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We are looking for an experienced Social Media Executive to assist in the planning, execution and optimization of our online marketing efforts for our d2c women fashion brand. Individual should be experienced preferably from fashion industry.
Immediate joining preferred.
Job Location: Kandivali West, Mumbai (western line candidate)
Job Type: Work From Office, Full-Time
Exp: 2-3 years
Responsibilities of Social Media Executive:
- Identify target audiences, objectives and desired outcomes of marketing campaign
- Assisting in photoshoots, product styling, mood boards, product naming and descriptions and creatives for social media
- Research and develop marketing strategy, and evaluate success strategy
- Develop content of marketing campaigns
- Manage the brand’s website and e-commerce destination, as well as spearhead monthly email newsletters
- Identify and develop relationships with key digital influencers
- Work with social media team and align strategy across relevant platforms including Facebook, Instagram, Twitter and Pinterest; identify and prioritize new and relevant channels
- Day-to-day content planning with colleagues, creation, posting and management across the channels
Qualifications:
- Degree in marketing or related field
- Experience in social media marketing, influencer marketing, content writing.
- Strong analytical, communication, time-management and creativity skills
- Good English communication and writing skills required; the ability to understand, help define, and articulate the fashion brand is essential
- Immediate joining preferred
About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.
Job Description:
- Develop and oversee performance marketing strategy
- Manage Ad campaigns on Facebook, Google & Marketplaces
- Create engaging content for digital platforms
- Conduct regular CRO audits and execute A/B tests
- Implement user testing for enhanced conversion rates
- Review and optimize advertising campaigns for planned ROAS/ACOS
- Identify and optimize performance marketing channels
- Manage Analytics for campaign tracking
- Troubleshoot campaign-related issues
- Stay updated on industry trends and emerging technologies
Requirements
- 3-4 years of proven Performance Marketing experience
- Bachelor's degree in Marketing, Business, or related field
- In-depth knowledge of digital marketing channels and analytics
- Strong creative skills with attention to detail
- Data-driven mindset and analytical abilities
WHY JOIN QRATA
- Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
- As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
- Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.
WHAT WE DO AND WHO WE ARE
- We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
- We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
- We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.
WHAT WILL BE YOUR MISSION AT QRATA?
This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.
WHAT ARE YOU GOING TO DO AT QRATA?
- Design approaches to establish and amplify Qrata’s brand presence on social channels
- Develop metrics to measure the Content and Marketing team’s reach and depth of impact
- Collaborate with design and writing teams to produce high quality content
- Provide engaging text, image and video content for social media accounts
- Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
- Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
- Edit, proofread, and improve the content.
- Optimize content considering SEO and Google Analytics.
- Analyze web traffic metrics.
- Ensure a strong web presence on various channels.
- Generate ideas to increase customer engagement from 0 - 100.
- Drive growth in our talent community via our product.
- Respond to comments and client queries in a timely manner
MUST HAVE’S
- Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- Proficiency in LinkedIn,Instagram, and other social media platforms.
GOOD TO HAVE’S
- 1-2 years of relevant experience in startups or Media Houses(Digital)
- Previous experience working in early stage start-ups.
LOCATION
402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018
a curated marketplace for consultants and on-demand expertis
for a smart marketing professional to build this community leveraging a range of digital channels. In parallel, Flexing It is also focused on providing a community to its consultants and this role would involve
driving our engagement initiatives as well. This individual would work closely with the founder and senior team to set up a strong growth acquisition channel via content and building strong narratives via
the community.
The key responsibilities for this role include:
Crafting and driving campaigns to scale Flexing It’s community of consultants
o Identifying the target skills (e.g., new technology areas, analytics)and geographies (e.g., Singapore, Vietnam)
o Thinking through channels and planning campaigns - both paid and non paid Overseeing implementation of the campaigns and tweaking as needed
o Coordinating with the Tech and product team to ensure SEO and organic search is
optimised
Developing and driving a content marketing strategy with our community at the centre
o Working with the senior team to develop the focus content themes for the year and planning out formats (e.g., blogs, case studies, stories)/channels (social media, others)
o Developing a strategy for engaging with our consultant community on a regular basis to – help them build their brands better and exhibit thought leadership, get a pipeline of user generated content that will be helpful for other members of the community
Coordinating the marketing and amplification for Flexing It’s branded research and data-backed publications
o Building relationships and managing the interaction with press and media
Tracking overall marketing performance on a regular basis and working with the senior team to refine the strategies from time to time
Skills needed
Given that we expect Content Marketing - to both consultants and clients/enterprises – to be an integral strategy, the candidate must have excellent writing and communication skills.
