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Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Writing content for creative collaterals like images and videos specifically for Instagram and/or other social media platforms
- Getting those collaterals developed by designers/ designing them
- Managing uploads of creatives and consumer interaction on posts
- Reporting on the performance of those creatives
- Ensuring the creatives meet the requirements of the brand
- Delivering month on month growth in the organic social media presence of the brand
What you need to have:
- Have impeccable grammar and excellent command over English
- Out of the box creativity to create viral content
- Ability to work with excel and create models, monitor and manage the growth of the brand's organic social presence
- A minimum of 3 years of experience
- Have a modern sense of aesthetics with an ability to create, recognize and differentiate premium content
- A growth-hungry mindset with ability to work hard and long and take complete ownership of his/ her responsibilities
About Exly(MYSCOOT) –
https://www.myscoot.in/">Exly (powered by Myscoot) is a platform built for independent professionals, creators, artists and influencers of all shapes and sizes to start, sell, market and manage their online sessions, consultations and workshops. Create beautiful pages with easy scheduling, automated communication, payments, and analytics. We also help you generate leads and increase conversion. Exly is a Y-Combinator start-up and has raised USD 1.7 Million from India's top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni.
Website:
https://www.exlyapp.com/">https://www.exlyapp.com
Our Founders –
We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the
https://yourstory.com/2019/07/myscoot-funding-lightspeed-mayfield-india">top VCs of India as well as the US along with start-up veterans as mentors for our business.Roles & Responsibilities:
- Orchestrating digital content strategies across all online platforms
- Driving traffic and engagement that translates to sales and brand promotion
- Managing a content marketing budget
- Measuring the results of marketing activity to inform future marketing campaigns
- Managing a team of writers, illustrators and data analysts
- Implementing SEO best practices
- Knowing which platform different kinds of content are best suited to
- Designing and implementing creative marketing strategies to disseminate content
Requirements:
- 4+yrs of experience with Email Marketing tools such as Mailchimp, SendinBlue, Sendgrid etc.
- Experience with online community building
- Data-driven and highly analytical
- Proficiency with Google & social media Analytics
- Time management skills
- Experience in working with Start-ups
- Excellent written and verbal communication
3 best things about the job -
- A great opportunity to learn and develop yourself, immense career growth
- Be part of the most entertaining core team you will find
- Flexibility and complete ownership of your work
Compensation: At par with the industry standards (extra advantage of employee friendly perks).
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Creating long-form sales page copy about a variety of Ayurvedic products and services for foreign markets (i.e. USA and EU)
- Creating ad concepts and ad copies for said products and consumers
- Researching Ayurvedic background and benefits of ingredients used in the organization’s products
- Researching company’s target audience’s interests and needs
- Creating highly valuable informational pieces that convert into sales
- Staying up-to-date with latest trends in USA and EU regarding skincare, health and wellness
- Creating mind-blowing value for our customers
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Ensuring compliance with law (e.g. copyright and regulatory bodies)
Desired Candidate Profile
What you need to have:
- Demonstrable creative writing skills and also has a knack for research.
- willingness to broaden your expertise, and go the extra mile.
- Should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.
- 2-8 years of experience in creative copywriting
- Degree in English Literature or relevant field
- Excellent writing skills in English targeted to foreign English-speaking markets
- Good organizational, self- and time-management skills
- Ability to multi-task and follow deadlines
- Willingness to learn skills outside of comfort zone
- Willingness to grow in a fast-paced environment
- Willingness to take up challenges and hard working
- Reliable team player with a sense of ownership
- Attention to detail
- Ability to take initiative
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Turning your hand to any channel, any audience
- Staying updated on appropriate style guidelines and brand voice and tonality for consistency
- Prioritizing and delivering urgent projects within quick turnaround times
- Selling work, creating powerful fun, quirky copies that clearly explain themselves
- Working closely and collaboratively with Designers, Social team and Marketing team
- Working to strict deadlines without compromising on work quality
Desired Candidate Profile
What you need to have:- 2-3 years experience in advertising/social media agency is a must
- Ability to work alone, and be happy to team up with different creatives, as well as speak out and add value during larger brainstorms for fast-turnaround briefs
"Prior experience should be in client servicing."
"Must be from Digital Agencies."
He/She will be responsible for assisting the “COO” in driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.
