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Job Profile Summary
Responsible for the day-to-day management of assigned account(s). Manages/coordinates Client projects from planning to completion. May serve as the daily contact between the Agency and the Client. Effectively executes strategies, problem-solves, and develops solid business relationships. Provides Client service support.
Job Description
- Social Media Manager is responsible for the day-to-day execution of client projects. May serve as the daily contact between client and agency.
- -Proactive in developing and maintaining a close and productive relationship with key client contacts, acting with integrity at all times and including the SAM or AD in communications as appropriate.
- Develops a thorough understanding of the client’s business and be proactive in maintaining and sharing your knowledge of the industry in which they operate.
- Ensures client requests are dealt with promptly and developed into internal briefs by you and your team, distinguishing between a good and poor client brief and proactively ensuring clarity on agreed actions
- Ensures to gain client sign-off at the relevant project stages, involving the SAM/AD when appropriate
- Ensures the work that you send to the client and that of anyone you oversee, is completed in a timely fashion and is of the upmost quality, with high levels of accuracy, attention to detail and relevance to brief ¾ Before a project leaves the agency, ensures that all mandatory requirements have been considered and acted upon to gain sign off by the relevant Production Lead and client
- Identifies and solves problems as they arise, appreciating when it is appropriate to involve or notify the SAM and / or the AD
- Checks contact reports of key meetings and telephone conversations prepared by your team, ensuring these are issued to the client within 24-48 hours
- Proactively manages jobs and the Production Schedule, to ensure that they are scheduled on time, to budget and are monitored using appropriate administration procedures
- Supports those overseen in the prioritization of their tasks, in line with the wider Account
- Handling Team’s activity and objectives, to ensure team deadlines are met. Where necessary, proactively liaises with the SAM and / or AD to ensure priorities are aligned
- Ensures research and background information is prepared the team, for briefs/pitches / presentations as appropriate. Demonstrates capability in contributing to such meetings as needed
- Works with a multi-disciplinary team, developing strong working relationships with the
- Production Team to ensure they can add value and client requirements are managed to realistic timescales and associated budgets are appropriate. Oversees this activity within your team as necessary
- Supports the SAM and/or AD and working with the Insights & Planning Team proactively develops an understanding of strategy and how this applies to the projects you are delivering. Applies and relay this knowledge in an appropriate way
- Proactive in identifying and progressing new business opportunities Administration and financial management
- Monitors ongoing costs throughout individual campaigns
- Ensures accurate quotations for production are produced and distributed at the beginning of any campaign, by you and those that you oversee
- Proactively manages the maintenance of job numbers and job records
- Ensures a systematic and efficient filing system is maintained
- Mentor Junior Account Handlers in managing project finances appropriately
D2C Beauty brand in Mumbai -Kiro Beauty
-Social Media Management, setting up the social strategy, content calendars, scaling up social media reach
-Creative campaigns + campaign planning + execution + content strategy
-Product photoshoots for social media
-Performance driven ads for social media ads + new product design/ development + Content marketing
Preferred/ target industry:
Beauty brands
at Bigul.co
We are seeking a dynamic and experienced Brand Manager to join our team in India. The ideal candidate will be responsible for developing and executing brand strategies to enhance brand equity and drive business growth. As a Brand Manager, you will play a crucial role in shaping the brand identity, implementing marketing campaigns, and ensuring brand consistency across all channels.
Key Responsibilities:
Brand Strategy:
- Develop and implement comprehensive brand strategies to strengthen brand awareness and loyalty.
- Conduct market research to identify consumer trends and competitor activities, providing insights for strategic decision-making.
Brand Positioning:
- Define and communicate the brand positioning, ensuring it aligns with the company's overall objectives.
- Collaborate with cross-functional teams to integrate brand strategies into product development and marketing initiatives.
Marketing Campaigns:
- Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and social media.
- Work closely with the creative team to develop compelling and consistent brand messaging.
Brand Compliance:
- Ensure brand consistency in all communication and marketing materials.
- Monitor and enforce brand guidelines throughout the organization and external partners.
Budget Management:
- Develop and manage budgets for marketing and brand-related activities.
- Analyze return on investment (ROI) for campaigns and initiatives.
Cross-functional Collaboration:
- Collaborate with sales, product development, and other teams to align brand strategies with overall business objectives.
- Build strong relationships with internal and external stakeholders.
