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As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability.
As Performance Marketing Manager, you will:
- 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
- Actively manage and grow SEM campaigns for new and existing categories & markets
- Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix
- Improve the efficiency of the team through process improvements, decision making frameworks and automation
- Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:
- Identifying new market opportunities
- Product enhancements
- Pricing strategy
- Competitive benchmarking
- Building stronger engagement loops and cross-channel campaign strategies
What we're looking for:
- 4+ years of experience in managing SEM campaigns at scale
- 2+ years of experience in managing a team
- Detail-oriented and analytical
- Strong learning curve
- Data-driven decision making
- Able to effectively organize, prioritize & manage their time
- Experience with Automations is a big plus
The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:
- Identify trends and insights
- Allocate marketing investments
- Plan and direct marketing campaigns
- Manage an organization's website and maintain it, keeping best practices in mind
- Optimize content for the website and social media platforms
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Track the website traffic flow
- Implement and analyze performance metrics
- Measure and assess goals vis-à-vis ROI
- Device experiments and conversion tests
- Provide internal reports on a regular basis
- Execute new and creative collaborations among technologies and platforms
A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.
Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.
competitive analysis
Be actively involved in SEO efforts (keyword, image optimization etc.)
Provide creative ideas for content marketing and update the website
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
planning social media events
preparing social media content
writing blogs
handling social media accounts
Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints
- The desired candidate must be from a D2C company.
- Strong hands-on experience in handling e-commerce platforms/websites.
- MBA- Marketing with minimum of 3 years experience in the same role.
Responsibilities:
1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms
2. Create D2C channel from scratch for a brand as well as run an existing one
3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic
4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels
5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth
6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.
7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports
8. Ensure content marketing and content updation on own channel to engage consumers
9. Launch a long-running program to ensure higher retention and drive repeat purchases
Requirements:
Experience in running D2C channels from an end-to-end perspective
Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance
Understanding of consumer behavior and market trends
High result orientation – getting things done on time and as per agreed-upon norms.
Good Communication Skills
Attention to detail;
Creativity
Good research capabilities
Your Responsibilities:
- Independently coordinate webinars, tradeshows, and conferences, including overseeing logistics, managing registrations, coordinating with vendors, and ordering marketing collateral.
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Assist with website content social media and digital marketing programs.
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
You Have:
- Exceptional problem-solving skills
- Strategic, data-driven mindset with excellent execution skills for rapid project completion
- Strong interpersonal and teamwork skills
- Experience with marketing automation tools and communication platforms
Your Key Competencies:
- Self-motivated
- Detail-oriented
- Results-driven
- Project management for ensuring timely delivery of projects
Your Education and Experience:
- BA/BS University degree with a concentration in marketing, advertising, or business.
- 2+ years of marketing experience
Job description
- Develop and lead the lead generation strategy
- Manage PPC campaign budget and continuously optimize for best results.
- Recruit and lead a team of paid search specialists to manage our different campigns
- Monitor the performance of our PPC accounts and plan out advertising campaigns based on seasonality, competitor activities, product availability, and more
- Analyze PPC performance across campaigns, accounts, website, and channels
- Maintain strong keyword lists to capture opportunities to the fullest
- Create PPC campaigns from scratch when new programs are launched
- Identify the need to create and modify landing page content for the best user experience, and generate keyword-focused content for the landing page
- Conduct A/B testings with ad copies, landing pages, images, and more
- Monitor the market trends for paid search
- Anything else as assigned
We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Key Responsibilities:
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
Requirements:
- 6+ years of experience doing B2B marketing and driving customer acquisition
- Understanding of online customer acquisition process is essential
- Exposure to social media, product launches, web analytics tools, search engine marketing
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Excellent communication skills, both written and verbal
- Demonstrated ability to learn pretty much anything quickly
- Very high attention to detail
- A self-starter, capable of working independently
What you get:
- A completely non-hierarchical working environment to grow exponentially
- Direct working relationship with the Founder & CEO
- Experience in interacting with top global brands.
- Casual office environment
We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set.
Essential responsibilities
- Generate business for our website designing and digital marketing venture
- Lead generation and nurturing
- SEO activities to ensure business visibility
- Social media management
- Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
- Customer relationship management
- Liaise with the development team for client projects
- Other marketing activities as a part of high end marketing strategy of the organisation
- Periodic progress report for evaluation and analysis
Perks & Benefits
- PF & ESI facility
- Pick up and drop available for all employee
- On-time salary
- 5 days a week, Saturday, Sunday fixed off
- Hike and appraisal
- Scopes of growth
Qualification & Eligibility
- Graduation in any stream (A marketing and management degree would be a plus)
- Proficiency in English (Required)
- At least 1 year of experience in Digital Marketing
- A data driven person with strong marketing skills (Preferred)
- Positive and resilient attitude with some negotiation skills (Required)
About Company
We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.
3 Months probational internship convertable into a full -time job.
About the Internship:
1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)
2. Working on keyword research using various tools, generating reports & analyzing account performance
3. Handling core team tasks related to marketing
4. Building and executing a strategy with the team
5. Identifying leaders and influencers (internal/external) and engage them in brand activities
6. Managing social media marketing and email campaigns
7. Brainstorming new and creative growth strategies
POSITION DESCRIPTION / JOB RESPONSIBILITIES:
Social Media Management- Strategy/Execution
Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers, occasions etc.
Content Creation & Management
Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising
Media & Advertising
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
Budgeting
Create budgets for social media activities and reconcile discrepancies.
Liaison with cross functional teams to integrate different activities
Work on their expectation and translate them into results.
Website Management
Improving the user experience on the companys website(includes design, content and usability)
Collaborate with internal teams to create landing pages and optimize user experience
ROI driven digital campaigns
Stakeholder management
Ability to juggle multiple priorities & work with multiple stakeholders and partner agencies
Influencer Marketing & Management
Liaison with key influencers for long term strategy. A key part of the role is developing relationships with popular bloggers and online influencers
Search Engine Optimization
Provision of promotional calendar to Digital Agency. Facilitating content and creative for ongoing marketing campaigns. Ensuring campaign driven cross social media support on ongoing basis.
Other Key Functional Skills Required :
Proven working experience as a data analyst
Technical expertise regarding data models, segmentation techniques
Proficient in Microsoft Office - Fluent in Power Point and Proficient in Excel
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once
Self-motivated with the ability to work independently and within a team
Accustomed to working in a fast-paced creative environment