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- Hands on experience of working on marketing insights and data. Should be able to turn insights into marketing actions
• Content Marketing: Create high-quality Product Pages, Landing Pages, and Website Copy, using WordPress and Element or.
• Email Marketing: Prepare online newsletters, and promotional emails. Manage, and track email Campaign Performance
• SMM: Social media marketing on popular platforms - YouTube, Facebook, Twitter
• Experience in Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Marketing databases, Email Marketing, Display Marketing, Affiliate Marketing
• Website Handling: should be able to handle e-commerce website [product upload/edit/delete] and on Page SEO.
• Corporate Customer Events: should be able to work closely with the agency in the customer event execution.
• Create and implement marketing campaigns and strategies.
• Collaborate with the marketing team/agency and executives to implement strategies and track the progress of campaigns.
• Develop strategic marketing initiatives and activities.
• Manage print contractors and other promotional vendors.
• Simplify complex data into a user-friendly format such as graphs, charts and other visual aids for clients and management.
Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concepts and ideology to structure a company's brand identity and provide them with a holistic approach toward their goal of establishing a digital footprint catering to all sections of the industry.
Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.
Responsibilities:
- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.
- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure their effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.
- Attract, convert and monitor the marketing traffic and achieve the desired goals.
- You'd have your own high-performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.
- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.
- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.
- You've got the authority to implement and improve any on-going marketing strategy and plan a better one if required.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.
Requirements:
- Bachelor's / Master's Degree in Business or any related field
- 3-7 years of work experience
- You know market segmentation, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources by those KPIs"
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team
- Your knowledge of various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You carry leadership qualities and have managed several marketing teams and have the desire to nurture your teammates.
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)
Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.
Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.
Key Responsibilities:
- Lead Generation:
- Identify and target potential customers through various digital channels.
- Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
- Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.
- Performance Marketing:
- Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
- Implement A/B testing to refine ad copy, creative, and targeting strategies.
- Content Creation:
- Contribute to the creation of engaging and compelling content for digital marketing campaigns.
- Brainstorm ideas for concept on new campaigns
- Collaborate with the content team to ensure alignment between content and performance marketing goals.
- Analytics and Reporting:
- Compile and analyze data from various sources to generate reports on campaign performance.
- Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.
- Research and Stay Updated:
- Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
- Research and recommend new approaches to enhance lead generation and performance marketing efforts.
Qualifications:
- Currently enrolled in a relevant undergraduate or graduate program.
- Strong interest in digital marketing, lead generation, and performance marketing.
- Basic understanding of digital marketing concepts and platforms.
- Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Strong communication skills, both written and verbal.
- Proactive, self-motivated, and eager to learn.
Duration: 6 months(can be extended).
Location: Onsite
1. Research, Study, and Implement digital marketing strategies and create a roadmap for paid and unpaid marketing platforms to meet the objectives and goals of the start-up company.
2. Plan, develop and schedule organic and paid social media campaigns. Manage paid campaigns - AdWords, Facebook/Instagram, Email campaigns, etc.
3. Manage the company’s digital online platforms like Facebook, Instagram, and other relevant channels. Ensure content/specification/business changes are updated on all these platforms.
4. Online reputation and brand awareness management and making the relevant reports and comparison metrics.
5. Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, Heap Analytics, etc.)
6. Be actively involved in SEO efforts (keyword, image optimization, etc.)
7. Monitor metrics for measuring product/brand awareness/lead generation through digital medium and monitor these metrics on a timely basis.
8. Creative content creator. Ability to create diverse content (website content, social media content updates, blogs, etc.) and develop a content planner, ensuring the effectiveness of the content.
9. Keep updated on new social media sites, web technologies, and digital marketing trends; implement these technologies in developing campaigns and update current campaigns to include further information.
10. Being a social listener and keeping track of public mentions, engaging with relevant content/people/organizations, responding to valid comments, and ensuring participation/involvement in mission-critical topics/discussions across social media.
11. Boost start-up’s growth on socials (Instagram/Facebook/LinkedIn) using different growth hacking strategies.
12. Top-notch problem-solving skills and pivotal to achieving better results.
13. Ability to work independently.
14. Good presentation and customer-facing skills.
15. Excellent organizational and time management skills.
16. Should be familiar with start-up culture and be comfortable working with an early- stage start-up.
EDUCATION: MBA/PGDM in Marketing, Bachelors in Marketing, or related experience in marketing / Bachelor’s or master’s degree in marketing or a related field
EXPERIENCE: 3-5 years of experience in Digital Marketing, SEO, & Social Media content creation and functions in Service Industry. Proven working experience in digital marketing, particularly within the B2B Industry.
WORK-LOCATION:
Koregaon Park, Pune. Onsite. Full time employment
COMPETENCIES / SKILLS:
This position will be responsible for Digital Marketing Strategies, managing marketing agencies, managing a team of SM associates, generating organic and paid leads from electronic, social, and digital media. The profile would require to:
- Develops digital marketing strategy by studying target market, tracking changes in given metrics to achieve the marketing goals, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and PPC advertising campaigns.
- Collaborates with internal & external teams to create content and SEO strategies and optimize user experience.
- Experience in setting up and optimizing PPC campaigns on Google & Facebook.
- Designs, builds, and maintains our social media presence.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Search Console Hubspot, WebTrends, SEMRush, etc.)
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals KPI.
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains digital marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
PERSONALITY & OTHER TRAITS:
- Should be highly up-to-date with changing marketing trends web technology
- Must have good writing skills with attention to details.
- Designs, builds, and maintains our social media presence.
- Must be able to think creatively about innovative approaches to marketing and increase brand awareness.
- Excellent communicator, Smart, Charming, Extrovert, Disciplined, Punctual, Mature & Good team player.
- Good IT skills in Word, Excel, Outlook & Presentation.
- Working knowledge of HTML, CSS, word-press website development and constraints.
Key Skills
Social Media Content Creation / SEO / Content Marketing/ B2B Marketing / SEM / Backlinks Building / Campaign Management / Facebook Ads / Google AdWords
- Content writing
- Website management
- Social profile management
- Advertisement (Google and social)
- Analytics
- SEO
- Traffic generations
- Leads generation
- Regular interactions with our audience
- Planning campaign on a monthly basis around current products and services
- Developing relationships with affiliates
- International outreach and SEO
Data AnalyticsJob Description- Content Operations Manager
Job Summary
We are looking for a qualified Content Operations Manager to join our team. You will be responsible for auditing, editing & creating contents for our Application. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Our ideal candidate is an experienced professional with demonstrable creative writing skills. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Job Role & Responsibilities:
- Review push notifications for Indian users and optimize for higher click rate and user engagement.
- Review the user report content and set category for sensitive contents.
- Work closely with the VidMate team members by offering information of local culture and mobile Internet industry. Assist in activity planning and content management.
Job Requirement:
- Good English communication skills.
- Qualification: Graduate/ Post Graduate Degree (Prefer Graduate from Mass Media and Communication/Journalism).
- Working experience in mobile Internet industry would be a plus.
- Collaborative team player in a cross-cultural working style. Practice a high degree of self-motivation to complete assignments.
Job Type: Full-time
Job Location: Pune.
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