11+ Social network analysis Jobs in Delhi, NCR and Gurgaon | Social network analysis Job openings in Delhi, NCR and Gurgaon

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

The founders are MIT alumni who bring with them immense tech and business knowledge to provide global level gaming services.

As a Copywriter, you will strategize, plan and execute integrated marketing, digital and social media campaigns with seamless and effective communication across retention and acquisition channels

What you will do:

• Working directly with the art and social team to further strengthen the content strategy across social media platforms and building brand affinity with creative work
• Reassessing the content strategy and injecting new ideas to improve the brand’s digital presence
• Ensuring end-to-end execution of a tournament theme across channels
• Improving the hygiene content with new and innovative organic + inorganic ideas
• Creating concise, eye-catching, and innovative headlines and body copy
• Researching and organizing facts and sources
• Interviewing sources/ consumers
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Additionally, writing website content, blogs, articles, etc.

Required Candidate profile

• Being a part of the Acquisition team & working on building new strategies to maximize the output from Influencers.
• Reaching out to new influencers & leading the entire activity with the objective of maximum SOV.
• Reviewing & managing of existing influencers that are already on board.
• Raising the creative & content requirements internally.
• Making daily, weekly & monthly performance reports.

• The individual needs to be a good negotiator & well-versed with the social media influencer space.
• Being a cricket follower will be a good plus.
• Min 1 year+ working experience in marketing (influencer)
• Thorough knowledge of key performance measurement metrics.
• Extraordinary communication/ negotiation skills.
• A keen eye to design & communications.
• Above-average writing skills

• Providing comments, compiling campaigns and creating content.
• Assisting Social media function to be brought in-house, so he/ she can manage it.
• Helping out with SM calendar preparation, execution.
• Managing Content creation: Both visual & textual.
• Working with designers, content writers for campaign and creative execution.
• Helping the brand with Influencer marketing.

• Any graduate
• Someone that breathes social media and knows the trends in and out.
• Understands textual and visual content for consumer electronics
• Have worked with top agencies previously

• Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
• Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
• Outlining target audience segments, key geographies, funnel planning and product positioning.
• Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
• Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
• Tracking social media data to make analysis.
• Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
• Collaborating with the design, paid media ads and sales departments.
• Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
• Leading the team and training them on the latest social media trends and best practices.

• MBA in Marketing or in relevant stream from good college (Tier 1 not required)
• Possessing a natural eye for good design
• Result-driven social marketing experience and a strong creative + analytical background.
• Ability to execute dynamic campaign ideas that connect with the target audience.
• 3+ years of full-time experience in digital marketing/ social media marketing role
• In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
• Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
• Exceptional organizational, budgetary and time management skills
• Strong analytical skills with ability to identify trends and provide action oriented insights.
• Excellent interpersonal, verbal and written communication skills.
• Ability to collaborate and work cross-functional teams.

• Ideating and executing an overall brand strategy and tone of voice to drive engagement.
• Developing brand awareness and generating inbound traffic.
• Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
• Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
• Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
• Leading a team, setting goals and tuning them to give their best performance.
• Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
• Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
• Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Developing and managing editorial calendar and organization workflows.
• Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
• Managing Social Media Execution: End to end social media execution, optimisation and reporting.
• Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
• Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
• Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

• Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
• Passionate about people, culture, brands and storying telling
• Excellent verbal and written English communication skills
• Excellent understanding of social media platforms
• Ability to analyze data related to traffic, conversions
• Delivering high quality work while meeting deadlines
• Desire to work in a fast-paced start-up environment
• Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
• A keen internist in psychology would be a great plus.
• Adept at handling people and external agencies.

• Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
• Professional Degree in a relevant field will be a plus
• Minimum 10 years of experience preferably in a B2C product based company