We are also looking for a team member who is creative and identifies new ideas using basic principle thinking. Given that we are targeting accelerated growth especially over the next couple of years, urgency, ownership for results, and collaboration are must haves.
This role will own several key business goals for Flexing It and hence the thinking, implementation of campaigns/strategies and analysis and results will be critical. You will be required to work with a variety of internal and external stakeholders and strong communication and interpersonal skills is a must.
Roles and Responsibilities
- Responsible for managing & driving the online business on E-commerce marketplaces.
- Responsible for uploading new collections on a weekly basis and ensuring catalogue hygiene of the uploaded catalogue.
- Handling the marketing budgets & the paid advertising campaigns/sponsored ads on the marketplaces.
- Responsible for handling product listings, promotions, deals, discounts & day-to-day operational issues related to the marketplace.
- Sole POC for communication with the category team.
- Strategizing & implementing the plan of action for the month on month growth in the sales from the existing online marketplace.
- Ensuring that all new products are uploaded and listed on websites/channels
- Repricing the products
- FBA Set up a pricing minimum to maximum for FBA listings
- Creating product listings and set minimum and maximum pricing
- Generating out of stock report, bestselling products report, runout stock report brand by brand on daily basis.
- Sort out pricing error issues and re-activate the listings. Inactivate listing to make active listing if required.
- Deleting discarded SKUs from all channels if required
- Optimizing listings with accurate product information, images, pricing and placement to increase sales and maximize revenue
- Optimize existing listings of current products to ensure we are exploring sales opportunities
- Keep up to date with industry techniques for SEO and content marketing
- To analyze product pricing vs our competitors on an ongoing basis and make pricing adjustments
- Support customer care emails and calls and also support social media campaigns.
- Ability to communicate effectively and to operate as part of a team
The role is for the senior product marketing manager we are looking for an experienced marketer, who is data-driven to own our product marketing function. Your goal is to drive sustainable financial growth through creating/ nurturing and converting marketing leads to boost sales.
Senior Product Marketing Manager Responsibilities:
- Product messaging and positioning
- Go to Market Strategies
- Content Development
- Market, customer, and competitive analysis
- Designing & Evaluating Marketing Collaterals/ Promotional Plans
- Demand generation
- Evangelism
We are looking to hire a talented and experienced Video Editor to join our Digital marketing agency. As a video editor, you will be responsible for assembling recorded film and video footage, applying artistic editing techniques and creating finished, broadcast-worthy projects that accurately reflect the vision of the production director. To ensure success as a video editor, you should have expert knowledge of modern video editing techniques, be able to visualize directorial concepts and work according to a strict time schedule. Ultimately, a top-notch video editor can perfectly translate a director's idea into a beautifully crafted film or video piece, worthy of broadcasting.
Recently the company raised $3.1 million in a Pre-Series A round of funding led by Fireside Ventures.
Founded by well experienced healthcare professionals and engineers this one of a kind startup is disrupting the healthcare space by offering hassle free personalised digital therapeutic solutions.
As a Content Marketing Head, you will be responsible for creating and executing content marketing strategies including blog and website content, social media content, marketing collaterals, etc.
What you will do:
- Focussing on Core B2C with some additional support for Medico marketing and Enterprise channels
- Developing editorial calendar, collaborating with internal content and design teams, external agencies
- Coming up with flawless, creative content which creates desire and inspires action
Desired Candidate Profile
What you need to have:- At least 5-6 years of experience in content marketing with 2-3 years of managerial experience
- Experience in B2C healthcare industry a plus
- Excellent language and editing skills
- Attention to detail is a must
- Comfort with receiving feedback and learning on the job
- Knowledge in data and content metrics
- Ability to report
A Social Media Management Platform
versatile marketer who can create content, manage socials and loves emails as
much as we do.
Job description:
Manage Social Media campaigns for various social media platforms to align with
marketing strategies.
Publish content that meets the brand’s communication style.
Implement social media strategies to increase engagement & followers.
Writing, editing, and proofreading content.
Manage content across all platforms, including email and social media.
Requirements:
8 years of experience in a similar role.
Adept at keyword placement and SEO best practices.
Excellent written and verbal communication skills.
Highly computer literate and advanced knowledge of HTML.
Experience with social media management.
Creativity and the ability to develop original content.
Can handle new tools to manage social platforms and analytics
Quick learner and self-motivated
Can own up to a task given, take responsibility and execute the task efficiently