Market Analysis:
- Monitor industry trends, market conditions, and consumer preferences to identify opportunities and challenges.
- Conduct regular competitor analysis to stay ahead in the market.
Performance Measurement:
- Establish key performance indicators (KPIs) to measure the success of brand initiatives.
- Regularly report on brand performance and recommend adjustments as needed.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience as a Brand Manager in a similar role.
- Strong understanding of market dynamics and consumer behavior.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Demonstrated ability to lead cross-functional teams.
If you believe you have the skills and experience to drive our brand to new heights, we invite you to apply for this exciting opportunity.
Deliverables:
Manage Social Channel Strategy, Ideation and Programming
• Oversee and execute social media calendars, brand guidelines, best practices, promotional campaigns, and day-to-day social media activities while optimizing the brand's presence on all
relevant social media platforms. This includes upcoming news (funding announcements, IPOs, media coverage) and thought leadership content, and amplification of portfolio content when appropriate
• Conceptualization and execution of social media content as per the brand's tonality
• Ensure on-time and efficient realization of day-to-day and monthly goals set for the team.
• Develop social media campaign strategy for content launches, company exits/milestones, and events
• Draft social copy and create social graphic assets in Canva, and/or videos tailored for relevant social media, review edits and finalize assets
• Monthly report detailing social performance with insights and recommendations
• Make recommendations for team to improve their social presence
• Social monitoring and listening – listen to relevant conversations, see where we can opportunistically plug in, flag content deficits
A Fitness and Wellness Company
Responsibilities:
- Execute campaigns on Facebook, Google Ads & other portals to drive growth.
- Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
- Analyzing & Reporting of Data & executing changes based on learnings.
- Coordinate with the design team to ensure campaign implementation.
- Planning & Testing of creatives & Audiences.
- Work on creatives & communication for the ads on various portals.
Must Haves: -
Experience: 1.5 - 2 years in Performance Marketing
Good written and verbal communication skills.
Knowledge of Microsoft Excel
Content Writer
(6 months - 1 yrs of experience)
• Proven work experience as content writer, copywriter or similar role.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• An impeccable grasp of english language, including idioms, and current trends in slang and expression.
• Ability to work independently with daily or no little supervision.
• Strict adherence to the style guides of each company and their policies for publication.
Key Responsible Area
• Create content marketing campaigns to drive lead and subscribe.
• Use best SEO practices to generate traffic on the website.
• Regularly produce various content types, including emails, social media posts, blogs and guides.
• Actively manage and promote our blog, and pitch articles to relevant third-party platform.
• Edit the content produced by the other members of the team.
• Analyze content marketing metrics and makes changes as needed.
• Collaborate with other departments to create innovative content ideas
Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice.
Responsibilities
1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.
2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.
3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK
4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns
5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children
7. Experience in community management on digital formats
8. Experience working in coordination with other departments like sales, creative & IT
9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels
10. Insight Development and Reporting
Candidate Profile
- MBA | PGDBM in Performance / Digital Marketing
- Experience in copy writing
- 5-8 years’ experience with a reputed brand
- Design skills and basic video edits
- Insight Mapping
- Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent
With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.
They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.
Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.
As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.
What you will do:
- Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
- Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Desired Candidate Profile
What you need to have:- 6+ yrs digital performance marketing experience ideally in the FMCG space
- Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram
Job Description:
Candidate should have ample of experience in dealing with Civil Engineering Contracts. (Real estate, Infrastructure, civil interior etc.)
Should be able to handle Tender Documentation
Should be able to handle Contractual correspondence
Ready to travel different sites when needed
Must have worked in a construction company for minimum of 4-5 years as Business Development Manager
Identifying & networking with prospective clients
Generating business from existing accounts
Co-ordination between RO & HO regarding compliance of different company parameters etc.
To maintain a safe working environment
To co-ordinate with clients as well as with higher management
Also to maintain a proper team-spirit & also face different troubleshooting missions
To interact with consultants & clients on different issues
Some involvement into planning activities (viz. making of programmes of diff. Activities, ensuring implementation of the same, monitoring of it etc.)
Developing new business relationships
Maintaining current business relationships
Developing marketing strategy and analysis for obtaining new business
Represent the firm with clients
Serve as the primary contact with clients
Coordinate with the project manager and the project leader as to the client’s needs
Represent the firm at community events, trade shows, conferences, networking event, etc.
Develop and maintain partnerships within the industry