reach
their true potential. At ToneTag, we invite you to share our vision and
commitment to achieving excellence in everything that we do!
Who We are :
● While most people ignore sound, ToneTag harnesses it. Using the power of
sound, we have built a highly secure and robust channel of data
communication, enabling extraordinary experiences across businesses.
● Our core value lies in innovation. We also focus on empathy, inclusivity,
collaboration and creativity.
● Through our model of Enable-Engage-Empower, ToneTag aims at delivering
a unique experience to all.
NO CEILING TO GROWTH :
● Highly rewarding to those who want to experience a trailblazing career
growth, with exposure to new challenges and opportunities.
● ToneTag follows the principle of taking ownership and delivering. If you
conceptualize an idea, which could make a difference to the organization,
you will be the owner of it.
● With innovation at the heart of its solution, ToneTag offers a chance to think
outside the box and instill creativity into one's thinking.
BE PART OF THE FAST EXPANDING CHANNEL :
● ToneTag has already reached 50 million consumers and is expected to cross
100 million.
● Global companies such as Mastercard and Infosys Finacle are presenting
ToneTag as a technology offering to their banking customers.
● ToneTag is working with government initiatives, such as NHAI & NPCI to
deliver a seamless experience on a larger scale.
TONETAG CULTURE IS OPEN AND EMPOWERING :
● Whether you are a manager or an intern, transparency is maintained, and
your voice is heard.
● ToneTag exudes a vibrant atmosphere, where everyone is approachable and
supportive.
● There exists a diversity of talent, skills and passion. Such an exposure will
not only help an individual grow, but also enables one to think from a
different perspective.
THE NEXT BIG THING :
● We are here to play a role in enabling our society and economy leap
towards cashless ecosystem, bringing millions of people into the financial
world like never before and at the same time enable innovative experiences
of tomorrow.
● ToneTag has a global clientele and is backed by some of the biggest names
in terms of management and investors.
● A technology delivering wide applicability, ToneTag has received numerous
awards and recognition for its innovative technology.
The challenge for you :
As a Content writer in the Marketing team, you will be delivering quality writing
pieces that appeal to our clients & stakeholders, attract customers and boost
brand awareness.
Roles & Responsibilities :
● Create and draft content for ToneTag’s content properties such as blogs,
websites, social media etc
● Contribute towards developing and executing the monthly content calendar
for Social Media
● Maintain and update website content regularly
● Draft scripts to develop product demo videos
● Follow and implement best practices for content optimization such as using
relevant keywords, etc
● Draft copy for user communication, engagement, and education
● Familiarity with keyword placement and other SEO best practices
● Create Presentations and Product documents
● Collaborating and working closely with PR and Digital agencies, sharing
ideas, reviewing the articles and posts.
● Writing clear marketing copy to promote our products/services
● Preparing well-structured drafts using Content Management Systems
● Coordinate with marketing and design teams
● Ensure all-around consistency (style, fonts, images and tone)
● Applications for awards & events
What you need :
● A bachelor's degree or higher in Journalism, Mass Media and
Communications.
● 3+ years- work experience as a Content Writer, Copywriter or Similar roles
● Should have excellent writing skills with unblemished grammar expertise.
● Should be keen in learning new technology
● Portfolio of published articles/Blogs
● Hands-on experience with Content Management Systems (e.g. WordPress)
● Ability to meet deadlines
● Well versed with creative web content, blogs, articles, and press releases
according to the requirements.
● Experience in SEO writing with online marketing and lead generation is
added advantage
Great to have :
● Experience doing research using multiple sources
● Familiarity with web publications
● A born-talent for understanding and analyzing human behavior
● Basic understanding of Keyword relevancy and keyword density and should
also be familiar with Keyword placement and other SEO best practices
● Someone whose presence reflects energy, dynamism and passion
● A strong believer in equality and teamwork
● An individual with strong ethics, principles and courage
The Role
● Building compelling long-term strategies on how to scale content.
● Build a deep understanding of the company’s products and unique
differentiators
● Work with product managers to understand and help refine the evolving
brand voice and tone
● Collaborate with cross-functional teams to bring impactful content to market
quickly and at scale
● Create articles, eBooks, whitepapers, infographics, video scripts, interactive
assets, build a content calendar for social media, in line with the content
strategy.
● Understand the buyers’ journey and use that knowledge to create the most
impactful top, middle, and bottom-of-the-funnel content assets for different
products
● Optimize social media content (language, message, tone) on the basis of the
behavior of our target audience
● Understand our SEO goals and strategy in order to produce optimized
content.
The Skills
● Prior experience in crafting content & product experiences from scratch, in
an instructional and long-form content setting.
● Must be able to write content that’s relevant, catchy, and easy to understand
● Should have excellent command over the English language and grammar
● Should be willing to and capable of creating technology-related content that
requires extensive research
● Should be able to understand, conceptualize, and convey marketing
messages in an acceptable international style.
● Must keep up-to-date with the best practices in writing for the web, social
media trends, web usability, and business/industry trends
● Prior experience in advertising agency is preferred.
Read more
TandemNZ Pvt Ltd

at TandemNZ Pvt Ltd

2 recruiters
Bhagyalakshmi K
Posted by Bhagyalakshmi K
Kormangala, Bengaluru (Bangalore)
4 - 8 yrs
₹7L - ₹10L / yr
Search Engine Optimization (SEO)
Copy Writing
Web content
Content Writing
Keyword Research
+1 more
Writing web content for websites from scratch. Editing and Proofreading written content. Writing, editing and proofreading copy for client projects based on the material supplied by them. Writing product descriptions as per requirements. Proofreading, editing and writing content on a regular basis for building up the website including informative short articles/blogs. Check webpages thoroughly before making them live. Required Skill sets: A graduate or post graduate with good command of the English language and having an experience of at least 4- 6 years in content creation and editing. A flair for writing with an understanding of what works on the internet. An ability to work in a team with good communication skills. An effective writing style that is fresh, consistent and customer friendly. A knack for editing and proofreading with good research skills. Ability to write in a variety of formats and styles for multiple audiences. An understanding of keywords and meta tags with the ability to write web page titles, meta tag descriptions, alt tags for images, etc. Job Type: Full-time
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