Strategy
- Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners
- Understand business objectives, challenges, and opportunities of target and industry
- Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.
- Facilitate existing client relationships and mandate via the role of strategy
Insights & Ideas
- S/he will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values for consumers to have a stronger and more impactful brand experience.
- To build digital solutions encompassing technology, content marketing, and development and executing the same effectively
- Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.
- Cross functioning with digital media, content planning and, social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy.
- Collaborate with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for the client.
- Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports and, client data
- Share input on content and presentations, approve/reject ideas, provide feedback to the team
- Lead brainstorming sessions to generate ideas
- Provide market research, analyses, and insights into the latest industry trends
- Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and,powered through research
New Business Development
- S/he will maintain and grow our agency's business and client base on an ongoing basis.
- S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs.
- Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats, and opportunities of a client’s business.
- Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.
- Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives
- Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
- Manage agency strategy efforts and projects, get involved with projects from start to finish, and ensure successful project completion against deadlines.
- Provide strategic branding thought leadership and expertise to expand business relationships
- Oversee development of marketing plans and creative briefs
- Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams
- Work with all departments to develop integrated solutions and expand the services Grapes provides to clients
- Seeking new opportunities to add value to existing clients, helps with identifying and nurturing new business opportunities
Leadership / Cultural Competencies:
We person should have the following characteristics and company values:
- Self-driven, proactive, and motivated, who looks to take initiative
- Looks to ask questions / has a spirit of inquiry
- Ability to lead the Team
- Ability to think strategically
- High-energy individual with a strong work ethic and high expectations for performance, but who can lead by example
- Ability to earn the trust of co-workers, maintain confidence, and put the company’s self-interest above one’s self
- Interpersonally savvy, relates well to people throughout the organization
- Committed to building strong teams, looks to develop solid relationships and elicit collaboration
- Someone with a level of self-awareness and the ability to bond easily with others
Skillsets
- Hands-on experience in social media and/or content marketing, preferably in a social or digital agency.
- A wide interest in the intersection between technology and culture/human behavior.
- Experience in a social media or content marketing agency with a proven portfolio in managing social media accounts is imperative.
- Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.
- Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.
- Strong analytical skills and ability to mine large sets of data for actionable insights.
- Strong strategic and creative thinking with a passion for delivering best-in-class work.
- Extroverted with well-developed interpersonal, team building, and relationship management skills.
- Excellent command of English, both verbal and written communication
- Independent, determined, loves taking responsibility and problem-solving.
- Pushes for the best possible work and stands up for problem-solving real ideas.
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
at HealthKart
Role and Responsibilities
Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.
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Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
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Ensure brand voice consistency across all content assets.
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Lead HK’s content strategy for priority content programmes across brands
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Develop and execute content strategies specific to the growth of in-house
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Provide consultancy and support for in-market teams on creator/ partner
management (frameworks, support models, content category focus etc).
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Act as the point of contact with external social & PR agencies
Skills and Experience
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About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
Creative Content Writer - B2B/B2C
Description:
Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.
Competencies:
- Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
- High retention capacity and the ability to understand client briefs to create effective content strategies.
- An unerring eye for detail and a knack for creativity.
Skills:
- Ability to interpret data to make recommendations for optimizing online content marketing.
- Unique, engaging, and varied writing styles with good proofreading and research skills.
- Knowledge of keywords, meta tags, SEO, and basic writing terminologies.
Experience:
- Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
- Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
- Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.
Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.
Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.
- Understanding the business goals, what the product offers, the platform for communication and accordingly creating copy that can help drive maximum conversions.
- Measuring performance of the copy at every step to ensure business objectives are met.
- Researching about the brand, competition, and category and creating a communication plan for the brand in line with the brand values.
- Ensuring consistent brand voice across all brand channels and pieces of communication.
- Understanding the platform for communication and create copy that works for the platform.
- Measuring content for performance and conversion.
- Monitoring web traffic and engagement (e.g. conversions and bounce rates) basis content created.
- Coordinating and collaborating with marketing and design teams to ensure high quality output.
- Following industry-related news and generate ideas around trending topics.
- Reviewing and updating published content as needed, identifying gaps and making recommendations accordingly.
What you need to have:
- Any graduation
- Being highly creative and imaginative.
- Having good written and interpersonal skills
- Working well in a team
- Being able to work under pressure and manage deadlines
- Having an eye for detail
- Having an interest in new advertising trends and techniques