Subodh Popalwar
Software Engineer, Memorres
About ImaginXP
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What we're looking for
CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
- Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
- Develop high-performing funnel and funnel management
- Set current and long-term goals for internal teams
- Design and review the Marketing department’s budget
- Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
- Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
- Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
- Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
- Help create a fun, high-energy work environment
- Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies
What we expect
- 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
- Strong quantitative mindset & data driven approach to marketing
- Handled large scale monthly digital marketing budgets
- Understanding of the web3 marketing & DeFi ecosystem
- Passionate, Self-driven and ability to thrive in a startup environment
- Excellent communications & presentation skills
- Open to working on-site from our Chennai office (We want to work alongside you!)
About Us
CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.
It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses.
Website: https://www.coinfantasy.io
Benefits
- Competitive Salary
- An opportunity to take up the Marketing Leadership role in a fast-growing company
- Practically unlimited professional and career growth opportunities
Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice.
Responsibilities
1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.
2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.
3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK
4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns
5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children
7. Experience in community management on digital formats
8. Experience working in coordination with other departments like sales, creative & IT
9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels
10. Insight Development and Reporting
Candidate Profile
- MBA | PGDBM in Performance / Digital Marketing
- Experience in copy writing
- 5-8 years’ experience with a reputed brand
- Design skills and basic video edits
- Insight Mapping
- Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent
Responsibilities
- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.
- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to
final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.
Requirements
- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.
- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.
- Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
- Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
- Experience to handle decent sized Digital budgets would be an added advantage.
- Proficiency in Keywords research and keywords competition Analysis
- Proficiency in creating reports using Google Sheets/Excel.
- The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
- You will play a pivotal role in growing our business, customer base, and improving user experience.
- Brainstorm new and creative growth strategies
- Research on latest digital tools and interactive trends for effective digital marketing.
Ideal Candidate
- 2+ years of hands-on experience in managing digital marketing campaigns.
- Knowledge of Analytic tools like Google Analytics, etc.
- Proficient in Google sheets/Excel
- Familiarity with social media trends
- Excellent communication skills
- Creativity and commercial awareness
- Proven Experience of handling a team
- Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
- Managing and taking responsibility of the Store KPI’s
- Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
- Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
- Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
- Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
- Being responsible for Lead Management and nurturing through various interventions and Channels.
- Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
- Conducting forecasting and estimations on the profitability of the campaigns.
- Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
- Passing the lead from the channel to the website.
- Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
- Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
- Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
- Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
- Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
- Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers
Desired Candidate Profile
What you need to have:- Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
- 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
- Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
- Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
- demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
- Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
- Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
- Must also be a strong communicator both in verbal and written form.
- Should be capable of translating complex information and data into clear and easily understandable reports.
- Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
- Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
- Have exceptional interpersonal skills that will aid in the execution of duties.
- Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
- Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
- Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.
We are on the look out for energetic & dedicated professionals, who are willing to take up roles that are both challenging and rewarding.
Role: Performance Marketing Specialist
Work Status :Full Time
Work Location : Delhi Public School,
Nacharam, Hyderabad.
Roles & Responsibilities:
- Strategize, manage and execute customer acquisition (lead generation) activities across all digital channels including search and social media.
- A/B test and optimize paid ad campaigns (text/social media ads) & landing pages.
- End-to-end management and execution of Google Ads & Facebook/Instagram Ads.
- Schedule and run timely website audits for SEO.
- Oversee and execute basic on-page and off-page SEO activities.
- Support content creation team with keyword research data.
- Explore and identify new channels for customer acquisition.
- Monitor and report daily/weekly/monthly data.
- Setup email marketing campaigns for lead nurturing.
Key Requirements
- Minimum of 4 years of experience in performance/growth/digital marketing.
- Proficient in running ad campaigns on Google Ads and Facebook Ads.
- Strong knowledge in Google Analytics, Google Search Console, Microsoft Excel/Google Sheets.
- Broad understanding on SEO that covers search algorithms, structured data and UX.
- Good knowledge in any popular SEO tools like SEMRush, Ahrefs, Moz Pro etc.
- Proven experience in keyword research and creating/editing content for SEO.
- Excellent communication skills especially in written English.
- Detail-oriented and motivated individual who can work with minimal assistance.
Work Location: Hyderabad/Remote
Interested candidates can send their updated resume.
Regards
G . Anitha
HR Manager
Delhi Public School
Nacharam/Mahendra Hills / Nadergul
We are looking for a skilled content writer to create high quality content for our readers and
customers. You will closely be working with the founding team.
Responsibilities
● Develop, write and deliver content for blogs, website, emails and sales collaterals.
● Build and manage an editorial calendar; coordinate with other content crafters to ensure
standards.
● A good understanding of how present day SEO works and implementing them in
whatever we write/do.
● Measure impact and perform analysis to improve KPIs.
● Ability to take ownership, prioritize, and efficiently complete tasks in a fast-paced and
high entropy environment.
Requirements
● 1-2 years experience of writing content - SaaS/Insurance context can be an added
advantage.
● Excellent verbal and written communication skills.
● Any Bachelor’s degree (English, Communications, Linguistics, or other related fields)
● Strong attention to detail and being punctual in deliverables.
About Pazcare
Pazcare is India's leading Employee benefits & insurtech platform for employers. We are solving
the problem for the 1 million employers and 100 million employees in managing their health
insurance, term life and more comprehensive benefits. We are currently growing 100% month
on month and have on-boarded over 100 customers like GoMechanic, Goodera, Avail Finance,
Mindtickle, Bookmyshow as our customers.
We are backed by venture funds and famous entrepreneurs like Ashish Hemrajani (CEO,
Bookmyshow), Haresh Chawla (Founding CEO, Network18), and have raised an undisclosed
amount of funds from marquee investors.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres